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7 Personnel Adjustments That The Cowboys Should Make

Tommy Simon

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Cowboys Blog - Seven Personnel Adjustments That The Cowboys Should Make

As many of those of you who read my articles will know, I believe the Cowboys (and us fans) have overestimated the strengths of the team and that the “stars” have underplayed their capabilities. However, I believe the most damaging thing in this six-game losing streak has been their struggle to make adjustments in personnel, game plans, and fundamental approach.

While this is especially true of in-game adjustments, there has also been a lack of innovation and imagination in using the personnel in the best way.

There is a rigidity within the coaching staff that causes them to want to show that their way will work just fine. In normal circumstances, this stubbornness makes sense. But when you are in a losing streak like this, you have to have flexibility and creativity to put players in their best position, regardless of egos, consequences, or perceptions. With this in mind, I want to make a suggestions on how the Boys could tweak the personnel for the Bucs game.

But before we get into the adjustments that the Cowboys could make, let’s take a quick look at why the adjustments are necessary and how the ‘Boys should attack the Bucs. Once we understand these two things, then we can determine what personnel should play and why.

Why Things Must Change Right Now

In business, one of the hardest things I have found to manage is the need to adjust to new things without losing your focus or wasting time on every new opportunity. In any business, possessing laser focus is the key. You have to stay on point, never wavering from your key strengths and services. You probably have heard it before: “Be who you are and be excellent at what you do.” You can't do that when you begin to chase every new shiny idea or fad.

The quickest way to fail is to get distracted. You will waste time, energy, and generally get bad results.

But on the other hand, you have to listen to what the market wants. When the market changes, so should you. You have to be flexible and make adjustments as opportunities materialize. In every company I owned, I have started in one direction but by the time we sold, we were doing something else (similar, but not the same). So you have to grab opportunities and look for new ideas to help you grow quickly. In essence you have to be willing to change.

So how do you balance adjusting to the market and staying on point with your process and message? How can you be adaptive and flexible and still be focused? It's the toughest question you can face in business. You have to get it right to succeed. This is the difficulty that the Boys face.

JG has a process, a plan, and he does not deviate. This is great when positive progress is being made. But what about when things are not going well. Do you stay on point and make your way through? Generally I would say yes, that is exactly what is needed. But by doing this, you tend to stick too long with personnel/players and strategies that are not performing. This unyielding focus can make you great in the long run, but it can also make you bad at adjusting in the short term.

For any coach or business owner out there, you know the main key to your success is having great players/staff, who buy into the objective/goal, who understand their role, and are put into the best position for them to influence the outcome.

Sounds so simple, yet it is so difficult. You have to constantly ask if you have the right person in the right seat, and if you're giving them the tools to succeed. Sometimes you have to admit that you didn't put the right person in a seat. Sometimes you have to switch people to new roles to better utilize their strengths. To optimize the company’s performance, you must play to the teams - and individual players - strengths rather than try to coach them to overcome weaknesses.

The Cowboys are in the same position. You don’t need to wait for a bye week or injury to make changes. Just because you gave someone the start doesn’t mean you need to continue starting them. It also means that the coaches may need to admit that they have tried putting players in roles that they are not succeeding in. Unfortunately, that is why some of these changes are needed. The coaching staff put some players in positions that they appeared well suited for, but the players are not living up to that expectation.

Now, before we get into the adjustments, let’s look at how we need to attack the Bucs.

Strategy In Week 10

The Bucs will play a cover 2 defense and try to create turnovers. Much like the Cowboys, they want to be conservative on defense, rushing four and keeping two deep safeties. Until the offense is successful with the run game and short passes forcing them out of their cover 2 zone. So when Tampa is in their Tampa 2, the Cowboys will need to run effectively.

They cannot let the Bucs get away with playing two deep safeties. Once the strong safety has to play in the box, and assuming the Bucs will roll a safety to the Dez side, it should also open up the short middle of the field, inside out routes and fly routes opposite Dez’s side. So specific routes that will be effective against the Bucs are slants to the weak side, drags from strong side to weak, TE seams, RB flats (working inside out), and double TEs with one TE on a seam and the second dragging underneath the seam. A 15-yard hook/drag underneath a deep flag is also a good route combination. You just need to make sure to force the safety deep. If the corners are playing off coverage, receiver screens are effective as well because the corners are deeper.

So to summarize, the Cowboys need to play a patient game of short routes, screens and running the ball. If, or hopefully when, the Bucs drop a safety into the box, you have to take your shots downfield. Usually a fly route, with a post on the backside to keep the single-high safety in the middle of the field.

The Cowboys must make big plays against these corners when given the opportunity. Matt Cassel must see the safety in the box and audible to the deep route.

On defense, the Boys will need to put pressure on the rookie by any means necessary. He will throw picks when rattled. He will try to fit throws into tight quarters. This should give the ‘Boys opportunities to make plays. So the Cowboys should play exactly how the Bucs will play. They should have two deep safeties with corners playing up tight to the line. Take out the short passes and screens. Physical man coverage is the key. This is especially true out of the slot where you will need a physical and quick slot corner. If the Cowboys are able to keep two safeties back, they will get picks.

Jamison will take chances with his throws. But to stay back they will need to stop the run first, then get pressure from their front four. Not a complex game plan at all. It just needs to be implemented effectively.

So with these factors in mind, let’s look at some personnel changes that could help.

1) Hardy & Gregory to left DE, Lawrence & Mincey to right DE.

Lawrence has shown no pass rush ability from the left side and he is giving up the edge too often on run plays. On the left side, you need a strong run defender because the One is inside in the 1 gap. By switching sides, Lawrence will have help on the strong side on run downs. Also, he showed more rush ability for the right side last year than he has all year on the left side. This will also allow Mincey to play on the right side too, and he can play on early downs and help set the edge against the run.

Meanwhile, Hardy has the strength to play the left side and he has the speed to still rush against the bigger offensive right tackles. This will allow Gregory to match his speed more with the bigger right tackles as well. By switching sides, Hardy & Gregory will have more pass rush success, Lawrence should have more success, and the run game should be better on both sides with Hardy and Mincey playing the first downs.

2) Mincey to play more three technique, Crawford to play more one technique.

Mincey should be used on the right DE on first downs (Lawrence plays second and third) and should play the three technique on pass downs. Mincey has the strength to play the run but he has a quick burst that should allow him to be effective in the three technique. Likewise, Crawford has the strength to play the one technique on second and third down & long situations. This will give Hayden more plays off to keep him from being exhausted in the fourth quarter. This should also improve the inside pass rush on longer downs.

3) Rotate Gachkar in with McClain.

One of the problems the Cowboys had in the Eagles game (and the Giants, Saints and Falcons) was the defense was exhausted in the fourth quarter and overtime. McClain was just gassed. To help keep him fresh, I think the Boys could play Gachkar in the middle for McClain 15 to 20 plays. This should help to have McClain fresh in the fourth if they need him to come up with a big stop.

4) Play Damien Wilson as LB in Nickel and Dime packages.

There are two reasons for this. First, he is the quickest LB the Boys have with Lee out. The Boys are struggling to cover the RBs coming out of the backfield. Wilson is probably the best equipped to accomplish this. Yes, he had a blown coverage in the Saints game, but that was on a play where he was running in and confused. He should be better prepared now.

The second reason for him playing is that he is perhaps the best edge rusher of all the LBs. The Cowboys have to get four or five sacks in this game, and he could provide one or even two with well-timed blitzes.

5) Byron Jones to free safety.

JJ Wilcox is not giving the Boys anything. He is not good in coverage, he is not helping on deep balls, he is terrible at taking angles. He is a non-factor. A negative factor in fact. By playing Jones at free safety you could get a playmaker that could possibly help get some turnovers. Jones would also be better at being the last line of defense and he can cover more ground.

6) Patmon and White to slot

Since Tampa will not have a great TE playing in this game, you could play White on the bigger TE. White’s size will allow him to play the TE. He would still be able to blitz from the slot. Tampa plays a quick, smart slot receiver. This is a bad matchup for Jones, but a perfect fit for Patmon. Patmon can get up and play aggressively on the slot.

Overall, this is a much more effective line-up for the Boys.

7) Whitehead to third down running back

Since the Bucs will play two deep, the Boys will need to be patient but also get big plays from short passes. Think what Dunbar gave the Boys in the first couple of games. You need someone who can go one on one against the LBs and turn a 5-yard pass into a twenty-five-yard pass. Whitehead gives you this dynamic.

He can work on inside out routes from the backfield and beat LBs consistently. He can turn a small play into a large game. All the Boys will need is one or two of these to change field position and set up scores.

This is how I would tweak the lineup to try to get the right player in the right position to succeed. It is still up to the players to execute, but this should allow them the opportunity. It is time to adjust for the short term, but still keep the process in place for the long run.



Tommy Simon is an entrepreneur, writer, speaker and sports enthusiast. He is currently CEO of TechBAA, an investor and board member of TPC Technical and CommunitesFIrst, and acting CFO for ALS Communities. In addition to investing and advising companies, Tommy is also a Sales Management coach and is working with companies as a Fractional CMO/CSO. Tommy is a life long football player, coach and Cowboy fan. He currently coaches and sponsors several 7 on 7 teams. He manages/coaches an adult flag football team that is the top team in Florida one of the highest ranked teams in the country. Tommy's hobbies include international travel, fantasy football, reading, and engaging in intelligent political discourse. He is married to a wonderful women for 18 years; which is the best thing he has ever accomplished. He has a dog that is the best dog ever. He also has 9 siblings and roughly 30 nieces and nephews. For more information about tommy, or to request him to speak, please contact him at info@techbaa.com

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Dallas Cowboys

Tony Romo Won’t Be the Next Dallas Cowboys Offensive Coordinator

John Williams

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It Is Time for the Dallas Cowboys to Move on From Tony Romo

The pipe dream has been going on since former Dallas Cowboys Quarterback-turned CBS Analyst Tony Romo hung up his cleats for the black blazer. Fans from all corners of Cowboys Nation have clamored for a return to the field or at worst the sideline as the Cowboys offensive coordinator.

Let me stop you right there. It's not happening.

First of all. He's never been a coach at any level of football, so to assume that he could leave the broadcast booth and step into coaching an NFL offense and doing so at a high level is a huge leap of faith in number 9. Sure, Jon Gruden left the Monday Night Football booth for his lucrative deal with the Oakland Raiders, but he had won a Super Bowl and had been an offensive coordinator and head coach in the NFL for years before joining the broadcasting ranks.

Tony Romo has an excellent understanding of football. He displays it on a regular basis during the CBS broadcasts. But doing from the broadcast view, seeing what the defense is trying to do, and calling the plays to counter what the defense is trying to do are very different things.

Secondly, the coaching job would be a major time commitment that at the moment he doesn't have. Even if he's working a 40 hour work week in preparation for his three-hour time slot, the demands on NFL coaches are easily twice that with many coaches putting in 100 hour work weeks in preparation for Sundays. Tony Romo has a family that even he's talked about as part of the reason that he went into broadcasting instead of looking to hop on with another NFL team.

Finally, the job would mean a significant pay cut from what Romo is already making. It's estimated that the former Cowboys quarterback is making anywhere from $5-10 million dollars a year with CBS. Jason Garrett is making $6 million per year as the head coach of the Dallas Cowboys, so even if the Jones family was willing to pay first-time NFL coach Tony Romo a ton of money to come out of the broadcast booth, there's zero chance they pay him what he's making as a broadcaster. To do so, would be to undercut the head coach. Jason Garrett is Jerry Jones' guy. The owner and general manager wants Garrett to be the guy that leads the Cowboys to Super Bowl success, so there's zero chance he'd pay a coordinator close to Garrett's money, which would lead to constant speculation about the head coach and his future with the organization.

I love Tony Romo. His jersey is one of only two Cowboys jerseys that I own -- along with Darren Woodson -- and I think he could make a good coach one day, but I'd be hard pressed to see him come out of the coaching booth to take a coordinator job and have immediate success. The guys that are offensive coordinators in the NFL have been grinding for years to earn their jobs. Most started as position coaches -- see Sean McVay as Redskins TE coach. The Dallas Cowboys will spend the next few days, and perhaps weeks, identifying their replacement for Scott Linehan, but let's put to bed the dream of Romo as offensive coordinator.

It's just not going to happen.



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Player News

Cowboys Sign WR Devin Smith, Former 2nd-Round Pick

Jess Haynie

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Devin Smith

The Dallas Cowboys have reportedly signed Receiver Devin Smith, previously with the New York Jets, to a futures contract. Smith was a 2nd-round pick, 37th overall, in the 2015 NFL Draft.

Before going pro, Devin was a college teammate of current Cowboys Ezekiel Elliott, Rod Smith, and Noah Brown. They were all members of the 2014 Ohio State Buckeyes team that won the National Championship.

Smith's agent, Jason Bernstein, tweeting the following earlier today:

Jason Bernstein on Twitter

Congrats to WR Devin Smith @dsmithosu for signing with the #DallasCowboys! Welcome back. https://t.co/hCMYoE8fEh

Thus far, Smith's NFL career has been marred by injuries. He has suffered two ACL tears in the same knee and only been able to appear in 14 games. He was waived by the Jets last summer and was not with any team last season.

Overall, the 2015 class of receivers has been disappointing. Amari Cooper has been a star and other later-round picks like Tyler Lockett, Stefon Diggs, and Jamison Crowder have been good. But the other big names of the class, such as Kevin White, Breshad Perriman, and DeVante Parker, have not lived up to the hype.

The Cowboys are known for trying to reclaim players who once had high draft status and bad starts to their careers. They are clearly hoping to cash in on Smith's previously perceived potential, which had him projected as a possible first-round talent at one time.

For both Devin and Dallas' sake, we hope it's a success!



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Dallas Cowboys

Breaking: Scott Linehan and Dallas Cowboys Part Ways

John Williams

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Scott Linehan Acknowledges Need for New "Wrinkles" in Cowboys Offense

Ian Rapoport of the NFL Network is reporting that the Dallas Cowboys and Offensive Coordinator Scott Linehan have mutually agreed to part ways following a tumultuous season that saw the Dallas Cowboys offense finish outside the top 12 three out of his four seasons in Dallas.

Ian Rapoport on Twitter

Sources: The #Cowboys are firing OC Scott Linehan. Taking their offense in a new direction. An announcement is coming.

Scott Linehan was brought in prior to the 2015 season and saw his offenses finish 31st, fifth, 14th, and 22nd in his four years as the Cowboys play caller. The 2015 season can be excused as the Cowboys rolled out Kellen Moore, Matt Cassell, and Brandon Weeden for 13 starts after Tony Romo was injured twice during the season, but the team 2-11 in those 13 starts and the Cowboys failed to make the playoffs despite a strong performance on the defensive side of the football.

The Cowboys saw an offense that finished fifth in the NFL in points in 2016 decline each of the last two offseasons and Linehan has been continually criticized by analysts, fans, and players as well.

Many believe that the reason that Dez Bryant and Brice Butler weren't brought back in the offseason was because of the public criticism of the offense and the play caller instilling the offense and that criticism has carried over to this season when Dak Prescott and Amari Cooper acknowledged that the Philadelphia Eagles were sitting on the slant routes that they had run all game. Dak mentioned that he changed Amari's route to a go route, which led to a 75 yard touchdown that helped open up the offense.

Cole Beasley has been frustrated with his role for much of the season and deservedly so. He was often non-existent in the offensive game plan until the final five minutes of football games.

In the running game, the offense had become too predictable and reliant upon jumbo formations that led to Ezekiel Elliott having to run against eight in the box anywhere from 25-30% of the time. For perspective, Todd Gurley only ran against eight-man fronts around eight percent of the time. Scott Linehan never looked to attempt to take players out of the box, instead insisting on motioning more players into the box for the offensive line and Ezekiel Elliott to run against. It's amazing when you think about it, that Ezekiel Elliott was able to win the rushing title when facing loaded fronts as often as he did.

This was a move that needed to happen and the Dallas Cowboys didn't need to waste anymore time to make it happen. The offense had become stale and frustrating for the players as well as the fans. While Jason Garrett started the offseason saying he "didn't expect any changes," this was a move that absolutely had to happen for the offense to take a step forward. Below, you can read Jason Garrett's announcement on the move.

Mike Garafolo on Twitter

Cowboys have fired Scott Linehan

Even after the move for Amari Cooper, the offense looked better, but it still struggled at times to move the football.

The Cowboys have a young team with especially young players on the offensive side of the football. They have a quarterback who can throw from the pocket, but has excellent movement skills and capabilities of throwing the ball on the run. He's an excellent runner on designed runs. Despite us knowing all that, Scott Linehan looked reluctant to use him on designed quarterback runs that weren't read options or speed options. What you saw on designed runs in the Seattle game is what this team should be doing five times a game.

Now the question becomes, who should the Cowboys next offensive coordinator be? Our own, Staff Writer Brian Martin, laid out 5 Options to be the Next Offensive Coordinator earlier this week. I suggest you give it a read.



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