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7 Personnel Adjustments That The Cowboys Should Make

Tommy Simon

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Cowboys Blog - Seven Personnel Adjustments That The Cowboys Should Make

As many of those of you who read my articles will know, I believe the Cowboys (and us fans) have overestimated the strengths of the team and that the “stars” have underplayed their capabilities. However, I believe the most damaging thing in this six-game losing streak has been their struggle to make adjustments in personnel, game plans, and fundamental approach.

While this is especially true of in-game adjustments, there has also been a lack of innovation and imagination in using the personnel in the best way.

There is a rigidity within the coaching staff that causes them to want to show that their way will work just fine. In normal circumstances, this stubbornness makes sense. But when you are in a losing streak like this, you have to have flexibility and creativity to put players in their best position, regardless of egos, consequences, or perceptions. With this in mind, I want to make a suggestions on how the Boys could tweak the personnel for the Bucs game.

But before we get into the adjustments that the Cowboys could make, let’s take a quick look at why the adjustments are necessary and how the ‘Boys should attack the Bucs. Once we understand these two things, then we can determine what personnel should play and why.

Why Things Must Change Right Now

In business, one of the hardest things I have found to manage is the need to adjust to new things without losing your focus or wasting time on every new opportunity. In any business, possessing laser focus is the key. You have to stay on point, never wavering from your key strengths and services. You probably have heard it before: “Be who you are and be excellent at what you do.” You can't do that when you begin to chase every new shiny idea or fad.

The quickest way to fail is to get distracted. You will waste time, energy, and generally get bad results.

But on the other hand, you have to listen to what the market wants. When the market changes, so should you. You have to be flexible and make adjustments as opportunities materialize. In every company I owned, I have started in one direction but by the time we sold, we were doing something else (similar, but not the same). So you have to grab opportunities and look for new ideas to help you grow quickly. In essence you have to be willing to change.

So how do you balance adjusting to the market and staying on point with your process and message? How can you be adaptive and flexible and still be focused? It's the toughest question you can face in business. You have to get it right to succeed. This is the difficulty that the Boys face.

JG has a process, a plan, and he does not deviate. This is great when positive progress is being made. But what about when things are not going well. Do you stay on point and make your way through? Generally I would say yes, that is exactly what is needed. But by doing this, you tend to stick too long with personnel/players and strategies that are not performing. This unyielding focus can make you great in the long run, but it can also make you bad at adjusting in the short term.

For any coach or business owner out there, you know the main key to your success is having great players/staff, who buy into the objective/goal, who understand their role, and are put into the best position for them to influence the outcome.

Sounds so simple, yet it is so difficult. You have to constantly ask if you have the right person in the right seat, and if you're giving them the tools to succeed. Sometimes you have to admit that you didn't put the right person in a seat. Sometimes you have to switch people to new roles to better utilize their strengths. To optimize the company’s performance, you must play to the teams - and individual players - strengths rather than try to coach them to overcome weaknesses.

The Cowboys are in the same position. You don’t need to wait for a bye week or injury to make changes. Just because you gave someone the start doesn’t mean you need to continue starting them. It also means that the coaches may need to admit that they have tried putting players in roles that they are not succeeding in. Unfortunately, that is why some of these changes are needed. The coaching staff put some players in positions that they appeared well suited for, but the players are not living up to that expectation.

Now, before we get into the adjustments, let’s look at how we need to attack the Bucs.

Strategy In Week 10

The Bucs will play a cover 2 defense and try to create turnovers. Much like the Cowboys, they want to be conservative on defense, rushing four and keeping two deep safeties. Until the offense is successful with the run game and short passes forcing them out of their cover 2 zone. So when Tampa is in their Tampa 2, the Cowboys will need to run effectively.

They cannot let the Bucs get away with playing two deep safeties. Once the strong safety has to play in the box, and assuming the Bucs will roll a safety to the Dez side, it should also open up the short middle of the field, inside out routes and fly routes opposite Dez’s side. So specific routes that will be effective against the Bucs are slants to the weak side, drags from strong side to weak, TE seams, RB flats (working inside out), and double TEs with one TE on a seam and the second dragging underneath the seam. A 15-yard hook/drag underneath a deep flag is also a good route combination. You just need to make sure to force the safety deep. If the corners are playing off coverage, receiver screens are effective as well because the corners are deeper.

So to summarize, the Cowboys need to play a patient game of short routes, screens and running the ball. If, or hopefully when, the Bucs drop a safety into the box, you have to take your shots downfield. Usually a fly route, with a post on the backside to keep the single-high safety in the middle of the field.

The Cowboys must make big plays against these corners when given the opportunity. Matt Cassel must see the safety in the box and audible to the deep route.

On defense, the Boys will need to put pressure on the rookie by any means necessary. He will throw picks when rattled. He will try to fit throws into tight quarters. This should give the ‘Boys opportunities to make plays. So the Cowboys should play exactly how the Bucs will play. They should have two deep safeties with corners playing up tight to the line. Take out the short passes and screens. Physical man coverage is the key. This is especially true out of the slot where you will need a physical and quick slot corner. If the Cowboys are able to keep two safeties back, they will get picks.

Jamison will take chances with his throws. But to stay back they will need to stop the run first, then get pressure from their front four. Not a complex game plan at all. It just needs to be implemented effectively.

So with these factors in mind, let’s look at some personnel changes that could help.

1) Hardy & Gregory to left DE, Lawrence & Mincey to right DE.

Lawrence has shown no pass rush ability from the left side and he is giving up the edge too often on run plays. On the left side, you need a strong run defender because the One is inside in the 1 gap. By switching sides, Lawrence will have help on the strong side on run downs. Also, he showed more rush ability for the right side last year than he has all year on the left side. This will also allow Mincey to play on the right side too, and he can play on early downs and help set the edge against the run.

Meanwhile, Hardy has the strength to play the left side and he has the speed to still rush against the bigger offensive right tackles. This will allow Gregory to match his speed more with the bigger right tackles as well. By switching sides, Hardy & Gregory will have more pass rush success, Lawrence should have more success, and the run game should be better on both sides with Hardy and Mincey playing the first downs.

2) Mincey to play more three technique, Crawford to play more one technique.

Mincey should be used on the right DE on first downs (Lawrence plays second and third) and should play the three technique on pass downs. Mincey has the strength to play the run but he has a quick burst that should allow him to be effective in the three technique. Likewise, Crawford has the strength to play the one technique on second and third down & long situations. This will give Hayden more plays off to keep him from being exhausted in the fourth quarter. This should also improve the inside pass rush on longer downs.

3) Rotate Gachkar in with McClain.

One of the problems the Cowboys had in the Eagles game (and the Giants, Saints and Falcons) was the defense was exhausted in the fourth quarter and overtime. McClain was just gassed. To help keep him fresh, I think the Boys could play Gachkar in the middle for McClain 15 to 20 plays. This should help to have McClain fresh in the fourth if they need him to come up with a big stop.

4) Play Damien Wilson as LB in Nickel and Dime packages.

There are two reasons for this. First, he is the quickest LB the Boys have with Lee out. The Boys are struggling to cover the RBs coming out of the backfield. Wilson is probably the best equipped to accomplish this. Yes, he had a blown coverage in the Saints game, but that was on a play where he was running in and confused. He should be better prepared now.

The second reason for him playing is that he is perhaps the best edge rusher of all the LBs. The Cowboys have to get four or five sacks in this game, and he could provide one or even two with well-timed blitzes.

5) Byron Jones to free safety.

JJ Wilcox is not giving the Boys anything. He is not good in coverage, he is not helping on deep balls, he is terrible at taking angles. He is a non-factor. A negative factor in fact. By playing Jones at free safety you could get a playmaker that could possibly help get some turnovers. Jones would also be better at being the last line of defense and he can cover more ground.

6) Patmon and White to slot

Since Tampa will not have a great TE playing in this game, you could play White on the bigger TE. White’s size will allow him to play the TE. He would still be able to blitz from the slot. Tampa plays a quick, smart slot receiver. This is a bad matchup for Jones, but a perfect fit for Patmon. Patmon can get up and play aggressively on the slot.

Overall, this is a much more effective line-up for the Boys.

7) Whitehead to third down running back

Since the Bucs will play two deep, the Boys will need to be patient but also get big plays from short passes. Think what Dunbar gave the Boys in the first couple of games. You need someone who can go one on one against the LBs and turn a 5-yard pass into a twenty-five-yard pass. Whitehead gives you this dynamic.

He can work on inside out routes from the backfield and beat LBs consistently. He can turn a small play into a large game. All the Boys will need is one or two of these to change field position and set up scores.

This is how I would tweak the lineup to try to get the right player in the right position to succeed. It is still up to the players to execute, but this should allow them the opportunity. It is time to adjust for the short term, but still keep the process in place for the long run.


Tommy Simon is an entrepreneur, writer, speaker and sports enthusiast. He is currently CEO of TechBAA, an investor and board member of TPC Technical and CommunitesFIrst, and acting CFO for ALS Communities. In addition to investing and advising companies, Tommy is also a Sales Management coach and is working with companies as a Fractional CMO/CSO. Tommy is a life long football player, coach and Cowboy fan. He currently coaches and sponsors several 7 on 7 teams. He manages/coaches an adult flag football team that is the top team in Florida one of the highest ranked teams in the country. Tommy's hobbies include international travel, fantasy football, reading, and engaging in intelligent political discourse. He is married to a wonderful women for 18 years; which is the best thing he has ever accomplished. He has a dog that is the best dog ever. He also has 9 siblings and roughly 30 nieces and nephews. For more information about tommy, or to request him to speak, please contact him at info@techbaa.com

Player News

Cowboys Will Tag DeMarcus Lawrence; What’s the Plan?

Mauricio Rodriguez

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Cowboys Planning

February 20 is an important day for NFL clubs this year. Why? It's the first day in which teams can franchise tag any player. Since 2015, when the Dallas Cowboys tagged Dez Bryant before they were able to work out a long-term deal, Jerry Jones & Co. haven't used the franchise tag. In 2018, though, that will change.

DeMarcus Lawrence just played his best season yet in 2017, and he's looking to get paid big time. Through three years, he had been able to rack up nine sacks, 52 tackles and three forced fumbles. In just 2017, he sacked opposing quarterbacks 14.5 times, had 35 tackles and managed to force four fumbles.

Not only did Lawrence look like an elite pass rusher, but he also improved as a run defender a lot. The Cowboys have been looking for a "War Daddy" for a long, long time and Lawrence seems to be the answer for this football team.

After such a big year, one would expect the Cowboys to sign him to a multi-year enormous contract. But there's a catch. Lawrence failed to remain healthy early in his career and really didn't make as much of an impact until last season.

There's no question that D-Law will be wearing a star come the 2018 NFL season, but will he be doing it under a long-term deal or under a franchise tag?

David Moore on Twitter

Cowboys will not place franchise tag on DeMarcus Lawrence tomorrow as that window opens but will do so by March 6 w/ understanding the goal is to reach a long-term deal. Both sides have until July 16 to make that happen.

For now, according to David Moore from Dallas Morning News, the Cowboys will franchise tag Lawrence with the objective of getting a deal done in July. The tag however, is not expected to be placed as soon as possible.

Jess Haynie on Twitter

In 2015, the Cowboys didn't place the franchise tag on Dez Bryant until the final deadline day. This year's deadline is March 6th, so it may be two weeks before they make it official with DeMarcus Lawrence. #CowboysNation #DallasCowboys

What would franchise tagging DeMarcus Lawrence mean for this team?

First of all, they'd make sure he doesn't hit free agency in March. This gives the front office time to get to work and restructure players' contracts if they have to in order to open up as much cap space as they can before giving him a deal.

It's worth mentioning as well, cap savings from players who are designated as post-June 1 cuts will already be available. If you want to be more familiarized with the Cowboys' cap situation, I highly recommend you read John Williams' deep dive on the matter.

It'll continue to be a very interesting story for this offseason, as handing a franchise tag to a player tends to become a non-friendly situation for both parties. Let's hope that's not the case for the Cowboys and Lawrence this year and that everything works out fine.

Here at Inside The Star, we'll continue updating you and the rest of Cowboys Nation throughout the offseason.

Tell me what you think about "Cowboys Will Tag DeMarcus Lawrence; What’s the Plan?" in the comments below, or tweet me @PepoR99 and let’s talk football! If you like football and are looking for a Dallas Cowboys show in Spanish, don’t miss my weekly Facebook Live! show, Primero Cowboys!


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Dallas Cowboys

Dallas Cowboys OL Fails To Crack NFL.com’s Top 10

Kevin Brady

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Tyron Smith, Zack Martin, Travis Frederick, offensive line

Often considered a top unit in football, the Dallas Cowboys offensive line seemed to take a step back in 2017. Mostly due to injuries and free agent departures on the left side, the Cowboys were unable to form the same solid unit we have seen in years past.

Despite their struggles, most would still consider them a top 5-10 offensive line in the NFL. At least, that's what I'd expect considering they still feature three All-Pro caliber players upfront.

Matt Harmon of NFL.com put together a list of the top 10 offensive lines in football based on performance in the 2017 season. The list was strictly developed through the use of next gen stats, which defined pressure as "pass-rushing play in which a defender gets within 2 yards of the opposing quarterback at the time of the throw or sack." In addition, "yards gained before close" was taken into account. This metric is meant to measure "the amount of rushing yards a running back gains before opposing defenders come within 1 yard of the player."

After compiling all of these stats, the Cowboys offensive line was left off of the list completely. Maybe even more surprising, however, was that the Philadelphia Eagles' line failed to crack the top ten as well. That's two lines with 3-4 Pro Bowl caliber players each missing the cut.

According to Matt Harmon the Cowboys allowed a pressure on 28.6% of Dak Prescott's dropbacks, 12th highest in the league. Dallas also ranked 20th in the league in YGBC in 2017.

While I do have some issues with the methodology of these statistics, the final result is actually hard to argue with. Down the stretch the Cowboys offense was downright pathetic at times. Regardless of how highly we thought of them prior to the year, the offense didn't perform to their standards, or the standards of a top ten unit.

Heading into 2018, however, I do expect this offensive line to begin to regain form. La'el Collins should continue to improve on the right side, and he is already an adequate starting right tackle regardless. I also expect Dallas to address their left guard spot, potentially within the first two rounds of the 2018 NFL Draft.

In the end the success of this line may hinge on the health of Tyron Smith, though. When healthy, Smith is the best left tackle in all of football. But that "when healthy" caveat has certainly hurt the Cowboys offense.

The way the front office handles their offensive line this offseason will play a huge role in the success, or lack thereof, of the Cowboys in 2018.


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Dallas Cowboys

Cowboys 2018 Free Agents: CB Bene Benwikere

Jess Haynie

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Cowboys 2018 Free Agents: CB Bene Benwikere

After playing sparsely for the Dallas Cowboys in 2017, veteran cornerback Bene Benwikere is set to be an unrestricted free agent. Could he stay in Dallas, or will he have to find work elsewhere?

Dallas was concerned about its CB depth with heavy reliance on young players and Jourdan Lewis barely participating in the offseason. Therefore, the Cowboys traded a sixth-round pick to the Cincinnati Bengals for Benwikere just before Week One.

After a stellar rookie season with the Carolina Panthers in 2014, Bene had suffered a steep fall before landing in Cincy. Injuries and poor play got him cut midway through 2016 by the Panthers, and then Benwikere bounced from Miami to Green Bay before finally signing with the Bengals in the 2017 offseason.

Though a few years removed from being an All-Rookie Team standout, Bene Benwikere is still just 26 and may still draw interest from scouts who remember his better days. He is likely counting on that, because the Cowboys' secondary is starting to fill up.

Cowboys 2018 Free Agents: CB Bene Benwikere 1

Dallas Cowboys CB Bene Benwikere (#23)

The Cowboys currently have exciting sophomores Chidobe Awuzie and Jourdan Lewis expected to start in 2018. Anthony Brown is back for his third season and will be active on game days.

Orlando Scandrick's future is cloudy, but Dallas won't get much cap relief from releasing him this season. They may elect to keep the veteran for one more year, which would all but fill out the CB depth chart.

Even if Scandrick leaves, talk that Dallas may move Byron Jones back to corner from safety would only leave Benwikere in the same disadvantaged position for finding work.

The best chance that Bene Benwikere has to stay with the Cowboys is if new Defensive Backs Coach Kris Richard remembers him from 2014. Coaches often feel that can get more out of a player than the last guy, and Richard may see potential in Benwikere that his last few teams couldn't unlock.

Four years ago may be too long, though, and especially with a fresh new crop of young players coming into the league. Especially if they keep Scandrick, Dallas may want to use the rest of their roster spots on younger prospects.

As it stands, Bene Benwikere is unlikely to return to the Cowboys. However, given the flashes of potential he once showed in the NFL, you can't be certain that Dallas won't want to give him one more chance.


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