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America’s Team: Putting The Dallas Cowboys Brand In Perspective

RJ Ochoa

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America's Team: Putting The Dallas Cowboys Brand In Perspective

I live in San Antonio, so when Tim Duncan announced his retirement on Monday it was the end of a fun chapter in my life as a Spurs fan. I took to Twitter, like most people, to see the fallout from one of the greatest to ever do it calling it a career.

I had one prevailing thought in the middle of the fanfare. Names like Jordan, Kobe, and LeBron all stand alone in the pantheon of basketball. Uttering those singular names implies a level of greatness that is universally understood. "Timmy" is without a doubt a member, if not a cornerstone, of such a list.

America's Team.

Here lie two words that, in every language, convey one single and indisputable truth - The Dallas Cowboys.

Nicknames aren't transferrable. There is not, and never will be, a new America's Team. For every day that the sun rises, gravity is 9.8 meters per second squared, and human beings need oxygen... The Dallas Cowboys are America's Team.

What does this mean, exactly? If you ask Bob Ryan of NFL Films, who coined the term in 1978, it means that Cowboys fans are everywhere.

Dr. Mike Lewis of Emory University conducts an interesting experiment every summer where he evaluates the strength of NFL fan bases. This year, his results showed that the New England Patriots have the best fans in the NFL.

There is some legit math and analysis that goes into this, so don't dismiss it right away. Dr. Lewis uses a measure called "Dynamic Fan Equity" where he combines Fan Equity (how much a team is willing to spend in dollars) and Social Equity (which captures fan support in terms of things like Twitter). His contention is that the Patriots are the best.

How Much Do Cowboys Fans Spend On Their Team?

The Dallas Cowboys are literally the only professional sports franchise in America that has a fleet of Pro Shops scattered across their home state. Sure, you can buy Denver Broncos stuff at places like Dick's or Sports Authority in that market, but there are Dallas Cowboys Pro Shops throughout the Lone Star State (and New Mexico, mind you).

DCPS has stores that singlehandedly bring in over one million dollars on their own. Obviously not all of them do, but the point stands that Silver & Blue loyalists show up to get their gear. The proof is in the pudding considering that of the Top 12 selling jerseys from last year, 3 are Dallas Cowboys (Dez, Witten, Romo). Only 2 are Patriots (Brady and Gronk).

Dr. Lewis' basis for "Fan Equity" is a lengthy read, you can view it here if you like, but it's important to consider that the Cowboys bring in a significant amount of revenue in terms of merchandise throughout Texas, a significantly larger state than Massachusetts.

How Much Money Do The Cowboys Even Make? What Are They Worth?

Forbes announced on Wednesday that the Dallas Cowboys are the most valuable sports team in the world. Yes, the world.

Valued at $4 Billion, the Cowboys represent both the NFL and the United States as the top dog on this list. You need to understand how incredible this is.

I've said many a time whether on Twitter or the RJOShow that the NFL is king of America. Indisputably. That is not up for debate.

Equally factual is that soccer is the most popular sport in the world. It transcends multiple nations and is played/watched by a far larger population of the big blue marble. Nevertheless, the Dallas Cowboys are the most valuable team in it.

2016 Forbes Most Valuable Teams Team Value
1 Dallas Cowboys $4 Billion
2 Real Madrid $3.65 Billion
3 Barcelona $3.55 Billion
4 New York Yankees $3.4 Billion
5 Manchester United $3.32 Billion

If "Fan Equity" is a measurement of a consumer's "willingness" to spend, well then don't ya think that the most valuable sports franchise in the whole wide world would be number one?

I do.

How Popular Are Cowboys Fans From The Social Side?

The "Social Equity" element to this analysis is the most interesting to me.

In so many ways, it's incredibly subjective. There are die-hard fans of every team that choose not to participate in any avenue of social media, but for what it's worth I do understand it's relevance.

So how popular are the Dallas Cowboys? Let's see.

[table id=37 /]

The Emory study only mentions Twitter (no pun intended) as something that they valued when it comes to the "social" side of fandom. While Twitter is great, and is actually my personal favorite social media platform, they're all relevant. I decided to look at Facebook and Instagram as well.

Some simple math tells us that altogether (the three outlets combined) the New England Patriots have 10,978,721 total followers.

The Dallas Cowboys? 11,746,466.

I'm not a mathematician or anything, but I think 11,746,466 is greater than 10,978,721.

~~~

As I said up top, there is a legitimate amount of data that went into Dr. Lewis' study, I just don't necessarily agree with it. The thing about it is... most of the evidence that we've pulled doesn't agree with Emory's study either.

We can toss out net value, social media followers, or the number of critters each team has caught on Pokemon Go. The fact remains that there is now and forevermore one underlying truth here.

The Dallas Cowboys are America's Team.

What do you make of all this? Who has the best fans in the NFL? Share your thoughts! Comment below, Email me at RJ@RJOchoaShow.com, or Tweet to me at @rjochoa!

Tell us what you think about "America’s Team: Putting The Dallas Cowboys Brand In Perspective" in the comments below. You can also email me at RJ.Ochoa@SlantSports.com, or Tweet to me at @RJOchoa!



I like long walks on the beach, mystery novels, no just kidding those suck. The Dallas Cowboys were put on this earth for us all to love and appreciate. I do that 24/7/365. I also love chicken parmesan. Let's roll. @RJOchoa if you wanna shout!

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1 Comment

1 Comment

  1. Fred Goodwin

    July 15, 2016 at 8:47 am

    The very fact that every year, a different team claims to be the "real" America's Team, just proves that it is, and always will be, the Dallas Cowboys. Cowboy fans don't have to write blog posts claiming "we are STILL America's Team", because the numbers speak for themselves!

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Star Blog

Could Loaded FA Safety Market Drive Down Earl Thomas’ Value?

Brian Martin

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Could Loaded FA Safety Class Drive Down Earl Thomas' Price Tag?

It's no secret the Dallas Cowboys and Earl Thomas share a mutual interest in one another. Thomas has publicly stated his desire to join America's Team and the Cowboys did their darndest to make that happen last offseason. Nothing ever materialized a year ago, but it's looking as if the stars have finally aligned and a union between the two could merely be just weeks away.

Surprisingly enough, the Dallas Cowboys may have dodged a bullet last year when the Seattle Seahawks refused to part ways with their All-Pro safety. Not only would they have had to surrender a high draft pick, but they would've also had to extend Thomas' contract. Fortunately, timing is everything and now the Cowboys might just have to do the latter.

A potential contract between the Cowboys and Thomas is of course what I want to dive in today. I'm not going to get into numbers right now, because it's nearly impossible to project any kind of contract for any safety this offseason, especially for the former Seahawk, Earl Thomas.

Earl Thomas

Free Agent FS Earl Thomas (Photo by Otto Greule Jr/Getty Images)

Right now, it's a little difficult to know who might have the advantage in contract negotiations, Earl Thomas or the Dallas Cowboys. A lot of times the one that has the leverage, however slight, is the one that gets the better of the deal. As surprising as it may be, the Cowboys might just have the advantage here and I'll tell you why.

First off, this year's market for free agent safeties is pretty stacked with starting caliber players. See below:

  • Earl Thomas
  • Landon Collins
  • Lamarcus Joyner
  • Tyrann Mathieu
  • Adrian Amos
  • Clayton Geathers
  • Ha-Ha Clinton Dix
  • Glover Quinn
  • Tre Boston
  • Kenny Vaccaro
  • George Iloka
  • Jimmie Ward
  • Adrian Phillips

Earl Thomas is obviously the headliner here amongst the free agent safeties, but having so many starting caliber players available could drive down Thomas' market value just a bit. This is especially true when you take into consideration the market for FA safeties just a year ago. It was almost a complete standstill last year, with only Kurt Coleman signing a three-year $16.5 million deal with the New Orleans Saints. Not even the "Honey Badger" Tyrann Mathieu could get more than a one-year deal.

With all of these safeties available in free agency, we could be looking at another stingy market. This of course could be good or bad news for the Dallas Cowboys, especially as it pertains to Earl Thomas. Since he is the top FA safety available, everything could once again be at a standstill until he is signed.

Earl Thomas

Free Agent FS Earl Thomas (Photo by Andy Lyons/Getty Images)

Of course, we all know this will ultimately come down to determining Earl Thomas' market value. There is no denying he is still arguably the best free safety in the game today, but there are concerns about his age (30) and the two lower leg injuries he's sustained in the past three years.

Even with the loaded free agent market of starting caliber safeties and Thomas' age and recent injury history, he's still likely to receive a contract that earns him $10 million annually, give or take. It wouldn't surprise me at all if he gets another four-year deal worth $40 million, $25.7 million guaranteed, with a $9.5 million signing bonus like he signed with the Seahawks back in 2014.

The Cowboys of course would probably find a four-year $40 million deal for Earl Thomas acceptable. They would more than likely frontload the contract with a lot of protection in the details. They have the cap space to make this happen and still be able to sign their own, so money shouldn't be a problem.

Now, whether or not Thomas' market value may dip a little due to all of the above mentioned reasons will be something we will have to wait and find out. Regardless, I'd be a little shocked if Earl Thomas doesn't finish his career with the Dallas Cowboys.

Do you think Earl Thomas' market value will take a little hit this offseason?



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Star Blog

Acquiring Brown Will Give Dallas Twin Turbo Terrors

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Acquiring Brown Will Give Dallas Twin Turbo Terrors

What a difference a receiver makes, right? As Dallas fans, we know the impact of a player who can shake coverage, get open, and catch the ball. How was the season going before the Cowboys pulled the trigger for Amari Cooper in the deal with the Raiders? Cooper proved to be the lightning rod and a turning point in a season that was growing increasingly dismal. Dak Prescott and Cooper went together like peanut butter and jelly, while the Cowboys stormed to a division title and a postseason berth.

Now, imagine all of that times two… maybe even two and a half if Antonio Brown could be had from the Steelers. Scary right? We understand there’s only one ball to go around but that didn’t stop Kevin Durant from joining the Warriors, did it?

As of this writing, the best online sportsbooks like Intertops, are dealing Dallas as the seventh of 16 choices to win the NFC championship at odds of 12-1. Imagine how those odds would shrink if Brown wore a Cowboys uniform next season, giving Prescott the luxury of not one upper echelon wideout but that plus an elite receiver. Hut, hut, hut and a few clouds of smoke later the Cowboys would be moving the chains or celebrating in the endzone.

Brown and Cooper would be a devastating combination with Ezekiel Elliott coming out of the backfield. Brown was made for Dallas, it gives him an even grander stage than the one he shared with Ben Roethlisberger and Le’Veon Bell in Pittsburgh.

Despite the fact that the 'Boys haven’t won a Super Bowl since Barry Switzer was roaming the sidelines in the mid-90s, America’s Team still resides in Dallas. But we need a game-changer and Brown is just such an athlete. But what do we give in return and will that cost be worth whatever productive years Brown has left after this one? Let’s not forget that the mercurial Miami native will be 31 when the season begins and men who make a living with their legs don’t get better at that age. But Brown is so good and so unique that, even if he drops half a click, he's still amongst the best in the game.

That level of talent is hard to replicate and it could be the missing piece which allows Dallas to be a legitimate Super Bowl contender next season and the year after.

However, up to this point, we’ve been very good at dreaming of a Brown to Dallas trade but haven’t quite worked out the details. It takes two to tango and if we expect to get the Steelers’ attention we need to give them something valuable in return. Dallas surrendered their first-round pick (27th) this season when they traded for Cooper so that’s no longer an asset.

Pittsburgh would be vying for a first-round pick (and likely more) for Brown's services but some have speculated Dallas would consider dealing rookie-standout Leighton Vander Esch.

Wait... what? We know, you’re clutching your pearls, and the words are stuck in your gasp. We get it. The kid was a home run this past season, leading the Dallas defense in tackles and earning a Pro Bowl invitation in his inaugural NFL season. But this would be a Faustian deal.

The Cowboys give up a player who is poised to be a stud for years to come for a playmaker in Brown that could render a Super Bowl in the immediate future. Brown's expiration date will surely turn his milk sour sooner rather than later, but in the here and now, Antonio Brown could be the bell cow who leads the Cowboys to the promised land before he’s put out to pasture.

Just something to think about...



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Star Blog

2018 In Review: CB Anthony Brown Bounces Back

Kevin Brady

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Anthony Brown's Resurgence A Great Sign for Cowboys Defense
Matthew Emmons-USA TODAY Sports

To say it's been an up-and-down start to the career of young cornerback Anthony Brown would be an understatement.

As a sixth round pick in 2016, everything Brown contributed during his rookie season was a plus. Due to injury he was asked to step into a greater role as the season went on, and he performed well enough to make the front office comfortable allowing multiple veterans to walk for nothing in free agency the following Spring. Brown looked like a legitimate starting cornerback in the league, and when Dallas brought in Chidobe Awuzie and Jourdan Lewis during the next draft, the young secondary seemed set.

Then 2017 happened. And Anthony Brown struggled. Really struggled.

These struggles, coupled with the emergence of both Lewis and Awuzie during their own rookie seasons, made Brown's status heading into 2018 rather uncertain. Some wondered if they would trade him for a day three pick, others thought Brown could even end up being cut. Jourdan Lewis and Anthony Brown were slated to compete for the nickel cornerback job in training camp, and as it turned out, all Brown needed was that one extra chance to compete.

Brown won the job outright during the preseason, and began 2018 as the starting nickel. A fan favorite, most thought Lewis would reclaim his rightful spot on the depth chart sooner or later, but Anthony Brown's play (and Kris Richard's preferences) kept Lewis on the bench for much of the season.

Simply put, Anthony Brown balled in 2018, and was the Cowboys' second best corner for most of the year. By the end of the season Chidobe Awuzie had regained form, but Brown and Byron Jones were the most consistently reliable corners on the roster all of 2018.

Brown tallied 44 tackles, 2 sacks, and an interception in 2018, and finished third on the team in pass breakups with 8. As the slot corner Brown had an excellent season, especially for a former sixth round pick.

Now he enters a contract year, and with the Cowboys having so many guys to pay over the next two offseasons, he could find himself as an unrestricted free agent in 2020. And if he can keep up his play from last year moving forward, he could be in for a nice payday that Spring.



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