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America’s Team: Putting The Dallas Cowboys Brand In Perspective

RJ Ochoa

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America's Team: Putting The Dallas Cowboys Brand In Perspective

I live in San Antonio, so when Tim Duncan announced his retirement on Monday it was the end of a fun chapter in my life as a Spurs fan. I took to Twitter, like most people, to see the fallout from one of the greatest to ever do it calling it a career.

I had one prevailing thought in the middle of the fanfare. Names like Jordan, Kobe, and LeBron all stand alone in the pantheon of basketball. Uttering those singular names implies a level of greatness that is universally understood. "Timmy" is without a doubt a member, if not a cornerstone, of such a list.

America's Team.

Here lie two words that, in every language, convey one single and indisputable truth - The Dallas Cowboys.

Nicknames aren't transferrable. There is not, and never will be, a new America's Team. For every day that the sun rises, gravity is 9.8 meters per second squared, and human beings need oxygen... The Dallas Cowboys are America's Team.

What does this mean, exactly? If you ask Bob Ryan of NFL Films, who coined the term in 1978, it means that Cowboys fans are everywhere.

Dr. Mike Lewis of Emory University conducts an interesting experiment every summer where he evaluates the strength of NFL fan bases. This year, his results showed that the New England Patriots have the best fans in the NFL.

There is some legit math and analysis that goes into this, so don't dismiss it right away. Dr. Lewis uses a measure called "Dynamic Fan Equity" where he combines Fan Equity (how much a team is willing to spend in dollars) and Social Equity (which captures fan support in terms of things like Twitter). His contention is that the Patriots are the best.

How Much Do Cowboys Fans Spend On Their Team?

The Dallas Cowboys are literally the only professional sports franchise in America that has a fleet of Pro Shops scattered across their home state. Sure, you can buy Denver Broncos stuff at places like Dick's or Sports Authority in that market, but there are Dallas Cowboys Pro Shops throughout the Lone Star State (and New Mexico, mind you).

DCPS has stores that singlehandedly bring in over one million dollars on their own. Obviously not all of them do, but the point stands that Silver & Blue loyalists show up to get their gear. The proof is in the pudding considering that of the Top 12 selling jerseys from last year, 3 are Dallas Cowboys (Dez, Witten, Romo). Only 2 are Patriots (Brady and Gronk).

Dr. Lewis' basis for "Fan Equity" is a lengthy read, you can view it here if you like, but it's important to consider that the Cowboys bring in a significant amount of revenue in terms of merchandise throughout Texas, a significantly larger state than Massachusetts.

How Much Money Do The Cowboys Even Make? What Are They Worth?

Forbes announced on Wednesday that the Dallas Cowboys are the most valuable sports team in the world. Yes, the world.

Valued at $4 Billion, the Cowboys represent both the NFL and the United States as the top dog on this list. You need to understand how incredible this is.

I've said many a time whether on Twitter or the RJOShow that the NFL is king of America. Indisputably. That is not up for debate.

Equally factual is that soccer is the most popular sport in the world. It transcends multiple nations and is played/watched by a far larger population of the big blue marble. Nevertheless, the Dallas Cowboys are the most valuable team in it.

2016 Forbes Most Valuable Teams Team Value
1 Dallas Cowboys $4 Billion
2 Real Madrid $3.65 Billion
3 Barcelona $3.55 Billion
4 New York Yankees $3.4 Billion
5 Manchester United $3.32 Billion

If "Fan Equity" is a measurement of a consumer's "willingness" to spend, well then don't ya think that the most valuable sports franchise in the whole wide world would be number one?

I do.

How Popular Are Cowboys Fans From The Social Side?

The "Social Equity" element to this analysis is the most interesting to me.

In so many ways, it's incredibly subjective. There are die-hard fans of every team that choose not to participate in any avenue of social media, but for what it's worth I do understand it's relevance.

So how popular are the Dallas Cowboys? Let's see.

[table id=37 /]

The Emory study only mentions Twitter (no pun intended) as something that they valued when it comes to the "social" side of fandom. While Twitter is great, and is actually my personal favorite social media platform, they're all relevant. I decided to look at Facebook and Instagram as well.

Some simple math tells us that altogether (the three outlets combined) the New England Patriots have 10,978,721 total followers.

The Dallas Cowboys? 11,746,466.

I'm not a mathematician or anything, but I think 11,746,466 is greater than 10,978,721.

~~~

As I said up top, there is a legitimate amount of data that went into Dr. Lewis' study, I just don't necessarily agree with it. The thing about it is... most of the evidence that we've pulled doesn't agree with Emory's study either.

We can toss out net value, social media followers, or the number of critters each team has caught on Pokemon Go. The fact remains that there is now and forevermore one underlying truth here.

The Dallas Cowboys are America's Team.

What do you make of all this? Who has the best fans in the NFL? Share your thoughts! Comment below, Email me at RJ@RJOchoaShow.com, or Tweet to me at @rjochoa!

Tell us what you think about "America’s Team: Putting The Dallas Cowboys Brand In Perspective" in the comments below. You can also email me at RJ.Ochoa@SlantSports.com, or Tweet to me at @RJOchoa!



I like long walks on the beach, mystery novels, no just kidding those suck. The Dallas Cowboys were put on this earth for us all to love and appreciate. I do that 24/7/365. I also love chicken parmesan. Let's roll. @RJOchoa if you wanna shout!

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1 Comment
  • http://www.facebook.com/DallasCowboyBooksBlog/ Fred Goodwin

    The very fact that every year, a different team claims to be the "real" America's Team, just proves that it is, and always will be, the Dallas Cowboys. Cowboy fans don't have to write blog posts claiming "we are STILL America's Team", because the numbers speak for themselves!

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The Cowboys Blueprint for Success has been Set

Shane Carter

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Monday Morning Hangover: Cowboys Dominate Jaguars Top-Ranked Defense 1

The Cowboys victory against the Jaguars was a reminder to everyone just how good Dak Prescott & Co. can be. They ran and threw all over the Jaguars defense like they were high school level. It was a one-sided, lambs to the slaughter type of game.

At the end of the game, it left all of us wondering, "where has this team been all year?"

Throughout the season, the Cowboys showed both dominance and incompetence on the offensive side of the football. One game the team moves the ball up and down the field with ease, the next game the offense looks inept. Last Sunday’s game versus Jacksonville shows that Dallas can be successful the rest of the season, if they continue to play as such.

Run the ball

This team was built to run the football. Look at the offensive line, their type of tight ends, their quarterback, and of course Ezekiel Elliott.

The line is full of first round talent, the tight ends are block-first types (sans Rico Gathers), Dak Prescott gives them another dimension with the mobile ability in and out of the pocket, and Elliott is one of if not the best running back in the league.

The concept of running the football should not be lost on this team.

If they let Elliott run 20 or more times per game, allow Prescott to run outside of the pocket and not just be a stand-still passer, and mix in some of Rod Smith and Tavon Austin (when healthy) to give their main runner a break, they can run on anyone.

Let Dak Move Around

What makes Dak Prescott so special to this team isn’t just his leadership, but also his ability to extend plays. He stays in the pocket if he has to but he’s so skilled outside with his legs. Zone read, play action, tuck and run, throw on the run, etc., any excuse to get Dak Prescott on the move is a plus. Defenses respect his ability to move so much that the Cowboys receivers get open more as a result.

The worst thing a coaching staff can do to a mobile quarterback is to keep him standing still when he can do so much more with his feet. Don’t buy a Corvette and keep it locked up in the garage. The best way for Dak Prescott to stay consistent and succeed as a passer is to let Dak be Dak.

Keep Blitzing

The Cowboys have found a serious advantage that they’ve lacked in years past. Led by DeMarcus Lawrence and Jaylon Smith, the Cowboys have 18 sacks through the first six games of the season.

Throw in the contributions of players like Taco Charlton, Tyrone Crawford, and Randy Gregory, among others, and you’ve got the deepest pass rush the Cowboys have had in years.

The team is 7th in the league in sacks and there seems to be no sign of stopping and no shortage of players who can get to the quarterback. These numbers look like they’ll only go up from here and with the amount of players the Cowboys have to do so, Jacksonville looks like it was only a taste of what’s to come.

Creative Play Calling

A little more than a week ago Jerry Jones stated that the Cowboys offense looked similar to the L.A. Rams - a hilarious notion by most accounts, right?

The Cowboys offensive scheme had been mocked all season for being both predictable and out of date. I’m not sure how many times you can run a three tight end set and expect success when it hadn't happened yet.

The team would run then throw on first and second downs, and depending on yardage, would set up a predictable third down attempt.

Against Jacksonville, we saw more read option than we’ve seen all year. Dak Prescott was vintage. His ability to move the ball with his legs made the secondary shaky against the Cowboys receivers - especially Cole Beasley - and that opened up the playbook.

Ezekiel Elliott couldn’t be stopped and just about every receiver got in on the action. Even rookie receiver Michael Gallup got in and showed some of what Cowboy fans had been waiting for.

Hopefully, that game showed just how dangerous the Cowboys can be when they are unpredictable and let their quarterback be himself. If they game planned for today the same as they did against the Jaguars, the rest of the season will be much more winnable.



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Cowboys en Español: ¿Dónde Tiene Que Mejorar Dallas?

Mauricio Rodriguez

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The Good, The Bad, and The Ugly for Cowboys Against Jaguars

El mejor juego de los Dallas Cowboys en 2018 vino la semana pasada, cuando recibieron a los Jacksonville Jaguars y los vencieron 40-7. Un resultado que tomó a todos por sorpresa demostró la mejor cara en el año de este equipo que apenas tiene un récord de 3-3.

Por más dominantes que se vieron en el emparrillado el domingo pasado, esa actuación no termina de reflejar lo que realmente son los Cowboys. Son un equipo con potencial en la ofensiva y con una defensiva bastante fuerte, pero ¿pueden ganar constantemente como lo hicieron contra Jaguars?

De entrada, la respuesta a esta pregunta parece ser no. Aún en esa victoria, se vieron problemas evidentes en la ofensiva. Para empezar, la falta de ejecución en la segunda mitad en series ofensivas que incluso llegaron a iniciar en territorio enemigo. De gol de campo en gol de campo se juntan puntos, sin duda, pero en partidos cerrados eso termina costando victorias. Hace falta que Dak Prescott y compañía puedan mover el balón una vez en rango de gol de campo y convertir esas oportunidades a touchdowns.

Otra preocupación que no podemos subestimar es que el juego aéreo sigue sin funcionar apropiadamente. Cole Beasley dominó con nueve atrapadas para 101 yardas y dos touchdowns, pero el resto de los receptores se fueron sin  más de una recepción por cabeza. El único jugador que logró más de una fue el TE Geoff Swaim, quien se llevo dos en todo el juego.

Si bien Beasley tuvo uno de los mejores juegos en su carrera, más receptores tienen que involucrarse para llevar la ofensiva al siguiente nivel. La buena noticia es que en esta ocasión se enfrentaron contra una de las mejores secundarias en la NFL. Los números son malos, pero tienen la oportunidad de demostrar mucho más contra otras defensivas.

Los Dallas Cowboys tienen que repartir más la bola y seguir buscando maneras creativas de utilizar a su RB Ezekiel Elliott. Pases pantallas en tercera y largo no es ser creativo. Lo vemos funcionar dos o tres veces al año pero mandan esta jugada semanalmente. En cuanto a Dak Prescott, hay mucho donde mejorar. Deberíamos estar viendo pases más arriesgados, al centro del campo y mucho mejor posicionados.

Sean's Scout: Measuring Randy Gregory's Potential Impact on Cowboys Defense

Para la defensiva, las cosas se ven muy bien. Puede que veamos la mejor versión de esta unidad esta semana, cuando viajen a Washington. Maliek Collins, Sean Lee, David Irving, y Randy Gregory estarán jugando mucho más sanos y preparados. Este es un frente defensivo lleno de talento que intimidará constantemente a Alex Smith este domingo.

A pesar de que los Redskins no tienen una ofensiva muy explosiva, el área de oportunidad principal para la defensiva de Cowboys está en la profundidad defensiva. Tanto Jeff Heath como Xavier Woods han hecho un trabajo decente, pero tienen sus momentos en los que no logran asegurar una tackleada y permiten jugadas largas.

Hace unos meses no esperábamos que fuera la defensiva y no la ofensiva la que cargaría a este equipo a muchas victorias, pero ese ha sido el caso en las tres victorias de esta temporada. Y en las tres derrotas, la defensiva fue la que mantuvo a los Cowboys en el juego.

Sin duda alguna, lo que tiene que mejorar es la ofensiva. Los receptores tienen que desmarcarse, Prescott debe ser más preciso y tener una mejor conciencia en la bolsa de protección.

Pero sobre todo, es la inconsistencia del equipo. Esto se comienza a sentir como la temporada del año pasado, cuando los Cowboys se fueron 9-7 y nunca terminaron de establecerse como contendientes a los playoffs. Aún en una NFC East donde todos los equipos tienen récords similares y débiles, no pueden continuar perdiendo una semana y  ganando a la otra.

Ganarle a los Redskins sería la primera victoria de Dallas jugando de visita. También sería la primera vez en el año en la que tendrían victorias consecutivas. Por esto y muchas otras razones, incluyendo el potencial liderato de la división, este juego es de suma importancia.

Si ganan, podría ser el momento en el que los Cowboys terminen de darle la vuelta a la página y si pierden, podría ser un indicador de que esta temporada será igual que la del 2017.

Tell me what you think about "Cowboys en Español: ¿Dónde Tiene Que Mejorar Dallas?" in the comments below, or tweet me @MauNFL and let’s talk football! If you like football and are looking for a Dallas Cowboys show in Spanish, don’t miss my weekly Facebook Live! show, Primero Cowboys!



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Time to get FB Jamize Olawale More Involved Offensively?

Brian Martin

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Time to get FB Jamize Olawale More Involved Offensively?

The Dallas Cowboys are coming off arguably their best and most complete offensive performance of the season after playing the Jacksonville Jaguars last week, but there is still quite a bit of improvement that can be made. The need to get more playmakers involved is apparent, which is why I think it's time to utilize Fullback Jamize Olawale's unique skill set.

I know many of you will argue that getting Allen Hurns and Michael Gallup going is a higher priority, and you wouldn't be wrong, but Jamize Olawale's playmaking ability could be a huge asset for Quarterback Dak Prescott and the offense. I know it sounds a little strange, but hang in there with me for little bit.

As things stand right now, Olawale has only played 38 offensive snaps (10%) in 2018. That's the exact amount of offensive plays Wide Receiver Terrance Williams has played this year and he's missed the majority of the season. It's not exactly the kind of production I was expecting when the Cowboys decided to bring him aboard via trade with the Oakland Raiders earlier this offseason.

I don't know about you, but I was expecting Olawale to be more involved in the offensive game plan. He is an excellent receiver out of the backfield and isn't too shabby as a runner either. But, we haven't seen him utilized in either fashion this season and I think that's an injustice that needs to be corrected.

Now, I fully understand there are other offensive weapons ahead of him in the pecking order who need to see more targets, but I also really think he can make a difference maker, especially in the passing game. That is where his strengths lie, not as a lead blocking fullback.

Jamize Olawale

Dallas Cowboys FB Jamize Olawale

Olawale was a bit of a Swiss Army knife during his time with the Oakland Raiders. He played a little running back, fullback, tight end, and even a little slot receiver. I really thought the Cowboys would take advantage of his versatility in the passing game, but as of yet they have failed to do so.

I'd like to see the Dallas Cowboys and Offensive Coordinator Scott Linehan utilize Jamize Olawale's unique playmaking ability a little bit more on offense. I think they should try to utilize him like the San Francisco 49ers use their fullback, Kyle Juszczyk. He's much more involved and has played a total of 263 offensive snaps (63.68%) this year.

Juszczyk is a better lead blocking FB then Olawale, but that's not where he makes the most difference in the 49ers offense. He does it as a receiver and has already caught 17 passes for 227 yards and one touchdown. That's some pretty solid production from a position that is being phased out in the NFL.

Now, just imagine the Cowboys offense getting similar production from Olawale and how that would help open up things for everybody else. It's not out of the realm of possibility because the 49ers offense and the Cowboys isn't all that dissimilar.

Unfortunately, I think Jamize Olawale is pretty much an afterthought in the Cowboys offense right now. It's truly unfortunate because I think he can be a difference maker if given the opportunity. And with a division foe like the Washington Redskins next on the schedule, what better time to unleash a new and unseen element of the offense?

Do you think Jamize Olawale needs to be more involved offensively?



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