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America’s Team: Putting The Dallas Cowboys Brand In Perspective

RJ Ochoa

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America's Team: Putting The Dallas Cowboys Brand In Perspective

I live in San Antonio, so when Tim Duncan announced his retirement on Monday it was the end of a fun chapter in my life as a Spurs fan. I took to Twitter, like most people, to see the fallout from one of the greatest to ever do it calling it a career.

I had one prevailing thought in the middle of the fanfare. Names like Jordan, Kobe, and LeBron all stand alone in the pantheon of basketball. Uttering those singular names implies a level of greatness that is universally understood. "Timmy" is without a doubt a member, if not a cornerstone, of such a list.

America's Team.

Here lie two words that, in every language, convey one single and indisputable truth - The Dallas Cowboys.

Nicknames aren't transferrable. There is not, and never will be, a new America's Team. For every day that the sun rises, gravity is 9.8 meters per second squared, and human beings need oxygen... The Dallas Cowboys are America's Team.

What does this mean, exactly? If you ask Bob Ryan of NFL Films, who coined the term in 1978, it means that Cowboys fans are everywhere.

Dr. Mike Lewis of Emory University conducts an interesting experiment every summer where he evaluates the strength of NFL fan bases. This year, his results showed that the New England Patriots have the best fans in the NFL.

There is some legit math and analysis that goes into this, so don't dismiss it right away. Dr. Lewis uses a measure called "Dynamic Fan Equity" where he combines Fan Equity (how much a team is willing to spend in dollars) and Social Equity (which captures fan support in terms of things like Twitter). His contention is that the Patriots are the best.

How Much Do Cowboys Fans Spend On Their Team?

The Dallas Cowboys are literally the only professional sports franchise in America that has a fleet of Pro Shops scattered across their home state. Sure, you can buy Denver Broncos stuff at places like Dick's or Sports Authority in that market, but there are Dallas Cowboys Pro Shops throughout the Lone Star State (and New Mexico, mind you).

DCPS has stores that singlehandedly bring in over one million dollars on their own. Obviously not all of them do, but the point stands that Silver & Blue loyalists show up to get their gear. The proof is in the pudding considering that of the Top 12 selling jerseys from last year, 3 are Dallas Cowboys (Dez, Witten, Romo). Only 2 are Patriots (Brady and Gronk).

Dr. Lewis' basis for "Fan Equity" is a lengthy read, you can view it here if you like, but it's important to consider that the Cowboys bring in a significant amount of revenue in terms of merchandise throughout Texas, a significantly larger state than Massachusetts.

How Much Money Do The Cowboys Even Make? What Are They Worth?

Forbes announced on Wednesday that the Dallas Cowboys are the most valuable sports team in the world. Yes, the world.

Valued at $4 Billion, the Cowboys represent both the NFL and the United States as the top dog on this list. You need to understand how incredible this is.

I've said many a time whether on Twitter or the RJOShow that the NFL is king of America. Indisputably. That is not up for debate.

Equally factual is that soccer is the most popular sport in the world. It transcends multiple nations and is played/watched by a far larger population of the big blue marble. Nevertheless, the Dallas Cowboys are the most valuable team in it.

2016 Forbes Most Valuable Teams Team Value
1 Dallas Cowboys $4 Billion
2 Real Madrid $3.65 Billion
3 Barcelona $3.55 Billion
4 New York Yankees $3.4 Billion
5 Manchester United $3.32 Billion

If "Fan Equity" is a measurement of a consumer's "willingness" to spend, well then don't ya think that the most valuable sports franchise in the whole wide world would be number one?

I do.

How Popular Are Cowboys Fans From The Social Side?

The "Social Equity" element to this analysis is the most interesting to me.

In so many ways, it's incredibly subjective. There are die-hard fans of every team that choose not to participate in any avenue of social media, but for what it's worth I do understand it's relevance.

So how popular are the Dallas Cowboys? Let's see.

[table id=37 /]

The Emory study only mentions Twitter (no pun intended) as something that they valued when it comes to the "social" side of fandom. While Twitter is great, and is actually my personal favorite social media platform, they're all relevant. I decided to look at Facebook and Instagram as well.

Some simple math tells us that altogether (the three outlets combined) the New England Patriots have 10,978,721 total followers.

The Dallas Cowboys? 11,746,466.

I'm not a mathematician or anything, but I think 11,746,466 is greater than 10,978,721.

~~~

As I said up top, there is a legitimate amount of data that went into Dr. Lewis' study, I just don't necessarily agree with it. The thing about it is... most of the evidence that we've pulled doesn't agree with Emory's study either.

We can toss out net value, social media followers, or the number of critters each team has caught on Pokemon Go. The fact remains that there is now and forevermore one underlying truth here.

The Dallas Cowboys are America's Team.

What do you make of all this? Who has the best fans in the NFL? Share your thoughts! Comment below, Email me at RJ@RJOchoaShow.com, or Tweet to me at @rjochoa!

Tell us what you think about "America’s Team: Putting The Dallas Cowboys Brand In Perspective" in the comments below. You can also email me at RJ.Ochoa@SlantSports.com, or Tweet to me at @RJOchoa!



I like long walks on the beach, mystery novels, no just kidding those suck. The Dallas Cowboys were put on this earth for us all to love and appreciate. I do that 24/7/365. I also love chicken parmesan. Let's roll. @RJOchoa if you wanna shout!

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Did a Year Away Help Rejuvenate TE Jason Witten’s Game?

Brian Martin

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Did a Year Away Help Rejuvenate TE Jason Witten's Game?

Jason Witten is 37 years old, retired from the NFL after the completion of 2017 season to try his luck as an announcer in the booth, but has now decided to come out of retirement to rejoin the Dallas Cowboys? It seems a little unrealistic to think he can come back after a year away from the game and pick up where he left off, but it sounds as if he's like a Phoenix rising from the ashes.

Jason Witten has been the talk of Dallas Cowboys OTA practices so far. These practices are unpadded and basically just an opportunity to do install some of the offensive and defensive plays, but that doesn't make them any less important. One of the things that has been somewhat surprising though is how talked up the future Hall of Famer has become.

Here is what Head Coach Jason Garrett had to say recently about Jason Witten's return:

“Yeah, absolutely. He’s been excited about every part of it ever since I met him and that hasn’t changed,” coach Jason Garrett said. “The work that he’s done in the weight room in the off-season program has been outstanding. His testing numbers and all of that are what they’ve been or even better. And he just has an unbelievable way about him. Tremendous passion for the game. And he demonstrates that every day. Witt looks good. He’s excited to be back and we’re certainly fortunate to have him back.”

The main thing that stands out from Garrett's quote to me is how Jason Witten looks just as good, if not better after not playing at all in 2018. To think that his testing numbers are possibly even better is unfathomable. We typically don't see NFL players in their mid-30s retire from the game and then return just as good, or maybe even better than they were before.

It's inhuman!

Jason Witten, Dak Prescott

Dallas Cowboys TE Jason Witten

Maybe that's just what Jason Witten is, a little inhuman. Maybe he's found the secret to turning the clock back just a little bit. Or, maybe he found the fountain the youth and didn't tell anybody. Regardless, there's no doubt Witten will be a welcomed addition to the Cowboys offense, especially if he's gained a step.

I don't know about all of you, but I'm hoping the year away from the game did him some good. I honestly thought he made the right decision to retire prior to the 2018 season. It just looked like father time was catching up to him in 2017. But, hopefully all he needed was a little time away from the grind he's been putting his body through for over a decade.

Whatever he's done hasn't gone unnoticed though. Even Quarterback Dak Prescott has noticed and said he's on to Witten's scheme.

“I guess the trick is to take a year off because he’s definitely gotten better, stronger and faster,” Prescott said. “He hasn’t lost a step.”

I'm not afraid to admit I wasn't too excited to see Witten come out of retirement and rejoin the Cowboys at first. I was skeptical he could be the player he once was after a year away from the game. But, all of this talk about him looking as good as he once was, perhaps better, has me really looking forward to seeing him on the field once again.

Do you think a year away has rejuvenated Jason Witten's game?



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Cowboys en Español: El Verdadero Cambio en La Ofensiva

Mauricio Rodriguez

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3 Quick Fixes to Jumpstart Cowboys Anemic Offense

Los Dallas Cowboys tuvieron un interesante 2018. La ofensiva dejo mucho que desear toda la primera mitad de la temporada cuando carecían de un receptor número uno. No fue hasta media temporada cuando consiguieron a Amari Cooper de los Oakland Raiders, que la ofensiva comenzó a verse realmente amenazante. Siendo sinceros, el cuerpo de receptores de los Cowboys lucía muy débil al inicio y Michael Gallup aún no conseguía mucho tiempo de juego en el emparrillado. Incluso una vez en el equipo, a pesar de las grandes hazañas de Cooper en Dallas, la ofensiva no terminó de dar el siguiente paso.

Sí, con Amari en el equipo vimos un equipo de Cowboys que movía constantemente las cadenas e incluso se convirtió en una de las mejores unidades en tercera oportunidad en la liga, pero no fue suficiente. Los problemas en zona roja persistieron y continuamos viendo una selección de jugadas muy cuestionable semana tras semana.

Es por eso que al finalizar la temporada, la administración de los Cowboys finalmente tomó una decisión muy anticipada. El entonces coordinador ofensivo, Scott Linehan, fue despedido.

En cuanto a talento, los Dallas Cowboys no verán un cambio mayor en su ofensiva. Cole Beasley, uno de los mejores WR slot en la NFL, firmó con los Buffalo Bills durante la agencia libre. A pesar de la llegada de Randall Cobb, la ofensiva probablemente extrañará bastante a Beasley. Además está el regreso de Jason Witten al campo, quien se repartirá el balón mucho con los jóvenes del equipo, principalmente con Blake Jarwin. Por último, Travis Frederick podría estar de regreso como el centro titular. Fuera de eso, no se anticipan cambios de jugadores en la ofensiva.

Y a pesar de esto, la afición de los Cowboys espera ver un cambio grande entre la ofensiva del 2018 y la de 2019. Si las cosas salen bien, así será. Pero más que por el talento del equipo, que ya está ahí y es un muy buen talento, deberá ser por el hombre al mando.

Kellen Moore

Kellen Moore ha tomado las riendas como el nuevo coordinador ofensivo y finalmente podremos ver su potencial. Muchos han criticado a Moore, en gran parte por nunca haber sido un quarterback exitoso en la NFL. Sin embargo, hay muchas razones por las cuales deberíamos estar emocionados.

Desde que Moore salió de la universidad de Boise State, se le veía como un prospecto muy inteligente. Incluso analistas como Jon Gruden (en ese entonces conductor del programa de ESPN Gruden's QB Camp) mencionaban que Moore probablemente no sería un gran mariscal, pero que tenía la mente de un coach.

En Boise, Moore trabajaba con la ofensiva del actual coach de los Washington Huskies, Chris Petersen. Esta ofensiva es una muy complicada que le exige al mariscal saber casi tanto como un jugador profesional. Muchos han descrito a Moore como un genio ofensivo que será un gran coach en el futuro.

Para los Cowboys, Kellen Moore será una pieza clave en 2019. Si vemos una ofensiva realmente diferente, será gracias a su creatividad y filosofía que implementa a un grupo bastante talentoso en Dallas. Los jugadores están ahí, ¿sabrá el coordinador ofensivo de 30 años aprovecharlos?

Tell me what you think about "Cowboys en Español: El Verdadero Cambio en La Ofensiva" in the comments below, or tweet me @MauNFL and let’s talk football! If you like football and are looking for a Dallas Cowboys show in Spanish, don’t miss my weekly Facebook Live! show, Primero Cowboys!



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NFL to Study Marijuana Use, Will It Impact Randy Gregory’s Status?

Mauricio Rodriguez

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Cowboys Headlines - Rubbing Salt In The Wound That Is Randy Gregory

The NFLPA and the NFL have reached an agreement to research alternative pain-management tools for the players. They'll form joint medical committees to study different strategies, among which will be the use of marijuana. It's important to make it clear that said committees will not be exclusively about marijuana, but a lot of different issues related to pain-management in the league. However, it'll likely be one of the most important aspects of their work.

Marijuana continues to be a highly debated topic and it's no different when discussing the NFL. Dallas Cowboys fans should be very familiar with the situation. Earlier this year, David Irving "quit" on football during an Instagram live stream while smoking weed. In the video, Irving talks about how he thinks it's better to be addicted to marijuana rather than certain medications used by NFL teams to treat their players.

Although David Irving is not an authority on substances, that is where all of this debate centers around. Throughout the league, players are given strong medication to deal with injuries and the physical pain of playing pro football. I'm not an expert either, but it's more than fair to say there's a strong argument here. Specially in a country where marijuana has already been legalized in 10 states and the trend points toward legalization continuing.

The current CBA (Collective Bargaining Agreement) between the NFL and NFLPA will expire after the 2020 season and how the league's drug policy looks like in the new agreement will be a huge factor for reaching a satisfactory CBA for both sides.

Of course, the fact that the NFLPA and the league are working together on such an important task doesn't mean we will see any immediate changes or that the NFL's ban on marijuana will be lifted anytime soon. Many big question marks will have to be answered before we hear about teams implementing this substance as a pain management tool.

For the Dallas Cowboys, this will be a relevant narrative down the line. Pass rusher Randy Gregory was reinstated after serving an indefinite suspension due to substance abuse prior to the 2018 season. After a dominant year, Gregory was suspended again by the NFL and it all points toward him sitting out this upcoming season and perhaps even more.

Even still, the Cowboys are still standing behind their 2015 second round pick. If the league ends up lifting its ban on marijuana, they'll have to decide what they will do with players already serving a suspension for this reason. Guys like Randy Gregory, for instance. If it's decided they'll be reinstated to the NFL, the Cowboys will sure be glad to have supported Gregory all throughout the process.

Last year, the pass rusher proved how effective he could be even with a short period of time training. Hopefully, the Cowboys are able to get him back on the field eventually, where's been consistently dominant. In the meantime, we'll see how recently acquired Robert Quinn does in Dallas.

The NFL won't be lifting its ban anytime soon, but it's good to know they're at least open minded to changing the league's policy and consider alternatives that could benefit the players' health. We'll see how these new medical committees work and keep you updated here at Inside The Star.

Tell me what you think about "NFL to Study Marijuana Use, Will It Impact Randy Gregory’s Status?" in the comments below, or tweet me @MauNFL and let’s talk football! If you like football and are looking for a Dallas Cowboys show in Spanish, don’t miss my weekly Facebook Live! show, Primero Cowboys!



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