Not all penalties are the same. Holding can be questionable. BUT... for jumping offsides or a late hit, leading with your helmet, reacting for unnecessary roughness, blocking in the back...these are all concentration/maturity/control type of issues. Maybe you remove the player from the game for a few series to let them think it over? Who knows!! They are professionals like Fan Ed said. When you lead the league 2 seasons in a row??? That appears to be a culture/climate issue. Jimmy J and Parcels wouldn't have tolerated that.