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Cowboys WR Moves: Re-Signing Williams, Butler is Smart Business

Jess Haynie

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Dallas Cowboys Player Profile: WR #83 Terrance Williams 1

Many did not expect the Cowboys to re-sign receivers Terrance Williams or Brice Butler during this 2017 free agency. At the most, maybe you thought they'd bring back one of them. However, the Cowboys have taken the least expected route of all; both Butler and Williams are re-signed for next year's roster.

On Wednesday, the day before free agency opened, Brice Butler's return was announced. He got a one-year deal for $1.1 million and $300k guaranteed. This move appeared to be a low-cost insurance policy against Dallas not adding any other significant receivers this offseason.

Terrance Williams

WR Terrance Williams

Instead, it appears that the Butler signing may have been the leverage needed to force Terrance Williams to take a discount. The Williams news came about 48 hours after Butler. It also came in the wake of several other free agent receivers getting more lucrative contracts:

  • DeSean Jackson (Bucs) - $35 million, 3 years ($11.67M per year)
  • Kenny Britt (Browns) - $32 million, 4 years ($8M per year)
  • Terrelle Pryor (Washington) - $8 million, 1 year
  • Kenny Stills (Dolphins)) - $32 million, 4 years ($8M per year)
  • Robert Woods (Rams) - $39 million, 5 years ($7.8M per year)
  • Brandon Marshall (Giants) - $12 million, 2 years ($6M per year)
  • Torrey Smith (Eagles) - $15 milion, 3 years ($5M per year)

Coming in below all those other deals, Terrance Williams signed a four-year, $17 million contract to remain a Cowboy. It will pay him an average of $4.25M per season. The following breakdown of the guarantees was provided earlier today:

Aaron Wilson on Twitter

Terrance Williams Cowboys deal: $17M, $5M signing bonus, $9.5M gtd; salaries $1M (gtd), $3.5M (gtd), $3.5M, $4M; 2020 option year

Before free agency began, many were projecting that Williams would be competitive with those other listed receivers in the free agent market. We will never know what interest he did get from other teams.

Remember, even though free agency officially opened on Thursday, NFL teams could start talking to free agents on Tuesday. Were those days too quiet for Terrance Williams? Did he start to fear what his prospects were becoming as other receivers were being signed?

If Terrance was getting anxious, the Brice Butler re-signing couldn't have helped. Dallas now had at least covered themselves adequately in case Williams didn't come back. There's also been plenty of talk that the Cowboys might look at receivers in this year's draft.

We will never know how much Terrance really wanted to come back to Dallas. At the same time, we can't be sure how much the Cowboys really wanted him. Perhaps their own salary cap issues made a discounted return for Williams more of a necessary evil than an ideal situation.

In the end, Terrance Williams and Brice Butler are both back and at a total cost of less than $5 million for 2017. Here are two key reasons you shouldn't be disappointed by it.

Cowboys Headlines - Does Brice Butler Deserve A Bigger Offensive Role?

WR Brice Butler

Cowboys Still Have Flexibility

Even after these signings, Dallas can still consider other options at receiver. While they are probably done in free agency they shouldn't feel limited at all during the NFL Draft.

If the Cowboys draft a receiver who is ready to contribute now, they can release Butler for just a $300k dead money penalty. If the player they draft can serve as a kick returner, they could instead release Lucky Whitehead for virtually zero penalty.

Dallas has accomplished two critical strategic goals with these signings, covering themselves at the WR position while maintaining financial flexibility. If nothing else, they're bringing back the core of an offense that got you to 13-3 and a few plays from the NFC Championship Game. But if the opportunity to add more talent comes around, they will be free to take advantage of it.

Dez Bryant Salary Management

Making franchise WR money, Dez Bryant counts $17 million against the 2017 salary cap and $16.5 million each of the following two seasons. By keeping Terrance Williams at a low-cost and already having Cole Beasley making about the same money, Dallas has kept the rest of the receiver position cap-friendly to offset those big Bryant numbers.

What's more, the low-cost of bringing back Williams and Brice Butler helps Dallas avoid "breaking the glass" on restructuring Dez Bryant's deal. Because of some of Dez's red flags with age and injuries, it's not in the Cowboys' best interests to make any changes on his contract.

~ ~ ~

I know that this is the time of year that we get excited about fresh faces joining the roster. This is especially true when the previous faces weren't all that consistent or spectacular. Re-signing Terrance Williams and Brice Butler is far from the kind of "sexy" moves that fans look forward to during NFL free agency.

However, as we've explained here, they are the most practical and savvy moves that the Cowboys had at their disposal. They have preserved offensive continuity for their young quarterback and done the best things available for the team salary cap. These types of moves may not make big headlines in March, but they can help you win come September.


Cowboys fan since 1992, blogger since 2011. Bringing you the objectivity of an outside perspective with the passion of a die-hard fan. I love to talk to my readers, so please comment on any article and I'll be sure to respond!

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3 Comments
  • Travis Diggs

    Didn’t really expect them to resign both but I understand the move by keeping the core together I still think we should draft a WR because I don’t think Whitehead makes the team this year because his game is so limited.Maybe Andy Jones makes the team this year IDK but I do know We need another playmaker in the WR core

    • Jess Haynie

      I agree and I love how they left themselves open for just that possibility. As I said in the article, you can easily dump Butler or Whitehead depending on what you find in the draft.

      • Don

        I too was surprised that we resigned both and thought Williams would be gone. Hopefully what appeared to be lack of interest around the league for him is a wake up call and he steps up and becomes a consistent play maker. I thought Butler wasted several opportunities to come up big last season as well and thought he would have been a bigger threat than what we saw. Yes it’s a good move I suppose since the focus surely will be on defense.

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Despite Going Undrafted, Kameron Kelly A Welcome Addition to Cowboys Secondary

Sean Martin

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Despite Going Undrafted, Kameron Kelly A Welcome Addition to Cowboys Secondary 1

The Dallas Cowboys best move of the offseason may very well be hiring Kris Richard as their new passing game coordinator. Despite not signing any free agents or drafting added talent for Richard to work with in the secondary, the Cowboys have plenty of reasons to feel great about their current starters - along with an intriguing class of UDFAs.

The prospects of Chidobe Awuzie, Jourdan Lewis, Byron Jones, and Xavier Woods working with Richard to sharpen their skills with Seattle's "Legion of Boom" fabricator is as good as it gets. In a very short period of time, the cornerback position has turned into one of the hardest spots for fringe players to make the Dallas Cowboys roster.

Don't tell this to San Diego State's Kameron Kelly. Neither Richard or Kelly may be household names around the NFL, but San Francisco 49ers Cornerback Richard Sherman certainly is. Sherman also happens to be the player the Cowboys are looking for Kelly -- an undrafted free agent that didn't receive a single college offer from "power five" schools -- to emulate.

Despite Going Undrafted, Kameron Kelly A Welcome Addition to Cowboys Secondary

Dallas Cowboys Passing Game Cooridinator Kris Richard with Richard Sherman

Given all that Sherman meant to Richard's defenses since being drafted by his Seahawks in the fifth round of the 2011 NFL Draft, these feel like impossible expectations for Kelly to live up to.

The 6015 (6' 1 5/8") defender didn't even play the same position as Sherman until his final collegiate season, slowly making the transition from WR to DB at SDSU by starting as a Sophomore and Junior at safety.

Now just another player in a blue jersey with white numbers at The Star, Kelly is looking to earn the star on a team that may look to remain young, deep, and most importantly versatile in the secondary by keeping one or more UDFAs.

That is, if any of these long shot players deserve a spot on the final 53-man roster. Kelly already has an edge on this field, blessed with the length and daunting frame that allows Richard and the Cowboys to dream of featuring their own Richard Sherman.

"I think he’s trying to turn me into his next Richard Sherman or something". - Dallas Cowboys Cornerback Kameron Kelly

Kris Richard is going to coach everybody he comes across hard. He knows no other way. Kam Kelly is already embracing this, seeing the Cowboys vision for him and not backing down from the challenge.

Turn on the tape for this "diamond in the rough" prospect, and you'll see a player that carries this same competitive toughness onto the field.

Mike Mayock on Twitter

Will a DB compete / tackle ? Top of screen- flat footed read on bubble- trusts eyes and goes ! Just checking boxes- I see you, kameron Kelly of SDSU.... https://t.co/fJM4s16Eq1

Kelly joins Charvarius Ward, Donovan Olumba, and Tyree Robinson as the Cowboys class of UDFAs at both cornerback and safety. An athletic DB out of Oregon, Robinson has made a strong initial impression with several plays on the ball in drills so far.

However, it was Kam Kelly that set up an interception for Jameill Showers in yesterday's practice by getting in the face of rookie Wide Receiver Michael Gallup.

Projecting anything that resembles a starting lineup for the Cowboys defense in the last week of May is silly. So too is realistically expecting Kelly, Ward, Olumba, or Robinson to ever crack this lineup.

Despite Going Undrafted, Kameron Kelly A Welcome Addition to Cowboys Secondary 2

Dallas Cowboys CB Kameron Kelly

The Cowboys could find themselves without enough practice snaps to go around for starting caliber players like Awuzie, Lewis, Jones, Anthony Brown, and even Marquez White. This does not bode well for Kam Kelly, who is only going to continue generating buzz from fans and the Dallas media.

For now, Kelly is getting his chance though. The Cowboys are ever-so-slowly getting back into form for 2018 - doing so with many familiar faces no longer on the roster. This team is going to look different on both sides of the ball come September, and Cowboys Nation can only hope it's for the better given the impressive amount of depth all over the field.

Kam Kelly won't back down from the depth the Cowboys have at CB, expecting to impress his new coach Kris Richard in the mold of three-time All-Pro Richard Sherman.

Tell us what you think about "Despite Going Undrafted, Kameron Kelly A Welcome Addition to Cowboys Secondary" in the comments below. You can also email me at Sean.Martin@InsideTheStar.com, or Tweet to me at @SeanMartinNFL!


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Dallas Cowboys

WR Terrell Owens Featured As A Cowboy On Madden 2019 Cover

Kevin Brady

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Cowboys Blog - Getcha Popcorn Ready: Terrell Owens Is Greatest 81 In Dallas Cowboys History

It's been a tumultuous few years for former Cowboys wide receiver Terrell Owens, to say the least. Based on his numbers Owens deserved to be a first ballot Hall of Famer, but due to his off field "antics" and poor relationships with voters, Owens was kept out of the Hall of Fame until this year.

Now that he will be inducted into the Hall of Fame this Summer, Terrell Owens has earned another honor: cover athlete for EA Sports' upcoming Madden video game.

Madden has become a staple of football culture over the years, and being placed on the cover of their Hall of Fame edition is pretty special.

What came as a surprise, however, is that Terrell Owens is featured as a Dallas Cowboy on the cover of the game.

Bleacher Report on Twitter

@terrellowens will be on the cover of #Madden19 Hall of Fame edition

Terrell Owens played on a multitude of teams during his NFL career, spending 3 seasons with the Cowboys from 2006-2008. People tend to forget how great the Tony Romo-to-Terrell Owens connection was in Dallas, especially during their 13-3 2007 season.

That year, Owens caught 81 balls for 1,355 yards and 15 touchdowns. He also earned First Team All Pro honors during the same season.

This is the first time the Cowboys uniform has ever graced the cover of a Madden game, and the second time Terrell Owens will be on the cover of a professional football video game. The first time came as an Eagle on the cover of ESPN NFL 2K5, ironically just one year before Eagles quarterback Donovan McNabb was the cover athlete for Madden 2006.

Terrell Owens then announced the news himself on Twitter, by tweeting out the following video.

Terrell Owens on Twitter

It's that time! I've made my decision to return to football. Madden 19 HOF #stayready https://t.co/pLL4lTAhD2

Terrell Owens is arguably the greatest (talent wise) receiver to ever play for the Cowboys, though he lacked the longevity to match any of the stat totals of guys like Michael Irvin and Dez Bryant. It's a shame the 2007 season ended the way it did, and that 2008 was such an utter disaster.

Those Cowboys teams were really talented, hence why they won 11 games and another division crown after Owens' departure in 2009.


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Dallas Cowboys

QB Dak Prescott Is Taking Control Of The Dallas Cowboys

Kevin Brady

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Dallas Cowboys 2018 Preseason Schedule Released
Kelvin Kuo-USA TODAY Sports

Heading into 2018 there is no question that the Dallas Cowboys are Dak Prescott's team. While some of the Cowboys fan base is skeptical of just how good Prescott is/can be, the franchise had placed all of their eggs in the Prescott-basket over the last two offseasons.

They've begun to build the "Dak-friendly offense," attempting to recreate the circumstances which surrounded him during his highly successful rookie season. By drafting offensive lineman Connor Williams, wide receiver Michael Gallup, and signing wide out Allen Hurns the Cowboys have made a conscious effort to help their young quarterback in his development.

But what do his fellow teammates think about him? Well, thus far during OTAs, the respect they have for Dak Prescott as a quarterback and a leader is clear.

Members of Prescott's wide receiver corps have been incredibly vocal about the respect they have for Dak Prescott, including two of their newest additions. Hurns told Jon Machota of the Dallas Morning News that Dak "runs things" around the locker room, and that the Cowboys will have no problems with leadership as long as Dak is at the helm.

Jon Machota on Twitter

Allen Hurns: "When I first got here, what surprised me a lot was Dak's leadership. He's only in his third year, but he's a very vocal guy. He runs things. I was very surprised by that. ... I don't think we'll have a problem with leadership.

Tavon Austin chimed in as well, telling Brandon George of the Dallas Morning News that while he expected Prescott to have "some juice" to him, meeting him in person allowed him to realize that his leadership is on a different level than even he expected.

Brandon George on Twitter

I asked Cowboys WR Tavon Austin on his impressions of Dak Prescott before his arrival in Dallas: "I always knew he had some juice to him, some swag to him and when I finally get here and meet him it's definitely a whole different ballgame because it was to even another level.

It's not only members of the offense which are showing their respect for Dak Prescott's leadership, however. Team sack leader DeMarcus Lawrence is noticing as well. This week Lawrence said that Dak is clearly taking control of the offense, and you can see it "every day in how he works."

Jon Machota on Twitter

DeMarcus Lawrence: "Dak is taking a lot of control over that offense. He's trying to take his game to the next level and be one of the elite quarterbacks in this league. You can see it every day in how he works.

There is an argument that can be made that the release of Dez Bryant and retirement of Jason Witten have allowed Dak Prescott to take that control. The veterans on offense from the Tony Romo-era have begun to disappear, and Prescott is now making the Dallas Cowboys "his team."

Of course, Prescott still has to do it on the field. While much of his first two seasons have been impressive, the final few weeks of 2017 featured some shaky play from Dak Prescott. But, the moves which were made this offseason combined with the full time return of running back Ezekiel Elliott should allow Prescott to take another step forward in 2018.

And if the Cowboys plan on being competitive as a team, they'll need Prescott to make those strides.


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