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Cowboys WR Moves: Re-Signing Williams, Butler is Smart Business

Jess Haynie

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Dallas Cowboys Player Profile: WR #83 Terrance Williams 1

Many did not expect the Cowboys to re-sign receivers Terrance Williams or Brice Butler during this 2017 free agency. At the most, maybe you thought they’d bring back one of them. However, the Cowboys have taken the least expected route of all; both Butler and Williams are re-signed for next year’s roster.

On Wednesday, the day before free agency opened, Brice Butler’s return was announced. He got a one-year deal for $1.1 million and $300k guaranteed. This move appeared to be a low-cost insurance policy against Dallas not adding any other significant receivers this offseason.

Terrance Williams

WR Terrance Williams

Instead, it appears that the Butler signing may have been the leverage needed to force Terrance Williams to take a discount. The Williams news came about 48 hours after Butler. It also came in the wake of several other free agent receivers getting more lucrative contracts:

  • DeSean Jackson (Bucs) – $35 million, 3 years ($11.67M per year)
  • Kenny Britt (Browns) – $32 million, 4 years ($8M per year)
  • Terrelle Pryor (Washington) – $8 million, 1 year
  • Kenny Stills (Dolphins)) – $32 million, 4 years ($8M per year)
  • Robert Woods (Rams) – $39 million, 5 years ($7.8M per year)
  • Brandon Marshall (Giants) – $12 million, 2 years ($6M per year)
  • Torrey Smith (Eagles) – $15 milion, 3 years ($5M per year)

Coming in below all those other deals, Terrance Williams signed a four-year, $17 million contract to remain a Cowboy. It will pay him an average of $4.25M per season. The following breakdown of the guarantees was provided earlier today:

Aaron Wilson on Twitter

Terrance Williams Cowboys deal: $17M, $5M signing bonus, $9.5M gtd; salaries $1M (gtd), $3.5M (gtd), $3.5M, $4M; 2020 option year

Before free agency began, many were projecting that Williams would be competitive with those other listed receivers in the free agent market. We will never know what interest he did get from other teams.

Remember, even though free agency officially opened on Thursday, NFL teams could start talking to free agents on Tuesday. Were those days too quiet for Terrance Williams? Did he start to fear what his prospects were becoming as other receivers were being signed?

If Terrance was getting anxious, the Brice Butler re-signing couldn’t have helped. Dallas now had at least covered themselves adequately in case Williams didn’t come back. There’s also been plenty of talk that the Cowboys might look at receivers in this year’s draft.

We will never know how much Terrance really wanted to come back to Dallas. At the same time, we can’t be sure how much the Cowboys really wanted him. Perhaps their own salary cap issues made a discounted return for Williams more of a necessary evil than an ideal situation.

In the end, Terrance Williams and Brice Butler are both back and at a total cost of less than $5 million for 2017. Here are two key reasons you shouldn’t be disappointed by it.

Cowboys Headlines - Does Brice Butler Deserve A Bigger Offensive Role?

WR Brice Butler

Cowboys Still Have Flexibility

Even after these signings, Dallas can still consider other options at receiver. While they are probably done in free agency they shouldn’t feel limited at all during the NFL Draft.

If the Cowboys draft a receiver who is ready to contribute now, they can release Butler for just a $300k dead money penalty. If the player they draft can serve as a kick returner, they could instead release Lucky Whitehead for virtually zero penalty.

Dallas has accomplished two critical strategic goals with these signings, covering themselves at the WR position while maintaining financial flexibility. If nothing else, they’re bringing back the core of an offense that got you to 13-3 and a few plays from the NFC Championship Game. But if the opportunity to add more talent comes around, they will be free to take advantage of it.

Dez Bryant Salary Management

Making franchise WR money, Dez Bryant counts $17 million against the 2017 salary cap and $16.5 million each of the following two seasons. By keeping Terrance Williams at a low-cost and already having Cole Beasley making about the same money, Dallas has kept the rest of the receiver position cap-friendly to offset those big Bryant numbers.

What’s more, the low-cost of bringing back Williams and Brice Butler helps Dallas avoid “breaking the glass” on restructuring Dez Bryant’s deal. Because of some of Dez’s red flags with age and injuries, it’s not in the Cowboys’ best interests to make any changes on his contract.

~ ~ ~

I know that this is the time of year that we get excited about fresh faces joining the roster. This is especially true when the previous faces weren’t all that consistent or spectacular. Re-signing Terrance Williams and Brice Butler is far from the kind of “sexy” moves that fans look forward to during NFL free agency.

However, as we’ve explained here, they are the most practical and savvy moves that the Cowboys had at their disposal. They have preserved offensive continuity for their young quarterback and done the best things available for the team salary cap. These types of moves may not make big headlines in March, but they can help you win come September.

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Cowboys fan since 1992, blogger since 2011. Bringing you the objectivity of an outside perspective with the passion of a die-hard fan. I love to talk to my readers, so please comment on any article and I'll be sure to respond!

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3 Comments
  • Travis Diggs

    Didn’t really expect them to resign both but I understand the move by keeping the core together I still think we should draft a WR because I don’t think Whitehead makes the team this year because his game is so limited.Maybe Andy Jones makes the team this year IDK but I do know We need another playmaker in the WR core

    • Jess Haynie

      I agree and I love how they left themselves open for just that possibility. As I said in the article, you can easily dump Butler or Whitehead depending on what you find in the draft.

      • Don

        I too was surprised that we resigned both and thought Williams would be gone. Hopefully what appeared to be lack of interest around the league for him is a wake up call and he steps up and becomes a consistent play maker. I thought Butler wasted several opportunities to come up big last season as well and thought he would have been a bigger threat than what we saw. Yes it’s a good move I suppose since the focus surely will be on defense.

Dallas Cowboys

Sanjay Lal Hired As Cowboys WR Coach

Sean Martin

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Sanjay Lal Hired As Cowboys WR Coach

After hiring Paul Alexander to fill their vacant OL coaching position, the Dallas Cowboys are continuing to retool their offensive staff below Scott Linehan. Sanjay Lal has been hired to coach the Cowboys’ wide receivers, replacing Derek Dooley.

Lal has experience as a WR coach with four different teams, dating back to 2009 with the Oakland Raiders. He was promoted up to this position after serving as the Raiders’ quality control coach from 2007-08.

David Moore on Twitter

Sources: Cowboys have reached an agreement with Sanjay Lal to become the team’s WR coach. Lal was with Indianapolis last season and replaces Derek Dooley on the staff.

Most recently, Sanjay Lal coached the receivers for the Indianapolis Colts in 2017. He has also been with the Buffalo Bills and New York Jets.

In this interview with the Colts, Lal mentions being very detail-oriented with a focus on the technical aspects of playing receiver.

Lal beats out former Cowboys WR Miles Austin for this position, earning the right to lead a room of receivers in desperate need of fresh talent. In an offseason that’s been about finding fresh ideas with the coaching staff so far though, the Cowboys have a new voice on offense.

Tell us what you think about “Sanjay Lal Hired As Cowboys WR Coach” in the comments below. You can also email me at Sean.Martin@InsideTheStar.com, or Tweet to me at @SeanMartinNFL!

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Dallas Cowboys

Cowboys Losing Linebackers Coach Matt Eberflus to Colts

Jess Haynie

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Matt Eberflus, Sean Lee

Multiple sources are reporting Matt Eberflus — who has been the linebackers coach and passing game coordinator for the Dallas Cowboys — will leave to join the Indianapolis Colts as the new defensive coordinator. Eberflus has been with Dallas since 2011, having joined Rob Ryan’s staff when Ryan become the coordinator for the Cowboys’ defense.

He has been the linebackers coach during his entire Dallas tenure and was also named passing game coordinator in 2016.

Tom Pelissero on Twitter

With Josh McDaniels ticketed for the #Colts, former #Cowboys assistant Matt Eberflus is expected to come along as defensive coordinator, I’m told. Lot of parts falling in place now.

If not the Colts, some thought Matt Eberflus might end up replacing Matt Patricia as the defensive coordinator in New England. Either way, it does not appear Dallas could have kept him around while Rod Marinelli remains in his current position.

Eberflus’ work in Dallas speaks for itself, and primarily through LB Sean Lee.

He has been Lee’s position coach for all but his rookie season, and in that time Lee has been one of the top defensive players in all of football.

Beyond Lee, Eberflus has also been able to get quality play out of mid-round picks like Anthony Hitchens and Damien Wilson. We also saw Jaylon Smith make significant progress this season.

Given Matt Eberflus has never worked with Josh McDaniels before, the fact he was on the Colts’ radar says a lot.

Make no mistake; the Cowboys lost a good one here.

Don’t panic, however. Coach Marinelli has cast a very wide net during his time in the NFL and there are a lot of potential guys, some with plenty of experience, that Dallas might look to.

It’s entirely possible that Eberflus’ replacement will be someone who Marinelli spends 2018 grooming to take over as the defensive coordinator.

Still, of all the coaching changes so far for Dallas, this one hurts most.

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Dallas Cowboys

Cowboys Hire Longtime Bengals OL Coach Paul Alexander

Kevin Brady

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Cowboys Hire Longtime Bengals OL Coach Paul Alexander

Thus far the 2018 offseason has brought a plethora of change to the Dallas Cowboys coaching staff, especially on the offensive side of the ball. Now it is being reported the Cowboys have hired a brand new offensive line coach, former Cincinnati Bengals’ Offensive Line Coach Paul Alexander.

Alex Marvez on Twitter

Source tells @sportingnews that Paul Alexander hired as new @dallascowboys offensive line coach

Alexander coached with the Bengals for over 20 years, and replaces the same man in Dallas who replaces him in Cincinnati, Frank Pollack. Alexander has also been the Bengals assistant head coach since 2003.

The Cowboys recently lost an assistant head coach when Special Teams Coordinator Rich Bisaccia left for Jon Gruden’s Oakland Raiders.

Per usual, the hire has been met with mixed reactions from Cowboys Nation.

Joey Ickes on Twitter

Since 2003, CIN has had only one season where they finished top-10 in Yards per attempt on the ground… They’ve been bottom-5 in the league 5 times in that span… That’s the OL Coach DAL just hired.

The hiring of an offensive line coach who’s rushing attack finished bottom five in the league in rushing yards per attempt five times since 2003 doesn’t look too great on paper. He will also teach with different techniques and styles than previous Cowboys OL coaches, which could potentially set back the offensive line early in the season.

Plus, respected Bengals’ writer Joe Goodberry did not exactly love the hire for the Cowboys.

Goodberry on Twitter

Pretty bad https://t.co/fysjZqCQ6l

Regardless, this is still a very talented offensive line and one which should lead an effective ground attack based on their talent alone. 2017 proved further that coaching matters a lot in the NFL however, and the wrong hire could set back even the most talented of units.

We will just have to wait and see how this 2018 season ends up playing out.

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