Dallas Cowboys: America’s Media Team

This semester, I was asked to pick an object of study to relate to a number of theoretical perspectives dealing with media content and consumption and write an extensive paper on the chosen object.

What a great excuse to write more about the Dallas Cowboys! After pairing up with fellow WMSC host Nick Franciosa, we began to study the Cowboys as more than just a football team – but a cultural icon that is perceived in many different ways.

Specifically, their branding as “America’s Team” along with their iconic star logo were examined.

Click here to read a PDF version of the essay.  


Tell us what you think about “Dallas Cowboys: America’s Media Team” in the comments below. You can also email me at, or Tweet to me at @SeanMartinNFL!

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Sean Martin

Written by Sean Martin

Born January 28th, 1996- Cowboys Super Bowl XXX. Point Boro Panther, Montclair State Red Hawk, and most importantly a proud member of Cowboys Nation! I host "Upon Further Review" on 90.3 WMSC FM and every Friday from 1-4 PM ET. Twitter: @SeanMartinNFL.


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