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Dallas Cowboys: America’s Media Team

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Dallas Cowboys: America’s Media Team

This semester, I was asked to pick an object of study to relate to a number of theoretical perspectives dealing with media content and consumption and write an extensive paper on the chosen object.

What a great excuse to write more about the Dallas Cowboys! After pairing up with fellow WMSC host Nick Franciosa, we began to study the Cowboys as more than just a football team – but a cultural icon that is perceived in many different ways.

Specifically, their branding as “America’s Team” along with their iconic star logo were examined.

Click here to read a PDF version of the essay.  


Tell us what you think about “Dallas Cowboys: America’s Media Team” in the comments below. You can also email me at Sean.Martin@InsideTheStar.com, or Tweet to me at @SeanMartinNFL!

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Sean Martin

Born January 28th, 1996- Cowboys Super Bowl XXX. Point Pleasant NJ, no we’re not how you think we are. Host of “Upon Further Review” on 90.3 WMSC FM and wmscradio.com every Friday from 1-4 PM ET. You may @ me: @SeanMartinNFL.

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