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Dallas Cowboys: An Organizational Blueprint To Become Legitimate Contenders

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728261The Cowboys seem to be in an infinite loop of mediocrity; a perpetual cycle of good enough to tease fans and bad enough to never contend.

Cowboys Nation seems to be in a state of constant demand and ever growing expectations.  While Cowboys fans can be the best in the NFL, often they are blinded by the strategic unethical journalistic assault that sports media tends to launch.  Constantly big platform guys like Skip Bayless twist and turn the words and actions of "America's Team" to conjure up negative perceptions around the NFL and, ultimately, more reads.

As I sit here writing this, I impore you to sit back and look at these Cowboys with an open mind.  Take away your personal biases or individual feelings towards current players.

Now, there are three unequivocal truths about these Cowboys: 1) Tony Romo, like him or not, WILL be quarterbacking this team for the foreseeable future. 2) Jason Garrett possesses the talent to be an excellent head coach in this league. 3) This team remains one of the most talented teams in the league.

Those are the things that we can not control and must stop trying to argue. We can't take back Tony Romo's contract.  We can't justify firing Jason Garrett after two seasons that have seen improvement just to have to rebuild again.  And we certainly can not support an arguement that says the Cowboys don't have the talent to contend in this league.

Cowboys fans let me make one thing abundantly clear, this Cowboys team is a top team in this league.

The only question that remains is how do you get them to play like it?

I'm not talking about just this year, i'm talking about consistently contending thoughout a long-term window that has been created through two years of smart drafting.

So for a minute, I get to escape from my very average life and step into Jerry Jones' shoes and put together a blue print for returning the Dallas Cowboys into an NFL juggernaut.

Here we go....

Maximize Talent While Minimizing Cap

morris-claiborne1The Cowboys have put themself in a incredibly tough situation to navigate through in the upcoming years.  With limited increase projected in terms of salary cap allowance, the Cowboys have little room to add or retain upcoming free agents.

The Cowboys must adopt a philosophy of careful player potential evaluation.  Every personnel move needs to be calculated, meaning that every player needs to be evaluated in terms of long-term cost and long-term potential.

Additionally, the team needs to realize the benefit of player acquisition through the NFL draft.  For years the Cowboys have carelessly drafted and watched picks bust or flame out.  Thankfully, Jason Garrett has began to change that trend and will need to continue to do so to help the burden of potentially losing impact players in the near future.

In the next two years Sean Lee, Tyron Smith, Dez Bryant, Bruce Carter and DeMarco Murray will all be free agents.  Those afforementioned players represent the young core of this team.  The Cowboys must make it a priority to ensure that they retain as many of these players as they can.  Each has superstar ability and it would be nausiating to see them depart to have success elsewhere because the Cowboys didn't know how to budget properly.

Promote Continuity Through Coaching

106827160_crop_650x440For all the crap that Jason Garrett gets I believe that he's doing something very special in Dallas.  He has transformed this roster from a group of individuals to a team.  Changes don't occur over night, no matter how much we want them too.

Finally, Garrett has his type of players and that can't go overlooked.

Let me break it down for everyone.  Players don't benefit from constant coaching changes.  Learning new schemes isn't easy and if you're having to do it every offseason you're never going to be able to maximize your potential.

Garrett may not be perfect and he certainly has a lot to improve on.  However, if i'm Jerry Jones i'm giving him an extension.  Garrett needs to know that he has security in building this team.  If you're making him consistently look over his shoulder in fear he's never going to be able to fully commit to successful coaching.

The players need to know that Garrett isn't going anywhere, they need to know they can commit to him without fear of having to endure change.  Garrett is the glue to a team that is finally starting to come together.

Let The Son Claim His Throne

Stephen+Jones+Dallas+Cowboys+v+Houston+Texans+Ibc5eTzTPvgxJerry Jones is arguably the best marketer that the NFL has ever seen.  He has continued to make the Cowboys one of the most popular teams in the NFL and as a result he is the owner of the most valuable sports franchise in the world.

However, Jerry Jones' ability to be a good business man doesn't mean he's worth anything as a general manager.

For a while now Jerry Jones has been grooming his son to take over the family business.  It has been said that Stephen Jones has the right mind to be a successful GM in the NFL and could do so with any NFL franchise.

Stephen seems to be the anti-Jerry.  He understands how football operations work and seemingly does things for the betterment of the team.  Stephen was reportedly the front man for the Cowboys negotiations with quarterback Tony Romo which is structured in a way that will maximize the Cowboys ability to retain players in '14-'15.

The Cowboys would benefit from having Stephen if for no other reason that he can dedicate all his time to being the GM.  Jerry will always be more committed to growing his bank account than the franchise.  If this team plans to win, they need a GM committed to it as well.

Summary

There is a reason that this blueprint is tailored to the front office.  The talent on this team suggests that the Cowboys are ready to win now.  They have a mixture of older veterans and young budding superstars which is the equation to success.

However, until the ownership recognizes what it wants from this team and the extremely important role it plays in it's teams success, the Dallas Cowboys will remain "Next Year's Champions".



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2 Comments

2 Comments

  1. Football Mensa

    April 17, 2013 at 5:28 pm

    They have a 3 year window. Jerry wasted the careers of the core players. If Dallas hits in this draft it will be a very good season. They bomb and the older core guys will never see a superbowl.

    Jerry should have relinquished control a long time ago. Amazing how the pride of a man will ruin a franchise and spin a web of failure.

    • Bo Martin

      April 18, 2013 at 11:02 am

      Completely agree, this is the most important draft in years. Let’s hope that they get it right and Cowboys fans and players can enjoy the season they’ve been looking forward too.

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Dallas Cowboys

Dallas Cowboys 2019 Offseason Preview: Linebacker

Jess Haynie

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Wolf Hunter: Leighton Vander Esch's Pass Coverage Skills Rising to Occasion

One of the brightest spots on the Dallas Cowboys' projected 2019 roster is linebacker. The young pair of Jaylon Smith and Leighton Vander Esch have already emerged as one of the league's best duos. But that doesn't mean that the Cowboys have no work to do at the position this offseason.

Having Jaylon and Leighton does take a lot of pressure off. Most teams utilize their nickel scheme more than any other these days, which generally utilizes just two linebackers, in the increasingly pass-focused NFL. And thankfully, both Smith and Vander Esch have shown great skills in pass defense.

But there's still a semi-starting role to get figured out in the base 4-3 scheme. Damien Wilson has held the strong-side or "SAM" position for the last few years and has an expiring contract.

What's more, Dallas has a big decision to make regarding the contract of Sean Lee, which is ripe for terminating with $7 million in salary cap savings possible.

It's highly unlikely that the Cowboys would keep both Lee and Wilson. If they decide to re-sign Damien, Lee will be cut to help fund that move and others. If Sean is kept on, Wilson will almost surely be looking for a starting role somewhere else in free agency.

Even if the Cowboys do make Lee a cap casualty between now and March 13th, they may still allow Wilson to test free agency and then try to re-sign him later at a discount. He's unlikely to attract the same attention that Anthony Hitchens got last year.

How Does LB Joe Thomas Fit Into Cowboys' 2019 Plans?

Dallas Cowboys LB Joe Thomas (Photo by Ronald Martinez/Getty Images)

Another factor in all of this is Joe Thomas, a free agent addition last year who provided good depth and could potentially start in 2019. He is scheduled to count $2.2 million against the cap, which is fine for a primary reserve but a bargain for an occasional starter.

A core of Smith, Thomas, and Vander Esch gives the Cowboys a good foundation to build from. Smith can play the SAM in the base scheme and Thomas can be the primary backup to Jaylon and Leighton in the nickel.

However, going that route would deplete the depth chart. Chris Covington, a sixth-round pick last year, would be the only noteworthy player under contract. Dallas would need to find at least two more guys to fill out the group for 2019.

They could look at re-signing backup Justin March-Lillard, who would at least bring some familiarity and veteran experience. But that might still leave them looking for more of a primary reserve, which would be especially vital if Thomas is promoted to a starting role.

The projected LB free agent pool for 2019 should make it a buyer's market. Dallas may be able to re-sign Damien Wilson or even add an upgrade, like perhaps the Vikings' Anthony Barr, at a relative bargain. There should be ample options for depth as well.

Barring an extremely favorable value opportunity, don't expect the Cowboys to spend a significant draft pick at linebacker. The fourth-round is the earliest I could see one going based on other needs, and even then it would need to be someone they really like.

Good drafting is why Dallas has flexibility and leverage this offseason. The picks they invested in Jaylon Smith and Leighton Vander Esch appear to have made LB a strength of the team for the next several years.

There is still business to attend to, but the Cowboys won't have to be too concerned with linebacker in 2019 thanks to their young stars.



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Dallas Cowboys

Xavier Woods Versatility Key in Dallas Cowboys FA Safety Pursuit

John Williams

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Cowboys Safety Xavier Woods Is Getting Better By The Week

There has been a debate going on among Cowboys Nation for more than a year now about the prospects of bringing in Seattle Seahawks Safety Earl Thomas. Now with free agency approaching, there are several other names that the Dallas Cowboys could consider when looking to upgrade the safety position. Landon Collins, Tyrann Mathieu, and Tre Boston are several of the many quality and really good safeties that are hitting the free agent market in a few weeks. It's a group with varied skill sets and abilities, which makes the debate even more interesting. The Dallas Cowboys, however, will be able to take a look at all of them when free agency opens March 13th because of one player; Xavier Woods.

Xavier Woods, the Cowboys fifth round draft pick from the 2017 NFL Draft just finished his first full season as a starter for the Cowboys and played really well. In two years he's shown the ability to cover from the slot, play deep, play in the box, be a force over the middle, and make plays on the football. He's one of the more versatile players on the defense with his ability to play all over the field. That versatility allows the Dallas Cowboys' front office an advantage when approaching the names mentioned above.

The Dallas Cowboys don't have to be locked in to one particular type of safety. When people talk about Landon Collins, they label him a "box safety." Earl Thomas is a traditional free safety. Tre Boston is a similar player to Earl Thomas and Tyrann Mathieu is like Collins. The Cowboys can go into free agency with the freedom to explore their options and do their due diligence when it comes to these players.

That's a distinct difference from this offseason to last.

Last offseason, the feeling was that the Dallas Cowboys had to go get Earl Thomas. The safety position was so weak that the Cowboys were going to be playing at a disadvantage in the high-flying, pass-heavy NFL. Xavier Woods proved in his first full season that he can be a productive, play making starter in the NFL and should only continue to improve.

According to Pro Football Focus, Xavier Woods was sixth in the NFL in passer rating against among safeties with at least 352 coverage snaps. His 62.8 passer rating allowed in his coverage was tied with Eric Weddle, better than Derwin James, Reshad Jones, Adrian Amos, and Maliek Hooker. Of the safeties drafted in the 2017 draft class, only Eddie Jackson from the Chicago Bears had a better passer rating against than Xavier Woods.

The Dallas Cowboys got a really good player in Xavier Woods and as they get ready to potentially make a run at a big name safety, they can feel confident that whoever they end up signing will be a good fit with Woods. He can play in the box or cover receivers and tight ends. You can run more two deep safety looks, because he has the range to play it.

This year, as opposed to last, they have more certainty at the safety position because of Xavier Woods and the strides he took in 2018. There's no reason to believe that he can't continue to take a step forward for the Dallas Cowboys. His ability to play all over the field allows the Cowboys to be smart and patient in their pursuit of a safety upgrade this offseason.



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3 Free Agent Targets From Cowboys NFC East Rivals

John Williams

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3 Free Agent Targets From Cowboys NFC East Rivals

The free agency period in the NFL will be here in a little more than three weeks and the Dallas Cowboys will begin the annual tradition of trying to put together the best 53-man roster that they can come up with. Free agency is just one part of the equation that includes the draft, the signing of undrafted free agents, adding and subtracting from the roster during training camp, and picking up players after the final cut down day.

You can rest assured that Will McClay and the entire pro scouting department is doing their due diligence in anticipation of the March 13th start to the 2019 free agency period. They'll look high and low for players that can come in and be contributors for the Cowboys. Even within their own division.

Between the New York Giants, Philadelphia Eagles, and Washington Redskins, there are some interesting names to consider as the Cowboys peruse the free agent aisles of the NFL superstore. Some of those players like Landon Collins, Ronald Darby, Nick Foles, and Brandon Graham will be new releases that will cost you a pretty penny at the check out stand. Others like Haloti Ngata will be in the used and refurbished section. And then there are those who could be had at a reasonable or discounted rate.

Here are three from within the NFC East that the Cowboys could have their eye on.

Mario Edwards, Defensive Line, New York Giants

The former Oakland Raiders second round pick out of Florida State University has already played for two teams in his young four-year career. That isn't a good sign for Mario Edwards as he approaches free agency for the first time. You don't generally see many top 100 picks get released from the team that originally drafted as they usually wait as long as they can to see if the player is going to hit.

For Mario Edwards, he found himself caught in a numbers game and outplayed by two rookies in Oakland's training camp in 2018, leading to his release. It also sounds like the Raiders couldn't quite figure out where to put him on their defensive line.

We know that the Dallas Cowboys love looking around the league for those reclamation projects. Edwards could be the next David Irving or Antwaun Woods. A player that isn't highly thought of, but in the right situation and with the right coaching could flourish.

Edwards has played 14 or more games in three of his first four seasons, missing his second season with a hip injury. He totaled more than two sacks a season in those three seasons. He isn't by any stretch of the imagination someone who is going to come in and replace DeMarcus Lawrence or Randy Gregory, but he could be a nice depth piece with potential to see significant snaps both at defensive end and 3-technique defensive tackle.

Edwards could be the next Rod Marinelli special.

Jordan Matthews, Wide Receiver, Philadelphia Eagles

The Dallas Cowboys could be in the market for a slot wide receiver this offseason if Cole Beasley is allowed to walk in free agency, which seems like a near certainty. There are several intriguing options on the roster in Allen Hurns and Cedric Wilson that could play in the slot some, or play on the outside allowing Amari Cooper to play in the slot. They could also look to the draft for Beasley's replacement as well. In the free agent pool, there are several interesting names, one of which is Jordan Matthews.

Jordan Matthews just finished his second stint in Philadelphia and while he didn't have huge production in Philly in 2018 -- 20 receptions on 28 targets for 300 yards and two touchdowns, he's a player with a track record in the NFL and could be a "big slot" option.

In Matthews first three seasons in the NFL, he averaged 75 receptions on 115 targets for 891 yards and 6.3 touchdowns in his first stint with the Philadelphia Eagles. In 2014, Matthews caught 64 of his 67 receptions from the slot, which was second in the NFL that season. In 2015, he led the NFL in receptions from the slot with 81, while also scoring eight touchdowns. In 2016, his final year with the Eagles, he was ninth in the NFL with 53 receptions. So, in those first three seasons in the league, he averaged 67 receptions, 796.3 yards, and six touchdowns. He caught eight touchdowns in each of his first two seasons for the Eagles in the slot.

He's not the same player that Cole Beasley is, but he's a player that knows how to win in the slot and because of the past couple of years could be a cheaper option to try and replace Cole's production.

Jamison Crowder, Wide Receiver, Washington Redskins

If Jordan Matthews is the inexpensive option for the Dallas Cowboys in the slot, Jamison Crowder would require paying a pretty penny. Spotrac.com estimates that Crowder could be worth $8 million per year over four years on the open market.

Interestingly enough, he's never been as productive as Cole Beasley or Jordan Matthews, but because of his age and his work the last couple of seasons, injuries not withstanding, he's seen in a more positive light than Matthews.

Crowder is cut from a similar cloth as Beasley. Smaller in stature and uses quickness and speed to win games. As Cowboys fans, we know all to well the effect that he has in game. Crowder, however, has never had more than 66 receptions in a season and has only scored more than three touchdowns once in his four seasons in the NFL; back in 2016 when he scored seven.

Crowder is coming off of an injury this season that limited him to just nine games, 29 receptions for 388 yards and two touchdowns. In his three full seasons prior to 2018, Crowder averaged 64 receptions on 93 targets for 746 yards and four touchdowns.

If for some reason, his market comes in less than the $8 million per year that Spotrac.com is projecting, I'd be very interested in bringing Crowder to Dallas.

✭ ✭ ✭ ✭ ✭

Each of these guys offers something intriguing that the Dallas Cowboys could use. Whether it's a defensive lineman or a slot wide receiver, they all bring something to the table. The Dallas Cowboys need to approach this offseason with a "go for it" mentality, but if they continue to follow their free agency philosophy, Mario Edwards and Jordan Matthews could be nice pieces to add to the team that offer a lot of upside.



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