The Dallas Cowboys way is a way of innovation.
In anything and everything that they do, America's Team is typically at the forefront of it. It's because of this disposition that the Dallas Cowboys are the most-valued professional sports franchise in the world, and that attitude of being ahead of the curve is apparent in a new way these days.
Word trickled out on Friday, according to AdvertisingAge, that the Dallas Cowboys have interest in purchasing an E-Sports team. What is an E-Sports team? That's a good question.
If you're not an avid player of video games, then you're likely the one who asked that question. E-Sports teams are literally teams of people that play video games – all types – on a professional and competitive level.
Think about the investment that the Cowboys might be making if they do decide to purchase an E-Sports Team here. Jerry Jones already boasts the finest entertainment venue across the world in AT&T Stadium. With that capital at his disposal his playground suddenly becomes the home for a whole new world of business and revenue-inducing opportunities.
Imagine a Madden tournament played by the E-Sports team that the Cowboys own, played at their home stadium and on the gigantic jumbotron. It adds a level of reality to a world that exists completely in a virtual one, and it does so with the brand of the Dallas Cowboys backing it completely.
Jerry Jones will likely be announced as a member of the Pro Football Hall of Fame Class of 2017 in two weeks on the eve of Super Bowl LI, and it's moves like these that are a classic demonstration of his constant eye for the future and a way to turn his brand into the biggest.