Professional football stars DeMarcus Ware, Fred Jackson, Kurt Warner and LaVar Arrington have teamed up with Toyota to honor and inspire dads across the country during this year’s big game. Watch the inspiring emotional video about the players’ fathers above, and see how they’ve learned to best raise their kids:
To Be A Dad: http://youtu.be/PZ-Yiuc9sOQ
To Be A Dad (Extended Cut): http://youtu.be/QEzdVV9U8Tc
Dads are everyday heroes. To celebrate, Toyota talked to a cross-selection of great dads to find out what it takes to become a good dad, and have released the video pieces online leading up to the big game.
[pull_quote_center]“We are excited to celebrate one of America’s biggest cultural holidays, Super Bowl Sunday, while honoring the relationship between dads and their children,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc. “Much as we did for the Camry launch last fall, we will take a bold and unconventional approach, one that matches the content of the vehicle and invites our guests to engage with the new Toyota.”[/pull_quote_center]
To honor your dad, Toyota is inviting Twitter users to engage in a unique game day conversation, by creating a cultural moment in real-time, encouraging users to tweet photos of their dads using the hashtag #OneBoldChoice.