The Cowboys Said Super Bowl or Bust—Now There’s Nowhere to Hide

The Cowboys Super Bowl talk has arrived and that shouldn’t be too hard to believe, but the source is the crazy part because it didn’t come from Jerry Jones.

Dak Prescott said winning a Super Bowl is all he has left to do and then Brian Schottenheimer backed him up and put a date on it.

“I want to win it for the people under my leadership. I want to win it for Dak Prescott. I want to win it for CeeDee Lamb and Quinnen Williams, for your players that put in so much, you know, hard work and the sacrifice that goes into what we do.”

“You know, from us as a coaching staff, it’s the hours; it’s the mental strain of game planning. But for the players, they put their bodies on the line.”

“I make no qualms that that’s the goal. The Super Bowl next year is Feb. 14th, 2027. We plan on being there.”

I’m sure you have heard enough from the Cowboys over the years to know that words in July don’t mean anything at the end of December.

How many times have we as fans been sold the idea of new energy, better culture, and the season still ends in heartbreak and disappointment?

Still, I won’t complain, too much, about the message from Schotty or Dak.

I still know 10 wins may not be enough and another NFC East title will not change how I feel about this team.

Dak Knows What His Career Needs

Dak Prescott can throw for 4,000 yards, make another Pro Bowl and spend half the year in the MVP conversation, but if Dallas goes home early. I know none of that will change his Dallas Cowboys legacy.

Fair or not, Dak’s legacy has reached that point where he has proven over and over again that he’s a good quarterback.

We have watched him win games, put up crazy numbers, and carry this offense through some bad spots, but the missing piece isn’t just a deep playoff run. It’s the Super Bowl.

When Dak Prescott was asked about the Super Bowl, he didn’t dodge the question. He took it head on by saying:

“Shoot yeah, that’s what’s left for me, and that’s always been my mindset, you know. That’s the one thing I truly love about the Cowboys organization and the fanbase is it’s that or nothing.”

And if a teammate doesn’t have the same Super Bowl mindset, Dak has feelings about that too:

“Honestly, I don’t want you on my team.”

Dak Prescott on the Cowboys’ Super Bowl or bust mentality and why it’s more realistic this season pic.twitter.com/7W9ViBnJ76

— Jon Machota (@jonmachota) July 17, 2026

I like hearing him say that instead of another speech about taking it one week at a time. People can sit here and say Dak can’t finish the job, but nobody can say he is running from what comes with being the quarterback in Dallas.

Brian Schottenheimer Put His Name on It Too

If you really think about it, Schottenheimer could have asked for patience. He has a new defensive coordinator in Christian Parker, several new starters, and enough roster turnover to explain away a potential slow start.

Instead, I read what he had to say, and he aimed as high as possible, putting himself right there in the media pressure with Dak Prescott.

“I make no qualms that that’s the goal. The Super Bowl next year is Feb. 14th, 2027. We plan on being there.”

What I loved about the talk was that Brian Schottenheimer made the goal personal.

“I want to win it for the people under my leadership. I want to win it for Dak Prescott. I want to win it for CeeDee Lamb and Quinnen Williams, for your players that put in so much, you know, hard work and the sacrifice that goes into what we do. You know, from us as a coaching staff, it’s the hours; it’s the mental strain of game planning. But for the players, they put their bodies on the line.

You cannot help but respect the confidence, but Dallas also, cannot win one playoff game and act like that’s all they were trying to do.

A better record or improved won’t match the goal set by the head coach and quarterback.

We all know they said Super Bowl, and anything less falls way short of the expectations.