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Jerry Jones Says He Understands What Millennials Want… And He’s Right

RJ Ochoa

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Jerry Jones, Ezekiel Elliott

Jerry Jones is one of the greatest businessmen that the world has ever seen. He's so good that a few months from now he'll be immortalized in the Pro Football Hall of Fame. Many will say that Jerry only cares about the business side of the NFL, but it's how he's woven that business into his football operations that makes him great. He's the best at adapting there is, so much so that he even understands what millennials want.

Why should it be considered something of importance that Jerry Jones understands millennials? Speaking as a millennial, even millennials don't know what they want. The whole idea of the generation is that it's an ever-changing stream of whatever works best, which is difficult to market to. Not for Jerry Jones.

Dak Prescott, Jerry Jones

Jerry Jones took control of the Dak Prescott momentum in a way nobody else would have.

Consider the 2016 Dallas Cowboys. What was so appealing to millennials about them? They were superstars! Dez Bryant already fits that bill, Jason Witten is the cool old-man exception, but Dak Prescott and Ezekiel Elliott came in and captivated a generation hungry for a cause to stand behind.

Remember that the NFL as a whole saw a drop in ratings across the 2016 season. Who saved them? The young, hotshot, millennial kids! Why? Their on-field charisma resonated with older more Generation-X audiences, and in collusion with that their off-field likability resonated with Millennials.

Many professional sports owners would have merely ridden this wave as opposed to adding more fuel to it, that's what separates Jerry Jones from the field. The team that works for DallasCowboys.com and all of the creative minds inside The Star share the innovative spirit that has made Jerry Jones so famous. They used this to create hybrid-like moments throughout the 2016 season, specifically to appeal to millennials:

Breakfast Club With The Dallas Cowboys

Get an exclusive look at the Dallas Cowboys offensive breakfast club!

At the end of the day talent is what matters in terms of yielding success, and thankfully both Dak Prescott and Ezekiel Elliott have a lot of it; however, think about how quickly they ascended to the forefront of America's Team.

Do you know how old the average member of the Dallas Cowboys was entering the 2016 season? 26 years old. Those are millennials! Unlike his peers at NFL Ownership level - who are just now realizing that celebrating should be fun - Jerry Jones has understood what makes younger people tick for a long time, because of how good he is at developing relationships with people.

Dak Prescott, Jerry Jones

Jerry Jones knows what he has in Dak Prescott... a force that is strong with Millennials.

Remember that the Dallas Cowboys destroyed the field when it came to jersey sales this past season. So much of the reputation beheld to America's Team is rightfully and properly credited to the men that came before Jerry... legends like Tex Schramm, Tom Landry, and Roger Staubach.

As true as all of that is, Jerry Jones has made sure that the Cowboys stayed atop the mountain of popularity as Millennials have grown into adulthood. We are entering a point in time where Millennials are becoming more and more engrained in the foundations of society. Where everyone else is just now catching up, Jerry has already moved past.

It's fair to say that what Ezekiel Elliott and more specifically Dak Prescott did last season was not predicted by anyone. But where anyone would have settled for being a part of the ride, Jerry not only called shotgun but took hold of the wheel... and drove off into the sunset.

Tell us what you think about "Jerry Jones Says He Understands What Millennials Want… And He’s Right" in the comments below. You can also email me at RJ.Ochoa@SlantSports.com, or Tweet to me at @RJOchoa!



I like long walks on the beach, mystery novels, no just kidding those suck. The Dallas Cowboys were put on this earth for us all to love and appreciate. I do that 24/7/365. I also love chicken parmesan. Let's roll. @RJOchoa if you wanna shout!

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1 Comment
  • TreFKennedy88

    Truth Rj, this is only the beginning once we win our 1st super bowl in 20+ years we WILL break the internet, we nearly broke Fox during our playoff game in January, it only gets better

Dallas Cowboys

Jaguars Waive Barry Church; Could Cowboys Bring Him Back?

Jess Haynie

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Barry Church

Veteran safety Barry Church was released today by the Jacksonville Jaguars. Could he return home to the Dallas Cowboys, where he spent his first seven seasons?

Despite his leadership and consistency on defense, Dallas allowed Church to leave in free agency when Jacksonville gave him a lucrative deal. But if he clears waivers, could the Cowboys consider bring him back for depth and support during their likely playoff run?

Jane Slater of the NFL Network reported on this potential reunion:

Jane Slater on Twitter

Cowboys haven't reached out to S Barry Church but I'm told they are discussing the possibility of bringing him back to Dallas according to a source informed. Church, 30, was released by the Jags today and is familiar with the system having played there from 2010-2016.

The Cowboys have had solid play from their current starting safeties, Jeff Heath and Xavier Woods. Neither is a star, but the duo has not been a liability during the team's current five-game winning streak.

Church was a similar player, reliable if never exceptional, during his time in Dallas. He could be a nice insurance policy for the playoffs if something happened to one of the starters.

Barry knows the system. He never played for Kris Richard, but he was with Rod Marinelli for three seasons before leaving in free agency.

According to reports out of Jacksonville, Church is being released because the team wants to go with younger, cheaper players now that their season is over. There is no known injury keeping Barry from playing.

Of course, Dallas would have to make room on the roster to pick Church up. They could third-year prospect Darian Thompson, who is the current fourth man at safety.

Barry Church must now go through the 24-hour waiver process. A team may claim him, including the Cowboys. We'll see what the future holds.



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Dallas Cowboys

How the Dallas Cowboys Can Win the NFC East This Week

Jess Haynie

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Jaylon Smith, Eagles

It's only Week 15, but the Dallas Cowboys could become the 2018 NFC East Champions this week through a couple of scenarios. I thought we'd take a moment today to break down how the Boys can win their division and assure their spot in the playoffs.

With three weeks left in the regular season, most of the divisional games have already been played. The only two left to play are the Week 17 finales; Cowboys at Giants and Eagles at Redskins.

Here are the current standings:

  1. Dallas Cowboys 8-5 (4-1 in division)
  2. Philadelphia Eagles 6-7 (3-2 in division)
  3. Washington Redskins 6-7 (2-3 in division)
  4. New York Giants 5-8 (1-4 in division)

The Giants have been scrappy lately, winning four of their last five, but it's too late for them to try to win the division. Even if the Cowboys were to fall to 8-8, the best New York could do is tie them in overall record. They would have also split their head-to-head series, negating that tiebreaker.

At that point, it would come down to the record within the division. New York would improve to 2-4 with a win over Dallas in Week 17, but the Cowboys would still be 4-2 against the NFC East. Dallas would still be the division champion.

So, that knocks out New York. Technically, the Eagles and Redskins are still alive. But their margin is about as slim as it gets.

Both Philadelphia and Washington need the Cowboys to lose their last three games, and then to also win out themselves, to steal the NFC East crown.

Sean's Scout: Cowboys Thankful for Cooper in Division Win Over Redskins

Dallas Cowboys WR Amari Cooper

For the Redskins, it's about their record against division opponents. The best they can finish is 3-3, assuming they'd win their last game against the Eagles. With the head-to-head series against Dallas split this year, they would have to finish 9-7 overall and have the Cowboys drop to 8-8 to become NFC East Champions.

The Eagles also need to finish one game ahead of Dallas, but for a different reason. Philadelphia lost both their games with the Cowboys this year, so Dallas has the head-to-head tiebreaker.

So that really makes thing simple for Dallas; win just one of your last three games and you're the division champion.

Not only that, but even if Dallas were to fall this week against the Indianapolis Colts, they could still clinch the division with losses by the Eagles (@ Rams) and Redskins (@ Jaguars).

It would certainly behoove the Cowboys to get the division locked up now. They could then use the last two weeks of the season to get ready for the playoffs.

Dallas would have the freedom rest banged up players like Ezekiel Elliott and Zack Martin. It would also allow them to work in returning players such as Sean Lee and Tavon Austin and figure out their new rotations without pressure to win.

Beating the Colts on Sunday isn't a given; they're at home and desperate to stay alive in the AFC playoff picture. They are the toughest opponent Dallas has left until January.

But despite that, with the Eagles facing a juggernaut team and Washington trying to play football without a quarterback, there's a great chance that the Cowboys will be the NFC East Champions by Sunday night.



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#INDvsDAL: How The Game May Be Decided In The Red Zone

Kevin Brady

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Fantasy Football - Fantasy Football Quarterback Rankings - Week 2 2
Photo by Andy Lyons/Getty Images

In many ways the Dallas Cowboys offense has found their stride in recent weeks. Over this five game win streak they have "found their identity" playing ball control offense and trusting their quarterback to make big throws when needed most. Of course the defense has been the star most weeks, but this offense should not be slept on either.

This doesn't mean the offense has been without their fair share of struggles, however, particularly in the red zone. Struggles that the numbers say could cost the Cowboys this weeks' game in Indianapolis if they don't get it cleaned up.

In terms of red zone offensive efficiency the Cowboys have been downright horrendous. In fact, they are dead-last in the league in success rate inside the 10 yard line, last in first-and-goal success rate, and 21st in success rate between the 11 and 20 yard lines.

There's no sugar-coating those numbers, they are bad. Especially when you consider that this team has arguably the league's best running back and a quarterback with the size and athleticism you might expect from a linebacker.

For as bad as the Cowboys are inside the red zone, the Colts are equally as good. Indianapolis is top 10 in terms of success rate inside the 10, at the goal line, and in first-and-goal success rate. They are also 11th in success rate between the 11 and 20 yard lines.

Despite not having the individual running back the Cowboys have, the Colts offensive line and skill players as a whole set them up a bit better when the field is shortened. Tight end Eric Ebron has been rather incredible in terms of production this season, catching 12 touchdowns on 58 receptions. Andrew Luck is also a more accurate quarterback than Dak Prescott, though Prescott should be a much more dangerous red zone threat than he currently is.

Bob Sturm on Twitter

I am working on the Cowboys 32nd ranked Goal-to-Go offensive numbers. They have run 35 of their 59 total plays out of Shotgun-11 Personnel. In those 35 plays, the average gain per snap is....12 INCHES. I am not kidding. They could out-gain that by running QB sneaks. I am amazed.

Of course, some of the Cowboys red zone struggles can be pinned on offensive coordinator Scott Linehan. Linehan has failed to scheme open the "easy" red zone touchdowns we see so often around the league. As pointed out by Bob Sturm on Twitter this week, the Cowboys' personnel groupings and play calls when in goal-to-go situations have been questionable to say the least. But while blame does fall on the coaches' shoulders, the players need to execute better as well.

Games in the NFL often come down to just a handful of plays, and red zone efficiency plays a key role in deciding the outcome of close games every week. If this is once again the case on Sunday, based on past performance, the Dallas Cowboys could be in trouble against the efficient Colts.



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