The Dallas Cowboys are bigger, better, and more special in every conceivable way than the rest of the bunch. This is evident in their Franchise History, the stage that they command, and in terms of their physical assets. AT&T Stadium, The Star in Frisco, and now Cowboys Fit at The Star are world-class venues that behold the Cowboys Star. The latter of the three certainly lives up to the reputation.
Cowboys Fit is a new state-of-the-art training facility – aka a gym – at The Star. It comes with all sorts of bells, whistles, and of course the Dallas Cowboys brand. While it's been open for workouts for some time, Thursday served as the venue's official grand opening. As a result we've gotten to see some of the more intricate details of what makes the place so special.
What do you get at the new Cowboys Fit? Everything. Aim? "Train like a professional athlete" pic.twitter.com/M9bhE5gK1o
In the weight room at Cowboys Fit… pic.twitter.com/wrMnNLkxaI
You can watch the Cowboys practice from the roof top pool deck at Cowboys Fit pic.twitter.com/RjUvKvLG4U
If you haven't been out to The Star in Frisco then it's hard to imagine what all of this looks like from an ergonomic perspective. Think of The Star as a college campus… seriously. It's huge. Gigantic. Monstrous. At some point it is very likely going to be its own little city with all basic functions, among them the most recent Cowboys Fit facility.
Individual memberships for Cowboys Fit are $88 per month – you can look at all the plans here – but it won't be long until this place is packed with athlete-fan hybrids. Imagine hitting the treadmill, lifting weights, or taking a spin class and then staring out the window to see Dak Prescott and Dez Bryant working on routes. Something like this simply doesn't exist anywhere else, a statement familiar to the world of America's Team.
The Cowboys operate in the Cowboys way. The latest example of this is Cowboys Fit. What will be next? Whatever it is, it's going to be incredible.