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No Announcement on Ezekiel Elliott, and I Have a Theory About Why

John Williams

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Dallas Cowboys: Ranking Top 5 Most Indispensable Players 4
Tom Pennington / Getty Images

The NFL is just taking their sweet time with this Ezekiel Elliott thing. It’s been well over a year now and there is still zero resolution to his involvement in an alleged domestic violence incident. We’ve seen evidence implying the allegations are made up. Granted we may not have all the evidence, but if there's more, no one but the NFL knows about it.

Here’s a theory. Perhaps it’s out there, but here it is nonetheless.

The NFL has very little interest in wrapping up the investigation because it gets fringe fans intrigued at this time of year. Fringe fans get drawn in every time Adam Schefter tweets new sourced info, and gets clicks every time he writes a report. There is intrigue even beyond the field.

With how the NFL has handled domestic violence issues in the past, people who aren't even fans of the league watch to see how the league is going to handle this issue.

During the down time of the offseason, when it seems a resolution to the investigation could have been announced, we got things like “the investigation is ongoing.”

During the first few weeks of training camp, statements have been released saying the NFL has concluded its investigation. And more recently they said they wouldn’t make any announcements any time soon.

So what are they waiting for? They are waiting for as many people to be engaged in the NFL. They want to dominate the news cycle.

While on-field activities excite the fans and the super fans, it’s the drama of a player being accused of off-field issues for the most popular sports franchise in North America that draws in the fringe fans and non-fans.

In other words, resolving this matter isn’t good business for the NFL.

A long drawn out investigation shows the world that they are serious about domestic violence. The constant updates of non-updates continues to generate clicks and interest through their major media outlets; ESPN, Yahoo!, Fox Sports, CBS, and the NFL Network. Nothing brings in ratings and clicks like TMZ-style drama.

The beginning of training camp and the preseason games don’t really offer a lot of drama to fringe and casual fans. Let’s be honest, casual fans aren’t all that interested in left guard competitions or how many wide receivers will be on the roster. They care about the stars and their impacts on the field.

Ezekiel Elliott is one of the biggest non-quarterback stars in the league, and he's only entering his second year. He has the trademark “feed me” motion after big runs. His “kettle hop” from 2016 made such a huge impact on Salvation Army fundraising efforts that the NFL declined to fine Elliott for his touchdown celebration.

Fantasy Footballers around the world are clicking articles trying to figure out just what to do with Ezekiel Elliott in their fantasy drafts, just like with Le'Veon Bell last season. Suspension could hurt the draft stock of one of the top three assets in fantasy football. As we get deeper into preseason, more and more leagues will hold their drafts, adding more and more interest into just what will happen. More clicks means more revenue for everyone invested in the NFL as a product, including the NFL.

The league can draw out the investigation and keep people intrigued by what's going on. Ratings, clicks, advertising, and revenue are the name of the game for the NFL.

As the Dallas Cowboys prepare for a potential Super Bowl run, the league creates more storylines with the threat of a suspension to one of its star players.

Delaying a decision only adds intrigue to the league as teams begin to prepare for the 2017 NFL season.



Dallas Cowboys optimist bringing factual reasonable takes to Cowboys Nation and the NFL Community. I wasn't always a Cowboys fan, but I got here as quick as I could.

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2 Comments
  • Jgoddard8409

    By George…..I think you’ve got it!!!
    Well done, when in doubt, follow the money…especially with the NFL

    • John Williams

      Thanks man. I’m not typically a conspiracy theorist, but this one just made too much sense.

Star Blog

Cowboys en Español: Evaluando la Administración

Mauricio Rodriguez

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Can we Believe General Manager Jerry Jones?

Entre los aficionados de los Dallas Cowboys, pocas cosas son criticadas tan frecuentemente como la administración de la franquicia que no ha ganado ningún Super Bowl en más de dos décadas. Se ha convertido en un equipo que, a pesar de ser el más valioso en el mundo deportivo, no ha sido nada relevante en el emparrillado. Lo que alguna vez fue una dinastía se ha convertido en una unidad que rompe frecuentemente los corazones de los fans.

Jerry Jones y Stephen Jones, siendo los operadores del ámbito deportivo del negocio familiar, son criticados semana tras semana y en gran parte por justa razón. Pero en gran parte, por cosas no muy válidas.

Cambios de Coach

A mi parecer, lo más criticable para la administración de este equipo viene cuando hablamos de los coaches. Muchos se burlan de los Cincinnati Bengals y de la manera en la que están atascados con el Head Coach Marvin Lewis. Con Jason Garrett al volante, la situación para los Cowboys no es nada diferente.

A mediados de la temporada 2018, no parece que esta narrativa vaya a cambiar. Una vez más, los Cowboys arrancaron de una manera muy inconsistente y ya no sabemos que esperar de ellos. Gran parte de las derrotas, la mayor parte, es el coacheo.

Sin duda el equipo no será exactamente el mismo en 2019, pero ¿serán suficientes los cambios como para decidir quedarse con el mismo capitán que no ha podido mantener el barco navegando por años?

El Draft

A diferencia de como se manejan muchos equipos en la liga, los Jones fungen como general managers de su propio equipo. Con la ayuda de Will McClay han logrado superar varios de los fracasos de los Jones de antaño, pero actualmente, siendo sinceros no han hecho un mal trabajo.

A pesar de las critícas de Abril, Leighton Vander Esch está probando haber valido más que la pena. Siendo objetivos, aparte de Taco Charlton en el 2017, todas las selecciones de primera ronda de los Cowboys han sido valiosas. La línea ofensiva, el corredor, un cornerback que por fin se está perfilando como uno de los mejores en la liga.

En cuanto a la segunda ronda, ha habido varias críticas, muchas con razón. Pero el mejor caza cabezas del equipo, DeMarcus Lawrence, el linebacker Jaylon Smith, Randy Gregory y más están teniendo un impacto muy fuerte en el equipo.

Decisiones difíciles

La administración se ha visto en la necesidad de tomar decisiones bastante difíciles después de una temporada de nueve victorias en 2017. El LB Anthony Hitchens fue liberado, Dan Bailey se fue inesperadamente, se confió en Byron Jones para tomar su opción de quinto año.

Hasta ahora, pura decisión digna de aplaudirse. Pero ninguna como la más reciente de todas: Amari Cooper.

Por más caro que haya salido, los Cowboys merecen bastante crédito por haber mejorado muchísimo su posición de WR. Si el equipo llega a tener una oportunidad esta temporada, será en gran parte por él.

No cabe ninguna duda en mi cabeza de que los Jones han cometido errores a lo largo de los años, el más evidente siendo la resistencia de dejar ir a Jason Garrett. Pero a pesar de esto, la administración ha tomado excelentes decisiones y ha realizado el draft muy bien. En ese aspecto en específico, les aplaudo.

Tell me what you think about "Cowboys en Español: Evaluando la Administración" in the comments below, or tweet me @MauNFL and let’s talk football! If you like football and are looking for a Dallas Cowboys show in Spanish, don’t miss my weekly Facebook Live! show, Primero Cowboys!



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Star Blog

Sack Numbers Don’t Tell DeMarcus Lawrence’s 2018 Story

Kevin Brady

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Breaking Down DeMarcus Lawrence's League High 5.5 Sacks Through Week 4

Coming off of a career year in 2017, many fans expected DeMarcus Lawrence to continue his ridiculous sack production this season. After all, he is once again in a "contract year" due to the franchise tag, and fans are hoping the Cowboys can secure him longterm this offseason.

Through the first four games of 2018, Lawrence looked as ridiculous and unstoppable as ever. He had 5.5 sacks, tied for the league lead, and was dictating the pass protection schemes of every offense the Cowboys were facing.

Since that hot start, though, DeMarcus Lawrence has recorded just 1 sack, falling behind some of the league leaders he was once ahead of. This has some people scratching their heads and wondering if Lawrence's career year in 2017 was just that, a career year. One which he will never replicate again, and one which the Cowboys should factor out when talking contract extensions.

Here's why those people are wrong.

Let's first talk about what makes DeMarcus Lawrence so good, and then we'll get into the full context of the Cowboys defense and how that explains some of the drop in sacks.

Lawrence, unlike some of the league's other top pass rushers, is a complete 4-3 defensive end. He is one of, if not the best run defending defensive ends in football, as shown by his 12 tackles for loss on the season (only Aaron Donald and Danielle Hunter have more).

Much of the year, the Cowboys run defense has boiled down to Lawrence making splash plays, as we saw against the Washington Redskins. Adrian Peterson was gashing the Cowboys during that game, and the only one who did anything to stop him was DeMarcus Lawrence, as indicated by his 3 tackles for loss that Sunday.

There's also the point that 6.5 sacks through half the season is, well, good. It's really good! And when you couple his sack numbers with his solid pressure and QB hit stats, you can see that Lawrence is having a very good season.

Then there is the context of this entire Cowboys defense, specifically their defensive line and pass rush. To put it bluntly, DeMarcus Lawrence has been their only consistent rusher this season. Though we came into the year with high hopes for Randy Gregory, and cautious optimism about first round pick Taco Charlton, neither have been all that impressive this season.

Somebody, anybody, has to step up and become a threat opposite of Lawrence. David Irving could help matters with his interior pass rush ability, but he has been unavailable for basically the entire season.

Without another pass rusher for offense's to even think twice about, Lawrence is getting double teamed and/or chipped by a tight end or running back on just about every rush. It's becoming rare that Lawrence is in a true one-on-one pass rush situation.

Of course, if you are elite, offenses are going to shift protections to you in this way and you still have to find ways to be productive.

And thus far in 2018, DeMarcus Lawrence is doing just that.



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Star Blog

Can QB Dak Prescott Steal Back His Mojo From Atlanta?

Brian Martin

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Can Dak Prescott Regain His Mojo Against Atlanta?
Dale Zanine-USA TODAY Sports

When the Dallas Cowboys last traveled to Mercedes-Benz Stadium they were completely throttled by the Atlanta Falcons. It's a game a lot of Cowboys Nation would like to forget, but no one more so than Quarterback Dak Prescott. That game could very well be where his struggles really began.

It's almost exactly a year later and the Dallas Cowboys still find themselves haunted by that brutal beating the Atlanta Falcons handed them in Week 10 of the 2017 season. The Cowboys seemed to lose all confidence in themselves after that game, but it was almost as if it was the exact point in time where Dak Prescott lost all of his mojo as well.

Before that match up against the Falcons, Prescott was still playing at a pretty high level. But since then, he has been in a slump and there have been very few signs of recapturing any of that magic he once had. Heading back to Atlanta maybe the key for him finding and stealing back his mojo.

Things could definitely go a little differently this time around. The Cowboys will have Ezekiel Elliott and Tyron Smith in the lineup this week. Zeke missed the game last year due to the league mandated six-game suspension, and Tyron missed due to an injury. Having those two back in the lineup could pay huge dividends, especially for Prescott.

Without his starting left tackle and running back, Dak was pretty much beaten to a pulp by the Falcons defense a year ago. They applied relentless pressure, hitting and sacking him on a number of occasions. Unfortunately, I think that's where he started seeing ghost in the pocket and its haunted him ever since.

Dak Prescott

Dallas Cowboys QB Dak Prescott (Photo by Daniel Shirey/Getty Images)

The beating he took at the hands of the Falcons has really thrown off his entire game. His mechanics, accuracy, and effectiveness as a scrambler can all be traced back to that one matchup. He just hasn't been the same QB he was prior to that game.

Prescott's stats prior to the Falcons game:

24 starts
66.7 completion percentage
102.4 passer rating

Prescott's stats since the Falcons game:

17 starts
63.3 completion percentage
83.1 passer rating

As you can see, that's a notable difference. His passer rating has shockingly dropped nearly 20 points since last playing the Falcons and it's really hurt the entire offensive production. It's time for that to change.

Prescott has no choice this week. He has to get back up on the horse that bucked him off and hopefully regain that mojo he left in Atlanta a year ago. Fortunately for him, his confidence might be is as high as it's been since that last meeting after pulling off the upset against the Philadelphia Eagles last week.

Now, he just has to go out and prove it!

Do you think Dak Prescott can regain his mojo against the Atlanta Falcons?



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