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Price Per Yard: 2013, 2014, 2015, & The Noticeable Trends

RJ Ochoa



Cowboys Headlines - Price Per Yard: 2013, 2014, 2015, & The Noticeable Trends 2

Once upon a time I saw OneRepublic in concert. I've only been to a handful of concerts in my life (true story... my first one ever was Taylor Swift in 2011), so you know I dug it.

Among the many different tracks that OneRepublic puts together is crowd-favorite "Good Life". It's a sweet tune that actually has a spot on my writing playlist, so that makes things really convenient and meta today, doesn't it?

Ryan Tedder tells us that he woke up in London yesterday, blah blah blah. He says he got some new names and numbers that he doesn't know, and addresses to places like Abbey Road.

Now I don't know if Tedder meant the B507 or the seminole album by The Beatles, but on his way to Abbey Road if he was digesting those "numbers that he doesn't know" he might have been talking about Price Per Yard.

After a week away from Inside The Star I couldn't wait to get back to my keyboard and start cranking out some quality and high-octane content for you guys once again. As has been the Monday tradition for the past month, I'm starting with the numbers that I do knowPrice Per Yard.

The PPY metric and I have become quite close over the last few months. I spent a large amount of time building excel spreadsheets and crunching numbers, and I dropped some of that analysis here at Inside The Star:

There are two more pieces left to this PPY pie (Pies Per Yard would be an incredible analysis as well...). There's today, hey hi there welcome to this article you're already 250+ words into, and next Monday. Today is a summary of the past three seasons and what trends we've seen, and seven days from now will be a Price Per Yard projection into the 2016 season.

Shall we? Or shall we? I think we shall.

Price Per Yard: The Base Value

It's important before we get started that you understand a key element in the PPY puzzle - The Base Value.

Cowboys Headlines - Price Per Yard: 2013, 2014, 2015, & The Noticeable Trends 9

By now you are well familiar with the methodology that went into PPY (it can be found in the introductory link), and you are likely familiar with the notion that base values need to be used in order to discern who is truly great at this game.

I'm shaking things up a bit (by the way I consumed about 18 milkshakes in the time it took to fully complete the PPY analysis) and giving you the base value calculation to kick things off. I'm so nice, aren't I? You're really nice, RJ. Thanks man.

2013-2015 Price Per Yard: A Look At The Entire NFL

Cowboys Headlines - Price Per Yard: 2013, 2014, 2015, & The Noticeable Trends 7

**Click the image to zoom in

Well well well, that's a lot of colors.

You'll notice right away that the Green Bay Packers, Cleveland Browns, and St. Louis/Los Angeles Rams all have asterisks next to their names. This is because they don't matter there isn't data available for all three seasons analyzed for these specific teams. For all intents and purposes we're purging them from this exercise (by the way that purge movie looks terrifying... I had to step away from this article for a second to calm down after thinking about it).

There are three teams that we need to discuss here as they seem to be the best ones in this realm over the course of the last three seasons.

Denver Broncos

Cowboys Headlines - Price Per Yard: 2013, 2014, 2015, & The Noticeable Trends 3

  • Running Back Spending = $9,775,156
  • Offensive Line Spending = $75,132,328
  • Run Game Spending = $84,907,484
  • Team Rushing Attempts = 1,200
  • Team Rushing Yards = 5,233
  • Price Per Yard = $16,225.39
  • % Diff From RY BV = 4.41%
  • % Diff From PPY BV = -8.81%

The World Champions, in my estimation, earn the bronze medal when it comes to the three-season summarized Price Per Yard. This might seem perplexing as from 2013-2015 the Orange Crush are the only team to be spending less than the BV per yard AND out-gaining the BV in overall rushing yards.

Over the course of Price Per Yard I've fielded the question "Well what does this mean in the grand scheme of football?" many times. Simply being good at PPY, obviously, doesn't guarantee anything. It's just math. Numbers. Data.

The reason PPY is important is because of the value that it represents and the freedom that it allows. If Team A is having success in one avenue of their team at a reduced rate, it means that they can devote the funds that they're not spending to an area where they need them.

The Broncos personify this quality more than any other team. Due to the value they've had at the run game over the last three seasons they've been able to make huge investments on the other side of the ball in players like DeMarcus Ware, Aqib Talib, and TJ Ward. Those three served as the foundation for one of the greatest defenses we've ever seen, and one that secured Super Bowl 50 for Denver.

The New England Patriots

Cowboys Headlines - Price Per Yard: 2013, 2014, 2015, & The Noticeable Trends 4

  • Running Back Spending = $10,647,054
  • Offensive Line Spending = $59,946,124
  • Run Game Spending = $70,593,178
  • Team Rushing Attempts = 1,126
  • Team Rushing Yards = 4,825
  • Price Per Yard = $14,630.71
  • % Diff From RY BV = -3.73%
  • % Diff From PPY BV = -17.78%

The ultimate Price Per Yard bridesmaid is the team that has won more games this century than any other, so I think that's a fair trade off.

In 2014 the Pats made what one could argue, I won't, one of the biggest Free Agent Signings in NFL History when they secured the services of Darrelle Revis for one season. Why one of the biggest? Just check that ring on their finger, boss.

Revis served as the linchpin for the 2014 Patriots Defense and leader of their secondary, you know the one that featured Malcolm Butler who you've probably never heard of. Renting Revis indisputably helped New England get over the ten-year hump that had plagued them since their previous Super Bowl Championship in the 2004 season.

How was New England even able to afford Revis, though? That's where Price Per Yard comes into play. Over the last three seasons the Patriots have spent 17.78% less than the BV per yard. Sure, they've gained 3.73% less yards than the BV, but that's a minimal number when you consider the savings they've had and the benefit that it's provided - you know, winning Super Bowl XLIX. Small little benefit, right there.

The Dallas Cowboys

Cowboys Headlines - Price Per Yard: 2013, 2014, 2015, & The Noticeable Trends 6

  • Running Back Spending = $8,236,678
  • Offensive Line Spending = $57,862,006
  • Run Game Spending = $66,098,684
  • Team Rushing Attempts = 1,058
  • Team Rushing Yards = 4,929
  • Price Per Yard = $13,410.16
  • % Diff From RY BV = -1.66%
  • % Diff From PPY BV = -24.64%

The qualifier for "How is Price Per Yard useful to an NFL team?" is obviously a Super Bowl title. The first two teams we've named here comprise 66% of the last three so they've obviously got their ducks in a row in that avenue.

The team I believe to be the best at Price Per Yard over the last three seasons only has one playoff win, no Lombardi Trophies, to show for their success. The facts of the matter are that the facts numerically suggest this.

Dallas has spent a staggering 24.64% less than the BV per yard, and managed to only fall 1.66% below the RY BV. You need to understand how mathematically incredible this is.

Let's look at the Run Game Spending. Among teams we have complete data for (so excluding GB, CLE, STL/LA) only the Detroit Lions and Pittsburgh Steelers devoted less money to their overall run game. Those teams have 4,073 and 4,223 yards respectively while Dallas has 4,929 (6th in the NFL in this span).

It could be argued that the Cowboys spent 2013 understanding Price Per Yard, 2014 mastering it, and 2015 fell apart in more ways than one. Where they deserve criticism, I know I've handed out a ton, is in that they haven't devoted the resources they've saved via Price Per Yard to areas where they need them like the Broncos and Patriots have.


The important thing to remember about Price Per Yard is that there is no indisputable winner. All we can do is make our own observations based on the data at hand.

Next week, August 1st, I'll be launching the final installment in my Price Per Yard series by using what we know about 2016 from a financial perspective to predict and project what teams need this season in order to have equal, or great, returns on their investments.

If you have any comments or questions about Price Per Yard, the philosophy behind it, the formula that went into it, or just simply want to talk and/or debate it… you can comment below, email me at, or Tweet to me at @rjochoa.

Tell us what you think about "Price Per Yard: 2013, 2014, 2015, & The Noticeable Trends" in the comments below. You can also email me at, or Tweet to me at @RJOchoa!

I like long walks on the beach, mystery novels, no just kidding those suck. The Dallas Cowboys were put on this earth for us all to love and appreciate. I do that 24/7/365. I also love chicken parmesan. Let's roll. @RJOchoa if you wanna shout!

Star Blog

Cowboys en Español: El Futuro Incierto de David Irving

Mauricio Rodriguez



Cowboys en Español: El Futuro Incierto de David Irving

En una agencia libre muy callada de parte de los Dallas Cowboys, como es costumbre, lo más interesante hasta ahora se revuelve alrededor de un talento increíble en la línea defensiva: David Irving. El joven de la línea defensiva de Dallas recibió un tender de segunda ronda (con un costo de casi tres millones de dólares) de parte de los Cowboys, lo cual significa que vestirá la Estrella Solitaria un año más... ¿o no?

No, no es tan sencillo.

A diferencia de la etiqueta franquicia que recibió DeMarcus Lawrence hace unas semanas, un tender permite a un jugador recibir ofertas de otros equipos. Si Irving llega a recibir una oferta externa, sin embargo, los Cowboys tienen la oportunidad de igualarla.

Pero no sólo eso, sino que si no quieren igualar la oferta, pueden dejar ir al jugador y en cambio, el otro equipo tiene que compensar a los Cowboys con una selección de segunda ronda. Así como el tender de segunda ronda que se le otorgó a David Irving, hay tender de primera ronda o tender de "selección original."

Sin embargo, Irving no fue seleccionado en el NFL Draft, así que esta última opción hubiera tenido poco sentido.

David Irving, Redskins

Dallas Cowboys DL David Irving

Ahora, pensando en el 2018 y una temporada ya incierta, nos sentamos preguntando: ¿No valía la pena cubrir a Irving con un tender de primera ronda? Al final de cuentas, sólo hay aproximadamente un millón de diferencia entre ambos. Irving es un jugador lleno de talento, y podría llegar a estar entre los mejores en su posición próximamente.

Sin embargo, si somos honestos, es una buena decisión de la administración. Irving ha tenido sus cuantos problemas y quizá este tender ayude a definir su valor en el mercado. Si ningún equipo alrededor de la liga se atreve a ofrecerle un contrato, los Cowboys mejoran su posición en las negociaciones y quien sabe, quizá consigan un acuerdo más amigable para el equipo.

Además, si un equipo decide llevárselo... ¿qué tan malo sería?

Con el pick #19 en la primera ronda del Draft de la NFL, no están en una posición muy cómoda. Como bien algún jugador talentoso como el DT Vita Vea o el WR Calvin Ridley pueden caer a las manos de Stephen Jones, Will McClay y compañía, bien puede estar vacía la tabla.

Con jugadores como el S de Florida State Derwin James o el LB de Georgia Roquan Smith, deberían considerar realizar un trade para subir algunas selecciones y llevarse a uno de estos talentos que no estarán disponibles en el #19.

Con las selecciones globales 19, 50 y una segunda ronda extra que conseguirían por Irving, es fácil visualizar a este equipo dispuesto a hacer un movimiento así el día del Draft.

A pesar de una mala temporada en el 2017, los Dallas Cowboys son un equipo que están cerca de ser contendientes.

Tell me what you think about "Cowboys en Español: El Futuro Incierto de David Irving" in the comments below, or tweet me @PepoR99 and let’s talk football! If you like football and are looking for a Dallas Cowboys show in Spanish, don’t miss my weekly Facebook Live! show, Primero Cowboys!

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Star Blog

Cowboys Free Agency: FB Keith Smith Signing with Raiders

Jess Haynie



Keith Smith: Will The Cowboys Carry A Fullback In 2017?

The Cowboys have lost an important role player from the offense as fullback Keith Smith is reportedly signing with the Oakland Raiders.

Ian Rapoport on Twitter

The #Raiders and FB Keith Smith have agreed to terms on a 2-year worth $4.2million, source said.

Smith, who has been with Dallas for four seasons, was the team's fullback the last two seasons. He started as a linebacker after going undrafted in 2014.

Whether on offense or defense, Keith has been a regular part of the special teams units. The Cowboys' previous special teams coach, Rich Bisaccia, just left this offseason to join the coaching staff in Oakland. That is a likely cause for Smith heading to the Raiders.

Dallas elected not to give Smith a restricted free agent tender, which made sense given his position. Even the lowest tender of $1.9 million would have been too rich for a part-time player.

Even with Keith gone, Dallas may not need to sign a new fullback. Backup RB Rod Smith has experience in that role. They could also use tight ends James Hanna or Geoff Swaim.

Fullback is obviously not the position it used to be in the days of Daryl Johnston, but there are still times you need that lead blocker out of the backfield. Given their reliance on the run game and the success that Ezekiel Elliott had with Keith Smith, Dallas will have to find a solid replacement plan.

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Star Blog

Will Another Team Snag David Irving Away From Cowboys?

Brian Martin



Cowboys' Pass Rush: Who Will Be QB Sack Leader In 2017?
Jeff Hanisch-USA TODAY Sports

It was somewhat surprising to learn that the Dallas Cowboys only placed a second-round tender on David Irving. A first-round tender would have likely dissuaded any other team from signing him to a contract and giving up a first-round draft pick, but signing Irving to a contract and giving up a second-draft pick is much more plausible.

I can almost guarantee there are teams around the league right now who are discussing the pros and cons of trying to acquire David Irving. The Dallas Cowboys likely know this which means one of two things:

  1. The Cowboys are hoping someone sets David Irving's market value with the hopes of matching.
  2. The Cowboys are willing to part ways with Irving for a second-round draft pick.

There are teams out there who have more salary-cap space than the Dallas Cowboys who could easily sign him to a contract the Cowboys can't match. And, giving up a second-round draft pick for a dominating, yet inconsistent, defensive tackle is probably better than anyone they can draft.

It's not completely out of the realm of possibility Cowboys fans have seen the last of David Irving with a star on his helmet. But, it seems like a risk Dallas is willing to take, whether fans agree or not.

David Irving

Dallas Cowboys DL David Irving

In 2017, David Irving recorded 22 tackles, seven quarterback sacks, six passes defensed, and one forced fumble. He did this after missing the first four games of the season due to a suspension and the last four due to a concussion. That's pretty impressive!

There is no denying Irving's impact when he's on the field, but it's all the other stuff that makes Dallas hesitant to commit fully to the 24-year-old DT.

I'm not going to sit here and pretend that I know what kind of person David Irving is in the locker room or off the field, but his past behavior and inconsistencies are concerning. Yes, he has immense upside, but that doesn't look as if it's enough for the Dallas Cowboys, at least not yet.

I think this ultimately comes down to the Cowboys not fully trusting David Irving just yet. Placing the second-round tender on him is more of a "prove it" kind of deal, if another team doesn't sign him away. The Cowboys probably want to see he has his head on straight and more consistency before fully committing. It's completely understandable.

It just doesn't seem as if David Irving is in the long-term plans for the Dallas Cowboys right now. I think they would be perfectly content receiving a second-round draft pick, but that decision might not sit well with a lot of Cowboys fans.

There is really no way of knowing if another NFL team will snag David Irving away, but I think the possibility of that happening is pretty high.

Will David Irving remain in Dallas in 2018?

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