Here's the thing about my friend Bernie - the dude is totally and completely unpredictable.
It's for that reason that one time when we were hanging out and the seminole "Men In Black" by Double You Eye Elle Elle Smith (that's Will Smith, guys) from the movie of the same name came on and he lost his mind... I didn't blink an eye.
The thing about the MIB title track is that it has the sickest intro of all time. Don't believe me? Give it a whirl.
"Men in black" performed by Will Smith Album: Big Willie Style (1997) About: "Men in Black" is a song by Will Smith (featuring singer Coko from double diamond selling group SWV) from the movie Men in Black, in which he also starred. The song plays during the movie's closing credits.
The other thing about the MIB song is that at one point Will Smith breaks into a full-out dance routine with an alien. I miss the 90s.
So back to my buddy Bernie. One day he tells me, "Let's learn the dance! We can break into it and it'll be ill!" (Sidebar: I fully support the usage of the word ill in a positive context. I also support "Sidebars", we should use them more often!). So what do I do? You know me, Inside The Star fam. I learned it. I still know it today. Don't challenge me on this. You'll lose. Just like those pesky aliens in Men In Black 1, 2, and 3 (it's pretty amazing what's allowed to be a trilogy these days).
It doesn't take a hypnotizer or a neuralizer to turn my vivid memories to fantasies, though. All it takes is Price Per Yard.
I debuted my methodology behind this metric with the 2013 Price Per Yard Analysis. I followed suit (the Men In Black wear suits, this whole things is tied together I tell ya!) with the 2014 Price Per Yard Analysis which proved that the Dallas Cowboys are financial wizards.
Jay, Will Smith's MIB character, protected Earth from aliens. RJ (that's me!) is serving this world up with running back financial cookies and I've got a fresh batch for you today. Welcome to the 2015 Price Per Yard Analysis.
How's that for the sickest intro of all time?
2015 NFC Price Per Yard
**Click the image to zoom in.
It's important to remember before we begin that the St. Louis (now Los Angeles) Rams don't have any data available to collect. They don't want to play with us and that's just fine. WE DON'T NEED THEM ANYWAY!
It doesn't take a genius to see that the Tampa Bay Buccaneers were the dominant team at Price Per Yard in the National Football Conference last season. The repetitive theme surrounding PPY is that if you can get elite production from a rookie or veteran on a cheap deal then you're going to be in business - good business.
Tampa Bay rode the Muscle Hamster (I will never understand why Doug Martin hates that nickname, it's awesome!) and Co. to a league-leading 1,949 yards in 2015 (For a refresher on the yardage calculation please visit the Price Per Yard Introduction).
The only team that paid less per yard than the Bucs in the NFC, and actually the entire NFL, was the Atlanta Falcons; however, the little Doug that could and his fellow RBs outgained their division rivals by more than 400 yards. Charles Sims and his low cap number are the icing on top of the Doug cake here.
Arizona saw a re-emergence from Chris Johnson in 2015, and we all saw it on Amazon Video's All or Nothing (which you can hear all about during my interview with Director Shannon Furman on the RJOShow). His veteran deal, and David Johnson's rookie one, helped make the 1,884 yards that they tallied look brilliant from a Price Per Yard perspective. Also just throwing this out there... doesn't Bruce Arians kind of remind you of Tommy Lee Jones' Kay from MIB? Yes? No? Oh well.
Last year's version of the Minnesota Vikings, having Adrian Peterson at their disposal for every game, encompassed what basic business is (ideally) all about - you get what you pay for. The Vikes paid more than anyone in the conference per yard, but they came in third in total yardage collected. I watched The Big Short on Netflix a few weeks ago so I'm basically a business expert now, and I can explain exactly what the Vikings are doing pretty simply.
Minnesota wants to run the ball well. They pay guys to do that. The guys do that. Hooray.
2015 AFC Price Per Yard
Sometimes when it's late at night I wonder if the Bills still laugh about the fact that they got Chip Kelly to trade them LeSean McCoy in exchange for Kiko Alonso.
Philly really did whip out a neuralizer on their coaching staff when they fired Chip Kelly and removed any and all things that he ever touched as an additional precaution... more like a sterilizer than a nerualizer, to be honest.
The Bills took their new toy and ran with it - literally. Buffalo led the AFC in rushing and did so at an insane bargain price. Shady McCoy and his many talents are well compensated, but we saw Buffalo prove a Price Per Yard rule of thumb to be totally true - have a good rookie. Karlos Williams, although now suspended for four games, helped the cause while doing so at a great rate.
Last season's Tennessee Titans are sort of the opposite of the Vikings. They didn't invest a ton financially in the run game and as a result didn't get a good one.
It's honestly pretty hard to be as bad at this as the 2015 Jaguars were. Hey, at least they're good at something! Jacksonville dropped a bigger chunk of change in the run game than most teams and produced a sub-par product. Hey Will Smith, how do you say "This was atrocious" in cool alien jargon?
2015 Price Per Yard: Applying The Base Value
The Base Value (BV) helps bring light to exactly how good these teams are at Price Per Yard relative to the Top 10 rushing teams in the NFL. (For a refresher on the Base Value calculation please visit the Price Per Yard Introduction).
The light shed here indicates that the Buccaneers, Cardinals, Bills, and Broncos all had great returns on their investments. They didn't pay a lot relative to the Top 10 teams, but they still had serious success in the yardage department. Bravo!
Price Per Yard: The 2015 Dallas Cowboys
I've evaluated three full seasons of teams and their respective Price Per Yard calculations. I believe that the 2014 Dallas Cowboys were one of the best to ever do this, or anything similar, in the history of professional football.
Any time you do something absolutely incredible, it's hard to top it immediately afterward. That lesson rang true for last season's version of America's Team.
Saying that the Dallas Cowboys have the best Offensive Line in the game is both a luxury for us and a cold, hard fact. Even though that elite production is coming off of a minimal investment, it still wasn't enough to carry last year's stable of running backs to another historic Price Per Yard performance.
The 2015 Cowboys indicated, via their financial investments, that they didn't need a high-quality running back to yield great results in terms of yardage. They were unequivocally right in that regard, I'm not disputing that.
Unfortunately, relative to the Base Value, the Cowboys didn't yield enough of a great result to totally justify their low-level investment. They paid 7.11% less than the BV in the run game, which is cool, but in turn yielded 30.20% less yardage than the BV. We saw this team just a season before have one of the greatest returns on investment in NFL History, and remember that in the world of business you ideally get what you pay for.
The Cowboys responded by paying for Zeke.
The 2015 season may be the last one with data calculation that we have at our disposal, but the Price Per Yard series lives on!
Next Monday (July 25th) I'll be debuting a Price Per Yard summation for seasons 2013, 2014, and 2015 combined. Three seasons is a strong enough sample size for us to be able to see trends that teams are taking. I'll have all of that broken down for you here at Inside The Star.
Additionally on August 1st I'll be putting out a projection regarding Price Per Yard for the 2016 season and including yardage markers that each team will have to hit in order for them to get a legitimate return on the investments that they're making this season.
If you have any comments or questions about Price Per Yard, the philosophy behind it, the formula that went into it, or just simply want to talk and/or debate it… you can comment below, email me at RJ@RJOchoaShow.com, or Tweet to me at @rjochoa.
DL Kerry Hyder Helps Solidify A Re-Tooled Defensive Line
The Cowboys got off to a busy start to week two of free agency on Monday, and capped it off by signing defensive lineman Kerry Hyder to a one year deal.
The former Detroit Lion could be classified as a "one year wonder" of sorts, but when you look closer at his career arc, you see that Hyder can provide upside at multiple positions across the Cowboys' defensive front.
After having 8 sacks and 19 quarterback hits as a defensive end in 2016, Hyder missed all of 2017 with an achilles injury. Last season, under new head coach Matt Patricia, Hyder was moved out of position and forced to play as a nose tackle and 5-technique more often.
So, the last time Hyder was healthy and playing in the role in he will likely fill in Dallas, he was productive. Yes that was a couple of seasons ago but it makes Hyder worth the one year deal he received from the Cowboys.
What exactly is that role, though?
I see Hyder primarily as a rotational 3-technique for the Cowboys. At just 270 pounds Hyder isn't going to play over the center often, and won't be very useful as a 1-technique against the run. He's at his best when lining on the outside shade of an offensive lineman, where he can use his get-off and quickness to create pressure.
Kerry Hyder can also fill in at defensive end if needed, especially when the Cowboys go into a nickel package. Hyder is similar to Tyrone Crawford in his ability to move inside and out, but is a bit better of a pass rusher than Crawford when at his best.
Hyder is a high energy, motor, and character defensive lineman who will fit right in with a Rod Marinelli unit. If it all clicks for Hyder and he regains his 2016 form, the Cowboys will have stolen an impressive pass rushing defensive lineman who can win from multiple positions.
If Hyder is actually a "one year wonder" who is more of his 2018-self with the Cowboys despite being put in a better role to succeed, Dallas can move on rather quickly because he is only on a one year deal.
This is a smart signing by the Cowboys front office as they look to re-tool their defensive line, and avoid being pigeon-holed into over-drafting at a certain position this Spring.
New Cowboys WR Randall Cobb Announces His Signing With A Fantastic GIF
On Tuesday this week it became official the Cowboys would sign former Green Bay Packers wide receiver Randall Cobb to a one year deal worth an estimated $5 million. After his visit Monday morning, speculation around whether and when he would sign was swirling.
Cobb confirmed his intentions to join the Cowboys himself, and did so with some A+ GIF usage on Twitter.
In case you don't know, the GIF Cobb tweeted is Woody from Toy Story, emerging confidently and tipping his cap.
This was Cobb signaling that he his a Cowboy, and he appears excited to be joining America's Team. Cobb also received some social media love from his now former teammates in Green Bay, including wide receiver Davante Adams and quarterback Aaron Rodgers.
Go do ya thang 18. Can't thank u enough for guiding me through this thing and showing us all how to be a pro. Love u brudda I'm excited for your next chapter ✊🏾 #187
Aaron Rodgers had some parting words for new Cowboys WR Randall Cobb
Clearly Randall Cobb made an impact in Green Bay, both on and off the field. Let's hope he can replicate some of that in Dallas now that he has joined the Cowboys.
Malik McDowell Is Well Worth The Risk For The Dallas Cowboys
The Dallas Cowboys are reportedly brining defensive lineman Malik McDowell into The Star this week for a visit, as they decide whether or not to potentially sign him for the 2019 season.
McDowell is a former second round pick of the Seattle Seahawks, who fell to day two because of what scouts call "off the field" or "character" concerns. McDowell did not last long with Seahawks, as he was released in 2017 following an ATV accident in which he reportedly suffered "extensive brain and eye trauma" according to Charles Robinson.
None of us know much about who Malik McDowell is as a person, or what concerns their really should be with his health. But what I do know is that on tape at Michigan State, McDowell was a top 5-10 player in the 2017 draft class. He was a stud, and has the traits to continue to be a stud in the NFL.
The 2017 NFL Draft is chock full of talented, athletic, and productive defensive linemen. While most of the draft pundits have focused on EDGE rushers thus far, the defensive tackle class also possesses some of this year's top NFL prospects. Arguably the best of those defensive tackles is Michigan State's Malik McDowell.
Back in 2017 I wrote a full scouting report on McDowell, detailing why he earned such a high grade on my board. McDowell is a versatile linemen who is explosive off the ball, powerful and rangy against the run, and a skilled pass rusher who plays with a high motor. What more could you really ask for?
"McDowell is a patient pass rusher at times, setting up the blocker how he likes and then beating them with ease. McDowell’s ability to swipe hands off helps him greatly, but his quick swim is his most effective pass rush move.
On this play he uses that swim to perfection, forcing the center to power down to the right before swimming back to the other side."
Check out this video on Streamable using your phone, tablet or desktop.
When the Spartans went to a three man pass rushing front, McDowell moved to the EDGE often and made plays with his quick, active hands and impressive swim move. He was much more impressive on the interior, however, and could be a direct replacement for David Irving as an explosive and powerful 3-technique for the Cowboys.
Check out this video on Streamable using your phone, tablet or desktop.
I love that the Cowboys are bringing McDowell in for a free agent visit. His price will likely be low, as he is yet to play in an NFL game over the last two years, but his ceiling remains very high if he is healthy. It's rare for a player with his college production, natural ability, and measurables to completely fail in the NFL.
Maybe all McDowell needs is a second chance to get his head right and prove that he belongs in the league. Maybe he flames out quickly and can't get on the field due to "off the field" stuff. Or, maybe he simply isn't healthy enough to contribute as an NFL player. Regardless, for the price he'll likely command, McDowell is well worth the risk if the Cowboys are willing to take it.
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