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Price Per Yard: The 2015 Season And The Mess That It Was

RJ Ochoa



Cowboys Headlines - Price Per Yard: The 2015 Season And The Mess That It Was

Here's the thing about my friend Bernie - the dude is totally and completely unpredictable.

It's for that reason that one time when we were hanging out and the seminole "Men In Black" by Double You Eye Elle Elle Smith (that's Will Smith, guys) from the movie of the same name came on and he lost his mind... I didn't blink an eye.

The thing about the MIB title track is that it has the sickest intro of all time. Don't believe me? Give it a whirl.

Men In Black - Will Smith

"Men in black" performed by Will Smith Album: Big Willie Style (1997) About: "Men in Black" is a song by Will Smith (featuring singer Coko from double diamond selling group SWV) from the movie Men in Black, in which he also starred. The song plays during the movie's closing credits.

The other thing about the MIB song is that at one point Will Smith breaks into a full-out dance routine with an alien. I miss the 90s.

So back to my buddy Bernie. One day he tells me, "Let's learn the dance! We can break into it and it'll be ill!" (Sidebar: I fully support the usage of the word ill in a positive context. I also support "Sidebars", we should use them more often!). So what do I do? You know me, Inside The Star fam. I learned it. I still know it today. Don't challenge me on this. You'll lose. Just like those pesky aliens in Men In Black 1, 2, and 3 (it's pretty amazing what's allowed to be a trilogy these days).

It doesn't take a hypnotizer or a neuralizer to turn my vivid memories to fantasies, though. All it takes is Price Per Yard.

I debuted my methodology behind this metric with the 2013 Price Per Yard Analysis. I followed suit (the Men In Black wear suits, this whole things is tied together I tell ya!) with the 2014 Price Per Yard Analysis which proved that the Dallas Cowboys are financial wizards.

Jay, Will Smith's MIB character, protected Earth from aliens. RJ (that's me!) is serving this world up with running back financial cookies and I've got a fresh batch for you today. Welcome to the 2015 Price Per Yard Analysis. 

How's that for the sickest intro of all time?


2015 NFC Price Per Yard

Cowboys Headlines - Price Per Yard: The 2015 Season And The Mess That It Was 2

**Click the image to zoom in.

It's important to remember before we begin that the St. Louis (now Los Angeles) Rams don't have any data available to collect. They don't want to play with us and that's just fine. WE DON'T NEED THEM ANYWAY!

It doesn't take a genius to see that the Tampa Bay Buccaneers were the dominant team at Price Per Yard in the National Football Conference last season. The repetitive theme surrounding PPY is that if you can get elite production from a rookie or veteran on a cheap deal then you're going to be in business - good business.

Tampa Bay rode the Muscle Hamster (I will never understand why Doug Martin hates that nickname, it's awesome!) and Co. to a league-leading 1,949 yards in 2015 (For a refresher on the yardage calculation please visit the Price Per Yard Introduction).

The only team that paid less per yard than the Bucs in the NFC, and actually the entire NFL, was the Atlanta Falcons; however, the little Doug that could and his fellow RBs outgained their division rivals by more than 400 yards. Charles Sims and his low cap number are the icing on top of the Doug cake here.

Arizona saw a re-emergence from Chris Johnson in 2015, and we all saw it on Amazon Video's All or Nothing (which you can hear all about during my interview with Director Shannon Furman on the RJOShow). His veteran deal, and David Johnson's rookie one, helped make the 1,884 yards that they tallied look brilliant from a Price Per Yard perspective. Also just throwing this out there... doesn't Bruce Arians kind of remind you of Tommy Lee Jones' Kay from MIB? Yes? No? Oh well.

Last year's version of the Minnesota Vikings, having Adrian Peterson at their disposal for every game, encompassed what basic business is (ideally) all about - you get what you pay for. The Vikes paid more than anyone in the conference per yard, but they came in third in total yardage collected. I watched The Big Short on Netflix a few weeks ago so I'm basically a business expert now, and I can explain exactly what the Vikings are doing pretty simply.

Minnesota wants to run the ball well. They pay guys to do that. The guys do that. Hooray.

2015 AFC Price Per Yard 

Cowboys Headlines - Price Per Yard: The 2015 Season And The Mess That It Was 1

Sometimes when it's late at night I wonder if the Bills still laugh about the fact that they got Chip Kelly to trade them LeSean McCoy in exchange for Kiko Alonso.

Philly really did whip out a neuralizer on their coaching staff when they fired Chip Kelly and removed any and all things that he ever touched as an additional precaution... more like a sterilizer than a nerualizer, to be honest.

The Bills took their new toy and ran with it - literally. Buffalo led the AFC in rushing and did so at an insane bargain price. Shady McCoy and his many talents are well compensated, but we saw Buffalo prove a Price Per Yard rule of thumb to be totally true - have a good rookie. Karlos Williams, although now suspended for four games, helped the cause while doing so at a great rate.

Last season's Tennessee Titans are sort of the opposite of the Vikings. They didn't invest a ton financially in the run game and as a result didn't get a good one.

It's honestly pretty hard to be as bad at this as the 2015 Jaguars were. Hey, at least they're good at something! Jacksonville dropped a bigger chunk of change in the run game than most teams and produced a sub-par product. Hey Will Smith, how do you say "This was atrocious" in cool alien jargon?

2015 Price Per Yard: Applying The Base Value

Cowboys Headlines - Price Per Yard: The 2015 Season And The Mess That It Was 3

The Base Value (BV) helps bring light to exactly how good these teams are at Price Per Yard relative to the Top 10 rushing teams in the NFL. (For a refresher on the Base Value calculation please visit the Price Per Yard Introduction).

Cowboys Headlines - Price Per Yard: The 2015 Season And The Mess That It Was 4

The light shed here indicates that the Buccaneers, Cardinals, Bills, and Broncos all had great returns on their investments. They didn't pay a lot relative to the Top 10 teams, but they still had serious success in the yardage department. Bravo!

Price Per Yard: The 2015 Dallas Cowboys

I've evaluated three full seasons of teams and their respective Price Per Yard calculations. I believe that the 2014 Dallas Cowboys were one of the best to ever do this, or anything similar, in the history of professional football.


Any time you do something absolutely incredible, it's hard to top it immediately afterward. That lesson rang true for last season's version of America's Team.

Saying that the Dallas Cowboys have the best Offensive Line in the game is both a luxury for us and a cold, hard fact. Even though that elite production is coming off of a minimal investment, it still wasn't enough to carry last year's stable of running backs to another historic Price Per Yard performance.

The 2015 Cowboys indicated, via their financial investments, that they didn't need a high-quality running back to yield great results in terms of yardage. They were unequivocally right in that regard, I'm not disputing that.

Unfortunately, relative to the Base Value, the Cowboys didn't yield enough of a great result to totally justify their low-level investment. They paid 7.11% less than the BV in the run game, which is cool, but in turn yielded 30.20% less yardage than the BV. We saw this team just a season before have one of the greatest returns on investment in NFL History, and remember that in the world of business you ideally get what you pay for.

The Cowboys responded by paying for Zeke.


The 2015 season may be the last one with data calculation that we have at our disposal, but the Price Per Yard series lives on!

Next Monday (July 25th) I'll be debuting a Price Per Yard summation for seasons 2013, 2014, and 2015 combined. Three seasons is a strong enough sample size for us to be able to see trends that teams are taking. I'll have all of that broken down for you here at Inside The Star.

Additionally on August 1st I'll be putting out a projection regarding Price Per Yard for the 2016 season and including yardage markers that each team will have to hit in order for them to get a legitimate return on the investments that they're making this season.

If you have any comments or questions about Price Per Yard, the philosophy behind it, the formula that went into it, or just simply want to talk and/or debate it… you can comment below, email me at, or Tweet to me at @rjochoa.

Tell us what you think about "Price Per Yard: The 2015 Season And The Mess That It Was" in the comments below. You can also email me at, or Tweet to me at @RJOchoa!

I like long walks on the beach, mystery novels, no just kidding those suck. The Dallas Cowboys were put on this earth for us all to love and appreciate. I do that 24/7/365. I also love chicken parmesan. Let's roll. @RJOchoa if you wanna shout!

Star Blog

Cowboys en Español: El Futuro Incierto de David Irving

Mauricio Rodriguez



Cowboys en Español: El Futuro Incierto de David Irving

En una agencia libre muy callada de parte de los Dallas Cowboys, como es costumbre, lo más interesante hasta ahora se revuelve alrededor de un talento increíble en la línea defensiva: David Irving. El joven de la línea defensiva de Dallas recibió un tender de segunda ronda (con un costo de casi tres millones de dólares) de parte de los Cowboys, lo cual significa que vestirá la Estrella Solitaria un año más... ¿o no?

No, no es tan sencillo.

A diferencia de la etiqueta franquicia que recibió DeMarcus Lawrence hace unas semanas, un tender permite a un jugador recibir ofertas de otros equipos. Si Irving llega a recibir una oferta externa, sin embargo, los Cowboys tienen la oportunidad de igualarla.

Pero no sólo eso, sino que si no quieren igualar la oferta, pueden dejar ir al jugador y en cambio, el otro equipo tiene que compensar a los Cowboys con una selección de segunda ronda. Así como el tender de segunda ronda que se le otorgó a David Irving, hay tender de primera ronda o tender de "selección original."

Sin embargo, Irving no fue seleccionado en el NFL Draft, así que esta última opción hubiera tenido poco sentido.

David Irving, Redskins

Dallas Cowboys DL David Irving

Ahora, pensando en el 2018 y una temporada ya incierta, nos sentamos preguntando: ¿No valía la pena cubrir a Irving con un tender de primera ronda? Al final de cuentas, sólo hay aproximadamente un millón de diferencia entre ambos. Irving es un jugador lleno de talento, y podría llegar a estar entre los mejores en su posición próximamente.

Sin embargo, si somos honestos, es una buena decisión de la administración. Irving ha tenido sus cuantos problemas y quizá este tender ayude a definir su valor en el mercado. Si ningún equipo alrededor de la liga se atreve a ofrecerle un contrato, los Cowboys mejoran su posición en las negociaciones y quien sabe, quizá consigan un acuerdo más amigable para el equipo.

Además, si un equipo decide llevárselo... ¿qué tan malo sería?

Con el pick #19 en la primera ronda del Draft de la NFL, no están en una posición muy cómoda. Como bien algún jugador talentoso como el DT Vita Vea o el WR Calvin Ridley pueden caer a las manos de Stephen Jones, Will McClay y compañía, bien puede estar vacía la tabla.

Con jugadores como el S de Florida State Derwin James o el LB de Georgia Roquan Smith, deberían considerar realizar un trade para subir algunas selecciones y llevarse a uno de estos talentos que no estarán disponibles en el #19.

Con las selecciones globales 19, 50 y una segunda ronda extra que conseguirían por Irving, es fácil visualizar a este equipo dispuesto a hacer un movimiento así el día del Draft.

A pesar de una mala temporada en el 2017, los Dallas Cowboys son un equipo que están cerca de ser contendientes.

Tell me what you think about "Cowboys en Español: El Futuro Incierto de David Irving" in the comments below, or tweet me @PepoR99 and let’s talk football! If you like football and are looking for a Dallas Cowboys show in Spanish, don’t miss my weekly Facebook Live! show, Primero Cowboys!

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Star Blog

Cowboys Free Agency: FB Keith Smith Signing with Raiders

Jess Haynie



Keith Smith: Will The Cowboys Carry A Fullback In 2017?

The Cowboys have lost an important role player from the offense as fullback Keith Smith is reportedly signing with the Oakland Raiders.

Ian Rapoport on Twitter

The #Raiders and FB Keith Smith have agreed to terms on a 2-year worth $4.2million, source said.

Smith, who has been with Dallas for four seasons, was the team's fullback the last two seasons. He started as a linebacker after going undrafted in 2014.

Whether on offense or defense, Keith has been a regular part of the special teams units. The Cowboys' previous special teams coach, Rich Bisaccia, just left this offseason to join the coaching staff in Oakland. That is a likely cause for Smith heading to the Raiders.

Dallas elected not to give Smith a restricted free agent tender, which made sense given his position. Even the lowest tender of $1.9 million would have been too rich for a part-time player.

Even with Keith gone, Dallas may not need to sign a new fullback. Backup RB Rod Smith has experience in that role. They could also use tight ends James Hanna or Geoff Swaim.

Fullback is obviously not the position it used to be in the days of Daryl Johnston, but there are still times you need that lead blocker out of the backfield. Given their reliance on the run game and the success that Ezekiel Elliott had with Keith Smith, Dallas will have to find a solid replacement plan.

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Star Blog

Will Another Team Snag David Irving Away From Cowboys?

Brian Martin



Cowboys' Pass Rush: Who Will Be QB Sack Leader In 2017?
Jeff Hanisch-USA TODAY Sports

It was somewhat surprising to learn that the Dallas Cowboys only placed a second-round tender on David Irving. A first-round tender would have likely dissuaded any other team from signing him to a contract and giving up a first-round draft pick, but signing Irving to a contract and giving up a second-draft pick is much more plausible.

I can almost guarantee there are teams around the league right now who are discussing the pros and cons of trying to acquire David Irving. The Dallas Cowboys likely know this which means one of two things:

  1. The Cowboys are hoping someone sets David Irving's market value with the hopes of matching.
  2. The Cowboys are willing to part ways with Irving for a second-round draft pick.

There are teams out there who have more salary-cap space than the Dallas Cowboys who could easily sign him to a contract the Cowboys can't match. And, giving up a second-round draft pick for a dominating, yet inconsistent, defensive tackle is probably better than anyone they can draft.

It's not completely out of the realm of possibility Cowboys fans have seen the last of David Irving with a star on his helmet. But, it seems like a risk Dallas is willing to take, whether fans agree or not.

David Irving

Dallas Cowboys DL David Irving

In 2017, David Irving recorded 22 tackles, seven quarterback sacks, six passes defensed, and one forced fumble. He did this after missing the first four games of the season due to a suspension and the last four due to a concussion. That's pretty impressive!

There is no denying Irving's impact when he's on the field, but it's all the other stuff that makes Dallas hesitant to commit fully to the 24-year-old DT.

I'm not going to sit here and pretend that I know what kind of person David Irving is in the locker room or off the field, but his past behavior and inconsistencies are concerning. Yes, he has immense upside, but that doesn't look as if it's enough for the Dallas Cowboys, at least not yet.

I think this ultimately comes down to the Cowboys not fully trusting David Irving just yet. Placing the second-round tender on him is more of a "prove it" kind of deal, if another team doesn't sign him away. The Cowboys probably want to see he has his head on straight and more consistency before fully committing. It's completely understandable.

It just doesn't seem as if David Irving is in the long-term plans for the Dallas Cowboys right now. I think they would be perfectly content receiving a second-round draft pick, but that decision might not sit well with a lot of Cowboys fans.

There is really no way of knowing if another NFL team will snag David Irving away, but I think the possibility of that happening is pretty high.

Will David Irving remain in Dallas in 2018?

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