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    Terrance Williams Has Earned New Deal, But Cowboys Need More

    Going into 2016, had plenty to be concerned about. It's the final year of his rookie contract. is getting a lot of attention and there's talk of a battle for Williams' starting job. With unrestricted looming, Williams's market value was in question and in danger of dropping.

    Terrance Williams, RedskinsWilliams has responded with one of his best seasons. He has shown better hands and more polished route running than any time yet in his career. Balls thrown to Williams are being completed 71% of the time compared to just 57% in his first three seasons.

    Plus, his toe-tap touchdown this past was one of the nicest catches you will ever see!

    Williams has proven that he can be an efficient and productive player; a quality number-two receiver when playing across from a star. Depending on the price, the Cowboys could feel good about re- Williams this based on his 2016 performance.

    The problem for Terrance Williams is that these decisions aren't just about one player. You have to look at your receiving corps as a whole, your offensive system, and your team-wide to know if a move makes sense. It's this broader view that works against Williams' returning to the Cowboys next year.

    The X-Factor

    Dez Bryant, Terrance WilliamsPerhaps the biggest factor working against Williams is . After two-straight years of problems that have caused Dez to miss either games or have his play occasionally hampered, Dallas has to consider the future. Bryant will turn 29 next year, meaning these health concerns likely aren't going anywhere.

    Bryant can still be an elite WR any given week. But on the weeks that his health or opposing defenses are able to take him out of the games, Terrance Williams hasn't shown that he can step into that number-one role. It's been , not Williams, who has usually picked up the production slack on Bryant's off days.

    What's more, Dez's long-term future in Dallas isn't a guarantee.  If his play was to really drop off in the next few years, Dallas could reasonably get out from his contract as early as 2018. At that point, having resources tied up in Williams might become a problem. They would need a new top guy at receiver, and Terrance hasn't ever shown that he can be that.

    The Witten Factor

    Terrance Williams, Jason WittenFor years, being the “number-two receiver” in Dallas has been a flawed label. has occupied that role in terms of productivity and offensive importance for over a decade. It has allowed guys like Terrance Williams or to not face nearly as much expectation or responsibility.

    Hard as it is to admit, Witten isn't the same receiving threat he used to be. He can still make a big play here and there, but at age 34 and after 13 seasons he can't create separation like he used to.

    This is another major consideration in how Dallas proceeds with the number-two receiver spot. Not only is Witten becoming less of a threat but there's no guarantee that his eventual replacement will be the same level of player. If Dallas is facing decreasing production from the position, the importance of that second WR spot is obviously increasing.

    The $$$ Factor

    As a third-round pick, Williams has made just about $2.9 million in his first four seasons. He has started nearly every game for Dallas in the last three years. You know he's hoping to finally make some real NFL money.

    Last year, Marvin Jones got $40 million on a five-year deal with Detroit. His numbers from Cincinnati were similar to what Terrance Williams has done in Dallas. If that's the kind of money that Williams' is targeting in free agency, it's more than Dallas should be willing to pay.

    Last year, Jones benefited from a shallow crop at receiver. Williams won't be as fortunate as this year's group will likely feature Alshon Jefferey, Terrelle Pryor, , Kenny Britt, and other far flashier names than his.

    This could help drive Williams' price down, which in turn could drive him closer to returning the Cowboys. But if Dallas is committed to finding a new number-two who can better help Dez Bryant now and perhaps replace him in a few years, they may not be in the mix.

    ~ ~ ~

    Terrance WilliamsTerrance Williams has done his best this year. After a rough start with the wrong-way run in Week One and a bad fumble in Week 3, Williams has put in arguably his most efficient and consistent season. He's earned consideration for a new contract and a starting job in the NFL.

    However, given the current and projected state of their , Dallas has to be thinking bigger. They need a number-two who help supplement the sporadic potency of Dez Bryant and the declining effectiveness of Jason Witten. They need a guy who could step into the lead role if called upon.

    Williams doesn't appear to that guy. I wish him well, but I hope Dallas looks at the big picture.

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    Jess Haynie
    Jess Haynie
    Cowboys fan since 1992, blogger since 2011. Bringing you the objectivity of an outside perspective with the passion of a die-hard fan. I love to talk to my readers, so please comment on any article and I'll be sure to respond!

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    1. Lots of moving parts affecting Williams, agreed. Even with more WR’s in free agency I think he will get good offers.

      I don’t think Butler is getting enough reps but that could be changing with the Dez back injury. Some big strikes to him would go a long way in the WR equation. They should view his speed as a needed boost right now. If you can turn him into Dak’s Alvin Harper, then that would be more pressure on defenses that get Dez contained in a given game.

      And you don’t want to go backwards at TE regardless. They took a shot with Gathers, maybe it can still pay off, but along with OL that should be a position of need this offseason. You’d like to see Escobar fix his problems as a blocker, but that probably is what it is.