The Dallas Cowboys star logo is one of the most recognizable and iconic symbols in sports. Under Jerry Jones, the star has represented terrific triumph, failure, and economic innovations like none other.
Now, “The Star” is set to mean a whole lot more to the world of football, as the appropriately named facility is set to become the new home of America’s Team later this summer.
CLOSE FRISCO, Texas – While contemplating the eventual need for a new team headquarters and practice facility, Dallas Cowboys executives wondered how they could possibly match the standard they set with sparkling state-of-the-art AT&T Stadium. With Jerry World, the bar was set high.
This USA Today video feature takes you inside the star (where have we seen those words put together before?), and provides great insight on the massive outreach that this facility will have. As the Cowboys move on from Valley Ranch, their iconic practice facility and home since 1985, The Star will become even more than just their new residency.
The Dallas Cowboys are the world’s most valuable sports franchise, and so it is no surprise to see them put $1.5 billion into this facility – while the Minnesota Vikings put just over $1 billion into their shiny new stadium, promptly referring to it as “The star of the north”. The NFL revolves the Dallas Cowboys empire, which is soon to be The Star.
They say everything is bigger in Texas, and that is certainly true when it comes to football. The Star, in all of its greatness, is going to be an epic testament to the game of football – from the 5x Super Bowl Champion Dallas Cowboys to local high school teams.
Spanning 91 acres, every square inch of The Star is going to have the latest and greatest technology and design. Local Frisco, Texas high school football teams are going to be able to share a field with the Cowboys, playing in front of up to 12,000 fans indoors.
Cowboys critics will say that AT&T Stadium and The Star are insignificant monuments constructed for a team that has not hoisted the Lombardi Trophy since January of 1996. However, these things mean so much more than that.
As they move Inside The Star, the Dallas Cowboys will once again be the National Football League. The game of football is owned by the silver and blue team that wears, and resides in, The Star.
For more on The Star and its early construction, see this story from Inside The Star Staff Writer RJ Ochoa: