Paying for Dallas Cowboys Merchandise in the Digital Age

Jerry Jones purchased the Dallas Cowboys for $150 million more than 30 years ago, going on record to say the team was operating at a loss of about $1 million a month. Fast-forward 35 years, and he has turned things around: the Dallas Cowboys are one of the most valuable sports franchises in the world, coming in at an astonishing $11 billion.

The team also generates revenue from other sources than ticket sales, including major brand sponsorships and partnerships.

Merchandise sales also bring in large chunks of the revenue that the team generates. One can log onto the official online store of the Dallas Cowboys to buy the latest gear and merchandise or even from any other e-commerce site.

Online purchases prove to be very convenient since many online stores offer a range of payment options, like check, Visa, MasterCard, Discover, PayPal, American Express, and even money orders.

Partnership with Blockchain

Nowadays, it’s common for a crypto company to partner with a major sports team as a means of increasing their visibility. Having a big sports team on one’s side is a powerful means of brand awareness.

So, when in 2022, Blockchain.com announced an exclusive digital asset partnership with the Dallas Cowboys, it was nothing out of the blue.

Blockchain.com is a leading digital asset financial services platform, enabling users to buy, sell, and institutionalize digital assets. The partnership will allow the Cowboys’ massive fanbase to begin diving into cryptocurrency if they have not done so already. You can also monitor the current ethereum price and the price of other crypto assets there.

Shift to Digital Payments

Until recently, many payments were made in cash or by check. More and more people, however, use digital ways to transact nowadays and digitization has set in.

In 2024, only a few percent of business transactions were by cash and check. The fact that the shift is happening proves that people really would rather save their labor than not.

As this trend keeps developing, cash and checks will be extinct as preferred modes of paying. Because of this change in the way people behave while purchasing goods, businesses, like that of the Dallas Cowboys, have also joined the shift to digital payments.

Today, customers will have a better time purchasing their merchandise from their favorite teams with modern ways of paying. For most fans, rooting for one’s team of choice involves wearing the team’s jersey, scarves, caps, or other accessories bearing prints of their team or its brand name.

The cyber shopping age has changed all that; today, Cowboys merchandise is available online virtually any time, day or night.

The official online store of the Dallas Cowboys is open 24*7, and one can purchase the latest clothing and accessories of the team anytime they want. Moreover, options to purchase Cowboys stuff from different online e-commerce websites are also available.

What makes online shopping even more luring is the availability of a number of different paying options. Also, it enables every fan globally to make payments by check, Visa, MasterCard, money order, Discover, PayPal, and American Express, among many other varied digital methods for ease and flexibility.

3 Reasons to Love Digital Payment Solutions

The management of the Dallas Cowboys soon realized the benefits of digital payments. They altered their approach to include methods of digital payment in their sales and marketing strategy.

Indeed, this shows that the team respects the interest of the fans in options of quick and secure payments for buying merchandise and related products regarding the Cowboys.

The following are three major benefits of digital payment solutions:

1. Quick but safe operations

A huge plus is the speed at which all this happens in digital payments. Instantly, fans can buy stuff without having to spend much time in queues.

Besides, digital payment systems are far more secure, since every transaction is encrypted and shielded from fraud.

Such technology prevents financial losses and leakage of user data; therefore, when fans make a purchase, they are safer.

2. Cost Savings

Digital payments reduce most of the costs a business would incur. Getting rid of many manual activities of the business, such as cash handling, invoicing, and payment processing, saves them labor costs.

Digital payment options reduce the mailing and administrative costs involved in transaction processing. Generally, affordability exists for both businesses and consumers through options in digital payments, increasing speed while reducing overall costs.

3. More Convenience for the Customer

Most would also find digital methods of paying even easier to use. With digital payments, one can make the payment from anywhere at any given time; thus, convenience for the buyers while doing their purchases.

Digital payment solutions offer various ways of paying for something, giving a customer ample choices in which way to pay for services or goods.

More options mean more convenience and greater control for the buyer.

Exclusive Deal with Fanatics

Fanatics is the largest licensed sports merchandise company in the United States and a leading global digital sports platform.

In 2021, Fanatics signed a 10-year exclusive merchandise deal with the Dallas Cowboys. In this deal, Fanatics would design, operate, and manage the e-commerce and mobile commerce platforms for the Cowboys.

This deal allowed Fanatics to become the main merchandiser, supplying millions of fans of the Dallas Cowboys.

With the launching of the new e-commerce website Shop.DallasCowboys.com, fully optimized for desktop and mobile, fans will be able to purchase official Cowboys merchandise. Fans can buy everything from jerseys, shoes, hats, scarves, and lots more.

Powered by the leading Cloud Commerce Platform (CCP) of Fanatics, this site allows for a seamless shopping experience. It deploys data-driven marketing to push relevant offers and promotions to every fan.

This also enables them to get real-time notifications on mobile when new products, sales, or limited editions arrive, making it easier to update their Cowboys gear.

In Summary

With these digital payment options made available, fans will have an easier and much safer way of shopping for America’s Team items.

Because of the discussed payment options, transactions will be even quicker, safer, and much easier for all shoppers. Digital payment methods have innovated the way fans shop for their favorite merchandise of any team smoothly and pleasingly.

In fact, digital payment technologies are about to get even better in the future as ease, safety, and convenience continue to advance.

This trend is likely only to enhance the customer experience and reinforce this bond between fans and any other favorite teams.