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Why are the Dallas Cowboys considered America’s Team?

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The Dallas Cowboys are a National Football League team that always seems to make headlines. It doesn’t matter whether they’re enjoying success or suffering defeat — the Cowboys will always make the sports pages.

The Dallas Cowboys joined the NFL as an expansion team in 1960 and hold the record for the highest number of consecutive sell-outs, both at home and away.

They recorded 190 consecutive sold-out regular and post-season games and this streak started in 2002.

So, there is no doubting the popularity of the Dallas Cowboys in the United States, but why are they considered to be “America’s Team?”

Clearly, the Cowboys are one of the most famous names in American football.

They have made it to the Super Bowl eight times, which is the second-most number of appearances in the championship game’s history. The Cowboys have five Super Bowl victories to their name, with only the New England Patriots and Pittsburgh Steelers above them in that ranking.

Dallas also holds NFL records for the most consecutive winning seasons and seasons with at least 10 wins.

Good performances over a long period of time increase the popularity of a team, which is exactly what happened with the Dallas Cowboys.

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Back to the Cowboys; they were the first NFL team in history to win three Super Bowls in four years, and between 1963 and 1983, they won more games than any other NFL franchise.

Having tasted success on a regular basis, the name of the team soon spread across the globe. If you ask any sports fan to name an NFL team, the Dallas Cowboys are sure to be mentioned frequently.

However, the “America’s Team” nickname for the Dallas Cowboys originated from the team’s 1978 highlight film.

It was narrated by John Facenda, and he opened the film with the line, “they appear on television so often that their faces are as familiar to the public as presidents and movie stars. They are the Dallas Cowboys, America’s Team.”

The name has since been used by several media outlets when describing the Cowboys, including Yahoo, Sports Illustrated, ESPN, and HBO.

One year later and into the 1979 season, during the live televised game against the St. Louis Cardinals, the television announcer for CBS introduced the Dallas Cowboys as America’s Team.

There have been other teams who have tried to claim the name America’s Team, such as the Atlanta Braves (baseball), Buffalo Bills, and Pittsburgh Steelers, but there is only one team that comes to mind as “America’s Team” and that is the Dallas Cowboys.

Bryson Treece

Managing Editor

Nothing gives me greater joy than the experience of being a Dallas Cowboys fan come time to check another victory on the schedule every Sunday. I live Inside The Star every day and blog on it occasionally, as well. I have owned and operated InsideTheStar.com since 2009, reporting on and analyzing Cowboys football ever since. Follow us on Twitter - @CowboysNation

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