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Cowboys Draft: Examining What Dallas Looks For In WRs

Kevin Brady

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For a fan base scarce with agreements, there is one position we all believe the Dallas Cowboys need to fix this offseason: Wide Receiver.

In 2017, the Cowboys lacked any real speed on the outside, and failed to create separation and easy completions for their young quarterback. Of course, Dak Prescott must shoulder some of the blame as well, but there's no question the Cowboys aging and underperforming wide-out group can use an overhaul.

Unfortunately, due to contact situations and emotions, it's unlikely that overhaul will occur. Dallas will have the chance to upgrade their pass catchers through the 2018 NFL Draft, however. To get a better idea of who the Cowboys might target, I took a look at what the team tends to look at in terms of athleticism and measurables. What I found explained why the Cowboys have had such a problem in the passing game, and showed why they must stray from their normal thresholds during this year's draft.

Kevin Brady on Twitter

Working on something for @InsideTheStarDC... here's the height, weight, 40 time, and 3 cone for every WR DAL has taken since 2010.

Since 2010 the Cowboys have drafted 7 receivers, only two of which came within the top 100 picks. Because most of these were late picks, it can be hard to find concrete trends for what the team looks for athletically. Still, when examining height, weight, 40 yard dash time, and 3 cone time, it becomes clear the Cowboys have a "type."

Ryan Switzer skews the minimum requirements for height and weight, but outside of Switzer much of these receivers look the same on paper. On average, they run a 4.53 second 40 yard dash and a 3 cone just under 7 seconds. They also tend to be about 6'0" tall, with 6'2" being their ideal target.

As mentioned earlier, the biggest problem the Cowboys had on the outside was with their speed. It's a rather slow group that relies on winning contested catching situations. This, of course, is not sustainable in the NFL unless your WR1 is 2014-level Dez Bryant.

An average 40 time of 4.53 would support the perception of a lack of speed as well. Plus, the Cowboys have only taken 2 receivers in the first 100 picks since 2010. When Dez was a top 5-or-so wide out in the league, this wasn't much of a problem. Now, however, it definitely is.

Kevin Brady on Twitter

Here are the numbers for some of the typical guys we talk about on here. I think you can forget about James Washington. Calvin Ridley is light but his 40 and 3 cone make him a real target. DJ Moore is a freak.

I then compiled the same numbers for some of the most popular targets in the upcoming draft among Cowboys Nation. Ignoring what you may think about their actual tape for a moment, a few players jump right off the page as potential picks for Dallas.

Clemson's Deon Cain is someone the National Media loves, but I kind of struggled with when evaluating. I simply don't see a first round player, despite what some national evaluators have had to say. Still, running a 4.43 40 and 6.71 3 cone at 6'2" 202 pounds should put him right in the Cowboys' cross hairs.

Michael Gallup also fits the Cowboys' typical thresholds to a "T." At 6'1" and 205 pounds he certainly looks the part of a receiver the Cowboys would draft. When you then consider his 4.51 40 time and 6.95 3 cone, he is basically a prototypical draft target for the Cowboys.

It may be time for the Cowboys to think outside of their "typical" targets, however. I love Michael Gallup as a prospect and would like to see him with the Cowboys, but how bad does this team really need another wide out with rather average speed? Breaking the mold a bit and going after a DJ Moore 19th overall could be just the shot-in-the-arm this offense needs going forward.

That 4.42 speed is clearly missing from the Cowboys' weapons, and I'm sure Dak Prescott would be ecstatic to have a guy like that to throw to.

Calvin Ridley's poor overall combine performance, coupled with his age, has led many to question just how good he'll be in the NFL. His 4.43 40 time and 6.88 3 cone help him remain a realistic target for the Cowboys, however.

Of course, there is a lot more that goes into drafting a player than just these few numbers, but they do provide a good baseline for what the Cowboys look for when drafting a wide receiver.



Die-hard Cowboys fan from the Northeast, so you know I am here to defend the 'boys whenever necessary. Began writing for a WordPress Cowboys Blog, and have been with ITS since 2016.

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4 Comments

4 Comments

  1. Mr. Jaguar

    March 5, 2018 at 3:11 pm

    Kevin, very insightful news coverage regarding the Cowboys wide receiver position. IMHO, it’s time for the Cowboys to think outside of the box, for wide receiver position. The Cowboys need more than one speedy receiver. If I was the GM, I would draft 2 speedy receivers, that would definitely stretch the football field. It would have the defense to choose it’s poison, instead of erasing one player from the game plan. Coach Belichick would be in a compromise position, if he had to cover 2 speedy receivers, he wouldn’t be able to take away just one player, he would be force to choose, advantage offense. I would draft Moore and another speedy receiver to go with Switzer, Brown, Gathers. Making the Cowboys offense more explosive and unpredictable in the passing game .

    • Kevin Brady

      Kevin Brady

      March 6, 2018 at 9:14 am

      In this draft class, I wouldn’t be afraid to double dip at WR. The Cowboys could use it, and the talent should be there. Thank you for reading!

  2. Travis Diggs

    March 5, 2018 at 5:08 pm

    Dj moore from Maryland Lets get him, move Dez to #2 and trade T will

  3. Russ_Te

    March 6, 2018 at 12:07 am

    40 times can be misnomers of course – neither Jerry Rice nor Michael Irvin had a fast one. However I see that Julio Jones posted a 4.34 at his combine. Now you have a WR you know is faster than most DB’s, and that allows you pin the safeties into deep alignments. Now your QB can dice the defense up underneath. We owe that to Dak’s development curve.

    So I agree with Kevin that we need a WR who can legitimately frighten DB’s. I’m not interested in prospects with uncertainty about it. Get me speed, and keep Butler as depth for it.

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NFL Draft

Cowboys Draft Target: Kentucky CB Lonnie Johnson Jr.

Kevin Brady

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Cowboys Draft Target: Kentucky CB Lonnie Johnson Jr.

Since Kris Richard has taken over the back-end of the Dallas Cowboys defense, they have clearly shown a bias towards a "type" of cornerback. Richard, looking to build this Dallas unit in a similar form to his Seattle teams, has prioritized long corners both in height and arm length.

As his responsibilities within the organization increase, it's only fair to expect Kris Richard to have more say in who the Cowboys' defense acquires in terms of talent. This means we should anticipate more defensive backs who fit his type, such as Kentucky Wildcats cornerback Lonnie Johnson Jr.

The Player

So why does Lonnie Johnson fit the mold of what Kris Richard tends to look for? Well, for starters, he is 6'3" and 206 lbs with 32 1/4" arms. He's a long corner with excellent size and the trait profile which indicates he could be the perfect candidate to play cornerback in Dallas.

But while he might look great on paper, the tape is always the most important factor for evaluating and projecting talent. And, for Johnson, the tape isn't all-that great. Despite his length, Johnson struggled mightily in press-man coverage at Kentucky. Too often he is late or ineffective with his hands, leaving him susceptible to being blown by by the opposing receiver. He often loses balance due to poor footwork, and is rather average with his hips and quick change of direction.

Where Johnson was his best in college was in zone coverage, playing his deep third of Kentucky's cover-three look. Rarely did he allow receivers behind him in zone coverage, and displayed good instincts when deciding whether to jump routes or play more conservatively when playing in that deep third. He was not nearly as comfortable underneath, and Kentucky didn't ask him to play in that role too often. Because of how big he is, Johnson is able to contest at the catch point regularly, yet he only deflected 9 passes in 2 years.

What gives me the most hope for Lonnie Johnson as a prospect (besides his length) is his Senior Bowl performance. Johnson impressed daily at the Senior Bowl, looking more comfortable in man coverage and playing much better in his press technique.

Was this Johnson becoming more comfortable over time and a sign of things to come at the next level, or was it an anomaly that we shouldn't read too much into? The answer to that question is up to the individual teams, but his combine performance will play a huge role in how those teams answer.

The Fit

As I've discussed already, Lonnie Johnson Jr. fits what Kris Richard tends to look for in his cornerbacks. He is long, tall, and relatively athletic, making him a clay piece for a coach like Richard to develop.

The question is, however, how much development can really occur? The highs for Johnson are rather high when he maximizes his natural abilities on the field. But too often he is sloppy in technique, or looks lost in man coverage. Whether or not Richard can "fix" Johnson completely may never be seen, but teams (especially this one) could fall in love with him as a prospect for what he can become if it all comes together.



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NFL Draft

Cowboys Draft Target: Oklahoma Sooners RB Rodney Anderson

Brian Martin

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Cowboys Draft Target: Oklahoma Sooners RB Rodney Anderson

NAME: Rodney Anderson

SCHOOL: Oklahoma

CONFERENCE: Big 12

POSITION: Running Back

CLASS: RS Junior

JERSEY: No. 24

RECRUITMENT RATING: 4-star

HT: 6'1"

WT: 219

D.O.B.: 9/12/96

Highlights:

Rodney Anderson || 2017-18 Highlights ᴴᴰ || Oklahoma

Rodney Anderson || 2017-18 Highlights ᴴᴰ || Oklahoma Like, Comment, and Subscribe for More! Follow my Instagram: @szhighlights Songs: - "Don't Know Me" by Trae Tha Truth - "Better Days" by Trae Tha Truth I do not own any of these highlights or music clips.

Before we get into the player, we should really try to get to know Rodney Anderson the person. He attended Katy High School in Katy, Texas, one of the powerhouse HS football programs in the state. He was a four-star recruit who received offers from Auburn, Baylor, Texas A&M, and Oklahoma. He originally committed to Texas A&M, but changed his mind and decided to go to Oklahoma instead. He had an up-and-down career on the football field at Oklahoma because of injuries, but did graduate with a degree in Arts and Sciences in May 2018 and is pursuing his Master's in Human Relations.

Pros:

Rodney Anderson has the ideal size and athleticism to become a featured back in the NFL. He shows good patience and vision on film to allow his offensive lineman to secure their blocks before sticking his foot in the ground and exploding through the hole. He runs behind his pads and shows good strength, loose hips, and balance to run through arm tackles. More than capable of picking up those "dirty yards" and is surprisingly slippery as a runner in the open field.

Anderson is capable of playing in a power scheme or a zone heavy scheme like the Dallas Cowboys deploy. He has been featured in a number of rushing concepts including gap/power, read action, and power sweeps. His talent also carries over to the passing game. He possesses soft hands and looks natural catching the ball both out of the backfield and down the field as a receiver. Solid in pass protection, but this is an area of his game where he can improve.

Cons:

The biggest negative about Rodney Anderson is his injury history at Oklahoma. He is basically a one-year wonder because of three separate season-ending injuries, but bad things happen in three so maybe that's behind him. Durability will be a question mark entering the NFL though.

His vision is sometimes questionable, especially on inside and outside zone reads. Has a tendency to to try to bounce runs to the outside too often or cut back too quickly. Shows good explosiveness, but only average burst through the hole. Seems to have adequate long speed on tape, but is 40 yard dash time will be heavily scrutinized if he's able to run at the NFL Scouting Combine.

In the passing game he needs to improve his route running and pass protection if he wants to be a three-down back in the NFL. The talent is there, just not the production and consistency. Will also have to prove he can be productive against stacked boxes at the next level since he rarely saw any in college due to Oklahoma's spread offense.

Cowboys Fit:

If the Dallas Cowboys are looking for a running back capable of being a featured back in the NFL, while also spelling Ezekiel Elliott from time to time, then Rodney Anderson is there guy. His combination of power, balance, explosiveness, and scheme diversity could come in handy as their RB2. Not only would he provide a good insurance policy if the unthinkable were to happen to Zeke, but he could take over if they decide not to give No. 21 a contract extension.

There is a lot to like about Rodney Anderson's game and his ability to contribute in the running and passing game, but he is not by any means a clean prospect. Despite his immense talent, his injury history and lack of consistency in college is bothersome. But, as a mid-round pick the reward far outweighs the risks. Paired with Elliott, the Cowboys could have a formidable one-two punch in their backfield and could pound opposing defenses into submission.



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NFL Draft

Cowboys Draft Target: South Carolina WR Deebo Samuel

Kevin Brady

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Cowboys Draft Target: South Carolina WR Deebo Samuel

Our search for a new pass catcher for the Cowboys in this years' draft class continues, this time with a wide receiver.

South Carolina's Deebo Samuel put himself on the map with a strong Sophomore season, but fell off a bit due to a severe leg injury early in 2017. After a strong 2018 campaign, and an impressive performance at the Senior Bowl, Samuel has played himself back into early Day Two draft discussions.

The Player

I don't know that anyone "won" Senior Bowl week more than Deebo Samuel did this January. Samuel, who had to deal with some poor quarterback play throughout his college career, didn't get much of a break in that department either at the Senior Bowl. But, he did show out every day at practice, and seemed to go viral on Twitter at least once a day.

During his actual collegiate season, Samuel finished with 882 yards and 11 touchdowns on 62 catches, solid production especially coming off an injury and playing in a limited offense. Initially in the NFL, Samuel is going to make his money in the slot. He's a shifty yet explosive receiver type than can quickly beat defenders with his speed. He's not the speedster than someone like Marquise Brown is, but he is explosive enough in his own right, especially in terms of short-area quickness.

Samuel isn't someone who will go up and grab the ball consistently, or even make up for inaccurate throws as often as some others might be able to. But he does have reliable hands, and his ability to get open quickly and create separation should give someone like Dak Prescott easy windows to find him in for completions.

What makes Deebo Samuel so fun for me to watch, though, is his ability after the catch. Despite his lack of size, Samuel is tough as nails, and rarely defers out of bounds or avoids contact. He's built well enough to withstand that contact as well, and when he gets free, he's hard to catch and bring down.

The Fit

Drafting Deebo Samuel 58th overall would be a heck of a haul for the Dallas Cowboys. In need of another playmaker in the passing game, the Cowboys could make immediate use of Samuel's talents in 2019, specifically as a slot receiver.

As has been mentioned ad nauseam, it seems unlikely that Cole Beasley will be returning to the team this season, which makes the need for a slot wide-out that much greater. Samuel has big play ability from the slot already, and has traits which project him to potentially work outside as well. If he tests well enough at the combine, reps on the outside could very well be in his future.

Samuel should be on every Cowboys fans' shortlist of draft targets in the second round this year.



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