Jerry Jones On Cowboys Need for “Unpredictability” in Dak-Friendly Offense

The NFL Scouting Combine is not only a critical part of the draft process for the prospects fortunate enough to perform in front of scouts, coaches, and general managers, but it is a great opportunity for the media to learn more about each team’s mindset heading into free agency and the draft.

While the draft scout in me eagerly awaits meaningful post-Combine projections and analysis, it is always important to pay attention to what Jerry Jones has to say to the media at any time. The Cowboys may very well be in better hands with Will McClay and Stephen Jones in control of the roster, but Jerry did take the time to discuss the future of his football team in Indy – including his interpretation on what “Dak-friendly” truly means.

Jon Machota on Twitter

Dallas Cowboys bus parked in front of Lucas Oil Stadium where draft prospects are working out. Fan walking by yells: “Jerry Jones, come out, bro! I need that contract!

The Cowboys’ offense failed to live up to any expectations this season. Overcoming Ezekiel Elliott’s suspension, Tyron Smith’s injuries, and inconsistent play from Dez Bryant along with the rest of the WRs simply proved too much for Dak Prescott to overcome in year two.

Arising from the disappointment of a 9-7 season in Dallas is the term “Dak-friendly” – nothing more than an equally simplistic approach to fixing this team’s simple offense.

It is this simplicity under Offensive Coordinator Scott Linehan that Jerry Jones hopes to change in 2018, which could easily be the last for this core of coaches should the Cowboys struggle once again.

Kate Hairopoulos on Twitter

What does Dak-friendly mean to Jerry? An offense that makes him unpredictable.

Jones mentioned looking back at Prescott’s production in a spread offense at Mississippi State to make his third-year quarterback more comfortable. Even before the Cowboys make as many as ten picks in this upcoming Draft, Cowboys Nation can run wild with options already on this roster to create more unpredictability.

Having Ezekiel Elliott on the field for 16 games should certainly open up this entire Cowboys offense, but opportunities for Zeke to catch passes from Prescott should increase. A backfield tandem that absolutely took the league by storm in 2016 will be out to prove that they’re improved collectively, with Prescott and the Cowboys finding as many ways as possible to feature their star running back.

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Dallas Cowboys WR Ryan Switzer, Dez Bryant (Kirby Lee-USA TODAY Sports)

From here, the Cowboys’ passing game can complement their rushing attack, finding ways to involve second-year receivers Ryan Switzer and Noah Brown even more. Both players made the most of their limited opportunities as rookies, with Switzer flashing in the same ways he did at North Carolina – a young player with a chance to be one of the most explosive slot targets in the NFL.

These concepts match what Prescott himself has said about this offseason’s buzzword, naming the Panthers and Chiefs as offenses he would like to emulate. I expanded on Dak’s comments about those two teams in relation to the Cowboys being “Dak-friendly” here:

“The common theme throughout these teams is the simplicity they allow their quarterbacks to play with, scheming receivers open, utilizing backs to create mismatches both on the ground and through the air, and running their mobile QBs when needed.”

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Dallas Cowboys QB Dak Prescott

Jerry Jones is many things to the Dallas Cowboys, and despite his dwindling impact on personnel decisions, it is indisputable that he is a Hall of Fame caliber businessman. Financially, the Cowboys have a window of opportunity to win their sixth Super Bowl while Prescott is still on his cheaper rookie contract.

Letting this past season slip away thanks to an inexcusable lack of execution on offense, Jones has already referred to the Cowboys’ haul of draft picks as “ammunition” for a draft that Dallas will host in April.

With unleashing Dak Prescott on the NFL as their target, the Cowboys are going to use this ammo to build around their third-year quarterback even further.

Tell us what you think about “Jerry Jones On Cowboys Need for “Unpredictability” in Dak-Friendly Offense” in the comments below. You can also email me at, or Tweet to me at @SeanMartinNFL!

What do you think?

Sean Martin

Written by Sean Martin

Born January 28th, 1996- Cowboys Super Bowl XXX. Point Boro Panther, Montclair State Red Hawk, and most importantly a proud member of Cowboys Nation! I host "Upon Further Review" on 90.3 WMSC FM and every Friday from 1-4 PM ET. Twitter: @SeanMartinNFL.


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