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Jerry Jones On Cowboys Need for “Unpredictability” in Dak-Friendly Offense

Sean Martin

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Jerry Jones Weighs in on Cowboys Need for "Dak-Friendly" Offense
Jason Bridge-USA TODAY Sports

The NFL Scouting Combine is not only a critical part of the draft process for the prospects fortunate enough to perform in front of scouts, coaches, and general managers, but it is a great opportunity for the media to learn more about each team's mindset heading into free agency and the draft.

While the draft scout in me eagerly awaits meaningful post-Combine projections and analysis, it is always important to pay attention to what Jerry Jones has to say to the media at any time. The Cowboys may very well be in better hands with Will McClay and Stephen Jones in control of the roster, but Jerry did take the time to discuss the future of his football team in Indy - including his interpretation on what "Dak-friendly" truly means.

Jon Machota on Twitter

Dallas Cowboys bus parked in front of Lucas Oil Stadium where draft prospects are working out. Fan walking by yells: "Jerry Jones, come out, bro! I need that contract!

The Cowboys' offense failed to live up to any expectations this season. Overcoming Ezekiel Elliott's suspension, Tyron Smith's injuries, and inconsistent play from Dez Bryant along with the rest of the WRs simply proved too much for Dak Prescott to overcome in year two.

Arising from the disappointment of a 9-7 season in Dallas is the term "Dak-friendly" - nothing more than an equally simplistic approach to fixing this team's simple offense.

It is this simplicity under Offensive Coordinator Scott Linehan that Jerry Jones hopes to change in 2018, which could easily be the last for this core of coaches should the Cowboys struggle once again.

Kate Hairopoulos on Twitter

What does Dak-friendly mean to Jerry? An offense that makes him unpredictable.

Jones mentioned looking back at Prescott's production in a spread offense at Mississippi State to make his third-year quarterback more comfortable. Even before the Cowboys make as many as ten picks in this upcoming Draft, Cowboys Nation can run wild with options already on this roster to create more unpredictability.

Having Ezekiel Elliott on the field for 16 games should certainly open up this entire Cowboys offense, but opportunities for Zeke to catch passes from Prescott should increase. A backfield tandem that absolutely took the league by storm in 2016 will be out to prove that they're improved collectively, with Prescott and the Cowboys finding as many ways as possible to feature their star running back.

Film Room: WR Ryan Switzer Showed Flashes Vs. Eagles

Dallas Cowboys WR Ryan Switzer, Dez Bryant (Kirby Lee-USA TODAY Sports)

From here, the Cowboys' passing game can complement their rushing attack, finding ways to involve second-year receivers Ryan Switzer and Noah Brown even more. Both players made the most of their limited opportunities as rookies, with Switzer flashing in the same ways he did at North Carolina - a young player with a chance to be one of the most explosive slot targets in the NFL.

These concepts match what Prescott himself has said about this offseason's buzzword, naming the Panthers and Chiefs as offenses he would like to emulate. I expanded on Dak's comments about those two teams in relation to the Cowboys being "Dak-friendly" here:

"The common theme throughout these teams is the simplicity they allow their quarterbacks to play with, scheming receivers open, utilizing backs to create mismatches both on the ground and through the air, and running their mobile QBs when needed."

Film Room: How Dak Prescott Beat The Giants' Blitz

Dallas Cowboys QB Dak Prescott

Jerry Jones is many things to the Dallas Cowboys, and despite his dwindling impact on personnel decisions, it is indisputable that he is a Hall of Fame caliber businessman. Financially, the Cowboys have a window of opportunity to win their sixth Super Bowl while Prescott is still on his cheaper rookie contract.

Letting this past season slip away thanks to an inexcusable lack of execution on offense, Jones has already referred to the Cowboys' haul of draft picks as "ammunition" for a draft that Dallas will host in April.

With unleashing Dak Prescott on the NFL as their target, the Cowboys are going to use this ammo to build around their third-year quarterback even further.

Tell us what you think about "Jerry Jones On Cowboys Need for “Unpredictability” in Dak-Friendly Offense" in the comments below. You can also email me at Sean.Martin@InsideTheStar.com, or Tweet to me at @SeanMartinNFL!



Born January 28th, 1996- Cowboys Super Bowl XXX. Point Boro Panther, Montclair State Red Hawk, and most importantly a proud member of Cowboys Nation! I host "Upon Further Review" on 90.3 WMSC FM and wmscradio.com every Friday from 1-4 PM ET. Twitter: @SeanMartinNFL.

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2 Comments
  • Mr. Jaguar

    Sean, very good article , regarding jerry’s assessment of the meaning of the Dak friendly offense and it’s concepts.

    This off season reminds me of the 1975 and 1991, seasons , when Coach Landry implemented the Shotgun into the Cowboys playbook, to help Roger Staubach in progression of reading defenses, by taking snaps away from the center, and utilizing the talents of RB Preston Pearson ability to separate from linebackers out of the backfield, in the passing game, which later open up the running lanes for Dorsett, in 1977.

    In 1991, Coach Johnson ‘s hiring of offensive coordinator NorvTurner, who implemented the time based offense schemes into the Cowboys playbook, that was geared toward the strengths of Troy Aikman, to throw place action to a spot, which opened up running lanes for Smith.

    Now Coach Garrett , is having offensive coordinator Linehan, devise more of the Mississippi State offensive concepts into the Cowboys playbook, to help Dak Prescott, in the passing game, that will eventually, open up the running lanes for Elliott.

    The former concepts into the Cowboys playbook, made both Staubach and Aikman from above average quarterback into a hall of fame quarterback. IMHO, I see the later, doing the same for Prescott. Just my two cents worth.

    • https://InsideTheStar.com Sean Martin

      Well said all around, thank you so much for reading and commenting! There’s a lot of people that hope you’re right about this quarterback.

Game Notes

#DALvsCIN: Can WR Lance Lenoir Continue To Impress?

Kevin Brady

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Lance Lenoir

Entering training camp projecting who would make the final roster from the Dallas Cowboys wide receiving room was a crapshoot. The combination of misfits from other teams, unproven young guys, and a couple of Cowboys veterans makes this position group the most questioned across the entire roster.

But while Cole Beasley, Allen Hurns, and Michael Gallup were stealing headlines, Lance Lenoir was making a name for himself among the Cowboys faithful.

After serving on the practice squad for the Cowboys a year ago, Lenoir seems to have entered 2018 with one goal in mind: to make the official game-day roster. And even if he falls short of this goal, it won't be due to any fault of his own.

Day in and day out Lance Lenoir has been a consistent wide out, catching nearly everything thrown his way and running some of the crisper routes on the team. Under new receivers coach Sanjay Lal, Lenoir has become a technical route runner and dangerous receiving threat.

Maybe most importantly for his future with the team, Lenoir has developed an obvious chemistry with starting quarterback Dak Prescott. Prescott has continued to compliment Lenoir throughout training camp, and you know that the Cowboys front office is well aware of Prescott's trust in Lenoir on the field.

During the preseason opener against the 49ers, Lance Lenoir caught his first touchdown of the season, dazzling with his toe-tap ability. If he is going to steal a roster spot away from one of the more seasoned wide outs, however, he will have to remain that consistent target.

This Saturday, Lenoir gets another shot to prove why he's not only deserving of a roster spot, but of a starting spot. Sure, it might be a bit of a stretch, but if he continues to play like he has during camp and preseason, Lenoir could find himself working with the 1's more frequently.

Look out for Lance Lenoir against the Bengals this week, as he makes it harder and harder for the Cowboys to cut him by the second.



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Dallas Cowboys

Cowboys en Español: ¿Es Tavon Austin Más Importante de lo que Creemos?

Mauricio Rodriguez

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Tavon Austin, Cowboys Best Playmaker Not Named Ezekiel Elliott?

Cada vez más cerca de la verdadera acción en la NFL, tuvimos una oportunidad de ver a los Dallas Cowboys en el campo contra los San Francisco 49ers hace una semana. Francamente, a pesar de perder la ventaja en los últimos segundos del partido, la actuación del equipo dio una muy buena señal a los aficionados de la Estrella Solitaria.

Todavía quedan tres partidos por jugar, empezando por el enfrentamiento contra los Cincinnati Bengals este sábado. Hay muchas cosas que ver de parte de los Dallas Cowboys y quizá algunas de ellas las veamos este mismo fin de semana.

Una de las cosas más interesantes esta semana fue la conversación de los wide receivers (receptores abiertos). Lance Lenoir se ha mostrado como un candidato real al roster de 53 jugadores, pero esa es sólo una pequeña fracción de la conversación de receptores.

Hay muchos receptores de que hablar, y el día de hoy, eso haremos en Cowboys en Español.

¿Cole Beasley es realmente el receptor #1?

A lo largo de todo el offseason, se ha manejado la narrativa de que "los Cowboys no tienen un buen WR." A pesar de que Dez Bryant es un nombre difícil de olvidar, esta aseveración sobre los receptores en Dallas me parece errónea.

Si bien es cierto que Bryant es uno de los mejores WRs en la historia de los Cowboys, también es cierto que Jason Garrett y compañía tienen un mejor grupo de lo que la afición considera. Si somos sinceros, un trío titular de Allen Hurns, Cole Beasley y Michael Gallup no suena mal.

La pregunta será: ¿quién es el #1? Comentarios de Dak Prescott han hecho referencia a Cole Beasley como el dueño de dicho rol. ¿Realmente puede fungir como el receptor líder del equipo siendo un jugador de 1.73 metros?

Se ha hablado mucho de Beasley jugando fuera de los números e intentando vencer a los defensivos por fuera. Es intrigante, pero sin duda un poco difícil de creer.

Tavon Austin: ¿Es un arma más importante de lo que creemos?

Los Cowboys dejaron ir a Ryan Switzer y obtuvieron a su aparente remplazo con el ex-WR de los Rams por una selección de sexta ronda. Tavon Austin ha tenido un viaje extraño con el equipo. Fue listado en el roster como un corredor pero utilizado como un receptor.

Lleva poco tiempo en Dallas pero ha sorprendido en training camp y ha sido utilizado como más de lo que esperábamos. Desde que llegó al equipo, empezamos a compararlo con Lucky Whitehead y Ryan Switzer. Ambos talentosos, pero destinados a ser un jugador "gadget" que fueron utilizados casi exclusivamente en jugadas "en movimiento" o los famosos "jet sweeps."

Pero Austin puede ser más que eso y lo ha demostrado en training camp. No parece que Tavon vaya a tener el mismo destino que Switzer, sino que tendrá un rol mucho más involucrado en la ofensiva constantemente. Bien puede ser un factor sorpresa para la ofensiva en Dallas.

¿Puede Terrance Williams perder su trabajo?

A pesar de que el coraje puede llevar a los aficionados a criticar a Terrance Williams un poco más de lo que merece, la verdad es que Williams está en riesgo de ser cortado por los Cowboys antes de que inicie la temporada en septiembre.

Es uno de los WRs con más experiencia, sí. Pero durante su estadía en Dallas, cada vez que Dez Bryant ha caído lesionado, Williams ha tenido la oportunidad de surgir como un receptor #1 capaz y preparado. Y nunca lo ha logrado.

Con un roster lleno de talentos jóvenes como el de Lance Lenoir y Noah Brown, es probable que la administración y los coaches opten por el potencial joven en vez de Williams, quien ha tenido problemas para demostrar que puede ser un jugador constante.

✭✭✭

Los Dallas Cowboys tienen que conseguir que su ofensiva sobreviva las pérdidas de Jason Witten y Dez Bryant y tendrán que comenzar en la posición de WR. A pesar de que Williams esté en el equipo, Cole Beasley será el único en repetir titularidad del año pasado en Dallas esta temporada.

Dak Prescott tendrá un rol enorme cuando la ofensiva trate de emprender su marcha y definitivamente será responsable del éxito de esta. Es ahora o nunca para Dak.

Tell me what you think about "Cowboys en Español: ¿Es Tavon Austin Más Importante de lo que Creemos?" in the comments below, or tweet me @PepoR99 and let’s talk football! If you like football and are looking for a Dallas Cowboys show in Spanish, don’t miss my weekly Facebook Live! show, Primero Cowboys!



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Game Notes

#DALvsCIN: Bengals DL Gives Cowboys OL Formidable Test

Kevin Brady

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The Star News - Bengals At Cowboys: ITS Staff Picks And Notes
Mandatory Credit: Aaron Doster-USA TODAY Sports

During their preseason opener, the Dallas Cowboys offensive line faced its first test of the season. The young, athletic, and downright talented defensive line of the 49ers gave the Cowboys starting five a chance to gauge their offseason progress thus far.

I'd say the starting group passed the test, while the backups and depth players looked a bit more shaky. The good thing about football, though, is that they get a shot to do it all again this Saturday.

This week's opponent, the Cincinatti Bengals, feature some serious talent upfront. Defensive tackle Geno Atkins is one of the best interior defenders in all of football, terrorizing centers and guards since he entered the league.Carl Lawson, Auburn

On the edge is one of my 2017 draft favorites, Carl Lawson. Lawson was a draft target of mine for the Cowboys, but it appears the entire league missed on the stud edge rusher during that draft. During his rookie season a year ago, Lawson racked up 8.5 sacks and looked like the best rookie rusher in all of football. It's rare that a rookie defensive end tallies the sack total that Lawson did in 2017, but then again, Lawson is a rare type of player.

Opposite of Carl Lawson is veteran pass rusher Carlos Dunlap. Together, Atkins and Dunlap have been one of the more dangerous pass rush duos for quite some time, but the additions of Lawson and Jordan Willis make them an incredibly impressive group.

During the Bengals' preseason opener against the Chicago Bears, their defensive line looked to be in midseason form.

Though Geno Atkins had the team's only sack, the trio of Atkins, Lawson, and Dunlap looked as prolific as ever.

This deep and talented defensive line is a more-than worthy test for the Cowboys this Saturday. Rookie Connor Williams will likely have to block Geno Atkins at some point, and though he looked promising against the 49ers, this week presents a whole different challenge.

Many now expect veteran center Travis Frederick to miss Saturday's game as well, due to his shoulder troubles during training camp. If Frederick were to miss the start, Joe Looney would be thrown into the first against this first team defensive front of the Bengals.

A rookie at left guard and Looney at center might not be the best ingredients against Geno Atkins and company, but it'll be what they have to roll with.

Still, Saturday will give us another chance to see what the 2018 Dallas Cowboys offensive line is all about.



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