NFL Approves Covering First 6-8 Rows Of Stadium Seats

    The is going to look a lot different than anything we've ever seen.

    Due to concerns over the , the league is taking measures to help comply with government regulations and avoid spreading the virus.

    One of these measures is quite creative, allowing teams to cover the first 6-8 rows of their stadium seats with sellable advertisements. This was approved on Thursday in the hopes of recovering some of the lost revenue which will inevitably come due to reduced (or completely empty) stadium capacity.

    NFL Players Association Executive Director DeMaurice Smith had reportedly told agents to expect at least $3 billion in revenue loss if fans were not allowed to attend games at all, so selling ads to cover those empty seats is an interesting solution to their money problem.

    The NFL has yet to any sort of mandate on whether teams can allow fans at all, or at a reduced capacity, but The Athletic's Daniel Kaplan recently reported that they will not do so. Instead, teams will be left to their own devices for making these decisions.

    Implementing this ability to sell ads viewable on television certainly points to the no-fans option being top of mind across the league, however.

    Kevin Brady
    Kevin Brady
    Die-hard Cowboys fan from the Northeast, so you know I am here to defend the 'boys whenever necessary. Began writing for a WordPress Cowboys Blog, and have been with ITS since 2016.


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    Shelton papple

    Who’s going to pay the season ticket as I am one… what i wanted to sell that seat on ticket master and now I can’t… dumb

    Doug Keeter

    Can you say….”Class action lawsui”?
    How are they going to just take some of the most expensive seats from fans who OWN PSL’s, and make MILLIONS in advertising?
    The seats are easily 6 feet from players, and there are a lot of LAWYERS who own these seats.
    All 32 stadiums, the first 8 rows,? Thats about 90 thousand pissed off fans that want compensation for the use of their PSL OWNED seats.
    We will not go quietly.

    Go Las Vegas Raiders!!!