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Report: Cowboys Remain World’s Most Valuable Sports Franchise

The Dallas Cowboys had a rough 2020 season on the field going 6-10. However, it hasn’t stopped people from watching them or had any effect on their value.

Forbes magazine has put out its annual list of the world’s most valuable franchises. Despite dealing with a global pandemic, the Cowboys hold the top spot at $5.7 billion which is an increase of $200 million from 2020.

There’s plenty of factors that go into the Cowboys ranking as Forbes writer Mike Ozanian explains.

“Take Cowboys owner Jerry Jones (net worth: $8.8 billion),” Forbes write. “He bought the franchise in 1989 for $150 million and has since added a number of big-ticket amenities, including a modern stadium stacked with luxury boxes, a new corporate headquarters and practice facility called The Star, a merchandising business and licensing arrangement with the NFL, and an equity stake in the stadium management company Legends, as well as investments in esports and a platform built to support youth sports. The team delivered operating profits of $425 million on revenue of $980 million in the 2019 season, record results for the franchise.”

No matter what the circumstances are the Cowboys keep raking in dollars. Now, they hope that their performance on the field can match that.

What do you think?


Written by Matthew Lenix

I write dope stuff about the Dallas Cowboys and what not.


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  1. I have been a Cowboys fan since I was a kid and my honest opinion who cares how much money they make or how popular that is their problem and why they don’t win Superbowls anymore. Jerry knows they are making money regardless therefore winning is not a priority. It gets freaking old.

  2. I’ve been a Cowboys fan since Craig Morton was the starting QB and Jerry Jones has bee a great owner but one of the worst GM’s in the NFL, hopefully his son Stephen Jones will be smart enough to stay off the field and let the coach be the coach!!!

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