Just yesterday, the Dallas Cowboys declined an option on Wide Receiver Terrance Williams’ contract and ended his six-year tenure with the team. One reason the veteran was no longer in their plans was the presence of Michael Gallup, who the team has high hopes for entering just his second NFL season.
It’s interesting to compare Gallup and Williams on several levels. Just as Terrance’s time ends, having only made a few appearance last year in just three games, Michael was a fast learner as a rookie and emerged as the team’s number-two receiver by the playoffs.
Both were third-round picks, with Williams (74th) being selected just seven spots higher overall in 2013 than Gallup (81st) was in 2018.
Terrance came to Dallas when Dez Bryant was firmly entrenched as the team’s primary receiver. Michael was drafted less than a month after Dez was released, but Amari Cooper soon established himself as the number-one WR midway through the year.
In both cases, the Cowboys hoped that their third-round selection would yield a player who could at least play a complimentary role as a solid roleplayer, if not regular starter.
For all his warts Terrance Williams was ultimately a solid draft pick. He started in about 75% of the games he played in and was a proficient run blocker, helping both DeMarco Murray and Ezekiel Elliott have big years. He also made some highlight reel catches in his time.
But with those big plays came some big blunders. Terrance often had a bad drop for every good catch he made. A huge mental error may have cost Dallas the 2016 season opener against the Giants. And if the team wasn’t already starting to turn on him, his 2018 arrest for public intoxication seemed to push them over the edge.
That said, the biggest issue with Williams was his inability to produce without other plays drawing attention. He didn’t rise to the occasion when Dez Bryant was injured. He rarely even made defenses pay for giving Dez too much attention.
At his best, Terrance was a solid number-two receiver. Plenty of teams who’ve spent first-round picks on receivers wish they could they’d gotten as much in return. Nobody should be disappointed with how that 2013 third-round pick turned out.
But when it comes to Michael Gallup, Dallas should hope that Williams’ career is the floor for Gallup’s potential. As teams key on Amari Cooper going forward, can Gallup do damage in ways that Terrance rarely could?
Even more importantly, if Cooper were to ever get injured, could Michael step up and take on a larger role? Can Dallas finally have a number-two receiver with the capacity for occasionally taking the lead?
That may be putting too much pressure on young Mr. Gallup but it’s really not an unfair expectation. Recent drafts have produced highly productive third-round receivers such as Keenan Allen, Cooper Kupp, Kenny Golladay, and Tyler Lockett.
Even more pressure comes if Cole Beasley leaves the team in free agency. While his role lessened toward the end of 2018, Cole remained one of Dak Prescott’s favorite options in clutch situations. He was almost impossible to stop with just one man covering him, and that gave defenses a real dilemma once Amari Cooper arrived.
Can Gallup fill those shoes? Can he become a reliable target when the game is on the line?
In the end, all Michael has to do is be a solid starter to provide a great value for his draft selection. The Williams standard isn’t a bad measure.
But if the Cowboys ever want to win more than just the occasional playoff game then they need another receiving threat who truly punishes opposing defenses. They need the next Alvin Harper, not the next Terrance Williams.
We can only hope, as the team does, that Michael Gallup is up to the task.