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What Happens if WR Allen Hurns Doesn’t Pan Out?

Brian Martin

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What Happens if WR Allen Hurns Doesn't Pan Out?
(AP Photo/Ron Jenkins)

The Dallas Cowboys pretty much revamped their entire wide receiver position this offseason. No one really knows what to expect from this new group of receivers this season, but one thing is for sure, Allen Hurns is expected to be a big part of the Cowboys offense.

With Dez Bryant no longer part of the equation, Allen Hurns is expected to replace quite a bit of his lost production. Unfortunately, Hurns lack of production these last couple years should be concerning for Cowboys fans.

In the last two years, Allen Hurns has failed to surpass 400 receiving yards or score more than three touchdowns with the Jacksonville Jaguars. That's not the kind of production you would expect from someone who made Dez Bryant expendable. In fact, it's basically the same kind of production the Cowboys are already getting from Terrance Williams.

Now, I completely understand no one is expecting Allen Hurns to come in and have the same kind of production as Dez Bryant, but I am expecting more than he has been able to produce the last few seasons. After all, why else would he be here?

He will no longer have to play second fiddle to Allen Robinson like he did with Jacksonville. He will be given every opportunity to be the go to WR in Dallas and become Dak Prescott's favorite target in the passing game. But, he's going to have to prove he's worthy of such a promotion first.

Allen Hurns

Dallas Cowboys WR Allen Hurns

With that in mind, what happens if Hurns doesn't pan out the way the Dallas Cowboys are expecting? Do they have a backup plan? Can someone else step up?

These of course are all questions that will need to be answered at some point in the remainder of the offseason. It could very well be detrimental to the entire team's success in 2018.

There are still high expectations for Allen Hurns, but expecting him to return to his 2015 form where he was able to accumulate over 1000 yards receiving and 10 touchdowns could be expecting a little bit too much. It would be nice if he could accomplish that feat once again, but it shouldn't be expected.

I'm not trying to put Allen Hurns down or anything. I am just trying to be realistic about what to expect from him this season and I would advise you to do the same.

There is absolutely a reason to be concerned. We'll just have to hope he is ready for a larger role than he received in Jacksonville, and if not, that the Dallas Cowboys have a fallback plan.

How do you think Allen Hurns will perform in 2018 with the Dallas Cowboys?



Level C2/C3 quadriplegic. College graduate with a bachelors degree in sports and health sciences-concentration sports management. Sports enthusiast. Dallas Cowboys fanatic. Lover of life with a glass half-full point of view.

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6 Comments
  • Michael Simmers

    Pointless article…. said nothing, gave nothing.

  • Chet

    If Hurns doesn’t pan out then you draft a WR in the 1st round next year or what would be even better is that Noah Brown steps up and proves he’s legit. This year though it won’t matter if Hurns fails someone will get those targets and they are all going to have less drops than Dez.

  • Ethan Chazin

    Agree with Mike Simmers a pointless article. What does work out even mean? What are expectations? What if Beasley doesn’t have a solid season, or gallop or Deonte Thompson or TWill or any of the young unproven TEa, or…we already know the coaching staff will take a performance by committee approach to the WRs so expectations placed on all of them are to just run. Precise routes get open and be Dak friendly

  • Chuck Wright

    Valid concern. Worst case, Gallup gets more time out wide or Brown gets a chance to be “da man”. We will still have WR by committee for the most part. Having said that, I fully expect the 2019 starting WRs to be Hurns, Gallup and Wilson. Someone will sign Cole as an URFA and Williams will simply be allowed to walk. WR will be a priority in the 2019 draft as well.

  • Chuck Wright

    And I’m not sure some of the readers get it, today Hurns is WR #1. He was WR #2 the day he was signed. But if he doesn’t work, don’t be shocked if TA and Thompson don’t shine.

  • Anthony

    Yes this is a pointless article. First of all why are you so negative?
    Why cant he return to the 2015 form…..hes still young….if he did it before than it is true that he can do it again. NEW START…..NEW TEAM….NEW YEAR….DONT HATE SO SOON.

Star Blog

Cole Beasley Key to Cowboys Passing Game Productivity?

Brian Martin

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The Good, The Bad, and The Ugly for Cowboys Against Jaguars 1

What most of us already knew was confirmed last Sunday afternoon against the Jacksonville Jaguars. Wide Receiver Cole Beasley is the Dallas Cowboys best receiver and is the key to the passing game productivity. He is not only the most productive, but the most consistent.

Cole Beasley isn't the tallest or the fastest and definitely doesn't look like a prototypical NFL receiver, but he showed last week against the Jaguars why opposing defenses have to account for him on every single play. He torched Jacksonville's top-ranked passing defense for 101 yards on nine catches and added two touchdowns, and it's that production that could help open up the entire passing game for the Cowboys.

It's painfully obvious Cole Beasley has been Dak Prescott's favorite target in the passing game since he took over the starting duties in 2016. Once opposing defenses figured that out they started to make things extremely difficult by bracketing Beasley in coverage and the passing game hasn't been the same since. But, that could be changing if the Jaguars game was an indication of what we might see moving forward.

Offensive Coordinator Scott Linehan did a much better job of moving Beasley around to create favorable matchups against the Jaguars. I think we will see much more of that moving forward, but that likely means opposing defenses will once again try to take away Prescott's favorite target. That actually could end up helping the Cowboys passing game though.

Dak Prescott, Michael Gallup

Dallas Cowboys WR Michael Gallup

If opposing defenses indeed try to contain Cole Beasley like they've done in the past, it should help provide more opportunities for Dallas' other pass catchers. Spreading the ball around to several different receivers would not only help Prescott and the passing game, but also open up the entire offense.

We haven't really seen much of Allen Hurns or Michael Gallup this season, but both are more than capable of being more productive if they are seeing single coverage more often. That's what's likely to happen if defenses bracket Beasley in coverage once again. Both WRs need to be more involved anyway and Beasley's recent spike in production could help do just that.

Now, if defenses decide to try and cover Beasley one-on-one like the Jaguars did quite a bit of last Sunday, the Cowboys would be wise to take advantage of that mismatch. He simply can't be covered by a single defensive back because of his precise route running ability. He is that good.

Regardless of how opposing defenses try to handle/contain Cole Beasley, he is without a doubt key to the Dallas Cowboys passing game productivity. Just the threat of him on the field changes a defenses approach, which is why he is Dallas' #1  WR in my book. He absolutely has to be more involved moving forward, even if it is as a decoy.

Do you think Cole Beasley is the key to the Cowboys passing game productivity?



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Star Blog

How ‘Bout them Cowboys?! Dallas Set to Lasso Redskins in Week 7

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How ‘Bout them Cowboys?! Dallas Set to Lasso Redskins in Week 7

Well, what do you think now of America’s Team? Anyone who foresaw Dallas’s evisceration of the league’s No. 1 defense hailing from Jacksonville is a downright soothsayer. In case you were in a coma this past weekend, the Cowboys obliterated the Jaguars’ vaunted defense to the tune of a 40-7 massacre in which Dak Prescott tossed for 183 yards, two passing touchdowns and ran one into the end zone for good measure. When the dust settled Prescott had chewed up 82 yards on the ground and Ezekiel Elliott surpassed the century mark in rushing with 106 yards and a touchdown of his own.

It was a glorious day to be a Cowboys fan and it’s safe to say that America’s Team is back!

Or are they?

Dallas is in a three-way logjam for the top spot in the NFC East with the Redskins and Eagles, but the way they made mincemeat of the Jacksonville defense gives us all hope that more good things are in the cards soon.

Seventh-year WR Cole Beasley blew the doors off of the Jags secondary by catching nine passes on 11 targets for a pair of touchdown receptions and 101 yards. It was a season-high for Beasley and the fact that Prescott has no real top-tier targets after the departures of Dez Bryant and Jason Witten makes it even more special.

This is a team that was not supposed to be able to move the ball through the air and, to be fair, hasn’t done much of it this season as evidenced by their 29th ranked passing game. But a little creative game planning by Head Coach Jason Garrett and Offensive Coordinator Scott Linehan paid dividends and the lingering specter of their heartbreaking overtime loss to the Texans in Week 5 was exorcised by the dominating victory.

What has gotten lost in the euphoria of Dallas’s week 6 win is their defense, as the Cowboys had three sacks, seven quarterback hits, and an interception by Jeff heath.

Jacksonville’s Blake Bortles was under siege and did not respond well to the pressure after establishing career highs in passing yards over the last two weeks leading up to this contest. But his opportunity to become the fifth NFL QB with three consecutive games of 375 passing yards or more evaporated in the heat of a blistering Dallas defense. Bortles ended the day with 149 yards, a TD and a pick.

As the Cowboys move on to Washington, we see that their success at home is only equaled by their struggles on the road. Dallas is now 3-0 at home and 0-3 on the highway. Buoyed off their stunning blitzkrieg of the Jags, we see that one of the most respected and trusted online sportsbooks in the industry, BetOnline has the Cowboys as 1 ½ point underdogs which is most likely a few points below what they would have been had they not won so convincingly last week.

Those who like to back up their football prognostications with cold, hard cash understand that Dallas is not only losing on the road but losing money for their backers in those contests. In those three losing games, Dallas is 0-2-1 against the spread but this week could be different. Against their divisional foes this week, Dallas is 4-0 straight up and 3-1 ATS versus Washington over the last two seasons.

The way this Cowboys defense is playing and the sudden explosion of Cole Beasley as a focal point of the passing attack, we could very easily see their first road win of the year.



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Star Blog

Should the Dallas Cowboys Trade for These 2 Oakland Raiders?

John Williams

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Should the Cowboys Make a Trade for These Oakland Raiders?

The trade deadline on October 30th will be here faster than we know. It's the final opportunity that NFL teams will have an opportunity to make a significant upgrade to their roster. And if you're a frequent reader of the Dallas Cowboys, then you know that the Dallas Cowboys could use some help, especially on the offensive side of the football.

On Thursday, Marcus Mosher from The Raiders Wire on USA Today posed a hypothetical trade involving the Dallas Cowboys. In his scenario, he has the Dallas Cowboys trading for Wide Receiver Amari Cooper and thinks that Cooper could net the Raiders a top 75 draft selection.

Amari Cooper is a good wide receiver, but he's not a receiver I would trade a top-75 pick for. Cooper is a player that has a lot of talent, but has struggled with drops and inconsistency. Even now, with the Raiders he's having a hard time getting consistent opportunities.

Cooper's second on the team in targets, but third on the team in receptions behind a tight end and a running back. Cooper's also third on the team in yardage behind the two guys that I'd be way more interested in trading for; Tight End Jared Cook and Wide Receiver Jordy Nelson.

Yes, these guys are on the wrong side of 30, but they are guys that have been around a long time and can help your offense this season. Both would be upgrades at the position, even at their advanced NFL age.

Jared Cook - Tight End

You've heard the adage, "if you can't beat em, join em." Well, this is the reverse of that. "If he always beats you, acquire him."

That's what Oakland Raiders Tight End Jared Cook is to the Dallas Cowboys. Point of evidence.

Game Winning Jared Cook Catch Green Bay Packers at Dallas Cowboys

Uploaded by Kafin Walker on 2017-01-16.

That remarkable catch by Jared Cook still haunts me and many of you in Cowboys Nation. It was a perfectly thrown ball by Aaron Rodgers and Cook made an incredible catch along the sidelines that led to Mason Crosby's game-winning field goal at the end of regulation.

Jared Cook's Oakland Raiders team isn't going anywhere this season. They're already four games back of the AFC West leading Kansas City Chiefs and the AFC is looking deeper than it has in recent years. The Raiders and the Indianapolis Colts are the only teams in the NFC with less than two losses. That means there are 14 teams with better records than Jon Gruden's Oakland squad. This week the Raiders face a Seattle Seahawks team that beat the Dallas Cowboys and lost by only a couple of points to the undefeated Los Angeles Rams.

Cook has been one of the better tight ends in the NFL this season and would be a veteran presence that the Dallas Cowboys could add if they felt like they could make a run at the playoffs.

At 31, Cook is averaging six catches and 78 yards receiving per game. He'd give the Dallas Cowboys someone they could run on post, corner, and seam routes to challenge safeties deep. Something that they're lacking from the tight end position at the moment. Cook is leading the Oakland Raiders in targets, receptions, yards, and is second on the Raiders in touchdowns in 2018.

No offense to Geoff Swaim, who's been surprisingly good this year, but Jared Cook makes this offense better. He allows you to make Rico Gathers your TE3, which would allow Rico to continue learning the game without the responsibility of being a primary target on certain pass plays.

Jared Cook is in the last season of his deal, so you wouldn't have to be committed to him beyond 2018. The perfect rental who could step in and play pretty quickly.

Jordy Nelson - Wide Receiver

I know this team is allergic to adding veteran players, especially veterans over 30, but Jordy Nelson is another name that they should take a long look at.

At 33 years of age, Nelson leads the Raiders in receiving touchdowns and is second on the team with 15.9 yards per reception. He's also third in receptions and second in yards.

His numbers -- 20 receptions for 317 yards and three touchdowns -- would lead the Dallas Cowboys in all receiving categories.

Nelson's still got some juice left and he's always been a good route runner with good hands.

Here are some highlights from Jordy's week three performance against the Miami Dolphins.

Jordy Nelson Can't Be Stopped w/ 173 Yards & 1 TD vs. Miami!

Check out Jordy Nelson highlights, racking up 173 yards receiving! The Oakland Raiders take on the Miami Dolphins during Week 3 of the 2018 NFL season. Subscribe to NFL: http://j.mp/1L0bVBu Check out our other channels: NFL Vault http://www.youtube.com/nflvault NFL Network http://www.youtube.com/nflnetwork NFL Films http://www.youtube.com/nflfilms NFL Rush http://www.youtube.com/nflrush #NFL #Raiders #JordyNelson

Nelson doesn't have any guarantees left on the deal he signed this past offseason so if you cut him in the 2019 offseason, you'd get zero dead money added to your 2019 salary cap, but would get $7.2 million in savings.

✭ ✭ ✭ ✭ ✭

Because of their age and the fact that they'd likely be one-year rentals, I don't imagine that you'd have to give up much more than a fifth round pick for either of these guys. And while I don't think the Dallas Cowboys would take a look at trading for either veteran, it's something they should do if they have aspirations of making the playoffs in 2018.

The Dallas Cowboys offense could use a boost.

What's the most you'd be willing to offer for either Jordy Nelson or Jared Cook?

 



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