Amari Cooper changed life for the entire Dallas Cowboys offense in 2018. Finally, Quarterback Dak Prescott has the number one option at wide receiver he’s desperately needed since his rookie campaign. Now, after half a season and multiple playoff games under his belt in Dallas, Cooper is set to have a monster year. Here are three specific reasons why.
1. Culture
Head Coach Jason Garrett has established a certain way of doing things in Dallas since taking over in 2010. His constant search for the RKG or “Right Kinda Guy” as he puts it has the culture in the locker room at a very positive and productive place. As criticized as he is, justifiably or not, he has his team all on the same page. This is something Cooper has been trying to find since he entered the league in 2015. An organization with the right mindset in order for him to perform and maximize his skill set. After being traded to Dallas, Cooper opened up in November about being unhappy during his days in Oakland.
“I wasn’t really happy in Oakland or anything like that. But when I sat and thought about it [Monday} night, I thought about the fact that they traded me away. I don’t know how to feel about it,” Cooper told Yahoo Sports.
This may seem small to others considering these players make millions of dollars right? Well, it doesn’t change the fact that they’re human. When you feel unappreciated you don’t play to the best of your abilities. Shortly after the trade, Cooper talked about how he’s been different since putting a star on his helmet. “I feel like it did change me, as far as having that chip on my shoulder. Not that I wasn’t passionate before, but playing with more passion, trying to intentionally have fun out there. It definitely has changed me, in terms of me going out there and just having fun with it,” Cooper said. A change of scenery was just what the doctor ordered for Cooper and the Cowboys.
2. The other weapons around him
The Cowboys aren’t just Amari Cooper or bust at the wide receiver position. Michael Gallup and Randall Cobb provide more challenges for defenses on a weekly basis. Gallup has firmly locked down the number two spot on the depth chart. It took a while for him to establish chemistry with Dak Prescott, as they would misfire on several big plays during the first half of the season. Nonetheless, by seasons end things started to pick up, and he finished with 33 receptions for 507 yards and 2 touchdowns. In the playoffs, he scored a touchdown in the Cowboys Wild Card win over Seattle. The next week against the Rams he performed well even in defeat, with 6 receptions for 119 yards. He’s got speed, size, and versatility. Now with a full season and two games of playoff experience under his belt, I look for even more production from Gallup, as a possible breakout star.
Randall Cobb is a much-needed upgrade in the slot for the Cowboys. Unlike former receiver Cole Beasley, Cobb can line up inside or outside. Giving new Offensive Coordinator Kellen Moore a bigger bag of tricks at his disposal. Now, he can lineup Cooper inside or outside and play with a plethora of different looks, keeping defenses off balance because of the uncertainty of how the Cowboys will attack through the air.
Then, of course, there’s Ezekiel Elliott. The two-time rushing champion is the tone-setter on offense and dictates how defenses will attack. With Cooper being such a threat in the air you basically have to pick your poison. 8-9 man fronts against the run can make you vulnerable to play action down the field or quick slants with Cooper’s exceptional route running. The more productive Elliott is the more honest it keeps opposing defenses, opening up more opportunities in the passing game. Averaging 101.2 yards per game for his career, second all-time to Hall of Famer Jim Brown, Elliott can make create even more opportunities for Cooper in 2019 with a full season of playing time together.
3. Motivation
Amari Cooper is currently looking to sign a long-term deal with the Cowboys. Preferably, both sides would like to get this deal done before the season starts considering he’s in the last year of his rookie contract that is set to pay him 13.9 million in 2019. However, it isn’t just a new deal that motivates Cooper heading into the new season.
“It’s kind of a weird situation, just being that I’ve never been in this situation before, talking about a contract. But also, I’m under a fifth-year option, so I’m not too familiar with it. I really don’t ask my agent many questions. I’m not really worried about it that much. I’m more focused on actually playing and really earning the respect and then the contract,” Cooper said.
Being motivated by earning respect is a very mature approach from Cooper. Now, add that to the fact that I’m sure he wants to firmly put his name alongside Julio Jones, Antonio Brown, DeAndre Hopkins, Odell Beckham Jr, and Michael Thomas as the best receivers in the game, you have a fully motivated number one option heading into the new season.
Amari Cooper has already made three pro bowls, but now there’s another level for him to reach. In just nine games last year with the Cowboys he caught 53 passes for 725 yards and 6 touchdowns. Also, he caught another 13 on 18 targets in the playoffs for 171 yards and a score. He’s in the right culture, he has a number of other weapons around him and he has multiple reasons to be motivated heading in the new season. With a full offseason of building chemistry with Dak Prescott, I see Cooper taking that leap to the All-Pro level in 2019.
