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Kellen Moore on Jon Gruden’s QB Camp Reveals Offensive Philosophy

John Williams

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Kellen Moore

When Kellen Moore left Boise State for the NFL, he was the winningest quarterback in college football history with 50 wins in four seasons as the Broncos signal caller. Moore was a great college quarterback and was a part of an offense that took advantage of the things that he did really well; reading the defense and throwing with accuracy and anticipation.

Jon Gruden when he was with ESPN brought quarterbacks in from each draft class for a film session and to work out on the field.

Kellen Moore On ESPN 's Gruden's QB Camp

Boise State Quarterback, Kellen Moore went on Jon Gruden's QB Camp show. Watch the full episode here.

Since Kellen Moore was promoted to offensive coordinator from quarterbacks coach, we've been trying to decipher what his philosophy might be. Moore himself gave us some insight when he talked about wanting to be "multiple" on offense. Basically, Moore wants to present similar concepts throughout the game plan but use formations and personnel groupings to provide variation and to keep defenses off balance.

If you have the time, go watch Moore's segment from Jon Gruden's Quarterback camp. It is pretty enlightening.

Here are a few highlights from the segment.

Multiple

Multiple is a word we heard Kellen Moore use last week when asked to describe his offensive philosophy and he used it again in his interview with Jon Gruden.

The goal is to make the offense look as confusing as possible to the defense. Of their offense at Boise, Moore said, "it's a lot of the same concepts, a lot of ways of doing the same thing." Meaning they might run the same concepts out of 12 personnel that they run out of 11 or 21 personnel. The play concepts don't get diverse or complicated, the formations and personnel groupings are what gets diverse and complicated. Regardless of the formation, the offense will look similar. All in the hopes of keeping the defense guessing.

"Anticipation is built Monday through Friday."

Jon Gruden highlighted a play where Kellen Moore through a shallow post to a wide receiver that wasn't yet on the screen yet. Moore saw from the defensive alignment that the player would be open and was able to get the ball to the spot where the wide receiver could run under it and get the ball.

If there's one thing that's been a bit of a knock against Dallas Cowboys Quarterback Dak Prescott is that he struggles with anticipation. More often than not, he has to see it open before he throws it. This is an area that Kellen Moore and even new Quarterbacks Coach Jon Kitna can help Dak.

If Dak can start seeing receivers open before their open and throwing it before they come open it would be a huge step in his development as a quarterback. Moore's use of pre-snap motion and formation variation will help Dak to diagnose the defense and know where to go with the ball before the ball is snapped more often.

Use of Pre-snap Motion

During the playoff loss to the Los Angeles Rams, it looked like the Rams were using presnap motion on just about every play. With Moore on board, it looks like the Cowboys are going to be taking a similar approach, and for Moore and for offenses that use a lot of pre-snap motion, there's a purpose.

Moore described that each motion is designed for a specific purpose on each play. They used motion to try and gain an advantage. One way they could gain an advantage by using presnap motion is to force the defense to show a tell on the coverage they're in. Using pre-snap motion also helps them find more favorable matchups.

One thing that I found interesting is that then Boise State Head Coach Chris Peterson put the team through a shift and motion period at the beginning of each practice so that everyone would know their motions and the purposes behind them.

Another purpose in using presnap motion was as Gruden noted, "when there's communication, there's miscommunication." Sometimes players get the right checks when a player goes in motion, but sometimes the motion can leave a player wide open for a big play because of miscommunication.

Expect the Dallas Cowboys to use a lot of pre-snap motion with all of their personnel. The wide receivers and tight ends will be coming across the formation and you'll see the running backs motioning in and out of the backfield.


All in the hopes of finding a favorable look.

In the Red Zone

Gruden asked Kellen Moore, "How come at Boise State you have so many gadget plays in the red zone?" Moore responded to be "creative, open to different ideas, concepts" and they "do a great job of game planning."

If there's an area where the Dallas Cowboys struggled consistently throughout the 2018 season it was in the red zone. They were one of the worst teams in the NFL at scoring points inside the 20-yard line.

Getting creative with their play calling in the red zone can help keep teams off balance and not just honing in on Ezekiel Elliott and the running game. Trick plays or gadget plays can help open things up in the middle of the field for the running game by forcing teams to think about the boundary and the passing game.

One thing I noted from watching some Kellen Moore highlights recently was how many touchdowns they scored using play action. It wasn't every play, but it felt like it. With the run game that the Dallas Cowboys have, play action can be an incredible weapon if they were to open it up and use it more frequently.

In the red zone in particular, when teams are so concerned with Ezekiel Elliott, using play action to pass could lead to some easy scores.

If the Dallas Cowboys want to get back to the playoffs with hopes of making a run at the Super Bowl, they have to get much better in the red zone. You can't settle for field goals as frequently as they did in 2018 and expect to win a lot of games.

Other Interesting Notes

Gruden highlights it on the show, and I found it fascinating that Boise State would flex out their left tackle into the slot and sometimes out wide beyond the hash mark.

When asked about it, Moore said, "his job is to occupy space." What it does is create misdirection by getting the defense to think about what that left tackle is doing out there. On one play in particular, it led to an all-out blitz by the defense and Moore hit them for a touchdown on a vertical route.

I don't imagine we're going to be seeing Tyron Smith lined up in the slot, but it's a sign of the potential creativity that comes with Kellen Moore. Even Gruden admitted he'd never seen that formation before.

One of the other notes that I found particularly interesting was the way they used silent counts. Often we see quarterbacks use their leg to signal to the center that they're ready for the ball. Sometimes, it's the center turning his head that indicates the snap is coming. At Boise State, they used leg kicks, one hand, two hands, and the center head bob to keep the defensive line from guessing the snap count.

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It remains to be seen if Kellen Moore is going to be a good offensive play caller in the NFL, but from what we know about him to this point, it's going to be exciting and fun to find out. The goals of his offense appear to be to find mismatches, create confusion, use misdirection, and be able to anticipate where to go with the football.

Moore's greatest strengths as a quarterback were his football I.Q., his preparation, his ability to communicate with the offensive coordinator and the rest of the offense, and their ability to make in-game adjustments. If he's able to help Dak Prescott see the game better, anticipate where to go with the ball better, make quicker decisions, and help the offense be better in the red zone, the Dallas Cowboys could have an unstoppable offense in 2019.

We don't know if they'll be able to do those things, but after hearing Moore talk about offensive football, I'm ready for the Dallas Cowboys to line up in September so we can find out.


Dallas Cowboys optimist bringing factual reasonable takes to Cowboys Nation and the NFL Community. I wasn't always a Cowboys fan, but I got here as quick as I could. Make sure you check out the Inside The Cowboys Podcast featuring John Williams and other analysts following America's Team.

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Game Notes

Jason Garrett Reminds Everyone That Kellen Moore Calls the Plays

Jess Haynie

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Jason Garrett, Kellen Moore

There's a lot of blame game being played around the Dallas Cowboys right now after a demoralizing home loss to the Minnesota Vikings. Even the head coach seems to be getting in on the act as Jason Garrett went out of character and got unusually specific in explaining Kellen Moore's responsibility for play-calling.

Garrett is not known for calling people out. In fact, many fans have criticized him for not being more critical of his players. He tends to speak in vague, nebulous terms when it comes to discussing the Cowboys' weaknesses or failings after a loss.

But in a radio appearance this morning, Garrett didn't mince words on who was deciding the plays during the Cowboys' final drive.

Jon Machota on Twitter

Jason Garrett on @1053thefan on the two run plays late: "Kellen's calling the game. In that situation it's 2nd and 2. He felt like he had a good opportunity against a favorable box to run the ball in those situations. On each of those plays we had options beyond just the run.

Jason did try to excuse his offensive coordinator's decisions with some context, but he also made sure to clarify who was responsible for those calls. It was not very Garrett-like, and it may speak to his own growing frustration and concern over his future.


Garrett is on the final year of his contract and the Cowboys' front office has made it clear that any extension depends on the results of the 2019 season. With Dallas now dropping to 5-4 and only leading the division by a head-to-head tiebreaker over the Philadelphia Eagles, the future is increasingly unclear.

Jason Garrett famously uses "we" and "us" terms when talking about the negatives, not wanting to assign blame to any particular player or person when things aren't going well. That he strayed from this well-established behavior today may be an anomaly, but it shouldn't be ignored.

With a tough second-half stretch coming in this 2019 schedule, Garrett may be starting to feel like a dead man walking. We'll see in the coming weeks if this leads to anymore shifts in his usual demeanor with the media.


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Game Notes

Dallas Cowboys Good, Bad, and Ugly from Week 10 Against Vikings

Brian Martin

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Dallas Cowboys Good, Bad, and Ugly from Week 10 Against Vikings

Well Cowboys Nation, the Dallas Cowboys let yet another winnable game slip to their grasp Sunday night after the devastating 28-24 loss to the Minnesota Vikings. By my count, that's three out of four games the Cowboys probably should have won this season. But, probably… maybe… and should have don't mean diddly squat in the NFL.

I'm not going to beat around the bush today because I would likely end up going into a long winded rant about what took place last night. So, let's go ahead and jump right into this week's edition of The Good, The Bad, and The Ugly. As always, please feel free to use the comment section to voice your opinions and thoughts on the subject.

The Good

Dak Prescott

Dallas Cowboys QB Dak Prescott (Matthew Emmons-USA TODAY Sports)

Unlike in weeks past, I had absolutely no problem deciding what to go with this week for this category from the Dallas Cowboys Week 10 matchup with the Minnesota Vikings. I don't think anyone would argue that the good had to be Quarterback Dak Prescott's play and the Cowboys overall passing game. This unit was the sole reason they had a chance to win at the end.

Prescott was simply phenomenal Sunday night. He threw for 397 yards, three touchdowns, and only one interception. He was on point last night and was dropping dimes all over the place. It's one of the reasons why both Amari Cooper (147 yards, 1 TD) and Randall Cobb (106, 1 TD) both went over the 100 yard mark in receiving, and Michael Gallup wasn't too far behind (76 yards, 1 TD). All in all it's an MVP caliber performance from No. 4, but unfortunately it wasn't enough to seal the victory.


The Bad

Brett Maher

Dallas Cowboys K Brett Maher

I thought and thought about what I wanted to go with in this category and I'll have to admit, I had a hard time deciding. There were individual players who deserved a nomination here, but in the end I think the bad for the Dallas Cowboys was them getting off to yet another slow start against the Minnesota Vikings. Unfortunately, it's been a trend for them this season.

It all started when Jason Garrett decided to send out Kicker Brett Maher to attempt an ill-advised 57 yard field goal. Maher is capable of making such kicks, but there's a time and place to use that kind of weapon. Last night on the opening drive of the game was not one of those times. After the missed FG, the Vikings had excellent field position and scored a quick TD. Not long after they scored another TD to go up 14-0 after another stalled drive by the Cowboys offense. It's a hole they were never quite able to dig themselves out of.

The Ugly

Dalvin Cook

Minnesota Vikings RB Dalvin Cook

Deciding what to go with here in this category was pretty easy after narrowing down what I wanted to put in the bad category. I think the ugly for the Dallas Cowboys Sunday night against the Minnesota Vikings was their defensive play. In all honesty, it was absolutely sickening to watch the Vikings have their way with the Cowboys defense. Dallas has far too much talent on that side of the ball to be manhandled like they were.

The tackling was atrocious and so was the execution. I'm pretty sure the game plan was to neutralize Dalvin Cook the way they did Saquon Barkley in Week 9, but the league's leading rusher (Cook) would have none of that. He pretty much did what he wanted. He ran through arm tackles and had room to run, whether it was as a rusher or receiver. It looked a lot like what Green Bay Packers RB Aaron Jones did to the Cowboys in Week 5. It was completely inexcusable and unacceptable!

What is your good, bad, and ugly from the Dallas Cowboys Week 10 matchup?


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Game Notes

Randall Cobb has Breakout Game in Tough Loss vs Vikings

Matthew Lenix

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Randall Cobb has Breakout Game in Tough Loss vs Vikings

When NFL free agency began this past March the Dallas Cowboys spent the month making several additions to their roster. Veterans George Iloka (only one not currently on the roster), Kerry Hyder, Christian Covington, and Robert Quinn were added to help on the defensive side of the ball.

Offensively, there was a huge hole to fill when Wide Receiver Cole Beasley signed a four-year 29 million dollar deal to play for the Buffalo Bills. The Cowboys would then sign Randall Cobb about a week later to a one-year deal. The seasoned pro was brought in as an upgrade over Beasley in the slot to compliment Amari Cooper and Michael Gallup. Also, with his unique ability to play on the outside as well, it would allow Offensive Coordinator Kellen Moore to present different looks for opposing defenses.

In his first seven games of the season, Cobb struggled to find his place within this offense. He produced 25 receptions for 274 yards, with his lone touchdown coming in the season opener vs the New York Giants. He had four or fewer receptions five times and his most productive game only produced 69 yards. However, last night against the Minnesota Vikings was a glimpse of how productive Cobb can be in this system.

Cobb finished with six receptions for 106 yards Sunday night. This was his first 100-yard game since Week 1 in 2018. Four of his catches went for 20 yards or more, five went for first downs and he scored his second touchdown of the season. Dak Prescott showed supreme confidence in looking for Cobb on crucial third-down situations.


That's exactly what Cobb can do for this offense. He provides another reliable threat in the Cowboys aerial assault. When Cobb plays at a high level it will only free up Cooper and Gallup to wreak havoc on the outside.

Last night's game was a perfect example of this. Cooper had 11 receptions for 147 yards and Gallup added four catches for 76 yards, each scoring touchdowns. It doesn't allow a defense to lock in on one receiver and take them completely out of the game.

Cobb playing well also has an impact on the running game. The better he plays the more defenses will have to focus on stopping himself, Cooper, and Gallup. What does that do? The Cowboys won't face as many eight or nine-man fronts which will give All-Pro Ezekiel Elliott the opportunity to wear down opposing defenses by playing ball control, which is the Cowboys bread and butter.

Hopefully, this is a sign of things to come from Cobb as the playoff push heats up. If he can continue to build chemistry with Prescott it will only improve one of the NFL's best passing offenses while simultaneously increasing Elliott's ability to be effective by taking extra defenders away from the box. Will Cobb make this a regular occurrence for the rest of the season? Only time will tell.


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