For years now, sports franchises have been using social media to engage with fans. They have also been using the metrics from each platform to study fan engagement. Analysis of fan engagement on social media has become a way to … Read more
Written by: Jazz Monet
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Sports fan anxiety. It’s a real thing, and anecdotally speaking, a lot of Cowboys fans suffer from it. I’ve had a great time getting acquainted with the Dallas Cowboys fandom through live events, networking, remote interactions, social media, and my personal favorite, Twitter Spaces. As the playoffs approach, … Read more
Written by: Jazz Monet
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If you’re reading this, you probably fall into one of three categories: A Cowboys fan who read the title and felt relieved to know you’re not the only one who feels that way. A Cowboys fan already outraged at the title for challenging a belief that sits at … Read more
Written by: Jazz Monet
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