Brian Schottenheimer is already ahead of Garrett, McCarthy

by Jul 30, 2025

One of the biggest complaints of the Jason Garrett era was that the Dallas Cowboys’ offense was laughably easy to predict. Even Mike McCarthy’s offense lacked originality.

Although it’s still early, Brian Schottenheimer is showing signs that the Cowboys offense is going to be much more creative this fall.

Just imagine being an opposing defense and seeing Asim Richards lining up as an eligible receiver.

Do you play for him to be another big body blocking for the Cowboys’ running attack?

Or, do you try to cover him as a receiver? A bruising tight end that, once he’s caught the ball, will be hard to bring down.

Brian Schottenheimer is already ahead of Garrett, McCarthy - Asim Richards, Brian Schottenheimer, Jason Garrett

Richards stands at 6-feet and 4-inches. He weighs in at 307 pounds.

It would require a linebacker to cover him.

He’d steamroll any defensive back in the league.

A Huge Change

Last week, Schottenheimer announced that the Cowboys would be adding the pistol and wildcat to their playbook this fall.

Watching the videos coming out of camp, it looks like Dallas has added a lot of pre-snap motion into the mix too. Something McCarthy and Garrett seemingly shied away from.

It’s also nice to see the “Here we go” cadence done away with as well.

Brian Schottenheimer is already ahead of Garrett, McCarthy - Asim Richards, Brian Schottenheimer, Jason Garrett

Nothing tips off the defense that the snap is coming by saying the same thing every time just before the snap.

In the end, it will come down to creative play calling. Neither Garrett or McCarthy had that.

If Schottenheimer can keep things mixed up, and keep defenses off balance, he and the Cowboys have a solid chance to make the playoffs.

Work Still To Do

Schottenheimer is clearly trying to change the culture in Dallas. His task is made harder by the attention whore Owner/General Manager clown show, that is Jerry Jones.

Despite that handicap, the players seem to have noticed a difference already and that’s just in camp so far.

The players seem to be having fun and are putting in the work.

Even the coaches are getting into it. A little surfing on the practice field before practice seemed to get the energy levels up.

Will It Translate Into Wins?

Of course, all of Schottenheimer’s work is for nothing if the team doesn’t produce on the field when it counts.

In a little over five weeks, Dallas will open the season. They’ll get an early test of where the team is at on Sept. 4th.

If the Cowboys can open the season by beating the defending champions in Philadelphia, the sky is the limit for the Cowboys in 2025.

Richard Paolinelli

Richard Paolinelli

Richard Paolinelli is a sports journalist and author. In addition to his work at InsideTheStar.com, he has a Substack -- Dispatches From A SciFi Scribe – where he discusses numerous topics, including sports in general. He started his newspaper career in 1991 with the Gallup (NM) Independent before going to the Modesto (CA) Bee, Gustine (CA) Press-Standard, and Turlock (CA) Journal -- where he won the 2001 Best Sports Story, in the annual California Newspaper Publishers Association’s Better Newspapers Contest. He then moved to the Merced (CA) Sun-Star, Tracy (CA) Press, Patch and finished his career in 2011 with the San Francisco (CA) Examiner. He has written two Non-Fiction sports books, 11 novels, and has over 30 published short stories.

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