Most of the offseason contract chatter, once DeMarcus Lawrence's contract was signed, began to focus on the next group of stars due for big-time money, most notably Quarterback Dak Prescott. For good reason as the quarterback is generally regarded as the most important player on the team. While Prescott has been important to the team's success over the last three seasons, few players made as much of an impact on the 2018 Dallas Cowboys than Amari Cooper.
The Dallas Cowboys front office is working on deals for Prescott and Cooper. Both will get new contracts at some point before they're scheduled to hit free agency in March of 2020, but one could argue that getting Amari Cooper's deal done is more important than Dak Prescott's.
Prior to the arrival of Amari Cooper, the Dallas Cowboys offense struggled and was inconsistent. In the seven games prior to the trade that brought Cooper to Dallas, the Cowboys went 3-4 and scored more than 20 points only three times. In wins over the New York Giants, Detroit Lions, and Jacksonville Jaguars they averaged 28.67 points per game, highlighted by a 40 point outburst against the Jaguars in week six. In their four losses on the season they averaged 13.5 points per game. Over the first seven games, they averaged 20 points per game.
In the nine games, the Dallas Cowboys played with Amari Cooper, the Cowboys averaged 22 points per game. They scored more than 20 points in all but three games; losses to the Tennessee Titans and Indianapolis Colts and a win over the New Orleans Saints.
If you remove the 40 point game against the Jaguars from the scoring average over the first seven games and the shutout loss to the Colts from the scoring average over the final nine games, the scoring average changes dramatically. Without the Jaguars game, the Cowboys only averaged 16.67 points per game in the other six contests, decreasing their scoring average by more than three points per game. Conversely, if you remove the shutout loss to the Colts from the scoring average over the last nine games, the Cowboys averaged 24.87 points per game. That's nearly a three-point difference.
Even if you remove the best (week 17 against the Giants) and worst (week 15 against the Colts) games of the final nine games from the scoring average, the Cowboys averaged 23.3 points per game. removing the best (week six against the Jaguars) and worst (week one against the Panthers) games from the first half of the season, the Dallas Cowboys averaged only 18.4 points per game in the other five games.
So Amari Cooper was worth between two and 4.9 points per game. That may not seem like a lot, but that's a huge difference in a league where so many games come down to a single score.
The impact offense as a whole is noticeable, but what about on Dak Prescott.
Dak Prescott only averaged 202 passing yards per game and had a passer rating of 87.4 with eight touchdown passes and four interceptions in the first seven games prior to Amari Cooper's arrival. Prescott only completed 62.14% of his passes in the first seven games of the season.
Over the final nine games of the season, Dak averaged 274 passing yards a game, threw for 14 touchdowns and only threw four interceptions. Prescott had a passer rating of 103 and completed 71% of his passes.
In the first half of the season, Prescott only had a passer rating over 100 two times, while he had a passer rating under 90 three times. Over the final nine games with Amari, Prescott had a passer rating over 100 six times and had only two games with a passer rating under 90.
Not only did Amari Cooper make a significant impact on the passing game, but the running game led by Ezekiel Elliott saw a dramatic increase in his production once Amari Cooper arrived.
In the first seven games of the season, Ezekiel Elliott averaged only 19 carries a game and 88.4 yards rushing per game. He was averaging 4.69 yards per carry. Through the air, Elliott caught 3.6 passes per game for only 25 yards with seven yards per reception.
After Cooper's arrival, Elliott got more opportunities and found more room to run as well. he averaged 21.5 carries per game, rushed for 101.9 yards per game. He more than doubled his receptions per game with 6.5 and averaged 49 yards receiving per game, nearly doubling his first half of the season totals.
It's no coincidence that the run and pass games saw increased production after bringing in one of the better young receivers in the NFL. The overall impact of Amari Cooper led to the Dallas Cowboys going on a 7-2 run to finish the season to win the NFC East. Prior to the trade, the team looked dead in the water. After the trade Dak Prescott looked like a completely different quarterback. The team was hitting big plays, converting on third downs, and scoring tons of points on the way to winning lots of games.
Dak Prescott is going to get his contract finalized, of that, I have no doubt. While I feel good about his upward trajectory as a player, I feel a lot better about it knowing that Amari Cooper is about to get a contract too.
Amari Cooper is an excellent talent. His route running precision makes opposing defensive backs look foolish and the separation he creates makes a quarterback's job that much easier. Cooper is like having Cole Beasley in Dez Bryant's body with sub-4.4 speed.
Just turning 25 years old, Amari Cooper is one of the bright young stars at the wide receiver position and is about to enter his prime. Unlike players like Dez Bryant, who rely on physicality and athleticism, Cooper is going to age much more gracefully as route running is one of those things that doesn't drop off near as quickly as athleticism. Just look at Jason Witten.
The Dallas Cowboys need to not mess around with Amari Cooper. Because having him for his prime and for the same timeframe that you are extending your franchise quarterback will make the next six years of their respective careers much more productive. The best way to take care of your franchise quarterback is to give him an offensive line to protect him. The second best way is to give him a wide receiver that can get open for him.
Amari Cooper is a quarterback's best friend and will be worth every penny he gets in a contract extension. In the Cowboys 2018 run to the playoffs, there were few players as important to that success as Amari Cooper. In this offseason of contract extensions and signings, few still, are as important to the Cowboys success as Amari Cooper.
Get him signed, so he can go play football.