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Pro Football Focus Ranks Cowboys’ WR Group NFL’s 29th Best

John Williams

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Cowboys QB Dak Prescott Embraces Lack of No. 1 Wide Receiver

The Dallas Cowboys' receiving group has gotten a lot of ink over the offseason, with the prevailing perception being that there's still a need at the top of the depth chart for an "alpha" type of receiver. That may or may not be the case, and thankfully with training camp in full swing and preseason games right around the corner, we're about to receive the answer to the wide receiver question.

They are who they are at this point and the hope is that a group of good players with varying skill sets can help the offense be more efficient in 2018 than it was in 2017. Pro Football Focus Senior Analyst Michael Renner released his NFL Receiving Corp Rankings for 2018 on Tuesday and he had the Dallas Cowboys ranked 29th in the NFL.

Here's what Renner had to say about the Dallas Cowboys' wide receiver group:

"The fact that the Cowboys brought in Tavon Austin this offseason should tell you about how bleak their receiving corps looks at this point. There’s some mild hope that either Michael Gallup or Cedrick Wilson can contribute right away as rookies, but it’s rare for third- and sixth-round picks, respectively, to be immediate impact players. Terrance Williams has been a mainstay in the Cowboys lineup the past five seasons despite averaging under 1.50 yards per route over that span."

Michael Renner - Pro Football Focus

He uses some objective data to justify his ranking, but also there's a bit of opinion thrown in there as well. Yards per route run (YRR) is a statistic tracked by Pro Football Focus that is just that, the amount of yards the player accounted for divided by the amount of routes they ran that season.

For reference, here are the top five players in YRR from 2017 with at least 50 targets:

  1. Julio Jones, Atlanta Falcons - 3.0
  2. Antonio Brown, Pittsburgh Steelers - 2.8
  3. Keenan Allen, Los Angeles Chargers - 2.5
  4. Michael Thomas, New Orleans Saints - 2.4
  5. Tyreek Hill, Kansas City Chiefs - 2.3

Obviously a higher number is better. As you can tell, that's an elite group of playmakers at the wide receiver position.

Dez Bryant in 2016 had a 1.9 YRR, which was better than his 1.6 YRR in 2017.

The biggest difference between 2016 and 2017 was the major drop off in yards per route run from Cole Beasley. He went from two yards per route run in 2016 to 0.8 in 2017. A reason that Cole Beasley saw a drop off was that he saw more double teams in 2017. Teams realized that he, and not Dez Bryant or Jason Witten, was Prescott's go-to receiver.

As a team, Pro Football Reference had the Dallas Cowboys ranked as the fifth best group of pass catchers in 2016. In 2017, they dropped all the way down to 25th in the NFL. Now, I get that some of PFF's grading can be a bit subjective, but there is an objective difference in the Cowboys' passing game performance from 2016 to 2017. And it wasn't all on the quarterback.

In yards per routes run, the Dallas Cowboys' WRs ranked 24th in the NFL in 2017 with 1.22 yards per route run. By comparison, the WR unit had a 1.39 yards per route run in 2016. Their 1.39 YRR in 2016 would have been near the top-10 in 2017. The exact same group of receivers saw a decrease in receiving productivity.

There has been some overhaul to the wide receiver position but it remains to be seen if that is a negative or a positive for 2018 and the future.

While losing Bryant on the surface looks to be a loss, Allen Hurns' 1.5 yards per route run in 2017 is pretty much the same as Bryant's 1.6. If we regard Dak Prescott as a better quarterback than Blake Bortles (and I think we do), then we should expect Hurns' YRR to go up as a member of the Dallas Cowboys.

There are several reasons why the YRR numbers dropped for the Cowboys from 2016 to 2017. One of the biggest reasons is that the offensive line protection declined from 2016 to 2017. Dak didn't have near as much time to allow plays to develop in 2017 as he did in 2016.

According to Pro Football Focus, Dak's average time to throw went from 2.71 seconds in 2016 to 2.66 seconds in 2017. Just 0.05 seconds may not seem like much of a difference, but when the play speed is as fast as it is in the NFL, it makes a difference. Now that could be a sign he was getting rid of the ball quicker, but as some of the stats will bear out, he also didn't have as much time to throw in 2017, relative to 2016.

In 2016, Dak Prescott was pressured on 184 of his 513 drop backs, which was 18th in the NFL. In 2017, he was pressured on 203 of 554 drop backs, which was the ninth most in the NFL that season. That's only a 1% difference in percent of drop backs pressured, but that doesn't matter as much as the amount of plays under pressure.

The more you are under pressure as a quarterback, the more you feel the need to do something before the play has developed.

Pressure matters.

Dak also didn't have as much time in the pocket in 2017 as he did in 2016. From year to year, Prescott saw a 0.07-decrease in the amount of time he had in the pocket. That may seem insignificant, but every bit of time counts when you're an NFL quarterback.

Pro Football Focus also tracks the amount of time it takes to sack a player as "average time to sack." In 2016, Prescott's average time to sack was 3.83, fourth best in the NFL among players with 400 or more passing attempts. In 2017 that number dropped to 3.14, which was 25th in the NFL among players with 400 attempts. So, not only did he get sacked more in 2017, he was getting sacked faster.

That 0.69 seconds is a HUGE difference in the time of a play. Because players weren't getting open as quickly or as often, Dak Prescott was being forced to hold onto the ball longer in 2017.

When Prescott was able to get rid of the ball in under 2.5 seconds in 2017, he had a quarterback rating of 100.7, good for 12th in the NFL. When he held the ball longer than 2.5 seconds, Dak had a passer rating of 73.3; 21st in the NFL.

His TD:INT ratio was 15:5 when he released the ball in under 2.5 seconds and 7:7 after. What that means to me is that the Cowboys' wide receivers weren't getting open with as much regularity in 2017 as they were in 2016. But even if we didn't look at the numbers, the games revealed that.

The talent along the offensive line was vastly different in 2017 than it was in 2016. Jonathan Cooper was good enough to win games, but he wasn't nearly as good as the combination of Ronald Leary and La'el Collins at left guard in 2016. Dallas could have brought Cooper back in 2018, but they allowed him to sign for $5 million with the San Francisco 49ers and opted to draft Connor Williams to replace him. That's an upgrade to the offensive line.

What the stats above point to is what we've been saying all along: Dak Prescott didn't have as much time to throw the ball in 2017.

The wide receiver group didn't get open as much, which created a less efficient offense. That's especially true in the second half of the season when Tyron Smith and Ezekiel Elliott missed time. As we've discussed at length previously, the drop off from Tyron Smith to Chaz Green/Byron Bell made a huge difference in Prescott's protection and comfort level.

Prescott didn't have near as much help in 2017 from his pass catchers when he got the ball on target.

In 2016, Pro Football Focus recorded only 13 on-target passes dropped by Cowboys receivers. That was the second fewest in the NFL among quarterbacks with 400 attempts or more. In 2017, that number skyrocketed to 27, which was the 11th most in the NFL.

Yes, on paper, there isn't an obvious Julio Jones, Antonio Brown or even prime-Dez Bryant, but it's not like they are any worse off in 2018 than they were in 2017.

When Tyron Smith was healthy, they won eight games and averaged 25 points per game. When Tyron wasn't around, they went 1-2 -- that win being against the Philadelphia Eagles backups in week 17 -- and averaged a little more than seven points per game.

While Dak wasn't perfect throughout the 2017 season and certainly has some stuff to improve upon, he could have used more help from his offensive line and wide receiver group throughout the season. So perhaps with improvement in the offensive line play and depth, 16 games from Ezekiel Elliott, and some adjustments to the playbook and route combinations, the Dallas Cowboys can get back to the efficient and dominant offense that saw Prescott as one of the better quarterbacks in the NFL in 2016.

While it certainly helps to have an elite wide receiver on your team, you can absolutely win with good ones. The Dallas Cowboys may not have an elite WR, but with Allen Hurns, Cole Beasley, Michael Gallup, and Tavon Austin, they've got some good ones.



Dallas Cowboys optimist bringing factual reasonable takes to Cowboys Nation and the NFL Community. I wasn't always a Cowboys fan, but I got here as quick as I could.

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What to Expect from Dallas Cowboys Wide Receiver Group in 2019

John Williams

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Amari Cooper

In a span of a week, the Dallas Cowboys have solidified their wide receiver group with the resigning of Tavon Austin to a one year deal and the signing of former Green Bay Packers Wide Receiver Randall Cobb. Despite the loss of Cole Beasley, the Cowboys have a created a really good group of receivers for Quarterback Dak Prescott to throw to.

Cobb joins a really nice group of players that includes incumbent starters on the outside in Amari Cooper and Michael Gallup as well as solid depth players in Austin, Allen Hurns, and Noah Brown. Throw in Cedric Wilson, the Dallas Cowboys sixth round pick from the 2018 NFL Draft and the Cowboys may have one of the deeper receiving corps in the NFL.

The question is, how will the Dallas Cowboys coaching staff delineate the roles?

Let's take a look.

Outside Receivers

As I mentioned before, the Dallas Cowboys are returning their top two options on the outside in Amari Cooper, who is the X wide receiver and Michael Gallup, the Z receiver. Both players will go into week one as the starters at their respective positions in two-wide receiver formations.

Despite some of the overthrows from Dak Prescott to Michael Gallup, Gallup had a really nice rookie season and got better as the year went along, even leading the Cowboys in receiving in the playoff loss to the Los Angeles Rams. In that game, Gallup recorded the first 100 yard game of his career. Sure, it was in an attempt to comeback by the Dallas Cowboys, but it is impressive nonetheless. His touchdown catch against the Seattle Seahawks the week before was clutch. The Cowboys needed that to take the lead at the end of the first half. 2018 was only the beginning for Michael Gallup. He showed an ability to win with a full offseason to work with Dak Prescott, their chemistry and connection should only improve.

As for Cooper, his presence was felt right away as the offense just looked different once he stepped on the field. It's no coincidence that Dak Prescott's two best career games in terms of passing yardage came with Cooper in 2018. He's such a threat that he opens up space for the rest of the wide receiver group. His route running, speed, ability to run after the catch make him a threat to score any time he's targeted.

Behind Cooper and Gallup, you have options in the event that one of them gets hurt. Allen Hurns, Tavon Austin, and Noah Brown are all players who took snaps on the outside for the Dallas Cowboys in 2018 and did so with effectiveness. Hurns best game of the year came just before the Cooper deal was made as he went for five receptions for 75 yards.

Tavon provided down field speed on several occasions and provides some gadget quality that the Dallas Cowboys love to have. Noah Brown is a player that the Dallas Cowboys love to deploy as a blocker in the running game. While it looked like he might get more run in the passing game in 2019, the depth additions will limit him again to a specialty role. If needed, though, he could be an option to take snaps on the outside as his big frame allows him to box out defensive backs down the field.

There will be snaps on the outside for someone when the Cowboys go to 11 personnel, because of Amari Cooper's ability to slide into the slot.

Slot Receiver

Obviously, the writing is on the wall with who the Dallas Cowboys are planning on deploying in the slot as things stand right now, and that's Randall Cobb.

While Cobb should be penciled in as the starter in the slot, I doubt that he's going to get 100% of the snaps there in 11 or 10 personnel groupings. Amari Cooper, Allen Hurns, Tavon Austin, Noah Brown, and Cedric Wilson could all push for playing time from the slot.

Last month, I wrote a piece about Allen Hurns and his effectiveness in the slot and why the Cowboys should feature him there. With Cobb coming off an injury laden season, the Cowboys would be wise to give some snaps to Hurns along with Tavon Austin.

In Jacksonville, Hurns was incredibly effective from the slot running posts, slants, and ins and outs. His size and route running made him an effective mismatch against linebackers, safeties, and cornerbacks alike. Remember, it wasn't long ago that Hurns had a 1,000 yard season with Blake Bortles at the helm.

Tavon Austin's quickness is an asset that could be very effective in the slot as well. Though he lacks size, he's a player that opposing defenses have to account for because of his ability to make big plays once the ball's in his hands.

✭ ✭ ✭ ✭ ✭

The Cowboys haven't been shy about carrying seven wide receivers on their 53-man rosters and it's possible, though unlikely that they could do it again in 2018. As things stand now, I see Noah Brown and Cedric Wilson as the potential odd men out. Of course, this could all get reshuffled if the Dallas Cowboys use a top 100 pick on a wide receiver in the draft.

With Amari Cooper, Allen Hurns, Tavon Austin, and Randall Cobb only under contract through the 2019 season, the Dallas Cowboys would be wise to invest at the position despite the strength of the position in 2019.



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Report: Dallas Cowboys Set to Meet with Safety George Iloka

John Williams

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Why Cowboys Should Acquire Recently Released S George Iloka

As the Dallas Cowboys continue the process of building a roster capable of taking them back to the playoffs, and hopefully to a Super Bowl, this next season, they’re bringing in another safety to try and strengthen their top 10 defense. This time it’s free agent safety George Iloka, formerly of the Minnesota Vikings.

Per NFL Network’s Ian Rapoport, the Dallas Cowboys are set to meet with

Ian Rapoport on Twitter

The #Cowboys are hosting former #Vikings and #Bengals safety George Iloka for a visit tomorrow, source said. They're still looking to add in the secondary.

It will be the third meeting this week that they’ve had with a veteran safety after hosting recently resigned Indianapolis’s colts Safety Clayton Geathers and former Kansas City Chiefs Safety Eric Berry.

The Cowboys feel really good about Xavier Woods at safety, but definitely could use some depth at the position as they head toward the 2019 NFL Draft.

Iloka is coming off a season where he was relegated to a reserve role for the Vikings. In five of the last six seasons, Iloka’s played all 16 games, and the one season he didn’t, he played 12. He has nine career interceptions, and has three seasons with more than 70 total tackles.

Back in August of last year, Brian Martin argued that the Dallas Cowboys should pursue Iloka after being released by the Cincinnati Bengals. He would play the strong or box safety role in the Cowboys defense if they were to come to an agreement.

Stay tuned for more Free Agency coverage from us here at InsideTheStar.com.



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Dallas Cowboys 2019 Draft Needs: Impact of Free Agency Moves & Rumors

Jess Haynie

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Randall Cobb

With most of the marquee NFL free agents already off the market, many are already turning their eyes to the 2019 Draft. Whether a glaring need went unaddressed or the needs have simply changed, the draft offers the next big opportunity for teams like the Dallas Cowboys to stock talent for next season.

While they've been conservative so far this offseason, Dallas has been active in the last few days in covering bases and giving itself more flexibility for the draft. They don't want to have to reach on a talent because of a need, nor do they want to tip their hand too much to the rest of the league.

As of now there are still some significant acquisitions that could happen. Dallas has visited with veteran Safety Eric Berry and Defensive Lineman Malik McDowell, plus are reportedly in trade talks with Miami for Defend End Robert Quinn. Any of these moves could have a big impact on their need levels for the draft.

We've already seen some changes thanks to offseason activity. With Tuesday's signing of Randall Cobb, plus moves to retain Tavon Austin and Allen Hurns, Dallas may not be looking at a receiver as early as we might've thought. The same can be said for Jason Witten's return and the tight end position.

If the draft were today, without accounting for any of the players that the Cowboys have had talks with but remain unsigned, here's how I would rank the team's 2019 draft needs:

  1. Safety
  2. Defensive End
  3. Defensive Tackle
  4. Tight End
  5. Running Back
  6. Wide Receiver
  7. Offensive Tackle
  8. Cornerback
  9. Linebacker
  10. Kicker
  11. Center
  12. Guard
  13. Quarterback (Mike White is their drafted backup project for at least another year.)
  14. Punter (Could add someone to compete with Chris Jones and save some cap dollars.)
  15. Fullback (They re-signed Jamize Olawale, who they barely use anyway. Zero need here.)

I put safety on top because it's the spot that could most use an immediate upgrade and has some pressing future need. Dallas didn't make the big move for Earl Thomas that many hoped for and Jeff Heath's contract expires after this season. Hopefully, a second-round talent could compete for a starting job now and at least replace Heath in 2020.

Even with the Kerry Hyder signing defensive end has some major red flags. DeMarcus Lawrence has sworn he would holdout without a long-term deal. Randy Gregory is suspended again, and now Tyrone Crawford is now facing potential league action from an incident with police last week. Unless the Cowboys think Taco Charlton is going to make a big push in his third year, they could be hurting for a pass rush in 2019.

I expect things with Lawrence will get resolved, and I doubt Crawford will get suspended for more than a game or two if at all. But Dallas could still use another solid DE if they don't get this deal for Robert Quinn done.

Remember, the 2019 Cowboys aren't working with a first-round pick. Barring a trade, they'll be waiting until the 58th pick to make their first selection. That limits the impact potential of their picks and makes what they do with the Day 2 picks all the more critical.

REPORT: Cowboys Visiting With Free Agent S Eric Berry Tuesday

Safety Eric Berry, currently a free agent. (Ron Chenoy-USA TODAY Sports)

So what if the Cowboys pull off these three potential moves, adding Berry, McDowell, and Quinn? Each player would help to address the top three needs on my list.

Eric Berry hopefully solves the immediate upgrade need at safety, though it may not do much for the future. He turns 31 this year and was released by Kansas City because of multiple injury issues. Dallas could still consider taking a rookie prospect, perhaps even releasing Jeff Heath for cap savings if needed.

Malik McDowell was considered a first-round talent in 2017 but has never played after a major ATV accident prior to his first training camp with Seattle. If he's finally recovered enough to return to football and play at his original potential, he could give Dallas a talent infusion that none of their draft capital could provide.

Robert Quinn has been around a while but will be just 29 in May, and is still putting up sacks at a solid rate. He's averaged 7.5 sacks the last two years with two different teams. He would go a long way to stabilizing things at defensive end and allowing Dallas look at guys like Gregory and Hyder as icing on the cake.

If Dallas lands all three players then I would adjust the list as follows:

  1. Tight End
  2. Safety
  3. Defensive Tackle
  4. Running Back
  5. Defensive End
  6. Wide Receiver
  7. etc.

If you think about it, the safety and tight end positions would be kind of similar in this scenario. You'd have Eric Berry and Jason Witten as the veteran stopgaps, Xavier Woods and Blake Jarwin as intriguing young guys with starting potential, and Kavon Frazier and Dalton Schultz as other young depth.

However, at every step, safety would be deeper and have more upside. Berry should have more to often than Witten, Woods is more proven than Jarwin, and Frazier is more experienced than Schultz.

Plus, we didn't even mention that you'd have Jeff Heath for experience and versatility at safety. Meanwhile, TE Rico Gathers probably won't be on next year's team.

So yes, I'd vault tight end to the top of the need list. Dallas may like Blake Jarwin but they could find a far more polished and talented player with the 58th pick.

Christian Covington

Defensive Lineman Christian Covington (Maria Lysaker - Cal Sport Media)

Even with McDowell and Christian Covington added to the mix, Dallas would still be wise to address the defensive tackle position. They have several contract issues coming up at once in 2020.

Covington and Maliek Collins will be unrestricted free agents next year. The Cowboys will also likely want to finally shed Tyrone Crawford's contract, with $8 million in cap relief possible. That would leave them pretty bare at defensive tackle.

Dallas could make a move now to solidify their rotation and prepare for the future. They'd have a little more stability at defensive end with assumed multi-year deals for Lawrence and Quinn, making tackle the more immediate concern.

The backup running back spot can't be ignored, with only Darius Jackson and Jordan Chunn currently signed behind Ezekiel Elliott. If Dallas doesn't bring back Rod Smith between now and the draft, they may want to spend a high pick for Zeke's relief man and an additional offensive weapon.

Elliott's own contract will be up for discussion as soon. Having a talented player with a four-year rookie deal behind him could give the Cowboys much-needed leverage in any future talks with their franchise back.

~ ~ ~

We'll see if Dallas lands any of the players we've hypothesized about. Any of them would help lessen the need at their positions, but those would still remain important areas for the Cowboys to look at in the upcoming draft.



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