It was revealed earlier this month that the Dallas Cowboys are once again the most valuable football brand in the world, with a turnover of $4.8 billion. However, this has raised questions of why success isn’t forthcoming, with that elusive Super Bowl still waiting. When you cast an eye over the winners from the past few years, a detail sticks out: how the draft process is being played out.
Like in the UK with soccer’s Manchester United, it’s proven that a high turnover doesn’t guarantee success. The proof might be in targeted drafting and generating a strategy that revolves around focusing on the best programs. Homemade players sometimes feel the best for the fans, but as Ezekiel Elliott has shown, some of the key players are from outside the local program.
The successful colleges and their attributes
To get an idea of where the best talent comes from, you need to look at the colleges of the winners. For that, there are few people who would object to calling Alabama the strongest football college, with 44 Alabama alumni in the NFL, as reported by Business Insider. What makes them tick?
Obviously, there is the quality of the training and facilities.
Like Florida, Alabama has elite training facilities and training methods. However, many other states lay claim to this, too, and while the win record of Alabama teams is laudable, that doesn’t necessarily generate NFL players.
Part of the reason that Alabama does so well is around the student life and the cost of living. As Alabama is the fifth cheapest place to live in the USA, this gives students the flexibility to relax and focus on both their studies and football, ultimately developing into superior players.
Where the Cowboys could make an impact
To credit the Cowboys, their draft strategy seems to have taken a nod to today’s powerhouses of college football. 2018 has seen the arrival of Bo Scarbrough from Alabama, Xavier Woods arrived in 2017 from talent-heavy Louisiana, in addition to Ohio’s Noah Brown. Taking a look at the draft picks of other teams could hint at where the direction is headed, and how the Cowboys might benefit.
The form of Georgia State has seen the Patriots draft two players concurrently, and have seen - alongside Florida - their birth rate for NFL players shoot up the rankings.
The highest rates of NFL talent come from the Southern states, Texas aside. These states also have some of the lowest cost of living rates in the country, outside of the larger conurbations, and provide real educational opportunities.
This is something Texas has moved toward, with SMU offering STEM fields to football students. Looking to their next drafts, the Cowboys could benefit from looking at these states and taking advantage of football students from the low-cost, high-win rate programs.
As the Cowboys search for further success and the holy grail, the Super Bowl, they might benefit from refocusing their draft strategy. Statistics show that some states are simply better than others, from a combination of their preferable quality of life and facilities.
With changes already being made, it might be that Dallas has better and better players coming through the draft every year.
Time to get FB Jamize Olawale More Involved Offensively?
The Dallas Cowboys are coming off arguably their best and most complete offensive performance of the season after playing the Jacksonville Jaguars last week, but there is still quite a bit of improvement that can be made. The need to get more playmakers involved is apparent, which is why I think it's time to utilize Fullback Jamize Olawale's unique skill set.
I know many of you will argue that getting Allen Hurns and Michael Gallup going is a higher priority, and you wouldn't be wrong, but Jamize Olawale's playmaking ability could be a huge asset for Quarterback Dak Prescott and the offense. I know it sounds a little strange, but hang in there with me for little bit.
As things stand right now, Olawale has only played 38 offensive snaps (10%) in 2018. That's the exact amount of offensive plays Wide Receiver Terrance Williams has played this year and he's missed the majority of the season. It's not exactly the kind of production I was expecting when the Cowboys decided to bring him aboard via trade with the Oakland Raiders earlier this offseason.
I don't know about you, but I was expecting Olawale to be more involved in the offensive game plan. He is an excellent receiver out of the backfield and isn't too shabby as a runner either. But, we haven't seen him utilized in either fashion this season and I think that's an injustice that needs to be corrected.
Now, I fully understand there are other offensive weapons ahead of him in the pecking order who need to see more targets, but I also really think he can make a difference maker, especially in the passing game. That is where his strengths lie, not as a lead blocking fullback.
Olawale was a bit of a Swiss Army knife during his time with the Oakland Raiders. He played a little running back, fullback, tight end, and even a little slot receiver. I really thought the Cowboys would take advantage of his versatility in the passing game, but as of yet they have failed to do so.
I'd like to see the Dallas Cowboys and Offensive Coordinator Scott Linehan utilize Jamize Olawale's unique playmaking ability a little bit more on offense. I think they should try to utilize him like the San Francisco 49ers use their fullback, Kyle Juszczyk. He's much more involved and has played a total of 263 offensive snaps (63.68%) this year.
Juszczyk is a better lead blocking FB then Olawale, but that's not where he makes the most difference in the 49ers offense. He does it as a receiver and has already caught 17 passes for 227 yards and one touchdown. That's some pretty solid production from a position that is being phased out in the NFL.
Now, just imagine the Cowboys offense getting similar production from Olawale and how that would help open up things for everybody else. It's not out of the realm of possibility because the 49ers offense and the Cowboys isn't all that dissimilar.
Unfortunately, I think Jamize Olawale is pretty much an afterthought in the Cowboys offense right now. It's truly unfortunate because I think he can be a difference maker if given the opportunity. And with a division foe like the Washington Redskins next on the schedule, what better time to unleash a new and unseen element of the offense?
Do you think Jamize Olawale needs to be more involved offensively?
Cole Beasley Key to Cowboys Passing Game Productivity?
What most of us already knew was confirmed last Sunday afternoon against the Jacksonville Jaguars. Wide Receiver Cole Beasley is the Dallas Cowboys best receiver and is the key to the passing game productivity. He is not only the most productive, but the most consistent.
Cole Beasley isn't the tallest or the fastest and definitely doesn't look like a prototypical NFL receiver, but he showed last week against the Jaguars why opposing defenses have to account for him on every single play. He torched Jacksonville's top-ranked passing defense for 101 yards on nine catches and added two touchdowns, and it's that production that could help open up the entire passing game for the Cowboys.
It's painfully obvious Cole Beasley has been Dak Prescott's favorite target in the passing game since he took over the starting duties in 2016. Once opposing defenses figured that out they started to make things extremely difficult by bracketing Beasley in coverage and the passing game hasn't been the same since. But, that could be changing if the Jaguars game was an indication of what we might see moving forward.
Offensive Coordinator Scott Linehan did a much better job of moving Beasley around to create favorable matchups against the Jaguars. I think we will see much more of that moving forward, but that likely means opposing defenses will once again try to take away Prescott's favorite target. That actually could end up helping the Cowboys passing game though.
If opposing defenses indeed try to contain Cole Beasley like they've done in the past, it should help provide more opportunities for Dallas' other pass catchers. Spreading the ball around to several different receivers would not only help Prescott and the passing game, but also open up the entire offense.
We haven't really seen much of Allen Hurns or Michael Gallup this season, but both are more than capable of being more productive if they are seeing single coverage more often. That's what's likely to happen if defenses bracket Beasley in coverage once again. Both WRs need to be more involved anyway and Beasley's recent spike in production could help do just that.
Now, if defenses decide to try and cover Beasley one-on-one like the Jaguars did quite a bit of last Sunday, the Cowboys would be wise to take advantage of that mismatch. He simply can't be covered by a single defensive back because of his precise route running ability. He is that good.
Regardless of how opposing defenses try to handle/contain Cole Beasley, he is without a doubt key to the Dallas Cowboys passing game productivity. Just the threat of him on the field changes a defenses approach, which is why he is Dallas' #1 WR in my book. He absolutely has to be more involved moving forward, even if it is as a decoy.
Do you think Cole Beasley is the key to the Cowboys passing game productivity?
How ‘Bout them Cowboys?! Dallas Set to Lasso Redskins in Week 7
Well, what do you think now of America’s Team? Anyone who foresaw Dallas’s evisceration of the league’s No. 1 defense hailing from Jacksonville is a downright soothsayer. In case you were in a coma this past weekend, the Cowboys obliterated the Jaguars’ vaunted defense to the tune of a 40-7 massacre in which Dak Prescott tossed for 183 yards, two passing touchdowns and ran one into the end zone for good measure. When the dust settled Prescott had chewed up 82 yards on the ground and Ezekiel Elliott surpassed the century mark in rushing with 106 yards and a touchdown of his own.
It was a glorious day to be a Cowboys fan and it’s safe to say that America’s Team is back!
Or are they?
Dallas is in a three-way logjam for the top spot in the NFC East with the Redskins and Eagles, but the way they made mincemeat of the Jacksonville defense gives us all hope that more good things are in the cards soon.
Seventh-year WR Cole Beasley blew the doors off of the Jags secondary by catching nine passes on 11 targets for a pair of touchdown receptions and 101 yards. It was a season-high for Beasley and the fact that Prescott has no real top-tier targets after the departures of Dez Bryant and Jason Witten makes it even more special.
This is a team that was not supposed to be able to move the ball through the air and, to be fair, hasn’t done much of it this season as evidenced by their 29th ranked passing game. But a little creative game planning by Head Coach Jason Garrett and Offensive Coordinator Scott Linehan paid dividends and the lingering specter of their heartbreaking overtime loss to the Texans in Week 5 was exorcised by the dominating victory.
What has gotten lost in the euphoria of Dallas’s week 6 win is their defense, as the Cowboys had three sacks, seven quarterback hits, and an interception by Jeff heath.
Jacksonville’s Blake Bortles was under siege and did not respond well to the pressure after establishing career highs in passing yards over the last two weeks leading up to this contest. But his opportunity to become the fifth NFL QB with three consecutive games of 375 passing yards or more evaporated in the heat of a blistering Dallas defense. Bortles ended the day with 149 yards, a TD and a pick.
As the Cowboys move on to Washington, we see that their success at home is only equaled by their struggles on the road. Dallas is now 3-0 at home and 0-3 on the highway. Buoyed off their stunning blitzkrieg of the Jags, we see that one of the most respected and trusted online sportsbooks in the industry, BetOnline has the Cowboys as 1 ½ point underdogs which is most likely a few points below what they would have been had they not won so convincingly last week.
Those who like to back up their football prognostications with cold, hard cash understand that Dallas is not only losing on the road but losing money for their backers in those contests. In those three losing games, Dallas is 0-2-1 against the spread but this week could be different. Against their divisional foes this week, Dallas is 4-0 straight up and 3-1 ATS versus Washington over the last two seasons.
The way this Cowboys defense is playing and the sudden explosion of Cole Beasley as a focal point of the passing attack, we could very easily see their first road win of the year.
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