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Cowboys Nation Mailbag: What will Kellen Moore’s Offense Look Like?

John Williams

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Can Kellen Moore Have a Kris Richard-like Coaching Impact With Cowboys? 1

Four more days till the Dallas Cowboys hold their first training camp practice and the work begins to build this team into a Super Bowl contender. It's been 23 years since the Dallas Cowboys won their last Super Bowl and Cowboys Nation has been restless for Lombardi number six for about 22 of those years. Is this the year that the Cowboys finally breakthrough? Over the next seven months, we'll find out.

If the Dallas Cowboys are contenders at the end of the season, the biggest reason will be that the offense has turned into an elite unit to match a defensive group that proved to be one of the best in the NFL in 2018.

And if the offense is a top 10 unit in 2019, the biggest reason will be Kellen Moore's ability as an offensive coordinator. The Cowboys have the talent to be one of the best offenses in the NFL like they were in 2016, they just need an offensive play-caller who can add a bit of unpredictability and intelligence to the offense in 2019.

With that let's dig into your questions for this week's Cowboys Nation Mailbag.

So much of what the Dallas Cowboys need to add to their offense has less to do with the plays that are called and more to do with when they call plays and how they deploy their personnel.

The Dallas Cowboys need to improve in the red zone. One way to do that is to scheme guys open using crossing route combinations and rub routes. The Dallas Cowboys have some really good route runners in Amari Cooper, Randall Cobb, Michael Gallup, and Jason Witten. The Cowboys need to use those strengths.


The other thing the Dallas Cowboys need to do is to begin throwing more frequently on first down and in run formations to keep defenses off balance. Too many times in the last couple of years, opposing defenses knew what was coming based on the personnel groupings and formations they were deployed in. The Cowboys ran a lot on first downs and opposing defenses were looking run on those first down regardless of formation. If the Cowboys can come out and throw the ball effectively on first down it will open the offense up a lot more and keep defenses off-balance.

One of the biggest questions surrounding the offense heading into 2019 focuses on what kind of influence Kellen Moore is going to have on this group. I wrote about this in more detail earlier this offseason when I reviewed Jon Gruden's Quarterback Camp episode with Kellen Moore.

Here were the biggest themes that I picked up on during his interview.

  • Kellen Moore Wants to be "multiple." Meaning Moore wants to be able to run the same plays out of a variety of formations and personnel groupings. Whether he's running 10 personnel (1 RB, 4 WRs) or 12 personnel (1 RB, 2 TEs), Moore wants to be able to run the same types of plays and route combinations. If the Cowboys are able to do this, it will keep the defense from being able to anticipate what the Cowboys are wanting to do on offense.
  • Kellen Moore wants to create anticipation in the offense through week-long preparation. We know that Dak Prescott puts in the work to be as good as he can be. Prescott's work ethic combined with the preparation led by Moore and Quarterback's Coach Jon Kitna should help Prescott improve his anticipation by seeing where to throw the ball before the play even starts.
  • Kellen Moore wants to use presnap motion to keep the offense off-balance and create confusion among the defense. Presnap motion forces the defense to adjust and communication during that adjustment could lead to miscommunication. For too much of the 2017 and 2018 seasons, the Dallas Cowboys were a little too predictable on offense, which was a complaint of some of the outgoing players when they left the Cowboys. Kellen Moore's offensive philosophy was learned under current Washington Huskies Head Coach and former Boise St. Head Coach Chris Petersen who's long been known for his offensive creativity and play calling.
  • Kellen Moore wants to get creative in the red zone through gadget plays. Boise St. was known for using gadget plays like the "Statue of Liberty" play they used in the Fiesta Bowl win over Oklahoma.

If Moore is truly able to increase the level of unpredictability of the Dallas Cowboys offense, it should help the passing game and the running game be able to take advantage of mismatches across the formation.

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Kellen Moore's football mind has been highly thought since coming out of college. With training camp, the preseason, and the regular season coming, we're finally going to get to see that big football brain at work. For the Dallas Cowboys to have success in 2019, they need the Kellen Moore mind to be as good as advertised.


Dallas Cowboys optimist bringing factual reasonable takes to Cowboys Nation and the NFL Community. I wasn't always a Cowboys fan, but I got here as quick as I could. Make sure you check out the Inside The Cowboys Podcast featuring John Williams and other analysts following America's Team.

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Report: Amari Cooper Likely out for the Rest of the Preseason

Matthew Lenix

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Report: Amari Cooper Likely out Until Week 1

Dallas Cowboys Wide Receiver Amari Cooper is likely out for the remainder of the preseason according to ESPN's Todd Archer. He is currently dealing with a form of plantar fasciitis that has kept him out of practice since August 6th.

The three-time pro bowler changed life in Dallas last season as the team went 7-2 in it's final nine games after he was acquired to win the NFC East. Cooper isn't worried about any long term effects, though, as this is something he's familiar with.

"I'm not worried about it at all, because I know if it does linger, it doesn't matter," Cooper said. "I had 1,000 yards when I played on plantar fasciitis before."


The Cowboys host the Houston Texans this Saturday in what is known as the "dress rehearsal" game before the regular season. Starters normally play about a half of football to get the juices flowing for when games really count in September. Ideally, the plan would be for Cooper and Dak Prescott to get a rhythm of sorts before the season starts but that will have to wait until the team prepares to take on the New York Giants on September 8th.

However, the good thing here is this issue doesn't seem to be serious and Cooper will be ready for the start of the 2019 season.


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Report: Cowboys Agree To Contract Extension With LB Jaylon Smith

Kevin Brady

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Jaylon Smith, Eagles

The Cowboys are neck-deep in contract negotiations with some of their team's most important players, but it appears they have gotten one key guy signed this afternoon.

ESPN's Todd Archer is reporting that the Cowboys have agreed to a contract extension with middle linebacker Jaylon Smith, though the exact terms of the contract have yet to be announced.

Todd Archer on Twitter

The Cowboys have agreed to a contract extension with linebacker Jaylon Smith, according to sources. Smith was set to be a restricted free agent after this season but the Cowboys and his representatives started talks in the spring and they ramped up once camp began. Smith, a...

Of course, the Cowboys drafted Jaylon Smith early in the second round of the 2016 NFL Draft despite the horrific leg injury he suffered in Notre Dame's college bowl game. Some didn't think Smith would ever recover to be the same player he once was, but in 2018 Smith emerged as an excellent middle linebacker once again. Smith finished the 2018 season with 121 combined tackles and 4 sacks, and has looked just as imposing thus far in the preseason.


Smith regained his athleticism and sideline to sideline speed, while retaining his impressive hit power and sound tackling to become one of the league's best. Combining Smith with Leighton Vander Esch, the Cowboys have put together arguably the best linebacker group in the NFL.

And now, there's no end in sight for the dynamic duo.


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Report: 2 Dallas Cowboys to be Activated off of P.U.P. List

John Williams

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Per a report from ESPN's Todd Archer, the Dallas Cowboys will soon activate Tyrone Crawford and DeMarcus Lawrence off of the Physically Unable to Perform (P.U.P.) List.

"The Cowboys are planning to activate defensive linemen DeMarcus Lawrence and Tyrone Crawford from the physically unable to perform list on Tuesday, according to a source. They will work through individual drills in their first steps on the field before going through full practices. Lawrence had shoulder surgery not long after signing a five-year, $101 million contract in April. Crawford has been working his way through a hip issue that kept him out of the offseason program. Safety Byron Jones (hip) and receiver Noah Brown (knee) remain on PUP."

Todd Archer - ESPN.com

This report comes after DeMarcus Lawrence had offseason shoulder surgery in April and signed his five-year deal making him the highest-paid player in the history of the Dallas Cowboys, at least for now. It looks as if Lawrence will be ready for a week one return.

It's long been believed that Lawrence would be available for week one of the regular season and hasn't suffered any setbacks to this point that should lead you to believe otherwise. With Robert Quinn suspended for the first two games of the regular season and Randy Gregory's status still up in the air (he still hasn't applied for reinstatement), getting Lawrence and Crawford back for the first two weeks of the season becomes instrumental.


The Dallas Cowboys defensive line has looked really good through the first two games of the preseason, but as good as they've been, they'll need Lawrence and Crawford once the regular season starts. Lawrence will slot back in as the left defensive end and Tyrone Crawford will split snaps at right defensive end with Dorance Armstrong and 3-technique defensive tackle with Maliek Collins, Trysten Hill, and Kerry Hyder.

While the additions of DeMarcus Lawrence and Tyrone Crawford will help the defense tremendously, there still isn't a timeline on the return of Pro Bowl Cornerback Byron Jones. Jones has been out since having hip surgery this offseason.

With as good as the Dallas Cowboys defense has looked this offseason, there's reason to believe that they can be even better once each of these guys are back in the lineup full-time. For a defense that was one of the 10 best defenses in the NFL in 2019, they'll need Lawrence, Crawford, and Jones to make the jump into the elite stratosphere of NFL defenses.

With the Dallas Cowboys' eyes set on capturing that sixth Lombardi Trophy, getting Lawrence and Crawford back in time to be ready for the regular season is vital to starting the 2019 season off right.


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