There was a time in the offseason for the Dallas Cowboys when whether or not QB Dak Prescott would sign a four or five year deal – or any at all – to remain with the team was their biggest concern. As of Wednesday, Prescott has officially signed both. Prescott has left Adidas to become the only QB with Jordan brand, doing so on a five year deal that makes him the highest paid Jordan player in the league.
Prescott's use of Jordan cleats caught the eye of the national media at Cowboys OTAs, where all eyes were on the starting quarterback making his return from a broken ankle. Prescott will be a full go for Cowboys training camp according to Head Coach Mike McCarthy, making the timing of this deal with Jordan a huge success for their branding within America's Team.
Prescott is the only Cowboy to currently be sponsored by Jordan. The Cowboys have looked to use their marketability as a selling point for players to take team-friendly deals in exchange for the exposure. Dak Prescott deservingly broke this mold, landing his four-year $160 million deal in March before now signing with Jordan through 2025.
Dak Prescott’s deal was negotiated by his marketing agent Peter Miller of JABEZ Marketing Group and the Jordan Brand team, and they believe this ground-breaking deal creates a perfect marketing storm around the standout QB, the Cowboys and the Jordan Brand.
— Adam Schefter (@AdamSchefter) June 10, 2021
The Jordan brand may be just gaining traction with the Cowboys and Dak Prescott, but their presence in Dallas is just beginning thanks not only to this Prescott deal but the fact that Mavericks star Luka Doncic signed with the brand in 2019.