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Cowboys QB Dak Prescott Becomes Highest-Paid Jordan NFL Athlete on 5 Year Deal

There was a time in the offseason for the Dallas Cowboys when whether or not QB Dak Prescott would sign a four or five year deal – or any at all – to remain with the team was their biggest concern. As of Wednesday, Prescott has officially signed both. Prescott has left Adidas to become the only QB with Jordan brand, doing so on a five year deal that makes him the highest paid Jordan player in the league.

Prescott’s use of Jordan cleats caught the eye of the national media at Cowboys OTAs, where all eyes were on the starting quarterback making his return from a broken ankle. Prescott will be a full go for Cowboys training camp according to Head Coach Mike McCarthy, making the timing of this deal with Jordan a huge success for their branding within America’s Team.

Prescott is the only Cowboy to currently be sponsored by Jordan. The Cowboys have looked to use their marketability as a selling point for players to take team-friendly deals in exchange for the exposure. Dak Prescott deservingly broke this mold, landing his four-year $160 million deal in March before now signing with Jordan through 2025.

Adam Schefter on Twitter: “Dak Prescott’s deal was negotiated by his marketing agent Peter Miller of JABEZ Marketing Group and the Jordan Brand team, and they believe this ground-breaking deal creates a perfect marketing storm around the standout QB, the Cowboys and the Jordan Brand. / Twitter”

Dak Prescott’s deal was negotiated by his marketing agent Peter Miller of JABEZ Marketing Group and the Jordan Brand team, and they believe this ground-breaking deal creates a perfect marketing storm around the standout QB, the Cowboys and the Jordan Brand.

The Jordan brand may be just gaining traction with the Cowboys and Dak Prescott, but their presence in Dallas is just beginning thanks not only to this Prescott deal but the fact that Mavericks star Luka Doncic signed with the brand in 2019.

Tell us what you think about “Cowboys QB Dak Prescott Becomes Highest-Paid Jordan NFL Athlete on 5 Year Deal” in the comments below. You can also email me at Sean.Martin@InsideTheStar.com, or Tweet to me at @SeanMartinNFL!

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Sean Martin

Written by Sean Martin

Born January 28th, 1996- Cowboys Super Bowl XXX. Point Boro Panther, Montclair State Red Hawk, and most importantly a proud member of Cowboys Nation! I host "Upon Further Review" on 90.3 WMSC FM and wmscradio.com every Friday from 1-4 PM ET. Twitter: @SeanMartinNFL.

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  1. Being a DALLAS COWBOY really changes the dynamics, and DP is taking full advantage, BUILDING HIS “BRAND” ON LITTLE REAL RESULTS IN TERMS OF BIG WINS. If he were on a different team, no way would he be in this position.

    Now let’s see if he can actually produce WINS for the team, meaning POSTSEASON WINS, which have so far in his career have pretty much escaped him, ONE IN FIVE YEARS!

    JJ may have gotten taken to the cleaners, if this team doesn’t go DEEP into the postseason.

  2. I agree VAM, the nfl is messed up really, the guys who make the most money in the NFL isn’t Brady, it’s Kirk Cousins and it’s Sam Bradford, Jimmy G ( at least he justified it by getting to a SB) the players that make the most money are those who play the market right, hold teams hostage, even though they shouldn’t have that right

    I feel a lot better about Dak being able to live up to his money than I would about Cousins , Bradford, or Jimmy G, but idk,

    in the words of Drake, “We’ll see what’s bout’ to happen Next”

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