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How Should The Cowboys, And The NFL, Value RBs?

Kevin Brady

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Will Cowboys' Offense Improve With Ezekiel Elliott's Return?
Jerome Miron-USA TODAY Sports

There is no one, stand-alone "best" strategy for winning in the NFL. There are, of course, common themes and ideals which run true year in and year out among the top teams.

Strategy in the NFL is dynamic, or at least it should be. Running in place for too long under the same leadership often breeds mediocrity, and refusing to move with current trends can put you at a severe disadvantage.

Succumbing to those trends without fully analyzing the confounding factors your situation presents, however, can also ruin a team building exercise.

With that being said, should teams pay elite running backs top dollar? Or are those running backs expendable, replaceable, and often forgettable within the NFL machine?

To be honest these aren't very fair ways to pose legitimately interesting questions. You can acknowledge that a running back is important to your offense while also acknowledging that you don't want to break the bank for a position with such injury risk and high turnover year-to-year.

The Pittsburgh Steelers are currently facing this dilemma, as their star running back Le'Veon Bell asks to be paid like an elite "weapon," not as a normal running back. And when you examine how the Steelers deploy Bell within their offense, he clearly has a point.

Bell is not your traditional "running back." He lines up on the boundary, in the slot, and is a passing threat out of the backfield as well. On top of all of this versatility, Bell is an excellent pass protector, something which is often lost among other "versatile" backs.

Bell can quite literally do it all for an offense, but the idea of paying that position elite-level money makes teams cringe. As The Athletic's Marcus Mosher pointed out on Twitter, teams like the New England Patriots have been able to replicate Bell's production by using multiple speciality backs rather than one workhorse.

In theory, this takes away the injury risk component to a certain extent. Rather than giving one player 350-400 touches per season, you spread those touches out and allow for players to do what they do best.

Lately, the NFL has seemed to agree that this is the most efficient way to play offense. But when you have a player like Bell or Ezekiel Elliott, in what way is taking the ball out of their hands "efficient" at all? In addition, how is using three players to mimic the skill set of one efficient?

Yes, the NFL is a passing league, but when you have a playmaker who is of the caliber of a Bell or an Elliott, it is up to the offense to deploy in him ways that maximize his value. Teams should be using the Bells and Elliotts of the world as pass catching threats and as weapons all over the field. Force the entire defense to account for your running back rather than just jamming him between the tackles like it's 1975.

The movement towards "running back by committee" rather than the traditional one-back system can also be credited to the lack of workhorse-worthy backs entering the league.

Ezekiel Elliotts don't grow on trees, they are rare and special players. And when you have one, especially when you spend a premium pick on him, you should get the most out of him that you can. Playing winning offense in the NFL is about more than just "do you run or do you pass," and it often hinges on creating splash plays of 15-20 yards.

If you can get those plays through the use of an elite running back, that player becomes intrinsically valuable to your team. No matter what "position" he is labeled as. Of course you want to be able create mismatches in the passing game all over the field, so when you are able to do this with a running back, shouldn't that be deemed as highly valuable?

We can't say just yet if the Cowboys should re-sign Ezekiel Elliott once he enters free agency. After all, five seasons (and a franchise tag year) where he touches the ball more than most players in the league will almost certainly bring about some wear and tear.

But with the way the Cowboys have chosen to play offense, and the way in which they've built their roster, a workhorse back like Elliott is necessary for success.

Once again, at least it is for now.



Die-hard Cowboys fan from the Northeast, so you know I am here to defend the 'boys whenever necessary. Began writing for a WordPress Cowboys Blog, and have been with ITS since 2016.

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3 Comments

3 Comments

  1. Ethan Chazin

    July 18, 2018 at 2:20 pm

    last team to win the super bowl with a league leader in rushing? 1998…Denver Broncos. Just sayin’

  2. Fighter15

    July 18, 2018 at 4:07 pm

    You missed the primary reasons why the position is not as valuable.

    1. It’s not about RB by committee. It’s because there is an abundance of talent. Pure supply and demand. The sheer number of elite RBs available every year is staggering.

    2. You gave passing mention about average career lengths, but even more so is the number of super productive years. Few RBs dominate past year 5. Paying rookie salaries and the lowest franchise tag for the prime years is smart business.

    Scheme, glut of serviceable veterans at minimum cost, and dependance on OLine are all contributing factors as well.

    But the absolute truism of the salary cap era is that you don’t pay for past performance and you can’t have steak on every plate.

    • Kevin Brady

      Kevin Brady

      July 19, 2018 at 12:42 pm

      I don’t think there is an abundance of talent if your measuring stick is the top guys in the league. Sure you can rotate through replacement level players, and with the right fit around them you’ll be fine. That’s a smart way of running your team for sure, but it isn’t the only smart way in my opinion.

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Star Blog

How The Tables Have Turned for 2019 Dallas Cowboys

Mauricio Rodriguez

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How The Tables Have Turned for 2019 Dallas Cowboys

The 2018 season was a two-part tale for the Dallas Cowboys. The first is the story of a mediocre 3-5 team that couldn't get it going offensively. The second part is about a football team that turned its season around, made the playoffs, got a win in the postseason and ultimately lost to the team that ended up representing the NFC in Super Bowl LIII, the Los Angeles Rams.

Surely, 2018 didn't go as planned. The storylines leading to last season are actually very different from the ones we're hearing today. Let's take a look at a few examples of how the tables have turned for the Dallas Cowboys.

The need for a true WR1

Last season, Dak Prescott and the Cowboys preached the philosophy of not needing a #1 wide receiver. While that could've sound encouraging at the time, once the season began the team was proven wrong. They did need a WR1. Fortunately, this season we won't have to worry about it. This year, Dez Bryant shouldn't be a discussion topic among Cowboys' fans.

Amari Cooper is in the house. And he's been pretty good since he started playing with a Star on his helmet. If we have conversations about the WR position, they will not be about who's the #1 guy. With Michael Gallup showing up late in the season, it probably won't be about who is #2 either.

How Cowboys Set up High-Stakes Division Meeting with Eagles at Home

Back on top of the NFC East

Last year, the Dallas Cowboys were not really the favorites to win the NFC East. The Philadelphia Eagles had just made history by winning their first Super Bowl ever and it seemed like the Cowboys would have to get a wildcard spot to play in January. Now it's the Cowboys back on top after sweeping the Eagles and turning their once 3-5 season around.

That of course, means a tougher schedule next season. However, it's nice to be back on top of the division. These two teams will surely have an intense race for the division title next season. Maybe we even see them both in the playoffs for the second consecutive year.

Sean Lee's uncertain future

I'm pretty sure no one expected Sean Lee to be considered a potential cap casualty for the 2019 season. Even if he was, it would've probably been anticipating an injury or something like that. No one would've imagined that Leighton Vander Esch would be so good to take Sean Lee's job.

The Cowboys' first round rookie truly earned the starting role as the defense's weak linebacker and he should keep it. With Sean Lee set to return to the field, I'm sure we didn't expect him to be a backup by now. We'll have to wait and see if the Cowboys decide to part ways with him. As a fan, it would certainly be painful. But we can't deny it would be a move that makes sense.

✭✭✭

It's a crazy franchise on a crazy league. Who knows how things will go from now on, but the Dallas Cowboys certainly look like a promising team heading into the 2019 offseason. Here at Inside The Star, we'll continue to update you with the latest on your favorite NFL team.

Tell me what you think about "How The Tables Have Turned for 2019 Dallas Cowboys" in the comments below, or tweet me @MauNFL and let’s talk football! If you like football and are looking for a Dallas Cowboys show in Spanish, don’t miss my weekly Facebook Live! show, Primero Cowboys!



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Star Blog

Cowboys en Español: Volviendo a la Idea de Earl Thomas

Mauricio Rodriguez

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Are the Dallas Cowboys Done Pursuing FS Earl Thomas? 1

El año pasado, Earl Thomas fue uno de los temas de conversación más frecuentes para los aficionados de los Dallas Cowboys. Después de que los Seattle Seahawks no le dieran su deseada extensión de contrato, Thomas se convirtió en un candidato a ser intercambiado de su equipo. Entre los favoritos estaban los Cowboys, quienes tenían una necesidad en su defensiva secundaria. Ahora que la temporada 2018 llegó a su fin, la misma necesidad por un safety de calidad está presente en Dallas.

Sólo que en esta ocasión, Earl Thomas no está bajo contrato con ningún equipo. Su último momento con el uniforme de los Seahawks fue en un carro de lesiones, donde salía lesionado en dirección a su vestidor. Esto mientras se despedía de su equipo con el dedo de en medio extendido hacia sus entrenadores y compañeros. Así concluyó su temporada y su carrera en Seattle.

Ahora, listo para cumplir los 30 años en mayo, Earl Thomas probará la agencia libre cuando comience en marzo. Y sin lugar a dudas, uno de los equipos candidatos a firmarlo serán los Dallas Cowboys. Es un equipo que a pesar de tener una de las mejores defensivas la temporada pasada, se vería muy beneficiada con la llegada de un profundo del calibre de Thomas.

A pesar de su edad y las lesiones, Thomas continúa siendo uno de los mejores en la liga. Su talento es innegable y tendrá toda la disposición de demostrar lo que vale cuando tome el campo la próxima temporada. Cuando llegue el momento, podríamos ver una guerra de ofertas entre varios equipos de la NFL para llevarse al veterano a sus respectivas ciudades.

La pregunta es: ¿estarán los Dallas Cowboys en esa guerra de ofertas?

Los Cowboys tienen espacio en el tope salarial. Sin embargo, este no durará mucho considerando que DeMarcus Lawrence está esperando su merecida y cara extensión después de jugar bajo la etiqueta franquicia en 2018. Además, jugadores que aún están bajo contrato también estarán buscando ofertas este offseason.

Dak Prescott, Ezekiel Elliott, Amari Cooper, y Byron Jones están en la lista de quehaceres de la administración. Eso sin mencionar a Cole Beasley, cuyo contrato ya expiró y podría llegar a la agencia libre en marzo.

A pesar de esta complicada situación, los Dallas Cowboys deberían buscar conseguir a Thomas. Siendo sinceros, la defensiva tiene mucho talento y podría mantener su nivel en 2019. Pero hace falta un jugador en la posición de safety para llevar a esta unidad a otro nivel. Un nivel realmente capaz de ganar en postemporada enfrentándose a cualquier tipo de ofensiva. Sin importar que tan explosiva sea. Y además de esto, un jugador que sea capaz de robar el balón y hacer jugadas de impacto constantemente.

Cuando los Cowboys se enfrentaron a Seahawks en temporada regular, Thomas dio un buen ejemplo de esto interceptando en dos ocasiones a la ofensiva de Dak Prescott.

A pasos de un equipo de campeonato, un movimiento agresivo para obtener a Earl Thomas sería algo genial para Dallas. Vimos como los Rams de Los Angeles fueron agresivos al construir su equipo y llegaron hasta el Super Bowl este febrero. Quizá es tiempo de que Jerry Jones y compañía sean igual de agresivos y vayan por ese safety elite que la afición lleva pidiendo desde el offseason del año pasado.

Tell me what you think about "Cowboys en Español: Volviendo a la Idea de Earl Thomas" in the comments below, or tweet me @MauNFL and let’s talk football! If you like football and are looking for a Dallas Cowboys show in Spanish, don’t miss my weekly Facebook Live! show, Primero Cowboys!



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Star Blog

Slot Machine: Amari Cooper in the Slot Could be Even More Dangerous

Brian Martin

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Slot Machine: Cole Beasley Out, Amari Cooper In?

Amari Cooper was a dangerous man with the Dallas Cowboys after he arrived via trade from the Oakland Raiders last season. He was one of the big reasons why they were able to turn around a season that looked as if it was circling the drain and I don't think anybody would argue the point. But, I think he could be even more dangerous in 2019, especially if Cole Beasley departs via free agency.

Unless you've been living under a rock, you pretty much know the topic of the Cowboys offseason so far has centered around Cole Beasley and his future with the organization. He has been invaluable in Dallas since arriving as an undrafted free agent in 2012, but it's looking more and more as if he could be taking his talents elsewhere in 2019.

With Beasley more than likely moving on, the Cowboys will need to find someone who can replace his production in the passing game, especially in the slot. Everybody assumes Dallas needs to go outside the organization to find that player, but I'm not so sure. I think they already have a wide receiver more than capable of stepping in, and he just so happens to be there first-round draft pick this year.

In case you haven't figured it out already, I'm talking about Wide Receiver Amari Cooper. He has mostly been used as an outside receiver in his professional career, but he does have the skill set and route running ability to be a really dangerous out of the slot. I'm not talking about a full-time move into the slot or anything, just a marginal increase in snaps.

Amari Cooper

Dallas Cowboys WR Amari Cooper (AP Photo/Rich Schultz)

According to Rotounderworld.com, only 12.6% of Amari Cooper's snaps in 2018 were out of the slot. For comparison sake, Cole Beasley's snaps in the slot was 85.9%, the highest of any receiver in the NFL last season. That's a huge difference, not one the Cowboys should try to match with Cooper or any other potential slot WR replacement.

Personally, I'd like to see Cooper's snaps playing out of the slot increased to around 20%. That would put him in Odell Beckham Jr. territory (19.9%), and we all know how difficult he is to cover all over the field. It would likely do the same for Amari Cooper.

I just really like the idea of him having the entire field to work with and the favorable matchup it creates with slot/nickel cornerbacks around the league. Can you imagine opposing defensive coordinators trying to figure out how to contain a player that has the kind of speed and route running ability that Amari Cooper has? They better stock up on Tylenol, because that is a surefire way to get a headache.

This is course is just speculation at this point, especially since we don't know what the Cowboys offense will look like with Kellen Moore taking over the playcalling duties. But if it was me, I'd be doing everything in my power to get the ball in the hands of my best WR, Amari Cooper, and that might mean increasing his snaps out of the slot.

What do you think about using Amari Cooper out of the slot more often in 2019?



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