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Why 2017 Cowboys’ Offense Gives Me High Hopes for 2018

John Williams

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Dak Prescott Weighs in on Cowboys "Dak-Friendly" Offense Approach

There's been a lot of talk this offseason about the Dallas Cowboys offense and what they need to do to be better. A lot of that talk has been centered around the wide receiver group and the tight ends as the most glaring question marks for the Cowboys offense.

As we look back to the 2017 season, it's easy to see that the Dallas Cowboys have a tremendous offensive foundation from which to build on.

All statistics are courtesy of Graham Barfield from FantasyGuru.com as well as Pro Football Reference.

Also, statistics don't tell the whole story. They're a part of the whole when analyzing the productivity and efficiency of an NFL team. Anyone who watched the Dallas Cowboys in the second half of the season will tell you that they struggled and they weren't good.

The fact that they were bad on offense in the second half of the season makes what I'm about to show you even more remarkable.

Don't forget to check out my 2018 seasonal outlooks for Dak Prescott and Ezekiel Elliott.

Understanding Cowboys Remaining Offseason "To-Do List" 2

Dallas Cowboys RB Ezekiel Elliott

How the Dallas Cowboys Stacked Up In 2017

Plays Per Game - In plays per game, the Dallas Cowboys ranked 18th. That isn't surprising considering the style of offense they play. As a run first, control the clock team, they'll likely never led the league in plays run per game on offense. It just isn't their nature.

Run:Pass Ratio - This statistic won't surprise Cowboys Nation at all, as the Dallas Cowboys were third in the NFL in rushing percentage. Only the Jacksonville Jaguars and the Buffalo Bills ran the ball at a higher percentage than the Dallas Cowboys.

The Cowboys ran it 47.9% of the time while throwing it 52.1% of the time.

In total run and pass plays per game, the Dallas Cowboys had the fifth most runs per game and the third fewest passing plays per game. Those numbers are exactly what they want to be on offense. I'd imagine 2018 looking similar.

Total Yards Per Drive - They were really good at moving the ball in 2017 as they again were inside the top 10 in total yards per drive, finishing ninth with an average of 32.5 yards per drive. In order to run plays in the Red Zone, you first have to get to the red zone and this indicates that Dallas was really good at moving the ball into scoring range in 2017.

If you imagine most drives starting at the 25 yard line after a touchback, the Dallas Cowboys on average move the ball past the opponent's 40 yard line. That's right around Dan Bailey's field goal range. So, on average, the Dallas Cowboys got into field goal range.

The Chicago Bears were the worst team in the league at 25.64 yards per drive, meaning they'd barely get across the 50 yard line if their average drive started at the 25. The New England Patriots (39.23) led the league in this category and were three yards per play ahead of the Atlanta Falcons.

Percentage of Plays Trailing - This one may surprise Cowboys Nation, it surprised me, but the Dallas Cowboys had the ninth fewest plays run when trailing.

Even when we think of the first half of the season and they got steam rolled by the Denver Broncos in week two, and then struggled on offense in the second half of the season, they still had the ninth lowest percentage of offensive plays run while trailing.

That's a sign that the team is becoming more and more balanced on the offensive and defensive sides of the ball. That even when the offense wasn't playing at its best, the defense was helping to keep games close.

In the first half of the season when the defense was struggling without Sean Lee and Anthony Hitchens, the offense kept the games close.

Scoring Percentage - Scoring Percentage from Pro Football Reference indicates the amount of drives that end in an offensive score.

The New England Patriots led the league at 49.4% scoring on every other drive. The Dallas Cowboys were 13th in the NFL at 36.3%. There were three teams that finished ahead of Dallas but didn't make the playoffs: the Detroit Lions, Baltimore Ravens, and San Francisco 49ers.

Dallas scored points on a little more than a third of their drives. Again, considering how they finished the season offensively, that's a pretty staggering number. It's further evidence of how good they were in the first half of the season.

Points Per Game - As a raw stat, points per game still is a good metric when looking at a team's offensive productivity. The Dallas Cowboys were 14th in the NFL, scoring 22.8 points per game. Over the first eight games of the season, they were scoring 28.25 points per game, which had they kept that up over the course of 16 games, would have been good for fourth in the NFL.

In the second half of the season they averaged 16 points per game. That includes two games against the Washington Redskins and the New York Giants where they scored 38 and 30 points, respectively.

For the other six games in the second half of the season, they averaged 10 points a game.

Points Per Drive - The Dallas Cowboys finished ninth in the NFL in points per drive with 2.08. In fact, the eight teams ahead of them in this category all qualified for the playoffs. The Detroit Lions join the Cowboys as teams that finished in the top 10 but failed to make the playoffs.

Red Zone Plays Per Game - While they were below the league average in plays per game, the Dallas Cowboys ranked seventh in red zone plays per game at 9.1.

As a caveat, I want to mention that doesn't account for their red zone effectiveness, just how many plays they ran in the red zone. That being said, there is a bit of a correlation between success and playing in the red zone.

Tied with the Super Bowl Champion Philadelphia Eagles and the New Orleans Saints. The New England Patriots led the league at 11.9 plays per game, 1.5 plays per game ahead of the Pittsburgh Steelers.

Aside from the Cowboys, the Baltimore Ravens and San Francisco 49ers were the only teams to finish inside the top 10 and not make the playoffs.

Red Zone Attempts - Pro Football Reference had the Dallas Cowboys reaching the red zone 52 times, the ninth best total in the NFL.

Red Zone Scoring Percentage - The Dallas Cowboys scored in the red zone 59.6% of the time. That was good for sixth in the NFL in 2017. So, they got into the red zone a lot and scored nearly two-thirds of the time that they reached the red zone.

Passing Yards Per Attempt - Dak Prescott and the Dallas Cowboys were below the league average finishing 18th at 6.37 yards per attempt.

While not great, and below Dak Prescott's 8 yards per attempt in 2016, the 6.37 was better than playoff teams like the Carolina Panthers and the Buffalo Bills. And with the protection issues we saw with the Dallas Cowboys, it's no wonder the number is as low as it is. Dak had to get rid of the ball quicker than he probably would have liked, or risk getting driven into the turf for the umpteenth time.

Over the first half of the season it was just over seven yards per attempt. In the second half it dropped to 6.52. Not a huge difference, but definitely indicative of him trying to get the ball out quicker to his shallow-depth targets.

Only three teams in the top 10 in passing yards per attempt failed to make the playoffs. The Los Angeles Chargers, Detroit Lions, and Tampa Bay Buccaneers. Though the Chargers and the Lions both finished with a 9-7 record, the Bucs went 5-11.

So that should tell you, that while it's an important statistic, as it can indicate your ability as an offense to stretch the field, it isn't everything.

Rushing Yards Per Carry - The Dallas Cowboys finished third in the NFL in rushing yards per attempt in 2017, despite missing Ezekiel Elliott for six games and his yards per carry number dropping a full yard per carry from 5.1 in 2016 to 4.1 in 2017.

Prescott's yard per carry increased dramatically from 4.9 yards per carry to 6.3. That's nearly a yard and a half more per carry on average from 2016 to 2017. Not only did Dak run more last season than he did his rookie season, he was better at it as well.

Percentage of Runs Stuffed - The Dallas Cowboys have one of the best running games in the NFL, led by the three All-Pros they have on the offensive line. That offensive line should be better in 2018 than 2017, but in 2017, they had the sixth fewest runs stuffed. A run that got stuffed is one that went for no gain or a loss.

Only 17% of the Dallas Cowboys' runs in 2017 were "stuffed." Out of 480 rush attempts that comes out to be 81.6 carries over the course of the season that went for a loss or no gain. An average of 5.1 per game. With teams knowing that the Dallas Cowboys want to run the ball and loading up the box to play the run, that's a pretty good rate.

The New Orleans Saints led the league in this category at 15%, but ran it 36 fewer times than Dallas.

Yards Before Contact Per Attempt - If there was one thing the Dallas Cowboys struggled with in the run game, it was yards before contact.

They were very good at creating space for Ezekiel Elliott to run in 2016, but the downgrade along the offensive line from Ron Leary and La'el Collins at left guard to Jonathan Cooper, as well as missing Tyron Smith for much of the second half of the season, obviously hurt the running game last season.

They ranked 21st in yards before contact, a full half a yard behind the league leaders, the New Orleans Saints.

The holes for the running game weren't nearly as big in 2017. Don't expect that to repeat itself in 2018.

Pressure Rate Allowed - This was the story of the Dallas Cowboys 2017 season.

Though not nearly as bad as some other teams, the Dallas Cowboys had the 11th highest pressure rate at 36.6%. The Houston Texans were the worst team, allowing a pressure about every other drop back at 46.4%.

While some of it was the play on the left side of the offensive line, we also know that Dallas receivers weren't getting open with the same proclivity, which would force Dak to hold onto the ball longer than he'd like. So, hopefully some scheme restructuring and bringing in receivers who can use quickness and route running to get open, will allow Prescott to get rid of the ball quicker.

Sack Rate Allowed - Though the Dallas Cowboys ranked 11th in pressure rate allowed, Dak Prescott did a good job avoiding sacks as they only allowed a sack on 6.4% of his drop backs, good for ninth in the NFL.

So, they kept the sacks down, but Prescott was still under a tremendous amount of pressure. Connor Williams in at left guard and improved depth at tackle should help if there is another Tyron Smith injury.

✭ ✭ ✭ ✭ ✭

While none of the above numbers in and of themselves stand as a basis for determining an offense's worth, as a whole it's clear the Dallas Cowboys were a good offense in 2017.

We've outlined here several times that the Cowboys' 2017 season was a tale of two halves.

Amazingly, despite how incredibly bad the second half of the season was for the Dallas Cowboys, as the stats above show they were a really good offense. It just shows you how good they were on the offensive side of the ball in the first half to carry them through their insanely poor first half of the season.

Have hope Cowboys Nation, the Dallas Cowboys have a really good offensive team and will be one of the better teams in the league in 2018.



Dallas Cowboys optimist bringing factual reasonable takes to Cowboys Nation and the NFL Community. I wasn't always a Cowboys fan, but I got here as quick as I could.

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Dallas Cowboys

Dallas Cowboys 2019 Job Security Rankings: Offense

Jess Haynie

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Dak Prescott, Ezekiel Elliott
Tom Pennington/Getty Images

When the Dallas Cowboys start training camp in July, there will be various feelings of job security throughout the 90-man roster. Throughout the NFL, players know when they're already locked in to a role on the team or when they're fighting for survival.

Today, we're going to look at how secure the Cowboys' players should feel in 2019. This not only applies to if they make the final roster, but also their position as a starter, roleplayer, or developmental prospect.

We'll start with the offense.

Tier 1 - The Untouchables

QB Dak Prescott, RB Ezekiel Elliott, FB Jamize Olawale, WR Amari Cooper, OT Tyron Smith, G Connor Williams, C Travis Frederick, G Zack Martin, OT La'el Collins, OT Cam Fleming

There are no foreseeable issues that could change where these 10 players fit into the 2019 offense. Barring injury or some surprise trade, such as Dallas moving La'el Collins, we know exactly where these guys will fall if they're here and healthy.

Prescott, Elliott, and Cooper are no-brainers, as are your five starting offensive linemen. I also included Fleming as he was clearly brought back to be the swing tackle this season. That could all change in 2020, but for this year at least his role is certain.

You may be surprised to see any fullback in this top tier, but the Cowboys gave Olawale a three-year contract to return this offseason. They made $2.8 million of it guaranteed; you just don't do that if you have any doubts about keeping him on the 53. There's no question that Jamize will be part of the team in 2019.

Some might argue that Connor Williams' starting spot isn't guaranteed, but I just don't see it. They lived the rookie growing pains last year and are hoping for much more going forward. A mid-season switch could occur if he struggles, but Williams will be the Week One starter at left guard.

Michael Gallup

Dallas Cowboys WR Michael Gallup

Tier 2 - Slightly Touchable

WR Michael Gallup, WR Randall Cobb, G/C Joe Looney

I almost put Gallup in the first tier but "sophomore slumps" are a real thing. Until we see him building on last year as hoped, there is room for something to go awry.

That also brings Cobb's role into question. Any slippage in Gallup's game could lead to increased opportunities for the veteran. Really, even if both guys are bringing it in 2019, how exactly the targets and usage get split between them isn't entirely certain. If Cobb is back to his peak form in Green Bay, he will be hard to take off the field.

I also put Joe Looney in this second tier because I think he could be trade bait. If a team is hurting at center before Week One, is there a more attractive trade target in the NFL?

Dallas could afford to trade Looney if they feel good enough about Connor McGovern as a backup center. Adam Redmond could also be in the mix, serving as the backup last year when Looney was starting.

It's very unlikely that Dallas would give up one of the best backup offensive lineman in football. But if a team is desperate enough to dangle a third-round pick in front of them, the Cowboys might have an offer they can't refuse.

Blake Jarwin

Dallas Cowboys TE Blake Jarwin (Kevin Terrell via AP)

Tier 3 - On the Team, But Where?

RB Tony Pollard, TE Jason Witten, TE Blake Jarwin, TE Dalton Schultz, OL Connor McGovern

This tier is dominated by the mysterious tight end position.  How much playing time will Jason Witten really get? How have Jarwin and Schultz developed and how will it all shake out?

Witten should be the ceremonial starter, but what really matters are total snaps and targets. Even if Jason is the first man out on game days, Jarwin could still wind up being the most-used TE of the group. It all remains to be seen.

We are also expecting a lot from rookie RB Tony Pollard this year, but we don't know yet how much responsibility he'll be given. Will he be the true backup RB or more of a gadget player? Will he take the KR and PR jobs aways from Jourdan Lewis and Tavon Austin? Lots to still be determined here.

Another rookie with question marks is third-round pick Connor McGovern. Will he be given a significant job right away or be carried, perhaps with several game day inactives, for development towards 2020? It's doubtful that he could push Joe Looney out of a job, but will he show enough that Dallas is willing to part with Xavier Su'a-Filo?

Mike White

Dallas Cowboys QB Mike White

Tier 4 - Bubble Players

QB Cooper Rush, QB Mike White, RB Mike Weber, RB Darius Jackson, WR Tavon Austin, WR Allen Hurns, WR Noah Brown, WR Cedrick Wilson, TE Rico Gathers, G Xavier Su'a-Filo, OT Mitch Hyatt

In the top three tiers we've named 18 players who are locks to make the 53-man roster. You generally have 24-25 player on each side of the ball, so that means only 6-7 roster spots left on offense. That means some of the guys named here won't make the team.

Will Cooper Rush and Mike White both have jobs? If Rush remains the backup QB, Dallas will probably hang on to White for another year. But if White beats Rush, the Cowboys could easily let Cooper go to save a roster spot for another position.

Assuming Dallas doesn't add any veteran RBs between now and camp, it seems Darius Jackson and Mike Weber are competing for the same job. There's also a chance that neither makes it; the Cowboys could use Jamize Olawale as the emergency third back. They may be happy to stash with Jackson or Weber on the practice squad.

Things get really interesting at receiver once you get past the top three. Do veterans Allen Hurns and Tavon Austin's experience edge lift them above guys like Noah Brown and Cedrick Wilson? Or will Dallas choose the upside of youth and their cheaper contracts? The bottom half of the WR depth chart appears entirely open right now.

The Rico Gathers Experiment seems close to ending, but he's still here and has a chance to change perceptions. The one-game suspension won't matter if the Cowboys like what he has to offer the rest of the season. But keeping a fourth TE could be tough with the numbers at other spots, and Gathers is unlikely to leap above Jarwin or Schultz.

Numbers are also an issue for the offensive linemen. We know the top eight; five starters, Fleming, Looney, and McGovern. If the Cowboys keep nine guys, they may go with Mitch Hyatt as an additional tackle rather than bring Xavier Su'a-Filo back. They already have the interior line covered.

Codey McElroy

Dallas Cowboys TE Codey McElroy

Tier 5 - Longshots

We'll all have our "pet cats" and favorite underdogs over the next two months, but they will all be hard-pressed to make the roster given the current depth.

Maybe a guy like RB Jordan Chunn shocks us by beating out Weber and Jackson, or perhaps a dark horse WR like Jalen Guyton or Jon'Vea Johnson forces his way into the conversation. Crazier things have happened.

But this 2019 Cowboys roster is about as stacked and predictable as it's been in a long time. Strong drafting has give us a lot of young talent with years left on their rookie deals, and those guys are hard to budge.

The key for these players is to be too good to risk losing on the practice squad. Convince Dallas to make room for them, perhaps by keeping just two quarterbacks or going short somewhere else.

Because only 46 guys are active on game days, roster spots 47-53 can be dedicated to securing players and development. These young prospects want to force their way into those spots, and likely cost a veteran like Cooper Rush or Allen Hurns a job in the process.

~ ~ ~

Where players fall in these tiers could change once we start getting some reports form training camp. How expendable you are can shift depending on performance, or if the circumstances change at your position.

We'll hit the defense tomorrow.



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Bold Prediction: Tony Pollard has Rookie Season Similar to Alvin Kamara

Brian Martin

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Predicting Cowboys RB/WR Tony Pollard's Rookie Season Statistics

The Dallas Cowboys drafted over half a dozen players this year in the 2019 NFL Draft, but the only name we have really been hearing anything about is rookie Running Back/Wide Receiver Tony Pollard. Cowboys Nation is really intrigued with the former Memphis Tiger, so today I thought I'd take a look at what he could potentially do with the Cowboys in his rookie season.

The first thing we have to try and figure out is what kind of role Tony Pollard will have with the Dallas Cowboys this season. Will he just be used to give Ezekiel Elliott a breather from time to time, or will he be expected to form a 1-2 punch with Zeke? An argument can be made for either of these two scenarios.

If you were to ask me my honest opinion though, I believe Tony Pollard will be more of a sidekick to Ezekiel Elliott in 2019 rather than someone who spells him when needed. Pollard has the skill set and versatility to become a really good complement for Zeke, and that's the way I believe the Dallas Cowboys will utilize him as a rookie.

If you're looking for more of a visual, look no further than how the New Orleans Saints used Mark Ingram and Alvin Kamara these past few seasons. On their own, Ingram and Kamara are above average RBs in the NFL, but when in the lineup together they form an impressive duo that puts opposing defenses at a disadvantage. That's what I envision for Ezekiel Elliott and Tony Pollard with the Dallas Cowboys.

Ezekiel Elliott, Tony Pollard

Dallas Cowboys RBs Ezekiel Elliott and Tony Pollard

If that's not a bold enough prediction for you, I'll take this a step further. I wouldn't be surprised if Tony Pollard has a rookie season similar to Alvin Kamara's first year in the NFL in 2017.

As a rookie, Alvin Kamara had 120 rushing attempts for 728 yards and 8 touchdowns. He also accumulated 81 receptions for 826 receiving yards and 5 TDs. That production earned him Offensive Rookie of the Year.

It's probably a bit of a stretch to predict Tony Pollard have that kind of production with the Dallas Cowboys, especially considering the heavy workload they've put on Ezekiel Elliott's shoulders these past few years. But, I really don't think Kamara's rookie stats are that far off.

I think it's reasonable to believe Pollard will have between 88, double of Rod Smith's carries in 2018, and 100 rushing attempts this year. He should also haul in around 40 receptions in the passing game as well. Overall, I think he will have around 800 total yards, 500 rushing and 300 receiving, and 5-8 touchdowns.

Would you take the over or under on those numbers?

I don't know where you stand, but I truly believe Tony Pollard can help the Dallas Cowboys, and most importantly Ezekiel Elliott as a rookie this year. He should be a playmaker as both a runner and receiver on offense, and that's not even mentioning what he can do in the return game. It's easy to forget he was one of the best kick returners at the collegiate level.

You may not believe me, but I think Tony Pollard will have a pretty impressive rookie season with the Dallas Cowboys this year. Whether or not it measures up to Alvin Kamara's though is yet to be seen.

What are you expecting from Tony Pollard in his rookie season?



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Cowboys Twitter Tuesday: Answering Defensive Back Questions

John Williams

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Is Jeff Heath Set for Cowboys Captaincy in 2018?

Each week I’ll collect your questions from Twitter as well as any questions left in the comment section and attempt to condense a few into a common theme.

Last week, we talked about the 53-man roster. In particular the wide receiver group and one player who contributed to the 2018 squad, that may not make the 2019 team out of training camp.

Today, I want to tackle a couple of defensive back questions, as right now, that’s arguably the biggest question mark for the Dallas Cowboys heading into the 2019 season.

Steve Haley on Twitter

@john9williams Is Jeff Heath really as bad as everyone thinks?

It was a rough 2018 for Safety Jeff Heath. According to Pro Football Focus, Heath finished second in the NFL in missed tackles with 19. While a glaring issue for a player who you rely on to be a sure tackler and a reliable player, there are several stand out safeties that also finished in the top 10 in missed tackles, per PFF. Jessie Bates III, Derwin James, Landon Collins, and Malcolm Jenkins all finished inside the top 10 in missed tackles.

For Heath, though, were too many times where Jeff Heath had the ball carrier in his grasps and allowed himself to get carried or miss the tackle completely, because he was attempting to strip the football. And was rarely successful.

Dallas Cowboys Defensive Backs Coach Kris Richard made an interesting point in favor of Heath when he talked about the Cowboys winning 10 games and made the playoffs with Heath as the starting safety.

Heath stays under a microscope because he’s always been one of the whipping boys for Cowboys Nation.

The Dallas Cowboys had several opportunities to upgrade the box safety or strong safety role in team but passed at every turn. Instead they brought in George Iloka on a veteran minimum contract to be depth at free and strong safety. They also drafted Donovan Wilson in 2019 to provide some special teams play and potentially compete for the starting strong safety spot.

The moves the Dallas Cowboys made would seem to indicate they have a high comfort level with Jeff Heath as the other starting safety next to Xavier Woods. For a team that has had few misses in recent years, how they’ve approached the safety position this offseason speaks volumes.

TommyDaTexan on Twitter

@john9williams Is @ChidobeAwuzie going to be challenged for the #2 spot at CB and by who?

Head Coach Jason Garrett loves to create competition for his football team. Generally, the only players that find theme selves as unquestioned starters are the quarterback and veterans with a track record of production.

Chidobe Awuzie is one of the players I’m most intrigued to watch this season because of the way he played last year.

Statistically, Awuzie has a rough season in 2018, but if you watch him closely, there were few times that he wasn’t in excellent position to defend the pass. He just wasn’t able to make a play on the ball to prevent the reception. He struggled in the first half of the season and was getting picked on, but if you’ll recall, he had a really good second half of the season.

I really like Awuzie’s game. He’s got good athleticism and is able to play the ball in the air. He’s a physical player and is willing to play the run. I think he’s a player that is primed for a breakout season. Remember he was limited for much of his rookie season because of injury, so 2018 was his first full training camp and season. After getting beat a lot in the first half of the season, he settled in during the second half.

The player that could challenge Awuzie at left corner back is Jourdan Lewis. Lewis has sticky coverage skills and by all reports has been the best defensive back in the OTA and minicamp practices. Much had been made about Lewis’ body not fitting Kris Richard’s prototype for a corner back, but Richard has talked glowingly about Lewis this offseason.

With Byron Jones our nursing a hip injury, Lewis could very well start the season at right corner, but if he continues to play well and Awuzie struggles, you could see Lewis take over on the left side.

✭ ✭ ✭ ✭ ✭

What do you make of this year’s defensive back group? Do you think Jourdan Lewis could wind up as a weak one starter?

If you’ve got any Cowboys questions, make sure you leave them in the comment section.



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