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Why 2017 Cowboys’ Offense Gives Me High Hopes for 2018

John Williams

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Dak Prescott Weighs in on Cowboys "Dak-Friendly" Offense Approach

There's been a lot of talk this offseason about the Dallas Cowboys offense and what they need to do to be better. A lot of that talk has been centered around the wide receiver group and the tight ends as the most glaring question marks for the Cowboys offense.

As we look back to the 2017 season, it's easy to see that the Dallas Cowboys have a tremendous offensive foundation from which to build on.

All statistics are courtesy of Graham Barfield from FantasyGuru.com as well as Pro Football Reference.

Also, statistics don't tell the whole story. They're a part of the whole when analyzing the productivity and efficiency of an NFL team. Anyone who watched the Dallas Cowboys in the second half of the season will tell you that they struggled and they weren't good.

The fact that they were bad on offense in the second half of the season makes what I'm about to show you even more remarkable.

Don't forget to check out my 2018 seasonal outlooks for Dak Prescott and Ezekiel Elliott.

Understanding Cowboys Remaining Offseason "To-Do List" 2

Dallas Cowboys RB Ezekiel Elliott

How the Dallas Cowboys Stacked Up In 2017

Plays Per Game - In plays per game, the Dallas Cowboys ranked 18th. That isn't surprising considering the style of offense they play. As a run first, control the clock team, they'll likely never led the league in plays run per game on offense. It just isn't their nature.

Run:Pass Ratio - This statistic won't surprise Cowboys Nation at all, as the Dallas Cowboys were third in the NFL in rushing percentage. Only the Jacksonville Jaguars and the Buffalo Bills ran the ball at a higher percentage than the Dallas Cowboys.

The Cowboys ran it 47.9% of the time while throwing it 52.1% of the time.

In total run and pass plays per game, the Dallas Cowboys had the fifth most runs per game and the third fewest passing plays per game. Those numbers are exactly what they want to be on offense. I'd imagine 2018 looking similar.

Total Yards Per Drive - They were really good at moving the ball in 2017 as they again were inside the top 10 in total yards per drive, finishing ninth with an average of 32.5 yards per drive. In order to run plays in the Red Zone, you first have to get to the red zone and this indicates that Dallas was really good at moving the ball into scoring range in 2017.

If you imagine most drives starting at the 25 yard line after a touchback, the Dallas Cowboys on average move the ball past the opponent's 40 yard line. That's right around Dan Bailey's field goal range. So, on average, the Dallas Cowboys got into field goal range.

The Chicago Bears were the worst team in the league at 25.64 yards per drive, meaning they'd barely get across the 50 yard line if their average drive started at the 25. The New England Patriots (39.23) led the league in this category and were three yards per play ahead of the Atlanta Falcons.

Percentage of Plays Trailing - This one may surprise Cowboys Nation, it surprised me, but the Dallas Cowboys had the ninth fewest plays run when trailing.

Even when we think of the first half of the season and they got steam rolled by the Denver Broncos in week two, and then struggled on offense in the second half of the season, they still had the ninth lowest percentage of offensive plays run while trailing.

That's a sign that the team is becoming more and more balanced on the offensive and defensive sides of the ball. That even when the offense wasn't playing at its best, the defense was helping to keep games close.

In the first half of the season when the defense was struggling without Sean Lee and Anthony Hitchens, the offense kept the games close.

Scoring Percentage - Scoring Percentage from Pro Football Reference indicates the amount of drives that end in an offensive score.

The New England Patriots led the league at 49.4% scoring on every other drive. The Dallas Cowboys were 13th in the NFL at 36.3%. There were three teams that finished ahead of Dallas but didn't make the playoffs: the Detroit Lions, Baltimore Ravens, and San Francisco 49ers.

Dallas scored points on a little more than a third of their drives. Again, considering how they finished the season offensively, that's a pretty staggering number. It's further evidence of how good they were in the first half of the season.

Points Per Game - As a raw stat, points per game still is a good metric when looking at a team's offensive productivity. The Dallas Cowboys were 14th in the NFL, scoring 22.8 points per game. Over the first eight games of the season, they were scoring 28.25 points per game, which had they kept that up over the course of 16 games, would have been good for fourth in the NFL.

In the second half of the season they averaged 16 points per game. That includes two games against the Washington Redskins and the New York Giants where they scored 38 and 30 points, respectively.

For the other six games in the second half of the season, they averaged 10 points a game.

Points Per Drive - The Dallas Cowboys finished ninth in the NFL in points per drive with 2.08. In fact, the eight teams ahead of them in this category all qualified for the playoffs. The Detroit Lions join the Cowboys as teams that finished in the top 10 but failed to make the playoffs.

Red Zone Plays Per Game - While they were below the league average in plays per game, the Dallas Cowboys ranked seventh in red zone plays per game at 9.1.

As a caveat, I want to mention that doesn't account for their red zone effectiveness, just how many plays they ran in the red zone. That being said, there is a bit of a correlation between success and playing in the red zone.

Tied with the Super Bowl Champion Philadelphia Eagles and the New Orleans Saints. The New England Patriots led the league at 11.9 plays per game, 1.5 plays per game ahead of the Pittsburgh Steelers.

Aside from the Cowboys, the Baltimore Ravens and San Francisco 49ers were the only teams to finish inside the top 10 and not make the playoffs.

Red Zone Attempts - Pro Football Reference had the Dallas Cowboys reaching the red zone 52 times, the ninth best total in the NFL.

Red Zone Scoring Percentage - The Dallas Cowboys scored in the red zone 59.6% of the time. That was good for sixth in the NFL in 2017. So, they got into the red zone a lot and scored nearly two-thirds of the time that they reached the red zone.

Passing Yards Per Attempt - Dak Prescott and the Dallas Cowboys were below the league average finishing 18th at 6.37 yards per attempt.

While not great, and below Dak Prescott's 8 yards per attempt in 2016, the 6.37 was better than playoff teams like the Carolina Panthers and the Buffalo Bills. And with the protection issues we saw with the Dallas Cowboys, it's no wonder the number is as low as it is. Dak had to get rid of the ball quicker than he probably would have liked, or risk getting driven into the turf for the umpteenth time.

Over the first half of the season it was just over seven yards per attempt. In the second half it dropped to 6.52. Not a huge difference, but definitely indicative of him trying to get the ball out quicker to his shallow-depth targets.

Only three teams in the top 10 in passing yards per attempt failed to make the playoffs. The Los Angeles Chargers, Detroit Lions, and Tampa Bay Buccaneers. Though the Chargers and the Lions both finished with a 9-7 record, the Bucs went 5-11.

So that should tell you, that while it's an important statistic, as it can indicate your ability as an offense to stretch the field, it isn't everything.

Rushing Yards Per Carry - The Dallas Cowboys finished third in the NFL in rushing yards per attempt in 2017, despite missing Ezekiel Elliott for six games and his yards per carry number dropping a full yard per carry from 5.1 in 2016 to 4.1 in 2017.

Prescott's yard per carry increased dramatically from 4.9 yards per carry to 6.3. That's nearly a yard and a half more per carry on average from 2016 to 2017. Not only did Dak run more last season than he did his rookie season, he was better at it as well.

Percentage of Runs Stuffed - The Dallas Cowboys have one of the best running games in the NFL, led by the three All-Pros they have on the offensive line. That offensive line should be better in 2018 than 2017, but in 2017, they had the sixth fewest runs stuffed. A run that got stuffed is one that went for no gain or a loss.

Only 17% of the Dallas Cowboys' runs in 2017 were "stuffed." Out of 480 rush attempts that comes out to be 81.6 carries over the course of the season that went for a loss or no gain. An average of 5.1 per game. With teams knowing that the Dallas Cowboys want to run the ball and loading up the box to play the run, that's a pretty good rate.

The New Orleans Saints led the league in this category at 15%, but ran it 36 fewer times than Dallas.

Yards Before Contact Per Attempt - If there was one thing the Dallas Cowboys struggled with in the run game, it was yards before contact.

They were very good at creating space for Ezekiel Elliott to run in 2016, but the downgrade along the offensive line from Ron Leary and La'el Collins at left guard to Jonathan Cooper, as well as missing Tyron Smith for much of the second half of the season, obviously hurt the running game last season.

They ranked 21st in yards before contact, a full half a yard behind the league leaders, the New Orleans Saints.

The holes for the running game weren't nearly as big in 2017. Don't expect that to repeat itself in 2018.

Pressure Rate Allowed - This was the story of the Dallas Cowboys 2017 season.

Though not nearly as bad as some other teams, the Dallas Cowboys had the 11th highest pressure rate at 36.6%. The Houston Texans were the worst team, allowing a pressure about every other drop back at 46.4%.

While some of it was the play on the left side of the offensive line, we also know that Dallas receivers weren't getting open with the same proclivity, which would force Dak to hold onto the ball longer than he'd like. So, hopefully some scheme restructuring and bringing in receivers who can use quickness and route running to get open, will allow Prescott to get rid of the ball quicker.

Sack Rate Allowed - Though the Dallas Cowboys ranked 11th in pressure rate allowed, Dak Prescott did a good job avoiding sacks as they only allowed a sack on 6.4% of his drop backs, good for ninth in the NFL.

So, they kept the sacks down, but Prescott was still under a tremendous amount of pressure. Connor Williams in at left guard and improved depth at tackle should help if there is another Tyron Smith injury.

✭ ✭ ✭ ✭ ✭

While none of the above numbers in and of themselves stand as a basis for determining an offense's worth, as a whole it's clear the Dallas Cowboys were a good offense in 2017.

We've outlined here several times that the Cowboys' 2017 season was a tale of two halves.

Amazingly, despite how incredibly bad the second half of the season was for the Dallas Cowboys, as the stats above show they were a really good offense. It just shows you how good they were on the offensive side of the ball in the first half to carry them through their insanely poor first half of the season.

Have hope Cowboys Nation, the Dallas Cowboys have a really good offensive team and will be one of the better teams in the league in 2018.



Dallas Cowboys optimist bringing factual reasonable takes to Cowboys Nation and the NFL Community. I wasn't always a Cowboys fan, but I got here as quick as I could.

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BREAKING: Dallas Cowboys Sign Free Agent Safety George Iloka

Jess Haynie

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George Iloka

The Dallas Cowboys have reached a one-year agreement with Safety George Iloka, according to ESPN's Todd Archer. Iloka spent 2018 with the Vikings after six years with the Bengals.

He's started 79 of his 99 career games since being a fifth-round pick by Cincinnati in 2012. Iloka turns 29 years old next week.

Todd Archer on Twitter

The Cowboys have agreed to a one-year deal with safety George Iloka, according to a source. Iloka met with the Cowboys on Friday and was the third safety to meet with the club during the week along with Clayton Geathers and Eric Berry. The Cowboys have... https://t.co/JB5nJLWepc

This isn't the safety that most Cowboys fans wanted. After over a year of pining for Earl Thomas, sights turned to Eric Berry after his free agent visit in Dallas last week.

However, it makes sense that Iloka would be attractive to the Cowboys. At 6'4" and 225 lbs, he fits the physical mold of what Defensive Backs Coach Kris Richard likes in his players. He also is younger than than Berry and Thomas without the same recent injury issues.

Iloka becomes one of many Boise St. products on Dallas' roster, joining Tyrone Crawford, DeMarcus Lawrence, Leighton Vander Esch, and others. He entered the league with college teammates Crawford and Kellen Moore, the Cowboys' new offensive coordinator, in 2012.

We'll have to wait and see how George Iloka fits into the current mix at safety with Jeff Heath and Xavier Woods. He spent most of 2018 as a backup with Minnesota, but Dallas will likely give him a chance to start.



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What to Expect from Dallas Cowboys Wide Receiver Group in 2019

John Williams

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Amari Cooper

In a span of a week, the Dallas Cowboys have solidified their wide receiver group with the resigning of Tavon Austin to a one year deal and the signing of former Green Bay Packers Wide Receiver Randall Cobb. Despite the loss of Cole Beasley, the Cowboys have a created a really good group of receivers for Quarterback Dak Prescott to throw to.

Cobb joins a really nice group of players that includes incumbent starters on the outside in Amari Cooper and Michael Gallup as well as solid depth players in Austin, Allen Hurns, and Noah Brown. Throw in Cedric Wilson, the Dallas Cowboys sixth round pick from the 2018 NFL Draft and the Cowboys may have one of the deeper receiving corps in the NFL.

The question is, how will the Dallas Cowboys coaching staff delineate the roles?

Let's take a look.

Outside Receivers

As I mentioned before, the Dallas Cowboys are returning their top two options on the outside in Amari Cooper, who is the X wide receiver and Michael Gallup, the Z receiver. Both players will go into week one as the starters at their respective positions in two-wide receiver formations.

Despite some of the overthrows from Dak Prescott to Michael Gallup, Gallup had a really nice rookie season and got better as the year went along, even leading the Cowboys in receiving in the playoff loss to the Los Angeles Rams. In that game, Gallup recorded the first 100 yard game of his career. Sure, it was in an attempt to comeback by the Dallas Cowboys, but it is impressive nonetheless. His touchdown catch against the Seattle Seahawks the week before was clutch. The Cowboys needed that to take the lead at the end of the first half. 2018 was only the beginning for Michael Gallup. He showed an ability to win with a full offseason to work with Dak Prescott, their chemistry and connection should only improve.

As for Cooper, his presence was felt right away as the offense just looked different once he stepped on the field. It's no coincidence that Dak Prescott's two best career games in terms of passing yardage came with Cooper in 2018. He's such a threat that he opens up space for the rest of the wide receiver group. His route running, speed, ability to run after the catch make him a threat to score any time he's targeted.

Behind Cooper and Gallup, you have options in the event that one of them gets hurt. Allen Hurns, Tavon Austin, and Noah Brown are all players who took snaps on the outside for the Dallas Cowboys in 2018 and did so with effectiveness. Hurns best game of the year came just before the Cooper deal was made as he went for five receptions for 75 yards.

Tavon provided down field speed on several occasions and provides some gadget quality that the Dallas Cowboys love to have. Noah Brown is a player that the Dallas Cowboys love to deploy as a blocker in the running game. While it looked like he might get more run in the passing game in 2019, the depth additions will limit him again to a specialty role. If needed, though, he could be an option to take snaps on the outside as his big frame allows him to box out defensive backs down the field.

There will be snaps on the outside for someone when the Cowboys go to 11 personnel, because of Amari Cooper's ability to slide into the slot.

Slot Receiver

Obviously, the writing is on the wall with who the Dallas Cowboys are planning on deploying in the slot as things stand right now, and that's Randall Cobb.

While Cobb should be penciled in as the starter in the slot, I doubt that he's going to get 100% of the snaps there in 11 or 10 personnel groupings. Amari Cooper, Allen Hurns, Tavon Austin, Noah Brown, and Cedric Wilson could all push for playing time from the slot.

Last month, I wrote a piece about Allen Hurns and his effectiveness in the slot and why the Cowboys should feature him there. With Cobb coming off an injury laden season, the Cowboys would be wise to give some snaps to Hurns along with Tavon Austin.

In Jacksonville, Hurns was incredibly effective from the slot running posts, slants, and ins and outs. His size and route running made him an effective mismatch against linebackers, safeties, and cornerbacks alike. Remember, it wasn't long ago that Hurns had a 1,000 yard season with Blake Bortles at the helm.

Tavon Austin's quickness is an asset that could be very effective in the slot as well. Though he lacks size, he's a player that opposing defenses have to account for because of his ability to make big plays once the ball's in his hands.

✭ ✭ ✭ ✭ ✭

The Cowboys haven't been shy about carrying seven wide receivers on their 53-man rosters and it's possible, though unlikely that they could do it again in 2018. As things stand now, I see Noah Brown and Cedric Wilson as the potential odd men out. Of course, this could all get reshuffled if the Dallas Cowboys use a top 100 pick on a wide receiver in the draft.

With Amari Cooper, Allen Hurns, Tavon Austin, and Randall Cobb only under contract through the 2019 season, the Dallas Cowboys would be wise to invest at the position despite the strength of the position in 2019.



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Report: Dallas Cowboys Set to Meet with Safety George Iloka

John Williams

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Why Cowboys Should Acquire Recently Released S George Iloka

As the Dallas Cowboys continue the process of building a roster capable of taking them back to the playoffs, and hopefully to a Super Bowl, this next season, they’re bringing in another safety to try and strengthen their top 10 defense. This time it’s free agent safety George Iloka, formerly of the Minnesota Vikings.

Per NFL Network’s Ian Rapoport, the Dallas Cowboys are set to meet with

Ian Rapoport on Twitter

The #Cowboys are hosting former #Vikings and #Bengals safety George Iloka for a visit tomorrow, source said. They're still looking to add in the secondary.

It will be the third meeting this week that they’ve had with a veteran safety after hosting recently resigned Indianapolis’s colts Safety Clayton Geathers and former Kansas City Chiefs Safety Eric Berry.

The Cowboys feel really good about Xavier Woods at safety, but definitely could use some depth at the position as they head toward the 2019 NFL Draft.

Iloka is coming off a season where he was relegated to a reserve role for the Vikings. In five of the last six seasons, Iloka’s played all 16 games, and the one season he didn’t, he played 12. He has nine career interceptions, and has three seasons with more than 70 total tackles.

Back in August of last year, Brian Martin argued that the Dallas Cowboys should pursue Iloka after being released by the Cincinnati Bengals. He would play the strong or box safety role in the Cowboys defense if they were to come to an agreement.

Stay tuned for more Free Agency coverage from us here at InsideTheStar.com.



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