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Why 2017 Cowboys’ Offense Gives Me High Hopes for 2018

John Williams

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Dak Prescott Weighs in on Cowboys "Dak-Friendly" Offense Approach

There's been a lot of talk this offseason about the Dallas Cowboys offense and what they need to do to be better. A lot of that talk has been centered around the wide receiver group and the tight ends as the most glaring question marks for the Cowboys offense.

As we look back to the 2017 season, it's easy to see that the Dallas Cowboys have a tremendous offensive foundation from which to build on.

All statistics are courtesy of Graham Barfield from FantasyGuru.com as well as Pro Football Reference.

Also, statistics don't tell the whole story. They're a part of the whole when analyzing the productivity and efficiency of an NFL team. Anyone who watched the Dallas Cowboys in the second half of the season will tell you that they struggled and they weren't good.

The fact that they were bad on offense in the second half of the season makes what I'm about to show you even more remarkable.

Don't forget to check out my 2018 seasonal outlooks for Dak Prescott and Ezekiel Elliott.

Understanding Cowboys Remaining Offseason "To-Do List" 2

Dallas Cowboys RB Ezekiel Elliott

How the Dallas Cowboys Stacked Up In 2017

Plays Per Game - In plays per game, the Dallas Cowboys ranked 18th. That isn't surprising considering the style of offense they play. As a run first, control the clock team, they'll likely never led the league in plays run per game on offense. It just isn't their nature.

Run:Pass Ratio - This statistic won't surprise Cowboys Nation at all, as the Dallas Cowboys were third in the NFL in rushing percentage. Only the Jacksonville Jaguars and the Buffalo Bills ran the ball at a higher percentage than the Dallas Cowboys.

The Cowboys ran it 47.9% of the time while throwing it 52.1% of the time.

In total run and pass plays per game, the Dallas Cowboys had the fifth most runs per game and the third fewest passing plays per game. Those numbers are exactly what they want to be on offense. I'd imagine 2018 looking similar.

Total Yards Per Drive - They were really good at moving the ball in 2017 as they again were inside the top 10 in total yards per drive, finishing ninth with an average of 32.5 yards per drive. In order to run plays in the Red Zone, you first have to get to the red zone and this indicates that Dallas was really good at moving the ball into scoring range in 2017.

If you imagine most drives starting at the 25 yard line after a touchback, the Dallas Cowboys on average move the ball past the opponent's 40 yard line. That's right around Dan Bailey's field goal range. So, on average, the Dallas Cowboys got into field goal range.

The Chicago Bears were the worst team in the league at 25.64 yards per drive, meaning they'd barely get across the 50 yard line if their average drive started at the 25. The New England Patriots (39.23) led the league in this category and were three yards per play ahead of the Atlanta Falcons.

Percentage of Plays Trailing - This one may surprise Cowboys Nation, it surprised me, but the Dallas Cowboys had the ninth fewest plays run when trailing.

Even when we think of the first half of the season and they got steam rolled by the Denver Broncos in week two, and then struggled on offense in the second half of the season, they still had the ninth lowest percentage of offensive plays run while trailing.

That's a sign that the team is becoming more and more balanced on the offensive and defensive sides of the ball. That even when the offense wasn't playing at its best, the defense was helping to keep games close.

In the first half of the season when the defense was struggling without Sean Lee and Anthony Hitchens, the offense kept the games close.

Scoring Percentage - Scoring Percentage from Pro Football Reference indicates the amount of drives that end in an offensive score.

The New England Patriots led the league at 49.4% scoring on every other drive. The Dallas Cowboys were 13th in the NFL at 36.3%. There were three teams that finished ahead of Dallas but didn't make the playoffs: the Detroit Lions, Baltimore Ravens, and San Francisco 49ers.

Dallas scored points on a little more than a third of their drives. Again, considering how they finished the season offensively, that's a pretty staggering number. It's further evidence of how good they were in the first half of the season.

Points Per Game - As a raw stat, points per game still is a good metric when looking at a team's offensive productivity. The Dallas Cowboys were 14th in the NFL, scoring 22.8 points per game. Over the first eight games of the season, they were scoring 28.25 points per game, which had they kept that up over the course of 16 games, would have been good for fourth in the NFL.

In the second half of the season they averaged 16 points per game. That includes two games against the Washington Redskins and the New York Giants where they scored 38 and 30 points, respectively.

For the other six games in the second half of the season, they averaged 10 points a game.

Points Per Drive - The Dallas Cowboys finished ninth in the NFL in points per drive with 2.08. In fact, the eight teams ahead of them in this category all qualified for the playoffs. The Detroit Lions join the Cowboys as teams that finished in the top 10 but failed to make the playoffs.

Red Zone Plays Per Game - While they were below the league average in plays per game, the Dallas Cowboys ranked seventh in red zone plays per game at 9.1.

As a caveat, I want to mention that doesn't account for their red zone effectiveness, just how many plays they ran in the red zone. That being said, there is a bit of a correlation between success and playing in the red zone.

Tied with the Super Bowl Champion Philadelphia Eagles and the New Orleans Saints. The New England Patriots led the league at 11.9 plays per game, 1.5 plays per game ahead of the Pittsburgh Steelers.


Aside from the Cowboys, the Baltimore Ravens and San Francisco 49ers were the only teams to finish inside the top 10 and not make the playoffs.

Red Zone Attempts - Pro Football Reference had the Dallas Cowboys reaching the red zone 52 times, the ninth best total in the NFL.

Red Zone Scoring Percentage - The Dallas Cowboys scored in the red zone 59.6% of the time. That was good for sixth in the NFL in 2017. So, they got into the red zone a lot and scored nearly two-thirds of the time that they reached the red zone.

Passing Yards Per Attempt - Dak Prescott and the Dallas Cowboys were below the league average finishing 18th at 6.37 yards per attempt.

While not great, and below Dak Prescott's 8 yards per attempt in 2016, the 6.37 was better than playoff teams like the Carolina Panthers and the Buffalo Bills. And with the protection issues we saw with the Dallas Cowboys, it's no wonder the number is as low as it is. Dak had to get rid of the ball quicker than he probably would have liked, or risk getting driven into the turf for the umpteenth time.

Over the first half of the season it was just over seven yards per attempt. In the second half it dropped to 6.52. Not a huge difference, but definitely indicative of him trying to get the ball out quicker to his shallow-depth targets.

Only three teams in the top 10 in passing yards per attempt failed to make the playoffs. The Los Angeles Chargers, Detroit Lions, and Tampa Bay Buccaneers. Though the Chargers and the Lions both finished with a 9-7 record, the Bucs went 5-11.

So that should tell you, that while it's an important statistic, as it can indicate your ability as an offense to stretch the field, it isn't everything.

Rushing Yards Per Carry - The Dallas Cowboys finished third in the NFL in rushing yards per attempt in 2017, despite missing Ezekiel Elliott for six games and his yards per carry number dropping a full yard per carry from 5.1 in 2016 to 4.1 in 2017.

Prescott's yard per carry increased dramatically from 4.9 yards per carry to 6.3. That's nearly a yard and a half more per carry on average from 2016 to 2017. Not only did Dak run more last season than he did his rookie season, he was better at it as well.

Percentage of Runs Stuffed - The Dallas Cowboys have one of the best running games in the NFL, led by the three All-Pros they have on the offensive line. That offensive line should be better in 2018 than 2017, but in 2017, they had the sixth fewest runs stuffed. A run that got stuffed is one that went for no gain or a loss.

Only 17% of the Dallas Cowboys' runs in 2017 were "stuffed." Out of 480 rush attempts that comes out to be 81.6 carries over the course of the season that went for a loss or no gain. An average of 5.1 per game. With teams knowing that the Dallas Cowboys want to run the ball and loading up the box to play the run, that's a pretty good rate.

The New Orleans Saints led the league in this category at 15%, but ran it 36 fewer times than Dallas.

Yards Before Contact Per Attempt - If there was one thing the Dallas Cowboys struggled with in the run game, it was yards before contact.

They were very good at creating space for Ezekiel Elliott to run in 2016, but the downgrade along the offensive line from Ron Leary and La'el Collins at left guard to Jonathan Cooper, as well as missing Tyron Smith for much of the second half of the season, obviously hurt the running game last season.

They ranked 21st in yards before contact, a full half a yard behind the league leaders, the New Orleans Saints.

The holes for the running game weren't nearly as big in 2017. Don't expect that to repeat itself in 2018.

Pressure Rate Allowed - This was the story of the Dallas Cowboys 2017 season.

Though not nearly as bad as some other teams, the Dallas Cowboys had the 11th highest pressure rate at 36.6%. The Houston Texans were the worst team, allowing a pressure about every other drop back at 46.4%.

While some of it was the play on the left side of the offensive line, we also know that Dallas receivers weren't getting open with the same proclivity, which would force Dak to hold onto the ball longer than he'd like. So, hopefully some scheme restructuring and bringing in receivers who can use quickness and route running to get open, will allow Prescott to get rid of the ball quicker.

Sack Rate Allowed - Though the Dallas Cowboys ranked 11th in pressure rate allowed, Dak Prescott did a good job avoiding sacks as they only allowed a sack on 6.4% of his drop backs, good for ninth in the NFL.

So, they kept the sacks down, but Prescott was still under a tremendous amount of pressure. Connor Williams in at left guard and improved depth at tackle should help if there is another Tyron Smith injury.

✭ ✭ ✭ ✭ ✭

While none of the above numbers in and of themselves stand as a basis for determining an offense's worth, as a whole it's clear the Dallas Cowboys were a good offense in 2017.

We've outlined here several times that the Cowboys' 2017 season was a tale of two halves.

Amazingly, despite how incredibly bad the second half of the season was for the Dallas Cowboys, as the stats above show they were a really good offense. It just shows you how good they were on the offensive side of the ball in the first half to carry them through their insanely poor first half of the season.

Have hope Cowboys Nation, the Dallas Cowboys have a really good offensive team and will be one of the better teams in the league in 2018.


Dallas Cowboys optimist bringing factual reasonable takes to Cowboys Nation and the NFL Community. I wasn't always a Cowboys fan, but I got here as quick as I could. Make sure you check out the Inside The Cowboys Podcast featuring John Williams and other analysts following America's Team.

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Game Notes

DAL 37, PHI 10: Cowboys Correct Course by Crushing Eagles

Jess Haynie

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Randall Cobb, Eagles
AP Photo/Ron Jenkins

The Dallas Cowboys will need plenty more games like this one to undo some of the damage from their recent three-game losing streak. But with a 37-10 rout of the division rival Philadelphia Eagles tonight, Dallas took a big step toward redemption and restoring order in their season.

The game got ugly in a hurry for the Eagles, who fumbled on their first two possessions and set the Cowboys up for touchdowns on each. Philadelphia would answer with a score on their next drive to make it 14-7, but it was all Dallas from there.

It was a joint effort from all parts of the Cowboys roster tonight. Ezekiel Elliott had 111 yards rushing and another 36 receiving, plus one touchdown on the ground. Dak Prescott threw for 239 yards and one score and ran for another touchdown.


Dallas' defense limited Philadelphia to just 283 total yards. DeMarcus Lawrence, Robert Quinn, and Jourdan Lewis each recorded sacks while Xavier Woods had a rare interception for the Cowboys secondary.

Even special teams contributed; Brett Maher nailed a 63-yard field goal to end the first half and made his two other FG attempts as well.

The Eagles were missing several key players on both sides of the ball, giving them a bit of an excuse for how lopsided this game got. But with Dallas now getting bye week rest while Philadelphia has to stay on the road in Buffalo, is this the beginning of the end for the Eagles' season?

Other Notes

  • Amari Cooper led the receivers tonight with 106 yards on five catches. He did not appear to be hampered by any injury despite our worries earlier in the week.
  • Maher's 63-yard field goal put him in the NFL record books as the only kicker to ever hit three career FGs from 60 or more.
  • Prescott's 21st career rushing touchdown broke Roger Staubach's record for most all-time rushing TDs by a Cowboys quarterback.
  • Some negative injury news coming out of the game; Leighton Vander Esch (neck) and Robert Quinn (ribs) both had to leave and didn't return. No word yet on severity for either, but hopefully the bye week is all they need to recover.
  • Jeff Heath was also shaken up toward the end of the game but appeared to be okay on the sideline.
  • No injury setbacks for any of the Cowboys' previously concerning players. Amari Cooper, Randall Cobb, Tyron Smith, and La'el Collins all made it through without incident.
  • Dallas now gets a long rest with the bye week and their next game not coming until Monday, Nov. 4th, against the New York Giants. While the Cowboys are healing up, the Giants will be traveling to Detroit next Sunday.


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Game Notes

DAL 27, PHI 7: Cowboys Winning Every Phase, Build Big Halftime Lead

Jess Haynie

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Report: Cowboys, Ezekiel Elliott Agree in Principle on Contract Extension

The Dallas Cowboys certainly heard about Doug Pederson's win guarantee, but did anyone tell Pederson's team? The Philadelphia Eagles have fumbled and flopped their way into a 24-7 halftime deficit in this pivotal Week 7 rivalry game.

Two early fumbles by Dallas Goedert and Carson Wentz helped set up the Cowboys for short fields and touchdowns. Dallas has scored points on all but one of their drives in the first half.

Ezekiel Elliott is on pace for his best game of 2019 so far. He has 65 rushing yards and another 25 through the air, with one touchdown coming on the ground.

Dak Prescott has been sharp with 161 passing yards on 15-of-20 passing. He connected with Blake Jarwin on the team's second touchdown of the night.

Dallas' other touchdown came on a pretty toss play to Tavon Austin, who used his athletic skills to juke one Eagle and then outrace the rest to the endzone.


Brett Maher finished the half with an amazing 63-yard field goal. He also made one from 26 yards earlier.

Standouts on defense so far include DeMarcus Lawrence, who is playing up to his verbal response to the Eagles' head coach earlier this week. We've also some big plays from Maliek Collins, Jourdan Lewis, and Robert Quinn.

Leighton Vander Esch had to leave the game with a neck injury and is questionable to return. Hopefully, the Cowboys won't need him.

Great start by the good guys! Let's keep it going!


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Game Notes

Eagles @ Cowboys 2019: Gameday Inactives for Both Teams

Jess Haynie

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Seldom-Used CB Jourdan Lewis Could Play Big Role Against Saints

Kickoff between the Dallas Cowboys and Philadelphia Eagles in Week 7 of the 2019 season is almost upon us. The teams have now officially declared their inactive players for tonight, and the Cowboys' list comes with many sighs of relief.

After a week of worrying that several starters and other key players could miss this pivotal game, Dallas should have most of them on hand.

David Helman on Twitter

Cowboys inactives: Devin Smith, Anthony Brown, Luke Gifford, Adam Redmond, Brandon Knight, Justin Hamilton, Dorance Armstrong.

Losing Anthony Brown, who is essentially a starter as the nickel corner, isn't great. But it will mean more playing time for Jourdan Lewis, and to some that could be a blessing in disguise.

Not on this list are Amari Cooper, Randall Cobb, Tyron Smith, La'el Collins, and Byron Jones, all of whom had concerns earlier in the week about their availability to play.


As for Philadelphia, their inactive list features several key names

Jeff McLane on Twitter

Ronald Darby is active for the #Eagles. Rookie Shareef Miller active for the first time. The inactives for tonight's game against the Cowboys: DeSean Jackson, Avonte Maddox, Darren Sproles, Nigel Bradham, Nate Herbig, Jason Peters, Tim Jernigan.

You can read more analysis of the Eagles' missing players here. But just to summarize, that's two offensive starters(Jackson, Peters) and three from the defense (Jernigan, Bradham, Maddox) who won't be playing in Dallas tonight.

Will these injuries decide the game? Will Dallas take advantage or will Philly overcome?

We're about to find out!


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