The decline of the Cowboys’ empire began in 1994

Aug 12, 2023
24
4 mins read
The decline of the Cowboys’ empire began in 1994

After a second-straight Super Bowl win over Buffalo in January, the Cowboys were early favorites to make it three in a row at the end of the 1994 season.

Barring catastrophic injuries, the team was young and solid at every position. They seemed an unstoppable juggernaut.

Only self-sabotage could undo this dynasty and that is precisely what happened. On March 29, 1994, Jerry Jones fired Jimmy Johnson as head coach.

Jerry Jones Gets Emotional Over Jimmy Johnson, Blames Himself for Split 1

What Just Happened?

At the heart of the break up was who was getting the credit for returning the Cowboys to the top of the NFL.

Jones, the owner, had played college football with Johnson. But he would go on to become a successful businessman in the oil fields.

His talent was making money and writing the checks to get the best players on the roster.

Johnson went on to be a successful football coach. His talent was identifying good players and getting the best out of them.

Johnson knew how to forge winning teams that won championships.

So who would you think should be getting the credit for on-field production in this equation? Everyone in the world said: Johnson. Jones was the lone dissenter and set out to prove his case.

History would eventually conclude that he was wrong. But Jones went ahead and became the owner that fired the best two coaches in Cowboys history anyway.

The decline of the Cowboys’ empire began in 1994 1

The move shocked everyone. Even Johnson’s eventual replacement, Barry Switzer, was dumbfounded.

“Would you or Jimmy please explain to me how two guys could be on top of the world and win two straight Super Bowls and not be able to get along with each other?” Switzer is quoted as saying at the time.

With a chance to make history, Jones couldn’t find a way. Instead he would turn the team, and its bid for history, over to a coach with zero NFL coaching experience.

An Ominous Sign

The Cowboys first draft without Johnson was not impressive. Dallas selected Shante Carver in the first round. He would be out of the NFL after the 1997 season.

Jones got one pick right, taking Larry Allen in the second round. The remaining five picks were George Hegamin, Willie Jackson, DeWayne Dotson, Darren Studstill, and Toddrick McIntosh.

Larry Allen

Only the Hall Of Famer Allen prevented this draft class from getting from a D- grade.

A Promising Start

Once the season got underway it looked like the turmoil would have little effect on the team. Wins over the Steelers (26-9) and Oilers (20-17) got the Cowboys off to a 2-0 start.

Dallas had three fumbles and allowed Barry Sanders to rack up 194 rushing yards in a 20-17 overtime loss to the Lions before a Week 4 bye.

A six-game win streak followed as the Cowboys downed the Redskins, Cardinals (twice with Buddy Ryan as Arizona’s head coach), Eagles, Bengals, and Giants to go to 8-1.

The streak ended in San Francisco with a 21-14 loss to the 49ers. It would prove to be a very costly loss that ultimately determined which team would be the NFC’s No. 1 seed in the playoffs.

Down The Stretch

The Cowboys dispatched the Redskins, Packers and Eagles in quick order following the loss in San Francisco.

With Troy Aikman out of the lineup after getting knocked out of the Redskins game four days before, Dallas turned to Jason Garrett to start the Thanksgiving Day game against Green Bay.

The decline of the Cowboys’ empire began in 1994 2
Jason Garrett

Dallas trailed 17-6 at halftime but scored 36 points in the second half for the 42-31 victory. Garrett would throw for 311 yards and two touchdowns.

The Cowboys would drop two of their last three games – 19-14 to Cleveland, and 15-10 to the Giants. A 24-16 win over the Saints came in between the losses.

Dallas finished the season at 12-4, winning the NFC East, but settling for the No. 2 seed behind the 49ers at 13-3.

Disappointing Playoffs

Green Bay returned to Dallas for the Divisional round game. This time, there would be no shootout.

Aikman would throw for 337 yards and two touchdowns. Michael Irvin (111), Alvin Harper (108), and Jay Novacek (104) would all have 100-yard receiving games in the 35-9 win.

For the third-straight year the Cowboys would face the 49ers in the NFC Championship game. But the 1994 Cowboys were undisciplined and it cost them dearly.

The decline of the Cowboys’ empire began in 1994 3
SAN FRANCISCO – JANUARY 15: Running back Emmitt Smith #22 of the Dallas Cowboys battles for yards as he gets taken down by the San Francisco 49ers defense during the 1994 NFC Conference Championship game at Candlestick Park on January 15, 1995 in San Francisco, California. The 49ers won 38-28. (Photo by George Rose/Getty Images)

Dallas had five turnovers – three on Aikman interceptions. A controversial non-call on an obvious pass interference by Deion Sanders on Michael Irvin sealed a 38-28 win for the 49ers.

There would be no three-peat for the Cowboys. Jones’ claim that there were 500 coaches that could coach the Cowboys seemed even more ridiculous.

Richard Paolinelli

Richard Paolinelli

Richard Paolinelli is a sports journalist and author. In addition to his work at InsideTheStar.com, he has a Substack -- Dispatches From A SciFi Scribe – where he discusses numerous topics, including sports in general. He started his newspaper career in 1991 with the Gallup (NM) Independent before going to the Modesto (CA) Bee, Gustine (CA) Press-Standard, and Turlock (CA) Journal -- where he won the 2001 Best Sports Story, in the annual California Newspaper Publishers Association’s Better Newspapers Contest. He then moved to the Merced (CA) Sun-Star, Tracy (CA) Press, Patch and finished his career in 2011 with the San Francisco (CA) Examiner. He has written two Non-Fiction sports books, 11 novels, and has over 30 published short stories.

24 Comments
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Ron Bell
Ron Bell
Aug 12, 2023 2:22 PM

We’ve been saying this all along. Jones is the main reason the Cowboys have dropped to mediocrity since its greatness before he became owner. Jones is the problem.

Alfred E Zimmers
Alfred E Zimmers
Aug 12, 2023 2:36 PM

’96

The niners cheated on the first year of the cap with Norton Jr. And Deion..
It was still the best team until ’96

Jay Butler
Jay Butler
Aug 12, 2023 4:56 PM

Alfred E Zimmers Explain please

Leonard Spivey
Leonard Spivey
Aug 12, 2023 3:37 PM

No it started when he runs Jimmy Johnson off but Johnson had acquired enough talent they should have won the year after he left and then luckily they did next year but Jones he’s a football idiot smart businessman he makes money but he don’t win titles

Jeffrey Baer
Jeffrey Baer
Aug 12, 2023 4:21 PM

Can’t believe Lynch didn’t run the ball…

Joey Guyton
Joey Guyton
Aug 12, 2023 4:21 PM

The good days of the Dallas Cowboys are behind them.

William Dancy II
William Dancy II
Aug 12, 2023 5:55 PM

Jerrrrrrrrrrrrrrah!!!! Worst move ever made.

Mark Thames
Mark Thames
Aug 12, 2023 6:27 PM

The empire ended when the salary cap started.

Gloria M. Gordon
Gloria M. Gordon
Aug 13, 2023 10:57 AM
Reply to  Mark Thames

Mark Thames How are you doing today?! think you should find someone to talk to.,

Danny Burgess
Danny Burgess
Aug 12, 2023 7:39 PM

There you go!!!!!

Jeff Williams
Jeff Williams
Aug 13, 2023 4:26 AM

Once again, as I have said all along, Jerry was the GM and owner and made the decisions as to who was on the team and got paid well. Johnson was the head coach, he had a great DC in Wandstedt and did nothing offensively until Jones hired Norv turner to be the OC. Johnson was a great cheerleader; he did not call any plays offensive or defensive. BUT that was what he was good at. He was the same in college, never was a play caller. Jones gets the credit for the team he put together. Johnson for coaching that team to SB wins.

Jeff Williams
Jeff Williams
Aug 13, 2023 4:28 AM
Reply to  Jeff Williams

keep in mind Johnson wanted Walsh as his QB, not Aikman. So Jones traded Walsh off.

Scott
Scott
Jan 21, 2024 11:42 AM
Reply to  Jeff Williams

Not true. It is true that Aikman was skeptical of Jimmy in the early years. However, Jimmy wanted competition and insurance at QB and he’s routinely stated Aikman was always going to be the guy in Dallas. Steve Pelluer was holding out wanting double his 1988 salary which left Dallas short on QBs with camp set to start in two weeks. They had Aikman, Laufenberg, and Secules on the roster and White was unsigned after his contract ran out following the 1988 season and no other team offered; he retired 12 July. So, they drafted Walsh in the 1989 Supp Draft on 7 July to add depth and potential quality to the position.

Jimmy selected Walsh knowing he’d have a tradable asset from day one, especially once Aikman progressed. In fact, Dallas had received interest from a handful of teams, including the Packers and Vikings, immediately after the 89 Supp Draft but no deal could be agreed to. Aikman said Jones told him they were probably drafting Rosenbach but solely for trade options; same applies with Walsh. Much of the media nonsense about Aikman or Walsh was Jimmy doing what he always did – limit praise and make people unsure of their jobs. He had to mold this team from scratch.

The main connection most see is Walsh played for Jimmy at Miami but forget (or don’t know) Jimmy offered Aikman a scholarship to Oklahoma State before taking the Miami job and tried to lure Akiman to Miami in 1986 after he put in a transfer to leave Oklahoma. Jimmy was the first college coach to visit Aikman’s house when he was courting him to Oklahoma State in 1983 and had him listed as his top offensive recruit. Aikman has stated he was basically going there before he visited the Oklahoma campus later and Switzer convinced him. Jimmy made the first call to when Aikman put in a transfer and he would have thrived with Miami’s talents, easily beating out Walsh who may have transferred out.

But sure enough that foresight saw Dallas gobble up draft picks early in the 1990 season when Jimmy shipped Walsh to New Orleans. Jimmy not Jerry. Jimmy made all the personnel moves during his tenure as his contract stated such. Jerry has held full control of all personnel moves since firing Jimmy.

Gloria M. Gordon
Gloria M. Gordon
Aug 13, 2023 10:57 AM
Reply to  Jeff Williams

Jeff Williams How are you doing today?! think you should find someone to talk to.,

Irvin Askew
Irvin Askew
Aug 13, 2023 1:21 PM
Reply to  Jeff Williams

Gloria M. Gordon good report

Richard Paolinelli
Aug 13, 2023 11:58 AM
Reply to  Jeff Williams

Johnson was the one who identified the players Dallas should go after, not Jerry. Just look at the quality of the drafts following Jimmy’s departure. And the Galloway trade? Huge mistake by Jerry that Dallas paid for over several seasons.

I’m sorry. Jerry gets credit for cutting the checks and for being a good salesman. But a great football mind he is not.

Arnel Pecson
Arnel Pecson
Aug 13, 2023 8:10 AM

Yup JJ’s ego n deep pockets will not win him any championship or playoff games without a great leader….

Gloria M. Gordon
Gloria M. Gordon
Aug 13, 2023 10:57 AM
Reply to  Arnel Pecson

Arnel Pecson How are you doing today?! think you should find someone to talk to.,

Larry Tiner
Larry Tiner
Aug 13, 2023 10:47 AM

Dethroned as ‘America’s Team’.

Gloria M. Gordon
Gloria M. Gordon
Aug 13, 2023 10:57 AM
Reply to  Larry Tiner

Larry Tiner How are you doing today?! think you should find someone to talk to.,

Jarrad Bubba Conly
Jarrad Bubba Conly
Aug 13, 2023 2:37 PM

Barry won with Jimmy’s team . Jerry had the money . Jimmy had the Football knowledge . Also – – Jimmy was a Disciplinarian . He kept them in line and in fear of losing their job .

Henry Bryde
Henry Bryde
Aug 13, 2023 10:28 PM

Then you Fired Jimmy Johnson! Idiot?? If it ain’t broke! Don’t fix it!
With the team you had?? 2 – 3 more Super Bowls! Leagues
Worst!! OWNER
Media:comment image?_nc_cat=1&ccb=1-7&_nc_sid=fc3f23&_nc_ohc=HD-ugi0sk50AX93gvbL&_nc_ht=scontent-dfw5-2.xx&edm=AOerShkEAAAA&oh=00_AfCw1rezoL2wT3XJX-yuCwLwyrEVRXMUeCsaDJXGreWT-A&oe=64DE96C6

Fjerry
Aug 14, 2023 4:48 PM

Fjerry

Edward Carmichael
Edward Carmichael
Mar 27, 2024 10:35 AM

as a Cowboys fan, I remembered exactly what happen Jerry Jones let his ego get in the way he got jealous of Jimmy Johnson because he picked the talent and mold and develop the talent and Jerry Jones didn’t get any credit for it so Jerry Jones got mad a fired his so called best friend Jimmy Johnson and after salary cap came Jerry Jones took over the G.M. position the Cowboys went down hill ever sines

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